You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

The "calorie based diet" input is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Content" and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.


This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).


My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "calorie based diets", you might want to start with the search terms:

  • calorie counting
  • calorie diets
  • how to count calories
  • etc

Here is an example search that I did using the "calorie counting" as the search phrase.


As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator). This is a quick indicator on the keyword viability and quality based on all of the combined metrics.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


Top Helpers in This Lesson

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If I was to pick a sport as a niche what are some ideas to write about? I was thinking that a top ten products you need for such and such sports pages would work well because of the number of links you could list. Has anyone else tried a page like this if so how did it go?
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AbieAJ Premium Plus
Sport is too broad.

What type of sport, who it would suit, who you benefit most from what you have to offer? The question is WHO would be your target audience vs Not what you are selling to an audience.

A niche is a subject vs a product.

Example
Basketball techniques for beginners.

In the first instance, I'd ask myself

Am I passionate and genuinely interested in my chosen niche, as I I'd be expected to write lots of content, it would motivate me to update blog with succinct original content worthy my visitors week in week out.

Would I be writing about it in a years time or two or more

You can write later a top ten product page, however first you need niche down a specific type of sport to a qualified group of people who would be your target audience.
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Hey yes, I would pick something like snowboarding I'm very passionate about it. I just meant sport as an example. I believe I could speak about snowboarding and the mountains that I prefer in Australia but I don't believe I could monetize it unless there was an affiliate thing for actual ski resorts and even then I'm not sure it would sell as most people already have a preference of there favorite resort.

Thanks for the response definitely shed some light, another thing I'm worried about is the number of websites I can do as I only get one in the free version, but if the first one doesn't kick off I won't be able to afford premium as I am a 15 yr old.
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That is why I want the first one to hit hard quickly any suggestions that are better than a top ten products you need for the snow?
Reply
jghwebbrand Premium
It is important to choose a specific sport. It is very important that you are passionate about the sport you choose. Which sport is that for you? And it works best if you know something about and have played it because you will be writing informational posts for it (how to, guides, what is, tips) The purpose of the site will be to help people and find solutions for related problems. Product reviews will only be about 30% of your site info.

Who is is that you would like to help and how? .
Reply
AbieAJ Premium Plus
The recommendation is to focus on ONE site starting out as it takes lots of effort and work get it going, however once you know what you are doing, then the learning curve would be less steeper to scale up.

You could remain a Wealthy Affiliate starter indefinitely and your siterubix subdomain remains valid for six months from day signing up to the platform, giving you time to build content.

However the learning curve would be steeper as communications with the Wealthy Affiliate platform ceases up in 7 days from time signing up, you will not have access to coaching and sound advice. For the first seven days you can test drive the Wealthy Affiliate platform limited premium access to see if it fits with your business needs and objectives.

As and when you decide to become a Wealthy Affiliate Premium, your first month would be $19 then $49 monthly afterwards

Or $49 first month then $99 monthly afterwards for premium plus +

To learn more
https://my.wealthyaffiliate.com/premiumplus

Comparison Chart
https://my.wealthyaffiliate.com/join
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bazboy247 Premium Plus
You need to be more specific than sport you need to narrow down to a particular sport
Reply
Nice to see all of you hear
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jghwebbrand Premium
What is your specific niche. You will need a targeted audience so you gain a website following. It is important to start with informational posts for your niche. Not product reviews. Product reviews come after informational posts..
Reply
Toycannon619 Premium
When following along in lesson 8, creating menus, I do not see the default menus that are shown in the training video. I also do not see any pages listed in the pages drop down menu, even though I have created pages and posts.

I went through lesson 8 before and was not successful creating the menu. is there something that needs to be reset?
Reply
AbieAJ Premium Plus
In appearance > menus it is greyed out unless you first create a menu, name it and save it.

Then you can add items to it and update.

Unless you create a menu, you will NOT be able to add any items to it. You may need to empty the browser cache, refresh and try again. Try URL in a different browser or mobile device.

You can also empty servers cache.
Websites > Site Manager > Details > Sitespeed > Empty site cache
Reply
jghwebbrand Premium
Ok lets' check.
go to Wordpress backoffice -> appearance -> menus
When in menus on right hand side do you see a menu you have created. If not create menu and save it.
Then on left hand side click page caret see your privacy policy -> add to menu. click on posts caret see your about me post.
> add to menu. Save menu on right hand side. refresh your browser and refresh your website.
https://my.wealthyaffiliate.com/websites
Did that do it?
Reply
Canadiens99 Premium
I am just wondering, it is good to have a low QSR but if the traffic is only 2 hits per month if ranked number one, then is that still a good keyword topic? Ideally are we not looking for high traffic numbers that have lower QSR numbers, but still need traffic right? A low QSR without much traffic, is that still good?
Reply
AbieAJ Premium Plus
Look for searches (avg.) above 30 and competition (qsr. ) lower than 100, the lower the qsr the better. Starter sites SEO greater than 95.


https://my.jaaxy.com/search/keywords

For your choice of keywords, always do an incognito search on Google before settling on a keyword, to see who appears in the top 3 positions.

Or you may do in Jaaxy tool search analysis

https://my.jaaxy.com/search/serp-analysis

Tutorials


. https://my.jaaxy.com/training Your found target keywords go in the title of your post and again in first or second paragraph then write freely. Some include them towards a conclusion if it conveys a message. I'd also make sure they are grammatically correct.

