You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.


With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy.com

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


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racerpoet Premium
Alright, I'm one of those over-anayltical people who has a problem deciding, because once I decide, I usually overcommit. 😂 I'm trying to think of a niche. I have a background in the Automotive field, and although I don't want to work in the field for a living, cars are still my favorite hobby. (I own three, and that's nowhere near enough.) 😅 Any suggestions on a niche?

I'm leaning towards doing something with brakes for a few reasons. 1) I've done thousands of brake jobs, and am very comfortable and knowledgeable in this area. 2) I feel like basic brake jobs are one of those jobs that people do themselves to try to save money. (But I've seen plenty of hilarious mistakes.) 😖😅 3) From personal experience, there are certain brands that are superior to others, and plenty that should just be avoided.

I'm open to ideas. Shoot away! 🙂
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magistudios Premium
Hey Konstantin,

I think brakes are a great niche to get into!
It's not too broad and there is enough to write about within the niche.


Regards,
Jay (magistudios)
WA Live Training Coach

P.S. Have an awesome weekend!
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Aparna155 Premium
Fabulous niche idea Racerpoet
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U answered your own question in regards to recommending good quality brakes. You are the go to man guru for brakes.
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davebux Premium
I did some work for Ferodo brakes many years ago. If I was into brakes or stopping cars generally I would love to read more about what they are made of, how they make them and test them. What makes a brake better for town use and another for racing cars. Just a thought, haven't decided on my niche yet.
Dave
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Giulio08 Premium
i have followed your training so far... but I am not satisfied with my website. I am not satisfied how it looks. how can I change template/header? it is terriblle and not the least bit captivating. I must have clicked on a template by mistake because it does not reflect my topic. but i do not know how to change it . i also would like to how my title looks and have it all on one line i BOLD
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Warly10 Premium
Hi there, if you mean your theme, you can change it by login to your wordpress back office, then click on "Appearance", "theme", here you can change your theme and choose the one that suits your niche
Reply
My mind is freezing as I try to think of my niche. I'm good at soo many things that it is hard for me to focus on just one. I'm sure I'm not the only one with this problem. My question is, how did you find and focus on your first niche?
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keishalina Premium
hey hi Blake!

Excellent question and one that many, many before you have asked about here...

Hope you're enjoying the training as it is helpful to keep at it as it will also assist in fine-tuning your selected first niche to work on...

it's best to choose your first niche on a very focused topic that you know well or experienced in so that you can write in-depth, deeply and focused to mount your authority in it in engaging your intended audience and then broaden out to scale your biz to fruition .... otherwise, you'd be doing a lot of research just learning the topic ...

Kyle have presented super suggestions:

"the website you create can be about anything that you want. The core training is going to help you choose a niche. A niche can honestly be anything, what are you passionate about? What are you interested in?

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience."

All the very best to you for every Success ... :)
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BKackyrmol Premium
I picked the thing I am most passionate about right now (I am also brand new and just starting the lessons), and that would be anything to do with PC (computers). There are a ton of other things I love that are coming to mind, but this one in particular is burning a whole in the image of my mind and I just have this need to go hard with it. That's how I got my answer, just listened to the traffic in my head and picked the heaviest traffic.
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Ejadamen Premium
I feel you. I can think of many things I'm good at too. I remembered that we can have more than 1 website when we become premium members, so that's good. Works for me as a person who is multi passionate.
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AirraM69 Premium
I'd like to thank all the coaches and followers in the WA community. Just knowing that you are available if needed, gives me the confidence and motivation I know I'll need to build a successful business.

I probably won't be able to respond to every discussion, but I just want you all to know that I appreciate you.
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Kyle Premium
That is fine if you can't respond to every last thing, we are a community and an interactive one. If you ever need any help moving forward, please do let us know. :)
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MsJeanK Premium
Having that support is everything when you are starting out. Enjoy the journey.
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Good day Mr Kyle, my senior and the most mentol, thanks for step by step gudeance into my financial freedom, and to WA community members,i am also grateful for support, please my Boss and entire member, after completed my lesson 4, then I put action about website creation surprisingly what I thought is big task before I got easy, but my question is that what is deferent between this type of website and real website like this our WA website?, because in WA website you are required to login password before you gain access, but this mine, any body can access it any how, what what different there? Thanks.
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Jaz333 Premium
If I'm following you correctly ... anyone can visit your website (i.e. they can find your website online and view it) but only you can log in as the administrator to make changes to the site and publish new content to it. So in that aspect, no difference between a site here at WA and anywhere else.
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Kyle Premium
The website you create can be about anything that you want. The core training is going to help you choose a niche. A niche can honestly be anything, what are you passionate about? What are you interested in?

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)
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