You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.


With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy.com

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.


This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).


My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

Here is an example search that I did using the "increase vertical jump" as the search phrase.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


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Recent messages
DylnMandy Premium
Should I bring my old website/blog over instead of making a new website?

And should I name my website whatever niche I’m in? Right now my website I made a year ago is in my husbands and my name. dylanamandawagoner But maybe I should make it more themed what do y’all think?
Reply
jghwebbrand Premium
These days you can go either way. Search engines do not use your domain name to rank your content. It is the actual content itself that gives rank.

Personally we like domain names with at least one word of your niche in it.
Reply
DylnMandy Premium
Ok Thank you! That helps!
Reply
jghwebbrand Premium
You are welcome.
Reply
jghwebbrand Premium
I checked your existing website. It looks like you are probably not get much traffic. I checked it using checkpagerank.net.

Do you have a local business? Or just your website?
If you do not have a local business then using your name is not significant. And I would probably buy a new domain if you are serious about earning online. But as you go through the training you may think of some great niche names.

Even if you build a free siterubix.com website you can MOVE what you create to a .com domain name later loosing none of your content, images, etc.
Reply
jghwebbrand Premium
We were talking about a completely different topic. Thank you.
Reply
DCaribbeanQ Premium
Hi Amanda,

Using your own name can actually have benefits once you establish yourself as an authority in the affiliate marketing space.

So there is no need to change it.

All the best.
Candy Benn
Reply
AbieAJ Premium Plus
Hi

That's totally up to you if wanting carry on with existing or starting new, however if your current site has content, you may want to write to support for further instructions how to migrate site to WA if that's the intention.

And if no content, you may transfer or point to WA servers (if transferring domain has to end in .com, .net or .org.

To update your domain DNS settings to point to WA. Here are the DNS settings.

ns1.mywahosting.com
ns2.mywahosting.com

These settings will be updated within your domain registrar (where you purchased your domain) after the transfer has taken place. To transfer your domain here you need login current registrar and fetch the EPP code, there's a one year charge of $14, privacy included. One year more will get added to your domain.

Also it has to have passed the grace period of 60 days.

----------------------

The name of your domain can be related to your niche and cannot for example Apple dot com does not sell apples vs tech gear.

However nowadays domains are not so affected by SEO vs writing quality rich content with good choice of keywords, latter of which would rank you in the search engines.

Again dependent your focused niche how you pursue with a plan for your site. You are wanting start off with a subcategory, otherwise you will find it very hard to get noticed by the search engines and to compete with big authority sites. Target audience is important too, who would you be writing to, once you are able to identify them, you are closer to finding a focused niche.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

Looking up your site, you may want to review below resource

https://blog.feedspot.com/homesteading_blogs/

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

Possible programs

https://onemorecupof-coffee.com/best-homesteading-affiliate-programs/
https://onemorecupof-coffee.com/best-farming-affiliate-programs/

Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Or

You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.
Reply
RobinSlater2 Premium
Hi
I am in lesson 8 Creating custom menus on your website and have reached "placing custom menus in widgets" when I come to Kyle's video position 9:24 it is totally different to the one on my training which I am changing as I go along?
I am at a stop!!
I think Kyle's video version is 2019 and the Wordpress version available to me could be 2021?
Thanks
Reply
jghwebbrand Premium
Yes, WordPress did a major update recently to 5.8 and has totally changed the location of widgets. The trend for location for widgets is now at the bottom of post content. This si the way things will be going.

If you want to see widgets on the right side you will need to install the following Wordpress plugins.
Classic Editor
Classic Widget
Custom Sidebars -Dynamic Sidebar Widget Area Manager
Reply
AbieAJ Premium Plus
Hi

You may install the classic widgets plugin and with the classic editor.

https://wordpress.org/plugins/custom-sidebars/
https://wordpress.org/plugins/classic-widgets/

Initially you may download to your PC and then upload .zip files to your WordPress sites back office.

Or go to Plugins > Add new, input classic widgets, install and activate.

However in the standard view you may click the plus to add something or the three dots and choose to remove a block from the drop down menu.
Reply
RobinSlater2 Premium
Hi
Thank you for getting back to me
I am away from my computer until Monday but your information sounds great for solving my problem and your solution confirms it not just me
Reply
RobinSlater2 Premium
Hi Abie
Thank you so much for a solution
It’s good to know it’s not always me that comes across with these difficulties
Well done
Robin
Reply
jghwebbrand Premium
Glad to hear from you.
Let us know if you need more help on Monday when you are at a your computer.

Cheers!
Reply
misterDi Premium
I have a couple different and unrelated niches that I could see myself pursuing, but for now I think I want to start off within a men's health niche.

I'm having trouble thinking of the kind of content I would create because I don't buy many supplements, I don't purchase exercise equipment... how can I do this without product or experience?