Sometimes keywords may not currently have potential however this may change in the future dependent context, you may want to keep it in a list and see its progress if you believe it may become a keyword goldmine.
Reply
DianeScorpio Premium
Hi - most people will tell you to aim for a keyword that has traffic over 30, but that's not necessarily the case. The results in Jaaxy are based on historical data and can change at any time.

And remember, eventually you will have hundreds of posts on your website, some will bring lots of traffic, some won't, there is no specific formula that will definitely guarantee results.
Reply
jghwebbrand Premium
It all depends upon what other keyword options you have.
But the ideal is avg greater than 30 seaarches; QSR less than 50 for a new site and SEO greater than 94 for a new site. Can you rephrase your title for something better? Are you starting with information posts about your niche?
Reply
Canadiens99 Premium
Hi everyone, I have narrowed my Niche down to 2 categories and some sub categories to go with them, I would appreciate a lot if anyone could help with what ideas may be more lucrative, easier to maintain and design, and maybe just a good start for a beginner? Here they are:

1. Investing : Day trading : tools and techniques, basically probably referring them to someones e-course on trading strategies.
2. Self Help : Becoming authentic self : This would be referring books, audio books, and of course e-courses on self help.

I would appreciate any and all help and suggestions or just advice, I am so new and a little bit of a fish out of water here.

Thanks
Eric
Reply
AbieAJ Premium Plus
I would go with passionate and genuinely interested in vs profitable or demanding.

You need aim for ONE focused niche with a specific group of people, I'd go with what's best resonates with me.

You ought to discuss an aspect of a niche subject to a qualified group of people who would be your target audience. You are essentially in the business of helping your audience address their issues in your posts.

In the first instance, I'd ask myself

Am I passionate and genuinely interested in my chosen niche, as I I'd be expected to write lots of content, it would motivate me to update blog with succinct original content worthy my visitors week in week out.

Both are great however, which one would you know the most in terms of knowledge and the know how.

Would I be writing about it in a years time or two or more

Who would be my target audience, who would benefit most from what I have to offer. Thank you for your notes.
Reply
DianeScorpio Premium
Hi - as regards your first option, this falls under what Google calls a "your money or your life" niche.

In other words, your financial advice could affect somebody's life for better or worse.

And, as such, you need to show you have professional career experience or qualifications in the subject.

So, if this is not the case, then it is not a good idea to pursue this niche, you won't see any success.
Reply
Canadiens99 Premium
Thank you, I feel strongly now that self help will be my niche.
Reply
Canadiens99 Premium
Thank you, you make a good point, and feel strongly that self help will be my niche, it is my passion, and I already know a lot of good books and programs to recommend.
Reply
AbieAJ Premium Plus
That's awesome and so happy for you.

Kindly let us know when needing help or have further questions.
Reply
jghwebbrand Premium
They both would work well. And basically the one you are most passionate will be the one to go with because you will be inspirited on with different ways to help people. You will be writing original content and content will flow easiest for the one you are most passionate about. The more you know and have experience with it also helps because you know how to solve related problems and present ideas.
Reply
I am very much interested in helping women especially stay at home mums get access to information about parenting, how to deal with abuse, how to earn, etc. I would love to like create a community where mums can be themselves . Stuck on how to narrow this down to a niche
Reply
AbieAJ Premium Plus
Parenting is a great niche however broad you may want to start with an aspect of parenting to a qualified group of people who would be your target audience.

Abuse sounds like a great subject niche.

Example
Abuse prevention for teens.

In the first instance, I'd ask myself

Am I passionate and genuinely interested in my chosen niche, as I I'd be expected to write lots of content, it would motivate me to update blog with succinct original content worthy my visitors week in week out.

Would I be writing about it in a years time or two or more

Who would be my target audience, who would benefit most from what I have to offer.
Reply
Thanks for this
Reply
I was thinking more of writing content for stay at home mums on how to just live a better life as opposed to just being stuck at home without dreams. Topics like hownto deal with an abusive partner , what to do of your child rebels instructons , ? I want them to read the content and not feel alone but most importantly I want to give them a place to sshre their thought and feelings via comments
Reply
AbieAJ Premium Plus
It sounds more like relationships vs parenting which is two separate niches. The more focused your blog is starting out the better chance it has to make a success. Also knowing your target audience well is super plus, then you can address the questions they are asking adequately.
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AbieAJ Premium Plus
And you're very welcome!
Reply
jghwebbrand Premium
Welcome to WA.
We see you want to help women and you have listed a few ways. How about choosing one of those topics to start with. For example. Helping moms deal with abuse because even that is a broad topic. This will be challenging. Maybe you can also take advantage of many community resources available to help.
Reply
DMoneyOG Premium
Great goals, lord knows we could use more people really helping
people, Evan as a business prospective.
Reply
Great job
Reply
Matt44000 Premium Plus
Start with a basic idea, like the sort of thing you've said above, and the niche should evolve itself. I would think there's lots of people on here who start out with one sort of niche and it moulds into something a bit different. Sites take on a life of their own
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Thanks alot for these
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I really appreciate the feedback. I would go back to the drawing board to niche down
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My target audience are mums (90% state at home mums, 10% working class mums). My major goal for them is help them access information that would grant them a good mental health.
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jghwebbrand Premium
You are very welcome.
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