You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

To access Jaaxy, you are going to simply click the "Research" tab within the top menu, as shown below.

This will open up the entire Jaaxy platform, which is a highly sophisticated research platform that you have access to here at Wealthy Affiliate.

To access the keyword research platform, you will do so through the "Keywords" tab once inside Jaaxy (as shown below).

My suggestion with your initial searches is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

Here is an example search that I did using the "increase vertical jump" as the search phrase.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

**Note: If you are a Premium Plus+ member, you have access to Jaaxy Enterprise which provides INSTANT QSR results.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

Join the Discussion
Write something…
Recent messages
Sarikachang Premium
I had a website before but it was not really successful. I think the main reason is that I chose the wrong niche.
So now I re-pick a niche which is about damaged hair treatment. I don't know if it's good enough or I need to narrow it down even more?
lapr007 Premium
Excellent theme. Instead of narrowing, it can be expanded. You can open a "Beauty Salon"and post many things, not just damaged hair treatment.
It is a good niche Sarikachang. You can make your content rich and get the audience you need
VitaliyG Premium Plus
hair loss for women is a great niche. But here is how to select yours: Let me know if you have any questions!
Roybretton Premium Plus
Good morning Alice,

I'm sorry that your first website didn't work. I always say to people to go when their passion is, normally if you have a passion for something you have knowledge.

As other members have suggested you can probably broaden your niche into much more. Providing you have a sound knowledge on the subject, I would go for it.

Have a great day.

jghwebbrand Premium
I think damaged hair treatment is okay. After doiong some research you will discover all of the things it can cover.

We wish you much success..
paulorob Premium
I have a question about choosing a niche. I am interested in the self-improvement niche where I am planning to promote exercise and meditation courses. I also own a fitness e-commerce store where I would like to take some of the traffic from my posts by promoting the products. Would this be ok or too broad?
AbieAJ Premium Plus
Hi, that would be an awesome project. A blog directing traffic to your ecom store.

Niche is great too. You may want to consider drilling down more the exercise and meditation courses as that would include large crowds, thus targeting perhaps a specific group.

You can use Jaaxy to drill down keywords, you are allowed 30 searches. Look for searches (avg.) above 30 and competition (qsr. ) lower than 100, the lower the qsr the better.

That's Research top menu.

Couple more resources that may perhaps be of interest include Kindly let us know how you are getting along and anything you need help with.
Cyndes Premium
Hi. self-improvement is too broad to start with. Try to narrow it down using gender, age, demographics, etc.
You have a good plan.
Good luck.
paulorob Premium
Thank you for your reply, I see you joined back in August. Were you able to generate any commission already?
KeyToSuccess Premium
I agree with @Cyndes. You need to narrow it down. It's too broad. Ask yourself a question For Who? Men, or students, or work, or beginners, or introverts, etc. It will be easier to rank, especially when your website is new. Then you can diversify in the future.
Wish you all the best with your new niche.
paulorob Premium
Thank you for your thorough response. This is very helpful.
jghwebbrand Premium
Looks like you have a lot of things ready to go. You can use your posts and pages to promote your products in your fitness e-commerce store.

Health and fitness are always HOT niches.

We wish you the very best.
AbieAJ Premium Plus
You are so very welcome.
Well said @keytosuccess. I also suggest narrowing the niche down. It's to broad.

Good luck wkth your new niche
Cyndes Premium
Not yet. I'm working on it. My website is up since Sept 7th.
Samanwaya Premium
Make Money - Lesson 2 :
Question: I have a Print on Domain store with TEEPUBLIC, if I build a website with WA and send traffic there, will it help? Or should I try to build something else and add an affiliate link to Amazon or some bigger site? What do you suggest?
jghwebbrand Premium
If I were in your situation,, I would buy a ,com website and build in in WA and then link to TEEpublic. Owning your website gives you more ranking opportunities and more freedom. A .com is your personal property. It looks like if you create a website withTEEpublic is it a website under their rules and control. Its probably a subdomain.

I did check on TEEpublic and found the following information:
On that note, we’re very excited to share these buttons we’ve made for you in a variety of sizes and colors to post on your personal website so that you can link your audience directly back to your shop (the hustle never stops).

This means you can own a .com in WA and link to TEEpublic.

Hope that helps.
Samanwaya Premium
Thanks for the reply. It was really helpful Just wanted to add that I've already a domain bought from GoDaddy for this, can I use that domain for hosting through WA?
jghwebbrand Premium
Yes you can have WA host it. the servers will need to be set in GoDaddy to point to WA hosting.
The following training should help you. We wish you much success.
Samanwaya Premium
Thanks a ton.
jghwebbrand Premium
You are very welcome.

Remember, WA is a helpful community so if you have any training questions, please ask at the end of each training lesson.

Here's to your continued success.
Looking forward to success at wealthy affiliate
Hi Kyle

How exiting! I have my own website! Thank you!!

Just a question please - site name should have an apostrophy, but I can't use it in the URL. Is it okay if I use it in my site name, but it is not in the URL? I don't want people to enter my site, roll their eyes and say that I can't even spell because there is no apostrophy.

IvanBroz Premium
Hey there, I'm not Kyle, but I can answer your question with 100% certainty :)

You can't use an apostrophe in your URL. However, it's okay to use the name that contains one.

For example, one very successful guy in my niche (he's also a member of WA) has a site called I've Tried That and his URL is:

If you can come up with the name that does not contain the apostrophe, that would the best thing to do. But as you can see, everything works so it's really up to you.

Just remember, you can't use special characters in URL itself.
That's great. Looking forward to having my own too
jghwebbrand Premium
It is exciting to have your own website because it belongs to you. It is your personal property because it is registered and you pay for it.

We wish you success when you chose your domain name and build your website.
You are definitely my hero of the day @IvanBroz!
CrankyHank Premium
Hello Community -

Up to now, most if not all, make money online business props have been around attracting the 1st time buyer (to your site) & having them purchase. And yes that is the 1st step, but when it comes to "scaling up" your business \income - how do you do that?

Thought Exercise:
1) Need to always find new people - well that's good when the pool is big (which internet is) &only; need them to buy 1x - well that's a short term objective ignoring other approaches. Esp when soooo many good people are becoming unemployed.

2) Need to get the 1st sale - "Hello - I trust you sale" --but that's only the start -- how do you "build" a relationship of future trust?

Note: due to new online data privacy laws -- "cookie based" tracking will be retired. FB pixel will be obsolete - so think & develop a "relationship" with our clients so you don't need a ton of new clients, but rather you help our client community solve their problems with the insight, guidance & patience they are seeking in a "search engine" driven world. Sales are driven by depth not by width..

Please provide comments, thoughts to discuss & explore as a community - all the best pax.

rcb-enterpri Premium
Well I don't mean to sound "cut throat" but since this type of work, affiliate marketing, depends on a consumer purchasing something, we will have to look for indicators of those people that are able to work from home and those still employed, who may still be able to travel to work.

We would have to find out what that type of consumer would like to buy. If you have looked at Amazon in the news lately, they have hired more people and are extremely busy!! Which means that there are people indeed who are still spending money freely!!
DavidBoyd1 Premium
I agree people are spending but there a little more aware of what there spending there money on .
OCreations Premium
Thank you very much for your advice!
jghwebbrand Premium
In response to your second questions, trust is built on the content and advice you provide plus the dependability of the supplier of the product.

If you site addresses "everything about xxx" you can be come the "go to" site for people to return to.

If you search and shop online do you go to the same website for a specific product niche? If so why? Questions like this will help you to understand how visitors feel when they go to your site and why they return.

We wish you much success.