I might test the waters by going in the direction of sexual health, but am not sure how to narrow it down further than that, or create content for it. Can you help?
Reply
AbieAJ Premium Plus
Hi

Those are great niches to be in however broad you may want to narrow one or the other down to a subcategory starting out, otherwise you will find it very hard to get noticed by the search engines and to compete with big authority sites. Target audience is important too, who would you be writing to, once you are able to identify them, you are closer to finding a focused niche.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

You may like view below resource for more ideas

https://blog.feedspot.com/mens_health_blogs/

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

You don't have to have the products you may read other peoples work and research however all content must be original written in your own words.

Possible programs

https://onemorecupof-coffee.com/best-mens-health-affiliate-programs/

Or

You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.
Reply
jghwebbrand Premium
One thing you may want to think about first is - what do you know a lot about (other interests, sports, hobbies?) It is fine to go the direction of men's health but it will probably take a lot of research time.

Here are some websites they may help you narrow your niche idea.

Learn Questions People Ask About Your Niche.
https://www.usetopic.com/people-also-ask
Use tools like the following to see questions you can address for your niche.
https://soolve.com https://answersocrates.com https://usetopic.com/people-also-ask and Google search scroll down and find "People also ask section" or use Quora.com

How to Become An Expert in Any Niche
Reply
J-KWest Premium Plus
Hi Israel, just touching base to see how you're doing with your niche. There's a lot of good information here being shared. It really is about narrowing it down to an area that hasn't been given as much attention online.

It's common to think of product categories when narrowing down your niche but that's not your only option. You can narrow it down by focusing on a specific group of people, a specific problem you're helping people solve, a specific location or region, specific activity, or a combination of all of those. An example might be something like 'beach runners'... which targets a specific group of people doing a specific activity in a specific type of location and the specific problems associated with (THIS IS JUST AN EXAMPLE. I haven't researched it to see if it's a viable niche, the audience is probably too small but it gives you an idea).

The other thing I'll mention is to be careful when it comes to health-related niches. Google considers this a YMYL (your money your life) niche and they hold it to a higher standard, meaning they prioritize content that comes from an expert authority.

It is difficult to rank content that drifts into topics that might suggest anything medical-related as sites with higher medical authority will always be difficult to compete with. These sites have content written by health professionals with related sites (like hospitals, clinics, and other experts in that field) that link out to them and indicate to Google they are a trusted authority. It's not impossible to go into these niches, especially if you're a medical professional yourself, but it's not recommended. Your content will have to be that much better with exceptional research and even then, it will take much longer to rank as your site builds authority over the years.
Reply
misterDi Premium
Thank you for the resources!
Reply
misterDi Premium
Thanks a lot, I will check out the links!
Reply
misterDi Premium
Thank you Jay! I hadn't even thought about that, and you raise some very good points. I'm going to have to rethink this idea a bit.
Reply
AbieAJ Premium Plus
So very welcome.

Would be nice to hear how you are getting along. Much obliged and best wishes.
Reply
jghwebbrand Premium
If you need more help with choosing a niche here are some thoughts.
A niche is something you feel super excited to write about, a skill you have attained, something that resonates with you. You will want to be focused on one niche. What is it that you want to help a group of people with or what problem do you want to help them solve (group could be age, gender, location, experience level, degree or type of need, etc.)

A niche is not a product, it's a subject that you can help a target audience with. Remember, you are not setting up a shop (store), you will be writing lots of articles about your niche to help your targeted audience.

Kyles asks us to complete this statement.
'i want to help ____(group) with ______(problem)'

For example. I like camping and what to help campers buy the right equipment to make their camping experience more pleasant and safe.

Camping is a very broad topic with a lot of competition so to eliminate some competition in the beginning so the website has a chance to grow, the focus needs to be a smaller scope. For example essential camping equipment for beginners. Once the website is established and has a good volume, its scope can be expanded to include other things camping related. This is just an example.

Learn Questions People Ask About Your Niche.
https://www.usetopic.com/people-also-ask
Use tools like the following to see questions you can address for your niche.
https://soolve.com https://answersocrates.com https://usetopic.com/people-also-ask and Google search scroll down and find "People also ask section" or use Quora.com
Why should you narrow your niche when first starting?
The key to getting started fast is to narrow your niche down to a specific topic. This way, you will eliminate a lot of competition and get results much faster. Once your site is established and you are getting traffic you can expand your niche scope.

Here are a couple of blogs on narrowing and expanding a niche.
How to narrow a niche down How To Expand Your niche later
Reply
BuildingB33 Premium Plus
Enjoyed the read and videos. I forgot how thorough Wealthy Affiliate training is!

I agree setting up your profile is essential to building trust. It's a basic form of branding really. Every business has a brand, and if you're serious about building a business then you'll take the time to complete your profile.

Imagine what Fortune 100 and 500 companies had to do to build their brand....

3 steps to a complete profile is a cake-walk.

Let's get it done!
Reply
AbieAJ Premium Plus
Hi

That's awesome, we are glad you are enjoying the training here.

Kindly let us know when needing help or having further questions.

