You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

The "calorie based diet" input is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Content" and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.


This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).


My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "calorie based diets", you might want to start with the search terms:

  • calorie counting
  • calorie diets
  • how to count calories
  • etc

Here is an example search that I did using the "calorie counting" as the search phrase.


As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator). This is a quick indicator on the keyword viability and quality based on all of the combined metrics.

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


Top Helpers in This Lesson

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CHRISTOPH182 Premium
im having a hard time getting a pic uploaded, i have just aquired this acer aspire es15 laptop recently to use whilelearning marketing. i emailed myself a pic from my phone, but i cant seem to be able to get it from the email to this hard drive and then onto my profile
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TheAbie Premium Plus
You need click the navy plus icon where your profile image is and then you can upload a jpg, jpeg, png image.
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CHRISTOPH182 Premium
of course i realise that, lol, im not quite that computer illiterate, almost but not quite. lol. what i mean to say is that- I emailed a pic to myself from my phone, I opened my email on this laptop. I saved the pic. But when I click to add a picture and I have the opportunity to browwse for the saved picture, I cannot find it anywhere
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TheAbie Premium Plus
Oh okay may be your device doesn't show your formatted image, it has to be jpg, jpeg, png image.
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CHRISTOPH182 Premium
I got a pic of the gorgous moountains for a profile pic for now. That will do untilI figure it out, have a good night!
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TheAbie Premium Plus
Yes and looking awesome.
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RaenitaK Premium
Hello! Maybe you can download to picture from your email. Have you tried that already?
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CHRISTOPH182 Premium
Yes to no avail. It’s embarrassing how long it took to decide to log off the laptop and log in on my phone. My pic is loaded. I hate it but it’s the best I have at this time. Anyway….SUCCESS!!!!!
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CHRISTOPH182 Premium
Goodnight I’m up at 04:30 for work so I gotta go. Thanks ya’ll, see you tomorrow
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jghwebbrand Premium
When you save your picture from your emails can you do a "save as" (right mouse click) that way one can control where it saves and find it later. We create a folder on our PC called WA and a subfolder called images. That way we know where to consistently look and drag them from to WA wordpress backoffice..
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Jimmyboi25 Premium
hi, ive gone through two affiliate programs and paid a lot. what im looking for is a mentor and not necessarily one two answer my calls 24/7 but somone whos there to help when i need it and can give me some feeback. i understand the concept but still new to figuring things out on the computer. i work in construction so this somehow called my name and im going to make it happen. excited to work with you guys.
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jghwebbrand Premium
Welcome to WA. We are so glad you found this opportunity.
We see that your mentor, the one from whose whose you joined WA is Simon. You can send a private message to him here is the link. prhttps://my.wealthyaffiliate.com/simoninasia

Also as you go through the training the community is happy to help you if you mention what lesson you are in and what the problem or question is.

The way to learn the online process is to complete the Online Entrepreneur Training which is a self-managed program. You can do it at your pace. After you finish each task make sure to check mark the box in front of the task. When you have questions, you can ask them in the comments section after each lesson.

Here is your link for the training in case you ever need it. We wish you well.
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jghwebbrand Premium
If you wish the community to give you some feedback on your website you can use the following link.
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DennisM4 Premium
Welcome to WA, let's see if I can clarify this for you. Here its different you just follow the training at the top of your screen you'll see training start there once finished in each lesson you can leave a comment at the end of each lesson, then go to the next lesson after you have checked off the boxes to the right its free with your siterubix,com but if you decide to go premium then its 19 dollars for the first month then 50 dollars a month, and your domain is 14.99 a yr. but I believe you get to see a little of this at the end of lesson1, this type of website is a niche website you'll be asked to write lots of content on your niche if you don't have a niche one can be given to you
a niche isn't a product it's a group of people looking for stuff
you don't have to go premium until you're ready however, you'll not have the access to things as you would if you do go the premium route. I'm sure by the time I'm done writing this you'll get a load of helpers to help you out, we do have live chat here 24 7 and help is everywhere at any level even if you're past the levels there always a learning curve or blog on it somewhere. Kyles the creator of this awesome platform click on his picture and be taken to his profile you can leave your message there, or do this with anyone for help if I don't know the question, I'll send you to someone that does, hope this helped you out have a great day good luck on your journey, Dennis
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DennisM4 Premium
Choose a Niche
Here are some niche ideas in case you need them.
Do you have any hobbies? Sports? Problems you've solved? Problems you are looking to find solutions for? Products that are amazingly helpful? Something you talk a lot about? Something you wished you had learned earlier in life? Job skill?

You will be writing posts for people to read on your website - who would be the audience you wish to write for and help? You will be writing both informational posts and product reviews. What kind of questions would people be asking about your niche that you can help them with as well? Your informational posts are important to grow your traffic. Resource for questions: answersocrates.com.

A niche should be for a targeted group of people
A Niche is A Group of People Looking for Stuff, hope this helped
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TheAbie Premium Plus
You may reach out to your WA assigned coach Simon

https://my.wealthyaffiliate.com/simoninasia
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Bushra111 Premium
Hi,

I chose a theme for my website when I started building it, so obviously everything I publish follows the theme - however, the privacy policy page isn't coming up on the menu of the homepage of my website.

I've published it as a page and it's showing as a page on the back end, but it's not appearing on my live website menu - did I miss a step?
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TheAbie Premium Plus
You need create a menu in appearance > menus and when you do you can then attach the privacy page to it and save changes.

Resource You may need to empty the browser cache, refresh and try again. Try URL in a different browser or mobile device.

You can also empty servers cache.
Websites > Site Manager > Details > Sitespeed > Empty site cache
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Bushra111 Premium
Great, I see that now - thank you! :)
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TheAbie Premium Plus
You're very welcome!
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jghwebbrand Premium
Have you created a menu for your website yet?
The training is found in lesson 8.
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Blamonica11 Premium
Do affiliate networks such as Commission Junction, Rakuten Advertising and Clickbank, to name a few, offer access to the same retailers or does each network cater to different companies? If I want to link to retailers that list different affiliate networks do I and can I sign up with more than one? Hope that's clear! Thanks.
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TheAbie Premium Plus
You'd have to check what vendors are available per each network.

You can indeed, however, ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.
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jghwebbrand Premium
A brand usually only joins one affiliate program, so it will be important to take your time when joining. Joining in is free. But to get accepted it is important to have a website with content and some traffic. Without traffic there would be no one to buy anyway.

Yes, you can sign up for more than one affiliate program. The only challenge is you will have to manage them all.
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It was interesting the video mentioned baby products, as this is the direction I want go in. Specifically green and environmentally sustainable products such as wipes, diapers etc. I have a strong interest in environmental issues and having a young granddaughter it has focused my attention on how I can help her grow whilst using the safest and cleanest products available.
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TheAbie Premium Plus
You ought to discuss an aspect of the environment to a qualified group of people who would be your target audience.

As a niche is not a product vs a subject you would help people by giving them advice on an aspect, walk them through your journey and then promote products however relevant.

The more focused a niche website is starting out, the better chance it has to start having traction and traffic.

Please be aware you also need to create lots of content addressing issues related to your focused niche website.

Most important is to be passionate and genuinely interested in your niche
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Thank you good feedback.
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TheAbie Premium Plus
You're very welcome!
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jghwebbrand Premium
That's a great niche idea. So your wish to help parents find green products that are safe for babies it sounds like. That is terrific. So for informational posts about it you can talk about what it means to be green. What makes a product green, etc.
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Thank you for your positive input
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byron2balina Premium
Great feedback
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TheAbie Premium Plus
You're very welcome!
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