You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.

This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).

My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

Here is an example search that I did using the "increase vertical jump" as the search phrase.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

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Recent messages
so i done evreything but i noticed that when he finished the first post about me he got a badge saying hes web site is indexed is it normal that i didint got mine ? if not how to index it please
ps : i only have about me and privacy policy done for now
DianeScorpio Premium
Hi - it can take up to a couple of weeks to be indexed. You will get an email when it happens.
i see , thank you very much
Benedict15 Premium
hi. few weeks and it will happen
Hello every im Ricky and im new and im going to do my best to get this going do to the fact that im really sick I have cancer. So I want thank you all for this opratunity to make money so I can get better cancer treatment I welcome any help I can get i don't want rush it but Iwould like to go as quick as I can.
IvanBroz Premium
Hey Ricky, welcome to Wealthy Affiliate and best of luck with your new online career. You're in the best place to start a successful online business. All it takes is a bit of time and effort to see positive resutls.

And if you need a hand with anything, feel free to reach out. You've got the entire WA community behind your back!

Best of luck with everything! :)

Moseno3 Premium
Hey hope you get the money and get well soon!
New here as well, anything I pick up I’ll gladly share
Iyackson Premium
The new platform will ask you to use monsterinsight to install Google analytics which I did and I received a congratulations message saying I successfully installed monsterinsight but I don't know if Google analytics is installed on my question is how will I know if Google analytics is installed on my site or not?
IvanBroz Premium
Hey there, I would suggest watching this tutorial:
ElodieF4321 Premium
First I must let you know, just try and the most difficult paRte out of the way.

When you gave done that and you wish to tackle other things you may.

You if you're not accustomuch multi-tasking you'll be very overwhelied.

Hope this helps, been there, follow instructions. Hope this helps
I wish you happiness.

This is a follow up question:

How long did it take for someone to become interested & actually physically click on your webpage.

Because your blog post could be indexed by search engines, but no one will click on it, if they are not interested in looking at your webpage.

So this, nobody wants to click on your blog post, could go on for a very long time.

Meaning, no one might see your website or your webpages or blog posts for a very long time, if they are, all not interested in your content.
What is your strategy to overcome this possible situation?
DianeScorpio Premium
Hi - that is precisely what the training here teaches you. You need to find specific keywords, which are phrases that people are searching for, related to the niche subject you have chosen. You add these keywords to your blog posts, and Google will then know that your post will help provide the appropriate information.

However, this all takes time, as Google views all new sites with suspicion for the first few months, and doesn't rank their posts highly. You need to show that you have authority in your subject, and that is only achieved by having lots of blog posts.

Realistically, it will be around 3 months before you start seeing any traffic when you would ideally have around 25 posts.
AbieAJ Premium Plus
Hi, there's many various elements here, first you must be passionate about you niche. Choose something you like writing about and make it interesting. We have a tool in house call Jaaxy for you to analyse and choose what we call low hanging fruit keywords, you will learn about this in the training, to get your post indexed, noticed and in time getting ranked.

It can take 3 - 6 months to see any income. This is a long term commitment and takes months of consistent work.
IvanBroz Premium
Hey there, the situation you're describing here is almost impossible.

If you follow the training here to the letter, your site/ content should start appearing on the first page of Google and other search engines. And if you reach the first three positions, you're guaranteed to get clicks.

However, if you get the lower first-page position, you are less likely to receive any clicks because people trust the most websites that get the first three positions.

So in this case, I would suggest updating your old content to improve your rankings and CTR (click-through-rate) using the process I describe in the post below: By the way, it may take 2-3 months and about 30-40 posts before you start getting rankings and clicks.

I hope this helps.