You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

The "calorie based diet" input is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Content" and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using Jaaxy

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.

This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).

My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "calorie based diets", you might want to start with the search terms:

  • calorie counting
  • calorie diets
  • how to count calories
  • etc

Here is an example search that I did using the "calorie counting" as the search phrase.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator). This is a quick indicator on the keyword viability and quality based on all of the combined metrics.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

Top Helpers in This Lesson

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I have taken some time to come up with niche ideas. I have chosen 10 niches to explore, and tried to rank them in order of passion.
1. Amateur Radio equipment and accessories
2. Off-Grid living
3. Home Brewing: soda, beer, wine, mead
4. Self help/self improvement
5. Emergency Preparedness
6. DIY anything, but I am terrified with being on camera
7. Overcoming depression and anxiety
8. Modest clothing line
9. Health supplements and essential oils
10. Promoting Wealthy Affiliate

Please let me know what you think of my list of ideas.
DennisM4 Premium
What are you most passionate about?,something you can write lots of content about. Niche is a audience a group of people searching for stuff you have. So you might have to focus down to a specific group that you want to attract to your site your trying to build confidence in your group, trust.Everyone everywhere is searching for something you have, which one of these you pick is something you know more about then anything else.
Once you grow trust with your group then they will trust you with other things you can add to your pages or posts and cool articles of facts. And then one day add affiliate links . I hope this helped you out...but as I know your question will be answered by many of us here at still in training my self. We do have a confident bunch of helpers here.hang in there and never give up.
AbieAJ Premium Plus
You need aim for ONE focused niche with a specific group of people, I'd go with what's best resonates with me.

The recommendation is to focus on ONE site starting out as it takes lots of effort and work get it going, however once you know what you are doing, then the learning curve would be less steeper to scale up.

I'd ask myself

Am I passionate and genuinely interested in my chosen niche, as I I'd be expected to write lots of content, it would motivate me to update blog with succinct original content worthy my visitors week in week out.

Would I be writing about it in a years time or two or more

Who would be my target audience, who would benefit most from what I have to offer.
Thanks, Dennis. This has been really good so far. One question about the website I build is, will it be just a blog post your of web page, or will there be more than just one page, where I can have affiliate links, blog posts, photos/videos, etc.? Or maybe tabs that one can click on to find what they are looking for, and then click a link within that tab?
AbieOne Premium
What stands out for me 2, 3, 5, and 10. I am doing 10 I hope you can get to choose something you want to do. Good luck :)
DennisM4 Premium
Stick to the training, it will show you what and how to apply your content. From your free site to a paid. Com domain . To how to install posts, how to add links it's all here. So far I've had to down grade my site because it was way overwhelming., I had to downsize this because what is autosupply.its not parts it's not accessories. Its everything in between.

So I focused my niche to auto detailing.from here I can add any new content I need to attract the specific group of people wanting to learn how to detail your autos painted surfaces. Then I added other content of how to detail the inside to how to detail the engine compartment . And learned all this by sticking with the training.
Now im learning what keywords are and how to incorporate them into my posts articles.low hanging fruit keywords,and many more cool things.but once you get indexed by Google, then it's only a matter of time till you get ranked once that happends the 3 major search engines will know who you are and take you to the top of the page.Its all in the training. I hope this helped.
You can go check out what I have so far with what I have, just to give you an idea of what you have to do.
But for me I dont have everyday to dedicate myself to this place like so many others because I do have a 9 to 5 or rather a 545 am to 4pm job that requires alot of my time even after I'm done.anyways.if you have further questions, you can click the live chat button,or ask @AbieAJ shes an ambassador here has great knowledge.
jghwebbrand Premium
Your top 3 ideas have a lot of potential.
You can check trends (
Do a search in google and see what auto suggests for each of them -
You will be writing posts for people to read on your website - who would be the audience you wish to write for and help? You will be writing both informational posts and product reviews. What kind of questions would people be asking about your niche that you can help them with as well? Your informational posts are important to grow your traffic. If you don't know a lot about your niche and even if you do know something about it you will be doing a lot of research online so you can help people with their problems and related questions...
LindaMetz Premium
I have a niche and domain name, now trying to decide on a theme. Are all of the themes mobile friendly? Is there one better than another? I'd love some advice on picking a theme. The 30 second setup is taking a lot longer if I can't decide on one! Thx for suggestions.
jghwebbrand Premium
Yes, all WP themes you can choose using your your wordpress backoffice will be mobile friendly. The default WA uses for starter is GeneratePress, More options are found in the paid version. We like to use the Free version of ASTRA because it has many more options in the free version and it is not necessary to buy the pro version.. Yu can check it out online doing a google search
Astra Demo to see if you like it. It has so very many options, is fast and very popular.
LindaMetz Premium
Hey, thanks so much, this is just the kind of info I was hoping for, much apprec!!! I'll definitely check out ASTRA. Thanks again.
AbieAJ Premium Plus
I test it first before buying in, because that can be expensive.

