You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.


With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy.com

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.


This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).


My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

Here is an example search that I did using the "increase vertical jump" as the search phrase.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


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Hello has anyone had a problem getting to the setup page for All In One SEO. When I click on plugins and go to SEO setting it carries me to the AIOSEO site and it shows me how to set up with the Pro membership. Can someone tell me how to get to the page in the video to set up my SEO.
Thank you
Birt Locke
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Gwenyth Premium
Hi Kyle,
Unfortunately, at the moment, I am at a total standstill as I can't find this window on the WA site to enable to move on.
I have sent 2 other requests but haven't received a reply, also posted to the wider community and no reply. Perhaps the question is too silly, or just with Christmas everybody is too busy.
HELP
Thanks
Gwenyth
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jghwebbrand Premium
Hi,
WA has gone thru a face change. So no everything you saw on the left side of the screen which was the menu is now on the top in a horizontal menu. The exact page you show in your image does not exist in that format anymore. what it looks like the the new "home" tab in the horizontal menu.

I attached a screen shot showing what some of the horizontal menus items display.
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DianeScorpio Premium
Hi - you had 2 replies earlier on. Look further down this page. The platform has been upgraded, it doesn't look like that any more. Everything that was on the left hand side, is now across the top of the screen.
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Gwenyth Premium
Thank you SO much, when I went into Research Jaazy didn't seem to give the options for Premium that was on the training session. Now I know am on the right page I will keep playing around with it.
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Gwenyth Premium
Thank you, I think I have worked it out.
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jghwebbrand Premium
Great!
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Kennskonsept Premium
Hi guys, I feel stuck on this content creation. I'm confused as it requires me to narrow my Niche to a product that I have an EXPERIENCE in and write on it.
As a nurse, I can talk about disease condition and their management, how then can a niche be carved out from this and how can this yield money by affiliating with say Amazon since it's about health education and healthful living?
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JoeRebisz Premium
It doesn't need to be narrowed down to a product you like. Your niche is something you have an interest in or passion about. Or maybe even a hobby of yours. Amazon definitely isn't the only affiliate program out there. There could be products you can promote for certain diseases or management thereof.
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wdeal11 Premium
You can just start writing about your passion and monetize it later you can find many ways to make money after you get your site indexed
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jghwebbrand Premium
Amazon may carry related books or videos. Since you are so familiar with the subject you could write your own ebook and charge for it. It could be posted on your website or Amazon or another Affiliate program that manages book affiliate programs. You could type a related phrase in Amazon and see what comes up. I saw healthy living gifts, cookbooks and cookware.

Hope that gives you some ideas.
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JoeRebisz Premium
Good call guys :)
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wdeal11 Premium
Thank You
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JoeRebisz Premium
You're quite welcome :)
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Cmuller83 Premium
Hi, what about reviews on medical books available on the likes of Amazon and using affiliate links?
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JillianGV924 Premium
there's books/vitamins/natural herbs and supplements that maybe you can promote through amazon regarding disease condition management .
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Kennskonsept Premium
Hello
I'm finding it difficult to get a niche.
I'm a registered Nurse and I've lived and worked as a nurse, I'm feeling a niche in Health would be good but I don't know how to go about it.
Asides my profession I enjoy music but I don't know much about music so getting a niche is difficult for me.
Finally, I was into women fashion (clothes, handbags and shoes) years back in a traditional method.
I really need a suggestion of which aspect of these that can make a good niche.
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Cyndes Premium
They all could be great niches. Health is an industry, you could focus on one thing, something you saw often as a nurse and that you want to educate people about.

As a premium member, you can build up to 10 websites. So you can start with one and earn money from it and then build another one in the next year if you want to diversify and stay motivated.
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jghwebbrand Premium
There would be lot of niches for sure related to nursing. I have even seen websites dedicated to comfortable shoes.

Some of the questions you can ask yourself to identify what you are really passionate about are:
As a nurse, I wish I could have done more to help or teach people about ________________.
If people would only do __________ it would make so much difference in their lives. Here's how I can help now.
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Kennskonsept Premium
Thanks so much
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Kennskonsept Premium
Thanks, I learnt something
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IvanBroz Premium
Hey there, if you're having trouble finding your niche, you could read this short post from Kyle's blog to understand how to find your niche (target audience) I hope this helps,

Ivan
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paulash177 Premium
Something you are passionate about, that can go on for a long time is what is advisable for a niche. So think of one
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JudyOnline Premium
This is a difficult point for me, choosing the niche. I am Italian but I live in Belgium. I have a passion in life and this is all about esthetical personal change, total make over, look, style. Maybe you know the program in TV "body fixers". I worked a few years ago also with a plastic surgeon specialized in femminisation (a man who wants to change gender). I found that really interesting. I would like to stay in this sector and find a niche in there but first of all: do I dedicate to the Italian market (Italian site) To the Belgian market (site in Dutch)? To EU? And second, would this be a too small market area maybe?I mean... Not sure this could be something easy to develope online. Any suggestions to help me? Shoot☺️
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jghwebbrand Premium
I am not familiar with either countries market volume. Do you hear much talk about it in either country? Are there a lot of shops? You might check google and see what websites come up.
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Cyndes Premium
Look for affiliate programs related to your niche. It will help you decide where you want to target your audience.
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IvanBroz Premium
Hey there, if you need a hand with choosing your niche, I suggest this blog post and it'll be all clear: If you want to target audience in Italy or Belgium, you'll have to write in their languages.
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paulash177 Premium
If what you are passionate about, is what you can go on with in a long while, why not?
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JudyOnline Premium
How can I be sure about the "in a long while"?
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