You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.

This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).

My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

Here is an example search that I did using the "increase vertical jump" as the search phrase.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

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Recent messages
I have a website to feature my services yoga and hypnosis and it's honestly doing rather poorly. I've tried writing articles to get people to the page, but I really have no idea, even after checking google, what people would be wanting to know enough to search. Can I narrow my niche with these? Is something there worth blogging? Help? Thanks :)
JoeRebisz Premium
Hi-how many articles do you have on your website and has it been indexed by Google yet?
JoeRebisz Premium
You just started, it will time before you start seeing traffic, but it will need to be indexed and then ranked by Google before anyone will find it searching. Those are really two separate niches to be honest. You only want one niche per website. Concentrate on the one you feel you have the most knowledge on.
Aparna155 Premium
Give Google at least 6 months to index your site, and then to start indexing and ranking your articles/posts. Then only will traffic come to your site. How else will anyone find your site, Tatrina?
Nedia Premium
Hi, If you have just started with your website, It will be a good Idea to start getting traffic from WA site feedback like I am currently doing with mine. Organic traffic will need time, work and patience. You can read my blog on how I get traffic with WA site feedback below, to see how I am doing it. All the best

KBurris1 Premium
Are you using Jaaxy to research keyword rankings? That tool will give you an idea as to which words/ phrases are ranking better than others.

Do you have in person clients? Try starting a conversation (or do a survey) with a few people who fit into your target market. Listen to the key phrases they use to describe their yoga and/or hypnosis interests. Plug those phrases into jaaxy to see how they rank, choose the highest ranking keywords to build your content around.
You'd think so, but apparently there is a woman not far from me who is doing hypno-yoga which was kinda what I was going for. The site's been up for a long while, but I just started figuring out what to do with it.
Great idea! I have a few, but not enough because I'm having difficulty getting seen. THANKS!
The site's been up for a long while, but I just started figuring out what to do with it.
5 ways to make million

1. Stop obsessing about money

2. Start tracking how many people you help, even if in a very small way

3. Stop thinking about making a million dollars and start thinking about serving a million people

4. See making money as a way to make more things

5. Do one thing better

much love wes

number (6) will shock you click the link here
michaelw777 Premium
I am just going to say; this may upset you a little. But, if you are trying to promote The Wealthy Affiliate? Check your homepage; and check your stats. If you want to?

If you get the same information that I am getting; you may want to mention it to Kyle and Carson? I already have. And I am waiting to see what they do?

No Offense to anyone meant here; just trying to help The Wealthy Affiliate get better.
I liked your way of thinking.. we actually should follow these
What will I be expecting if I click on the link? :thinking:
TDeMello1227 Premium Plus
That is great advice thanks.
Wondering about the same thing :)
Hi Everyone I am Lisa from the UK and I have a niche but I am not sure if its too broad a niche as if I wanted to select baby products can I just do all the baby products and clothes or is it just one product say like prams. Thanks in advance for the help.
DianeScorpio Premium
Hello from Nottingham! Yes, baby products is too broad. You need to show Google that you are an authority on your subject.

So, you could focus on baby sleeping or baby nutrition or travelling with babies etc.

If you chose baby sleep, you could write articles about helping your child to sleep and recommend products that would help.
KBurris1 Premium
If you want your niche to be all baby things you could narrow it down by a more targeted audience or by a common theme. Have a specific audience in mind. Do you love eco-friendly products, maybe all your items cater to a certain fashion style or even lifestyle.
chris2112 Premium
In addition to my niche that I'm going to set up, I do have a CBD business I would like add as a registered domain (we already own it) as to take advantage of the web site design features and growing the business. Would this move make sense? Thanks for the advice. CC
jghwebbrand Premium
Nice that you already have a registered domain.
Here are some questions you can ask yourself.
Does the move make sense?
What does your current hosting service charge?
Are you in need of ongoing training and help? Does your current hosting service provide what you need?

If you have the funding for $49 per month or $495 a year and you need training, a support community (and Site Support), a keyword research tool (unlimited usage) and the hosting of 10 websites, you can transfer your website to WA. Site Support will help you with that.

If you want to keep your current hosting service and see what the free training is all about first, you can apply what you learn in WA to your existing website.

You do have options, but your first decision is how does WA fit into your goal.

We wish you success as you do the free training and decide your next steps.
PayneMastr Premium
Hey Chris,

I agree with everything @jghwebbrand just said, and just thought I would try to add a little perspective. Now, it sounds to me like you are already learning things here from just the free training available?? If that is the case, in my humble opinion, I would highly recommend that you move to premium.

This is why - if you are enjoying it & learning so far, it only gets better. Absolutely there is enough within the free training to give you a complete yet general picture of how to succeed online, & also the tools to build a website. However, the next 40 lessons are where it gets really juicy! That is where you learn all the specific little actions that catapult your success & multiply it.

This platform is unlike any other I know of, & the value here is outstanding. The community, training, & coaching here are easily worth the cost alone. The website hosting & interactive platform, PLUS affiliate sales are all just icing on the cake! If nothing more than personal experience - I can assure you I don't regret it.

I hope this helps, and I would love to see you here with us in the coming years. If you ever need anything, feel free to reach out.

Blessings and success on your journey ~

DJ Fleck
IvanBroz Premium
Hey Chris, I absolutely agree with both comments.WA is unparalleled when it comes to training, technology and community. If the move makes sense to you, then why not?

As a member of WA for already three years, all I can add is that I'm happy with the service here and will be a member for life. The platform is continuously improving and things are just getting better and better as time goes by. So if you want to take the advantage of everything you get here, then why not?

But the decision is up to you.
Hi. Thank goodness for the open line of communication. Need some help from anyone, I would like to upgrade to Premium but not financially able to right now. Can anyone suggest some online ways in which I can make some money including the sites where I can find these opportunities???Desperately need all the help I can get.
LaurenceG Premium
Hello Coolmoose, I am sorry I can not help right now because I just return to WA after a long absence. I am in process of building my old website,, back up again. I am now following you, Be Safe and Be Successful!, LaurenceG
Thank you very much. I hope you pick up from where you left off after your absence and pretty sure you are more determined than ever before to accomplish it this time, All the best.
Thanks dear. Cutting back is near impossible with the kinda situation I'm in right now but thanks for these links. Checking them out just now.