You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.

This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).

My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

Here is an example search that I did using the "increase vertical jump" as the search phrase.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

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JFriel Premium
I have gone back to the start with the walk through videos and this my 2nd time here and now i am getting a better handle on now.
But now it's time for Zzzzz! looking forward to this tomorrow and maybe be a few steps further.
Thanks for the Lessons!
AbieAJ Premium Plus
That's awesome, we are glad you are enjoying the training here.

Kindly let us know when needing help or having further questions.

Welcome to WA and our community.
jghwebbrand Premium
Glad you are learning even more the second time around. That's great. And if you ever have questions, leave them here and we the WA community will respond.

here's to your new success.
Okay, my idea is to have a website about knitting. Best needles to use, how to follow a pattern, how to substitute yarns, etc. I understand that by having a website I can send customers to Amazon or Etsy for supplies and earn a commission. Knitting is something I am very knowledgeable about and I have many years of experience doing. How do I use this as my niche?
AbieAJ Premium Plus

You would have written 20 - 30 posts and have some traffic to be able apply for affiliate programs as typically they will check your site for relevance and traffic prior approval.

For Amazon it is 15 - 20 posts.

Once accepted, they've give you material and special tracking code links you can share on your site.

Essentially you are writing informational and review posts for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Once they do, and in accordance to your affiliation terms and conditions how commission payouts are tracked and paid.

I would always adhere to your affiliate program terms and conditions.

Further info and as stated below

hat's a great niche to be in however you may want to narrow it down to a subcategory starting out.

You may consult with

Examples: crochet kit and yarn, crochet for babies, dog sweaters, doll clothes, knee warmers, pillows, lacy look cardigans, scarf oversized tees, crochet Christmas ornament patterns classes or groups for beginners etc

A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

One niche, a website.
When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?
Fill in the blank and you are going to get closer to a specific audience.
jghwebbrand Premium
Really like you niche choice. It looks like you have already defined some post content you can include on your website: Best needles to use, how to follow a pattern, how to substitute yarns, Then you can write product reviews about the related products comparing them and recommending the best.

So you will write your posts and in them include related products links you receive when you get accepted into an affiliate program for which you register.

You will use Jaaxy to find the best keyword phrases to use average search volume >30 and QSR <100 and SEO >95 is best to start with.

We wish you much success.
YvonneBray Premium
Knitting is a great choice. Imagine passing on all your tips and tricks to help others on how to solve a problem. I, too, love knitting. I think you should do very well. It would be great if you were able to incorporate a video that shows people how to Knit.
Thanks Yvonne and everyone else for your replies!
I am finding it quite frustrating to try to narrow down my niche.

Maybe I am on the wrong track, about how to make this work for me. I need to take a break and think about all I have learned so far. It’s a lot of information to think about.
Barakat2 Premium
Slow and steady wins the race, isn't that a bit of time? A stitch in time also nine don't forget. Just be yourself and keep the ball rolling. Niche isn't something difficult or confusing. If perhaps you want to narrow down on your niche, just be You and enjoy
I love that idea for a niche website. I have no idea how to knit! I would be a frequent visitor to your site if I ever wanted to become more knowledgeable about knitting!
jghwebbrand Premium
You can cover as much of the topic as you want in time. What we are all trying to say when we suggest narrowing your niche is to find a segment that is smaller so you can cover it extensively and then expand. This way you will get visitors that are really interested in what you have to say because they are looking for something specific. When visitors don't find something specific they will leave the site. your goal is to capture a specific group so they become your followers for the topic.

After you take a break, how about doing a google search on knitting and crocheting. You will find several auto suggested segments. maybe one of those will be just the place to start. And then remember you can expand to cover more later.

Here's to your success.
YvonneBray Premium
What are you passionate about, maybe I can help.
Newme202 Premium
Use this training to help you narrow down your niche
DeborahFraz1 Premium
I saw that Premium Plus was only $30 a month and will that stay or will it change to $49 a month. The regular Premium starts out just for the month as $19 and than changes to $49. Do you have a discounted price for a yearly premium instead of month to month? Just curious to know.
Newme202 Premium
The first 7 days are free
After which you pay a discount for the Premium of $19 and then $49 monthly.