Welcome to WA and our community.
Reply
jghwebbrand Premium
Thanks so much for sharing here. You are absolutely right, Every online business has a brand. That's the exciting part, each of us can create our own online brand.

We wish you much success here as you create your online brand.
Reply
Jennyroo2u Premium
Hi all, I haven't got a lot confidence in my niche for one reason or another, think it's too broad for starters. I have already set up a website and put on post about it. Done a lot of the training and gone back over most of it! Bit of a slow learner here.... Old age syndrome.

So I've decided to leave it there for now till I can get my head around it and try another niche. Any one got any thoughts on hoovers as a niche? May seem a bit strange, but being a cleaner for 15 years and cleaned hundreds of different houses, I know a lot about them, including repairing and servicing them. I could do reviews, tutorials, product comparisons......

Am I barking up the wrong tree?

Jenny
Reply
YvonneBray Premium
Hi Jenny Hoover’s sound great. Also, some places refer to them as vacuum cleaners, your skills as a cleaner would gives you plenty of posts.

You could add cleaning products your your carpet, how to remove red wine for example. Hope this helps.
Reply
Jennyroo2u Premium
Fantastic! Thanks. Think I was over thinking my other niche. Yes I was going to search in keywords about vacuum and hoover, to see which is the best word to use. Already discovered organize is more popularly searched than organise! Learn something everyday....

Great idea about cleaning products too. I have an abundance of knowledge there too.

Thanks.
Reply
DianeScorpio Premium
Hi - one thing to remember, is that Hoover is a brand name, it is not the name of the product. It has become common usage for everyone to call a vacuum cleaner a Hoover, but strictly speaking, that's not correct.

So, you couldn't use the name Hoover, in the domain name of your website.
Reply
Jennyroo2u Premium
Good point. Thanks
Reply
Yah Jenny, I guess it's one of those habits that we need to work on them. Like calling all toothpaste brands Colgate. Thanx for reminding us.
Reply
jghwebbrand Premium
This is an excellent niche idea. And you have a great asset - your knowledge and experience. You will be able really help people. The websites that do best as those that help people solve problems. The fact that you also fix vacuums is wonderful. We are so excited for you. On top of that it is hard to get along without one. So you have a big market.

Yes, you can do I can do reviews, tutorials, product comparisons. You can also do trouble shooting. WoW what a golden opportunity.

Here are some sites that may help you with your niche.

Learn Questions People Ask About Your Niche.
https://www.usetopic.com/people-also-ask
Use tools like the following to see questions you can address for your niche.
https://soolve.com https://answersocrates.com https://usetopic.com/people-also-ask and Google search scroll down and find "People also ask section" or use http://Quora.com

http://ahrefs.com/keyword-generator also has a questions tab. Their tool is free to use. No need to sign up for the Trial period.

You may get overwhelmed because your niche is so broad. It would be a good idea to narrow it down by starting with a specific audience with a problem such as vacuum cleaners for pet owners. That's just an idea.

Why should you narrow your niche when first starting?
The key to getting started fast is to narrow your niche down to a specific topic. This way, you will eliminate a lot of competition and get results much faster. Once your site is established and you are getting traffic you can expand your niche scope.

How to narrow a niche down How To Expand Your niche later
Reply
Jennyroo2u Premium
Thanks. I can't believe it's taken my over a week to realize this idea!! Don't think I've ever been in a house that hasn't got one.

Really excited about all this now.

I'll check out the links later.

Thanks again... Your all bloody marvelous.
Reply
jghwebbrand Premium
We are so glad we could help you with your niche. It's such a great feeling when you know your direction and you have such a great one. We expect great things to happen for you.

From this point on the training will help you to learn the concepts of building your website, writing content, getting it ranked, joining affiliate programs, adding links and then getting sales.

Really a bright future for you. Glad you are here.
Reply
AbieAJ Premium Plus
Hi

Vacuums are the products you would be promoting on your site vs a niche subject however it may need narrowed down to a subcategory starting out, otherwise you will find it very hard to get noticed by the search engines and to compete with big authority sites. Target audience is important too, who would you be writing to, once you are able to identify them, you are closer to finding a focused niche.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

For example if you are in vacuum cleaning

https://vacuumspecialists.com/blog/





When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Possible programs

https://onemorecupof-coffee.com/best-cleaning-products-affiliate-programs/

Or

You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.
Reply
YvonneBray Premium
I think you got the wrong person, and I'm Yvonne, not Jenny. Mind you, and I like that name, Jenny. Yes, Hoover is a brand so is Colgate.
Reply
YvonneBray Premium
Cleaning things is a great way to help someone who is having trouble. I often search on the internet when I need to clean something or get a stain out of something.
Reply
Jennyroo2u Premium
Thanks for your input. Did a lot of brain storming and google searching last night. Came up with a domain name. It's the title I'm now trying to figure out., so I went onto Jaaxy for help. Would 'top rated vacuum cleaners' be suitable? Would this be too broad?
Reply
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