You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

The "calorie based diet" input is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Content" and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using Jaaxy

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.

This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).

My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "calorie based diets", you might want to start with the search terms:

  • calorie counting
  • calorie diets
  • how to count calories
  • etc

Here is an example search that I did using the "calorie counting" as the search phrase.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator). This is a quick indicator on the keyword viability and quality based on all of the combined metrics.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

Top Helpers in This Lesson

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Deborahj13 Premium
Hey, I just finished setting up my website with SEO. I followed instructions and clicked on the pipe bar to separate my title from the little catch phrase. But after pushing save settings there still was no pipe bar separating the two. Just wanted to know if I was suppose to actually see the pipe bar after clicking on save settings?

TheAbie Premium Plus
Can you give us a screenshot please and thank you.
jghwebbrand Premium
It depends upon the theme you are using and .what header layout you choose.
Blamonica11 Premium
I am building a website on the free domain, and I am using one of the premium access website themes. If I decide to change themes, do I have to start over or is there a way to migrate all the information and settings from the first theme to a new one?
jghwebbrand Premium
When changing a theme you do not have to start over. Your pages, posts, images all remain in tact You may have to make some website header modifications and maybe footer changes but those are minor.

When you wish to change a theme, why not do a google search
your theme name + demo to see what it does first before installing and activating it.

Actually using the free domain website is a smart way to go because you do not have to redo any work when you decide to buy a dot com. You can MOVE your website to your dot com with the push of a button. The advantage of using the free domain name is that if you change your mind you can simply delete it and start over. But when purchasing a dot com domain name it cannot be deleted. There are industry standards in place. Since the free domain is a subdomain of the domain name the subdomain can be deleted.

When you are ready to MOVE your free website here is the link. Yu will find it in level 2 training lesson 2.
TheAbie Premium Plus
No you do not.

To change your theme, here is what to do.

You may go to Appearance > Themes and add new.

Input what you are looking for, install and activate.

Your content will be left intact, you may lose out on CSS styles and social media icons if that, however with a bit of tweaking and you are done.

We always recommend you leaving a back up theme, you may od with the Twenty TwentyTwo.

I hope this helps
Help!!!!Is there anybody help me?

I can't sign up the account of ClickBank, if I submit my profile, everything was finished automatically at that moment, it told me "account disabled"...
I really want to join in ClickBank, I finished establish my own website just now, I really want to promote products of ClickBank....
Is there any way to connect somebody who could agree with my application?
What should I do? Please help me.....🙏🙏🙏🙏
TheAbie Premium Plus
You can contact ClickBank by emailing payments@clickbankdotcom if you have any questions about your account's status.

Submit a ClickBank request
Thank you~~
EdwinBernard Premium Plus
Hi Lynn,

Can I ask you a question? How many people click on your website each day? Is it at least 100?

If you are getting traffic like that great. You should become a Clickbank member and promote products in your niche.

However, if you are not getting traffic, the chances are you will fail in promoting any product using Clickbank affiliate links because nobody will see them.

Does that make sense? Work your hardest to build traffic first. Then join affiliate programs in your niche to write reviews about them using affiliate links.

Does that make sense?


TheAbie Premium Plus
You're very welcome! I hope you get figured out sooner.
jghwebbrand Premium
You are just beginning. Do the training first and get content in your website related to your niche idea. Then sign up to clickbank. Acceptance is not a guaranteed thing. Read their terms and policies.

But first create your website so you are getting traffic to it. Then you can get acceptance. Owning a website is not just about selling products. It is about helping people.
Thank you for your opion
Thank you for your opinion
Gomich1021 Premium
Hi, I am new to this and I am not completely sure about my niche. I want to do something about computer parts. (Like just about gpus or cpus) But I don't know if that is too broad. I want it to help people who don't really understand the information that most websites give. And give them a way to know which one would be the best pick.
TheAbie Premium Plus
Great and as a niche is not a product vs a subject you would help people by giving them advice on an aspect, walk them through your journey and then promote products however relevant.

You ought to discuss an aspect of computers to a qualified group of people who would be your target audience.

Graphic cards for beginners or gamers as an example.

The more focused a niche website is starting out, the better chance it has to start having traction and traffic.

Please be aware you also need to create lots of content addressing issues related to your focused niche website.

