You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.


With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy.com

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.


This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).


My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

Here is an example search that I did using the "increase vertical jump" as the search phrase.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


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Recent messages
AngryRabbit Premium Plus
I want to do a niche about business. Starting my MBA soon and I own a brick and mortar business that pretty much runs itself. I want a niche on the lessons learnt studying an MBA or about how to get a business to run on autopilot, but I just don't know what exactly the niche would be.
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AbieAJ Premium Plus
Hi

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

You can use Lifter LMS plugin on WordPress or view below resource https://www.wpbeginner.com/plugins/best-wordpress-lms-plugins-compared/

Further info

A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

For example if you are in yoga
Yoga exercises for beginners

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.

Abie & AJ
Reply
Angell70 Premium
Hi David & ntmu & warm welcome my dear.
My honest advice is to go with your passions.
Think ab like this:

A niche you chose from your passions and decide to write and write and write and never stop writing
If for instance you like/love cooking and gardening then these are your passions, go for it.
Some of the eldest/expert people here told me that in order to succeed and in order for Google to see you as an authority you must have been writing at least 20 articles for just 1 passion, eg. cooking.
you may want to see this hope this will help you decide
many blessing to you
Reply
jghwebbrand Premium
So delighted to meet you. We are excited you found WA.
I'm just curious would your existing Brick and Mortar store benefit from a website to reach more people?

As for your business idea: how about something like small online business entrepreneur.

Since you have unlimited usage of Jaaxy, the keyword tool (find at menubar Research, why not enter some ideas and see if they give you an idea of who to choose a narrow niche that resonates with you.

Have more questions, please ask.
Reply
BFidalgo Premium
Hey guys. So my initial idea for a niche would be surfboards as it is my biggest interest and one of the things I understand more about. My biggest problem with it is that I know most surfboards are bought by talking directly and in person with the manufactures or through their websites as they are very specific and individual products. Also none of big platforms sell them.
Should I pursue this idea or maybe consider other routs?
Reply
AbieAJ Premium Plus
Hi

That's a great niche to be in however broad you may want to narrow it down to a subcategory starting out/ however more related to the products you are wanting to promote on your site.
For example basic surfboards for beginners is a niche subject.

I try run a search on google see who does surfboards affiliate programs, you can look up corporate businesses and see if they run such a program, you'd find them bottom of their main sites.

You may want to look at below resource
https://3hundrd.com/surfing-affiliate-programs

You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.

Abie & AJ
Reply
it seems like a pretty good micro niche. i think ,it worth a try .
Reply
jghwebbrand Premium
Great to meet you. I really like your niche.

Because a niche works best when you focus on a group of people you want to help, how about something like surfing essentials for beginners to start with. Then as you gain a following you can expend th4e scope The website Abie referenced below has some affiliate ideas 3hundered dot com


A niche is something you feel super excited to write about, a skill you have attained, something that resonates with you. You will want to be focused on one niche. What is it that you want to help a group of people with or what problem do you want to help them solve (group could be age, gender, location, experience level, degree or type of need, etc.)

Why should you narrow your niche?
The key to getting started fast is to narrow your niche down to a specific topic. This way, you will eliminate a lot of competition and get results much faster.



Have more questions, just ask,

We wish you much success.
Reply
BFidalgo Premium
Great to meet you!
I already found a narrower niche within my initial idea that I am happy with and have extensive experience and passion about it.
Thank you for reaching out to me!
Reply
jghwebbrand Premium
Terrific
Reply
That sounds like a great idea!
Reply
Laurestack Premium
I am confused about setting up my website, and which platforms it will show up on. Facebook? Google? Also today I purchased Connect Explore to maximize my target audience which was expensive. Do I keep it? Can I use it with what I’m doing with my website with Wealthy Affiliate?
Reply
Jaz333 Premium
Hi ... When your website is first created, you will have to wait for google to find it. This is called indexing.

Later on you can maximize your exposure by adding the site to social media. This can be done in the Social tab within your AIO SEO plugin or you can use a separate social media plugin such as Sassy Social. This process will come later in Level 3 of the training.

I do not have any experience with Connect Explore so I can't offer any insight into that aspect of your question. I think you might be getting a little ahead of yourself with this however, since it all starts with creating the site and building it out with lots of helpful, unique content to start the process of ranking and drawing in traffic to the site.

Just continue to follow the training and take it one step at a time. This is a long term commitment and as such it takes a lot of time and work to get a new site off the ground. Baby steps and you'll get there :)

Best of luck to you moving forward!
Shannon
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Laurestack Premium
Thank you!
Reply
Jaz333 Premium
You're very welcome, happy to help anytime!

By the way, I really commend you on what you do (or did) for a living. I have an autistic son who works with several special education teachers and paraprofessionals. They have really made a huge difference in both mine, and my son's life, and I couldn't be more grateful :)
Reply
michaelw777 Premium
You know what; I highly suggest you ask Kyle and Carson; they are The Top Pros; and for sure can advise.

Just click the magnifying glass in the top right menu; and in the search bar; put in Kyle.

After that; do the same for Carson too.

For sure they can help.

I have been told they can be busy; so it is best to ask both.

Hope this help and encourages?
Reply
jghwebbrand Premium
Your website is very important because it is something you own and can control. Yes, you can use other social media but the rules and usage can change. So that's why it is important to focus on you website and make it the greatest source of information there in on the internet for your niche.
t
Reply
AbieAJ Premium Plus
Hi

In respect to your Connect Explore, you'd have to decide whether you are wanting it or not, however it is not a requirement having glanced a bit of a review

https://socialleadfreak.com/connect-explore-review/

These features are found within Facebook Advertising platform and your campaigns need be testing, so you run a campaign, check it twice a day and study stats, then you make out a subset of the campaign whereby you choose a different search criteria based on your findings in your first campaign and run it again, process repeats itself, till you find a sweet spot you can leverage and scale.

