You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.

This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).

My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

Here is an example search that I did using the "increase vertical jump" as the search phrase.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

Join the Discussion
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Recent messages
hectorbenito Premium
Hi Mates:
I am looking for the 5 kW that meet the defined criteria of 30 searches and less than 100 competing sites.
I don't find so easily phrases that meet the criteria in my niche. So I have selected phrases with similar criteria, i.e. with less visitors and somewhat more competing sites. What is your opinion?
JoeRebisz Premium
What is your niche?
hectorbenito Premium
Male sexual health
Female sexual health
Anti aging
JoeRebisz Premium
Ok, those are four separate niches. Let me see what I can find on just one of them.
chris2112 Premium
After viewing Keyword video and finding some great keywords/phrases, do I put these in the "tags" field on a post or in the "Focus Keyphrase" field in the AIOSEO section below the Post contents area? In other words, where do put the keywords to improve SEO? And, THANKS for answering my previous questions.
AbieAJ Premium Plus
Hi, once you have settled on your keywords you would include them in title and again in first or second paragraph then write freely. Some members would also include it again in towards bottom to conclude articles if it fits a purpose or conveys a message.

One keyword per post and so on so forth.
IvanBroz Premium
Focus Keyphrase in AIOSEO allows you to track the performance of your keyword in your post. It does not improve your SEO per se. As AbieAJ said, you should put your keywords in the title of your post, the first paragraph to improve your SEO. You can also include them in the headings and sprinkle them across the copy if it feels natural.
I've been watching some post on "niche". I saw some comments where some members have the same idea , niche or target I want to go after? How does that work? will it create a conflict of interest on this web affiliation page? Can two members target the exact niche??? BTW, I am new so these are questions that are starting to pop-up in my mind. Thanks.
jghwebbrand Premium
Of course more than one person can choose the same niche. You will not create a conflict because you are both doing individual website and you both will not think the same and present your niche in the same way. Decide who your audience is and go for it.
Goran888 Premium
jghwebbrand Premium
You are very welcome.
AshiaR Premium
First off I want to say how amazing this site is...seriously there are so many out there that don't offer 1/3 of WA and want hundreds of dollars and or don't care if you make it or not....Next I want to focus on my financial goals in stages.. Stage 1 make enough money to pay my current bills and budget. After that "Swing Away Merrill". No cheating..anyone know What movie that quote is from???
jghwebbrand Premium
We are excited your found WA. Your blog comments are really neat! It is great to hear what outsiders have to say when they find WA. We like this program very much. We have been here over 10 years and without it we would not be successful. It has what we need for success in its volumes of training, the keyword research tool and support (community and Site Support) 24 x 7.

Thanks for sharing your goals. They are very doable if you do the training and apply it.

We are a very friendly and active community. We like to help people succeed. If you have questions while doing the training you can ask them in the comments section after each lesson.

We wish you much success.
AbieAJ Premium Plus
Hi it is Signs (2002) - Awesome show.

However welcome to WA and our community and most definitely. Kindly let us know when needing help or having further questions.
Good luck
hectorbenito Premium
Hello mates!!

My website is yet done out of the web builder before start this wealth affiliate course.
My Wordpress blog has Yoast SEO plugIn.
I am installing the All in one SEO plug In according to the wealth affiliate training.
Is there some conflict between these two plug ins ?
Could maintain both activated at the same time?
DianeScorpio Premium
Hi - you can't have 2 SEO plugins, they will conflict with each other. If you are familiar with Yoast, there is no reason to change it to All in One. They are very similar.