Most important is to be passionate and genuinely interested in your niche
Gomich1021 Premium
That is a great idea, about graphics cards for beginners/gamers. And I would teach them about what it does in a computer. And what it affect in games/daily activities on their computer, then show them graphics cards. And maybe talk about price vs efficiently?
TheAbie Premium Plus
Awesomeness, I would dive in coursework. You can always adjust and adapt down the line! Wishing you success on your online journey and business endeavors.
jghwebbrand Premium
I am not sure I understand your niche idea. It looks like you want to help people understand and find the best website, but in actuality. it is best to find a niche about a topic you can help others with.

Here may be some ideas to expand your thinking.
Do you have any hobbies? Sports? Problems you've solved? Problems you are looking to find solutions for? Products that are amazingly helpful? Something you talk a lot about? Something you wished you had learned earlier in life? Job skill?

You will be writing posts for people to read on your website - who would be the audience you wish to write for and help? You will be writing both informational posts and product reviews. What kind of questions would people be asking about your niche that you can help them with as well? Your informational posts are important to grow your traffic. Resource for questions:
Gomich1021 Premium
I wish to explain how graphics cards work and affect a person's computer. Like I want to explain, the information most people don't understand, as well as the price and efficiency of graphics card products. Which would let me write articles on information of graphics cards, let me do product reviews, and let people ask questions about the information I have provided
jghwebbrand Premium
Okay that will work. Then you can expand your scope later if necessary.

We wish you well.
Hello Kyle or anyone else willing to help. I am a recent new member of this program, and I plan on purchasing the premium program in a little while, after I explore some more around here and ensure that this is for me.
Before that, I just want to ask you for some insight into the niche I have chosen. Since I am training as a deck cadet on board a ship to become an officer, I was thinking of making marine equipment/accessories for pleasure boating my niche. Is this niche acceptable? Is it too broad, or should I narrow it down to things like marine radars, parts, GPS, etc.
Thank you in advance for your help, I hope to learn a lot from this program and further my progress with the help of you as well as the other members.
jghwebbrand Premium
Nice niche idea here. So the way to get a better handle on how to proceed, pic a targeted audience you wish to help and determine how you wish to help them. A great way to get traffic is to think of niche related problems and questions people have. And then write content to help them. is a site you can get questions from. This will help you to see the types of inte4rets people And how you could narrow and focus your niche. A niche is much more that products. It is helping people solve their problems and recommending solutions which are many times products.

You will be writing posts for people to read on your website - who would be the audience you wish to write for and help? You will be writing both informational posts and product reviews. Your informational posts are important to grow your traffic.

A niche should be for a targeted group of people How to narrow a niche down How To Expand Your niche later We wish you well.
wrineberg Premium
My personal opinion would be marine equipment would be a good niche. All of the other narrowed down niches you mentioned could be good posts for your website. You can as direct as you want. You will learn this through training. Don't ever be afraid to ask questions. The Wealthy Affiliate family is here to help.
Julia39 Premium
Welcome Kober to WA ye I believe you are on the right track, you do what your expertise is. It's your knowledge, your talent, your experience that will help you with building up your content.
In otherwords, you will need to provide your public with eye catching interesting, information on you choice of niche.
You can have your own take on this, like a personal account on 'how to' and 'what to do' to become an officer. Explore this by taking relevant photos your own images, videos etc.
Easy, hey you can ride the waves so to speak!
By following training if you decide to go premium it will be come more clearer.
You can have sections, within sections. As an affiliate you can promote anything to do with your subject, when you choose the appropriate programs that tie in with your niche.
That's my take on this, plan how and what you want your website to be. Checkout similar websites and see what the competition is like, then you can do your spin on it.
Hope that helps a bit.
Sounds great though, good luck with it all and enjoy the process! 👍 😀
TheAbie Premium Plus
Firstly as a niche is not a product vs a subject you would help people by giving them advice on an aspect, walk them through your journey and then promote products however relevant.

You ought to discuss an aspect of marine to a qualified group of people who would be your target audience.

Marine technology and for beginners as an example.

The more focused a niche website is starting out, the better chance it has to start having traction and traffic.

Please be aware you also need to create lots of content addressing issues related to your focused niche website.

Most important is to be passionate and genuinely interested in your niche