You want to make sure they are responsive, extremely light, fast, well coded, SEO optimised, flexible, adaptable and customisable

You may try GeneratePress or Premium where you can extend the theme and can have many layout templates.

Kadence WP with Kadence blocks


You can also review below resource about other options I hope this helps.
LindaMetz Premium
Excellent, hugely helpful, thanks so much!
Umario251 Premium
Hi! I'm making autism my niche but more specifically gift ideas or products for autistic people. Should I focus on one set of products for example only noise cancelling headphones or should I show a range of products as gift ideas to review and blog about like weighted blankets and stim toys etc?
jghwebbrand Premium
you will be writing posts for people to read on your website - so what kind of post content would your write? You will be writing both informational posts and product reviews. What kind of questions would people be asking about your niche that you can help them with as well? Your informational posts are important to grow your traffic.
AbieAJ Premium Plus
ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.
Umario251 Premium
Thanks for the advice, I was intending to have content for both purely information to raise awareness as well as products that could benefit autistic people either to buy themselves or for as gifts for autistic people they know. My only question is then is my niche gifts/products for autistic people or would it be autism awareness?
Hello! I needed help understanding something. I have chosen to niche down my niche, which is clinical depression, and niche it down to clinical depression + treatment; i.e giving people effective treatment methods for clinical depression.

A quick Google search of "Clinical Depression + Treatment" showed me "11 natural depression treatments". If I am writing blog posts, could I, for example, make one blog post for each treatment (of course going in-depth, and making it my original content" as opposed to me writing ONE blog post saying "11 treatments to help your depression". Does that make sense?

Essentially what I am saying is if I make 1 post about "11 treatments" I feel I won't have a lot left to write about with regards to depression treatments, whereas if I were to make 1 post about one treatment method, I feel I'd have more to write about, and I could also go more in-depth on each one.
By the way, I am aware there are more than just 11 treatment methods, but that was just an example.
AbieAJ Premium Plus
First you need see this resource
jghwebbrand Premium
Yes, I would have a separate page for each treatment. So based on what you stated above that would be 11 posts. As you get deeper into writing your posts you may find more than one issue to deal with per treatment. So in that case your "pillar post" would be the first one and then you could link to another post on more questions related to the first treatment. But make your treatment post long and comprehensive.
Thank you, this was a useful read! I am by no means an expert, but I have experience with clinical depression, having had it for years. With my posts I'll be sure to put a medical disclaimer.
AbieAJ Premium Plus
That's awesome and thank you for clarifying.
Thank you for this great advice!
Katie2021 Premium
I am unable to get the original content of '-Just another WordPress site' out of the Meta Title section. It is counting as characters, but is greyed out so I cannot remove it. Is there a setting I need to change for this? I appreciate your help!

Best regards,
Katie2021 Premium
NVM! I figured it out! Have to go to Settings<General<Remove the tag line<save changes.
AbieAJ Premium Plus
Tutorials If you are on mobile, adding one or two characters, then delete you are able to.

If title and tagline (Just another WordPress site), settings > general edit and save changes.

The SEO framework
AbieAJ Premium Plus
No worries, and you're very welcome!