You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.

This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).

My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

Here is an example search that I did using the "increase vertical jump" as the search phrase.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

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Recent messages
TCoxen Premium
Hi everyone - so I need to choose a niche...

I provide online live tutor led training courses to corporates / businesses in: Microsoft programs like excel, word etc; Soft Skills and Management Training.

It is all live - and not elearning...

Would my niche be live tutor led training?

Any guidance on this would be very helpful

heavensaroma Premium Plus
Hello Terry! You could possibly do a site that explains all of the tools you use in your classes, and try to sell those products via affiliate links. Or, you could do a you tube channel on your training sessions. Or you could do both.
Start with a site and write articles, sell products, and then once you get going with that, you could expand to you tube tutorials.
You could call it whatever you like, but just make sure you are not copying straight from your already taped sessions.
Try to make it as original as possible.

Hope this strikes some ideas!

Walsworth1 Premium
Hello everyone,
Can anyone help me to understand how beneficial it is to upgrade to premium? I did it yesterday but I am don’t see any change in my status when I log in to the WA website or into my website. I am still being told to upgrade and about the benefits even though I did it more than 36 hours ago.
JamieSL Premium
Main think is Jaaxy and the 5 levels of training. The training is great. By the time you are done with training you have an up and running website. You hardly realize you are building your website as you go. Before you know it your website will be fully functioning. Jaaxy helps you research keywords so your posts are near the top of the searches. But for now you have a Blue Diamond next to your profile image :)

It is worth it. You won't regret it! I just hit my 1 year anniversary. I hope this helps!
Jamie L.
Walsworth1 Premium
Thanks for your kind words. I am getting started and need all of the help I can get.
May be you should continue with your premium membership ,gather knowlege and upgrade later
AbieAJ Premium Plus
Hi, you may go here and see all the features you get as a premium member, don't forget Jay's webinars and classrooms to help you out build your site.

What change are you expecting to see on your site?

TheTrentWay Premium
Hello guys, is Fashion and Beauty considered two niches? If so, how do I incorporate them to fit into one? I love shopping, and I love makeup. So that is something that I am passionate about. I love to Feel beautiful and tell others how they can do the same for a lower cost. Is this a good Niche? And is this a profitable area? Help....
EHerrera13 Premium
If you love shopping and makeup they should both be 2 separate niches. But even so they need to be even more specific. Something more particular about makeup and something more particular about shopping. The more specific your niche can be the better. Always check the jaaxy here in the research tab to figure out how often your words are searched and figure out the best words your niche can thrive on.
TheTrentWay Premium
Can you give me an example of a word more specific surrounding fashion so I can better understand what you are saying?
Hi thank you for that insight, it helps to see in practical terms what a niche can look like
BarbaraN Premium
Good morning and welcome to WA. In fashion, select a size range like: Fashion for the working girl, or Fashions for the over 50, or Fashion on a budget, Let your mind wander. Use Jaxxy to help Type in possible subjects and see what you come up with. Hope this helps.
TheTrentWay Premium
Yes this helps a lot, Thank you
Andrew-74 Premium
Hey there! I think you can certainly combine both Fashion and Beauty into one nice. In fact I think you found your niche when you said you want to tell others how to do the same for less. Examples - Make-up and Beauty products on a budget, Fashion without breaking the bank. Once you have a basic theme and niche that you are targeting you can cover anything you like within your posts.
tweeden94 Premium
Hey guys! I am trying to brainstorm what ideas I want to go with and i want to do something that is geared or helpful to Self-Care for moms. Its one of my biggest passions in life and I come from a background in Massage Therapy and wholistic healing. I guess im looking for the best way to narrow it down to being able to create a website for it,
maybe look into affiliating for online woman's yoga, self care products, or something of that nature. Hope I've been helpful!
tweeden94 Premium
that actually got my brain rolling with ideas!! Thank you!
KLangworthy1 Premium
I love music, photography and writing...these I can talk about all day, I guess you choose what you love and can "talk someone's ear off" as your niche.
Oh I love photography too. I was wondering if it was a good niche but u guess you've confirmed that it is now. Thank you.
DaveWA Premium
I know grammatically the keyword needs to make sense but if there is a search that is spelled wrong but gets a ton of traffic and meets criteria would we still use it?

The term in question here is "Gameing" instead of the proper spelling "Gaming" theres longer tail keywords to this but that is the root of it, would you still use 'Gameing'?
AbieAJ Premium Plus
Hi, I would always go with a grammatically correct keyword.
I would go with "Gaming" - no one would search for Gameing
DaveWA Premium
I understand that but in Jaaxy it says a lot of people are searching Gameing and I'm thinking that people just don't know how it is spelled?

I'll do it the right way I was just wondering if it was an overlooked term that I could get traffic with. Thanks for the help!
feigner Premium
drop it into your post once in the body or as a subhead...
google does know misspellings and normally give it the same values as the correct spelling ...
but in cases where there is a major difference then it maybe worth just dropping the misspelled word in once t olet google know that you are targeting that one as well...
it appears to be ahashtag on twitter and used on pinterest as well
it is featured in the urban dictionary,term=gameing
have fun
AbieAJ Premium Plus
I ran an incognito search, seems used in ecommerce mega stores i.e. best buy, amazon and one other store. Same as Phil a # too.
us both if possible because some people can mistype or think the word is written this way.