Connect Explore believe connects to Facebook through an API. You can instead open a Facebook Business account and run an ad account.

https://business.facebook.com/

You might want to look at below resource
Reply
AbieAJ Premium Plus
Hi

Please see below resource how to Your site once build goes online and global. You would have figured out a niche before you set it up, it is very important to start out with a siterubix subdomain till you are completely figured out you niche, as once you register a dot com domain, and the odd occasion you changed your mind, you will not be able change the URL.

Some info how to go about a niche

A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

For example if you are in yoga
Yoga exercises for beginners

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below --------------------
Soon it will get indexed by Google, it means it was found and time now to start adding content to your site.

Onward

You would have written 20 - 30 posts and have some traffic to be able apply for affiliate programs as typically they will check your site for relevance and traffic prior approval.

For Amazon it is 10 - 15 posts.

Once accepted, they've given you material and special tracking code links you can share on your site.

Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Once they do, and in accordance with your affiliation terms and conditions, how commission payouts are tracked and paid. You need to read up how payments are made because different programs follow different rules; some pay by check others via PayPal or straight to your check account.

I would always adhere to your affiliate program terms and conditions.

Once you publish a post you can share it onward to social media platform like Facebook, Twitter, Pinterest and Instagram etc. Now not all social media platforms would suffice, you are wanting know your audience well and their hangouts so that you target them appropriately

You may use Sassy Social plugin for this purpose In the first instance,

Please follow the training and apply what is taught all is explained within the lessons. How to make money by Kyle WA is a learning platform teaches us how to build a progressive successful site for affiliate marketing. Please follow the training and apply what is taught all is explained within the lessons, ticking checklists bottom of lessons, tasks asked of you to complete in order to set up properly.

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.

Abie & AJ
Reply
How much minimum time requires to build a website??
Reply
jghwebbrand Premium
The technical website build is done by software and takes 30 seconds. Its adding the content posts that takes time. It is suggested that 2 -3 posts be written and published per week. The minimum length should be 1000 words. So that will give you some idea how long it may take if you have an authority site with 100 posts.
Reply
Hutcha21 Premium Plus
The training recommends one niche per website. I think that approach works very well for a few reasons. 1 you are not overloading your visitors/potential buyers with info; and making it difficult for them to narrow down their search as well. 2) I think focusing on one area you really care about keeps you active and learning at the same time.

Just my opinion of course ;) And I'm still pretty new. But there's a lot of wonderful people here to help you reach your own best potential (= successful yay!!).
Best wishes! Hope you continue...I'm sure you'll do well!
Alexis
Reply
AbieAJ Premium Plus
Hi

Real reason so that you not confuse Google or your visitors. And also when writing original content with low competition keywords to help being noticed by the search engines. You are wanting your site to start gaining traction, traffic and eventually authority.
Reply
jghwebbrand Premium
Thanks for your great thoughts here.
Yes, it is important to keep a website focused on one niche. Visitors search for something specific and are excited when they find so much helpful information on one site.

Like the way you are thinking and processing what you are learning.
Reply
Sanduni25 Premium
Like you said, I agree so much!!

But I'm finding kind of difficult to focus on just one niche, although it would definitely be beneficial.

I still haven't started my website yet, I just started the training, so hopefully once I have a better knowledge about this field, I can focus on one niche and get started.

Wish you the best luck, Keep it Up!!!!

King Regards,
Sanduni
Reply
Hutcha21 Premium Plus
But that's part of the FUN!!!!!!!! You get to learn a LOT about a subject you love and hang out with some very special people. Does it get better than that? :-)

You will love this...keep going.

Thanks! MUST find food lol. Back shortly.
Reply
Hutcha21 Premium Plus
Thanks. ;)
Reply
futureglenn Premium
I'm thinking I'd like my niche to be in mindfulness or meditation. I meditate regularly myself, but I'd like to help others find meditation programs that suit their needs.

So would my niche just simply be online meditation programs?

What about books instead of programs? Is that a viable niche?

I'm trying not to think too hard about the content I'd create around the subject... because I'm not an expert!
Reply
AbieAJ Premium Plus
Hi

That's a great niche to be in however broad you may want to narrow it down to a subcategory starting out

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with https://answersocrates.com/ for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

For example if you are in meditation
Meditation Essentials for beginners, there's also exercises, sleep, anxiety, weight loss, experiences, etc.

Online meditation programs is what you would promote on your site vs a niche subject.

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.

Abie & AJ
Reply
jghwebbrand Premium
Great niche idea!
Now if you can define the group of people you want to share mediation with that you be best. For example Mediation resources for beginners or something like that. You can refer both books and course.
Reply
futureglenn Premium
Alright, so how about...

A group of people looking for 'meditation journals'.

My niche would then be meditation journals?
Reply
JeannineC Premium
There are lots of things which could work for that niche. In addition to programs, you can do things like mats, journals, music (like flute music - very relaxing), essential oils, comfortable clothing to meditate in, etc. So yes, that niche could easily work.
Reply
michaelw777 Premium
You know what: I am just going to say; try to pick a Niche as Broad as possible. This is my suggestion.

That way; you would have a bigger audience. You would have more potential Customers. And you would be able to help more potential Customers.

So, I am just suggesting; have a Niche as broad as possible. Not only all that; but some Members have complained to me in the past; they run out of topics to make new posts about.

Hope this helps and encourages?
Reply
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