You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.

This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).

My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

Here is an example search that I did using the "increase vertical jump" as the search phrase.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

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TheTrentWay Premium
With the one website that you get as a starter, how many products can you advertise on that page? for ex, if there are several products that fall under the category that you choose as your "Niche", how many products related to that "Niche" can I have on one website?
siamjerry Premium
As many as you want as long as they are relevant to your niche. Ensure that all of them should have product reviews.
jghwebbrand Premium
Remember your website should be a niche website.
Have you determined the answer to the question Kyle always wans us to answer?
I want to help ____ to ____/
Who do you want to help and how?
siskiyoujim Premium
I highly recommend following along in the Online Entrepreneur Certification training.

The Certification training will show you how to set up your website, how to set up your wordpress back office, get traffic to your site, how to use keywords that people search for, and more.

You'll discover how you can add as many products as you want, and make your site many pages. Don't miss out on this valuable course.

The free training is some of the best material to get you started on the right path there is.
AbieAJ Premium Plus
Hi as many as you like however I would concentrate on quality vs quantity and write high quality original content with good choice of keywords in relation to my chosen niche.
Andrew-74 Premium
The number of products that you can promote on your website is unlimited! Normally we would build a basic website structure as you'll learn here and then I would recommend 1 product per page after that. So you would have your basic Contacts page, About me and so on. Then you would have lots of blog pages that might contain information about your niche or review pages. Reviews work well because you can focus on one product per page.
Allthatis Premium
My site doesn't look like yours for 1 The home tab about me tab and the privacy policy tabs are not in colored blocks and my search widget and other widgets are all at the bottom of the page not sure what happened need some advice about how to fix the appearance of this please.
AbieAJ Premium Plus
Hi, I believe Kyle is using the "Hiero" theme, however as starter and default you have the GeneratePress theme.

You can go to Appearance > Menus and add your privacy page. However about me should be a post, that's included in the blog roll.

And then to Appearance > Widgets. I believe you have a header, side and footer ones.

Kindly let us know how you get on.
TPitre1 Premium
So I have a couple different niche ideas floating around, but I’m having a hard time coming up with something I REALLY would enjoy writing about. My main ideas coming into this were something to do with gaming or automotive, but those are both very broad, and I do t know what to narrow down to within those categories.
feigner Premium
what you can do is to go to google and type 'gaming for '
the space can be ther or not will give you two sets of autosuggestion results...
these results are normally subsets of the broader topic...
so maybe look and choose one and do the same again.....

same with automotive ...what do youlike about autimotive...fixing, specs, detailing, ....
try to pick a smaller niche to start with

the other place is to goto
and type in your topics and see hte questions people ask.....
download them and have a look through them for ideas....
or goto and type it in and see what turns up in the words....
but you need ideally to pick a smaller area and maybe an audience
so detailing for beginners.....
or as someone looked at the other day
gaming chairs
suggesting gaming chairs for beginners....
or gaming chairs for the bigger person...

good luck
GeoffreyC1 Premium
Choose the one you are most passionate about and that has plenty of products to review.
Hi,Stefan.I'm from Bulgaria and I have read about the fake games you have played before .I tried to do the same thing like you, because I am a disabled man of forty and seven years old and I need to find some job in internet but I don't know how .No matter how much the money would be. The life of the people like me in Bulgaria is not easy. I don't know how to earn money in internet at all. May you help me,Stefan or the people around you .I have a daughter as well that I must look after for all by myself,or at least to give me advice.Excuse my English if it is not so good but I study it alone with books and other ways. Thanks and I'll be very appreciate to you.
AbieAJ Premium Plus
Welcome to WA and our community.

Please follow the training and apply what is taught all is explained within the lessons. How to make money by Kyle Kindly let us know if you require further help and assistance going forward.

Best Wishes.
GeoffreyC1 Premium
If you follow the Online Entrepreneur Certification training you will find out everything you need to know. Then feel free to ask specific questions and someone will know the answer.
MichaelBe2 Premium
I just want you folks here that are helping us to learn this business, I want you to know that I appreciate you in advance. Im here to learn, and I need your help. Im teachable and I want to learn badly.
I have a painting and drywall company already. Ive had a company running my business website for the last 3 years. Is it possible to bring my already business website, that has already been ranking high in google, over to WA to be ran until I learn enough to take it over. Do you think I could use my business website to my advantage with starting my new online stuff?
AbieAJ Premium Plus
Hi yes I would contact site support for further instructions as your site has content already on how to do

Does your site has a blog already?