The Premium plus is $49 for the month initially and then $99 monthly

We have a yearly discount in November, which is our regularly Black Friday special

I also believe that there will be a yearly special next month, however, you need to listen for that announcement.
I hope this helps

Here's a comparison for all memberships here at Wealthy affiliate
Let me know how you get on
AbieAJ Premium Plus
Hi, discounted prices may happen later in the year however as of now nothing is announced.

For the first seven days you can test drive platform full premium access to see if it fits with your business needs and objectives.

As and when you decide to become a Premium, your first month would be $19 then $49 monthly afterwards until you cancel

Or $49 first month then $99 monthly afterwards for premium plus + tier subscribers.

To learn more

Comparison Chart

WA is a learning platform that teaches you how to build a successful website for affiliate marketing. You need to read all the information, watch all the videos and complete each task as you are requested to do so. (source: Diane)

It is not a get-rich-quick scheme and requires months of consistent work. You are building a genuine online business for your future.

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.
IvanBroz Premium
Premium Plus is $49 for the first month and then it changes to $99 per month.

Premium is $19 for the first month and then it changes to $49 per month.

There's no discount on Premium or Premium Plus yearly subscription yet. However, there should be a promotion maybe next month (according to Kyle). Once it starts, Premium and Premium Plus yearly options will be probably 30 - 50 % cheaper!
HI my name is Robert Rodriguez, I am looking for a mentor! I was not a great kid growing up I struggled in school from 6th grade all the way to high school, until I was diagnosed with a learning disability. My father was a seargent major in the Army we moved every 3 years. I am 28 yrs old and i have been in and out of college. The thing is I want to make my father proud. My sister is a computer scientist and makes great money. but i cant help but see that I am the Black sheep of the family. I ask my dad if he is proud of me, and he says he is always proud, but I know that he expects more from me. I expect more from myself. I want to make him proud!!!! I want freedom and to solidify my future. I am sorry for all the info, but I thought it was important to let you guys know how i feel. I want to break out of this bubble i pray a lot, and I ask to please bring me an opportunity. I have an obligation to my self and others that want to be my friend that wants to add value to my life. I dont have friends right now because i dropped them all got off social media. (Ill only open social medias to promote products and generate passive income through my affiliate link. i have my warrior plus set up for commissions, i need to set up a jvzoo account. I need to learn. I have a pHD. (poor hungry determined. I will be a millionare.
AbieAJ Premium Plus
Hi if you click Help tab top menu, you can then see who your mentor is next to Kyle and Carson.

It looks like Dale is your WA assigned mentor.

For the first seven days you can test drive platform full premium access to see if it fits with your business needs and objectives.

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.
Newme202 Premium
Hello Robert,
Welcome to the platform of opportunity. I am so sorry that you had that experience but you have shown determination and perseverance in your message

Here you have an opportunity to change your life for the better. And yes I can feel your desire to do so.

Apart from your mentor, you also can ask this very helpful community for anything that you are unsure of or any clarification

As you are a starter you only have 7 days to do so.
Make very good use of those important 7 days

I wish you success on your way going forward
Kyle Premium Plus
You have lots of mentors here at WA Roberto, if you ever need anything at all as you move forward, just ask! :)
MadSanchez Premium
Hi! I think I'm having technical problems with my site or something...
- I tried to upload a picture with the "About Me" post and I don't
see it anywhere.
- I also created the "Privacy Policy" page but I just change the
design theme of the site and now I don't see the Privacy Policy

So I don't know if I'm doing something wrong or is it a technical problem.

Can somebody help me? :(
AbieAJ Premium Plus
HI is it in your media library?

If you edited a document in site content and published it, future edits has to be done in WordPress. Site content and WordPress work independently.

I'd place my images in a document in site content and publish it to my site. it will be added to my WordPress media library.
JoeRebisz Premium
If you published your 'about me' post in site content and then tried to add the picture there, it won't work. Any edits/additions after publishing would have to be done in wordpress directly.
As for your privacy policy, try rebooting and go back in again or clearing your browser cache and look again.
MadSanchez Premium
Is not on my media library. Actually I don't see anywhere now, not even in the dashboard.

I'll try to do that next time. Thank you
MadSanchez Premium
Thanks Joe,

I'll keep that in mind next time.

I already found the privacy policy... (y)
JoeRebisz Premium
Once you add images in site content, they automatically go into your media library.
AbieAJ Premium Plus
You can follow above instructions if you edit in site continent, how to get your chosen imagery onto your WordPress.

Otherwise you may upload directly into your Media library, that's WordPress sites back office.