You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.


With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy.com

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


Top Helpers in This Lesson

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Jeffreybs Premium
I would like to warn you some affiliate programs are actually MLM's which will force you to buy products before you can earn by promoting them.

Any affiliate program that tries to charge you or you must purchase products to earn I would stay clear of, they are using the title affiliate program to get your money

Just be careful
Jeff
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Lizken Premium
I don't like those MLM products and sales anyway, but thanks for the warning ;-)
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Jeffreybs Premium
I know many people from Wa in the past who follows my Facebook page has bad experiences with these programs, and I just was hoping my warning might help some of the members stay clear of MLM's

Many now don't claim to be MLM's to get people to join their programs, I am happy you have no interest in them
Jeff
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This is great advice! Thank you!
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Jonah2020 Premium
MLM forget it LIz, you better off here, believe me i know about MLM
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Jeffreybs Premium
Sounds like you had some bad experiences with them as well
Jeff
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Thank you for the information. I’m glad to know someone is out there looking out for us so those who aren’t aware do not get taken advantage of like me. Greatly appreciated.
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Thank Jeffrey for the advice!
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Jeffreybs Premium
I do recommend you purchase a domain name for the low price usually less than 20.00 per year, and I would take the time to find a dot com website address even if you have to change your website's name.

People will trust a site more with a dot com name than any other domain extension, but if you have your heart on a name that is taken then you might have to consider what domain extension to choose instead, but I would sacrifice if I had to the name I really wanted to get a dot com domain name extension

I chose Mentoring With Jeff simply because I was pretty sure I would be able to get that in dot com, so it is something to consider before getting your domain name extension you can always change your website name

Just something to think about,
Jeff
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DValentine Premium
Noooooo! Completely disagree my friend!
TLDs (the .com, .net .org) really, really DO NOT matter. If you can find a good domain name but it only has a .info or even a .me TLD, grab it and run with it.
Also most other TLDs are cheaper to buy than .com

Why do I disagree?
Most of our visitors will come to our site/s through links - not by typing our website names directly into their website browsers.
When you follow a link - do you look at the URL to see if it is a dot com or a dot whatever or do you read/watch the content and say "Yes, that's what I want!"?
If the content isn't what you want then by all means click away, but don't click away just because the site is a dot whatever.
Also the search engines DO NOT attach any kind of significance to whether your website is a dot com or org or net or whoopsdaisy - they used to but it no longer matters!
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Jeffreybs Premium
I thank you for your opinion, but most people will purchase from you quicker if your website has a dot com extension unless you are an organization

We all have our own opinions, but I have done surveys and the majority of my readers and followers on social media has voted to trust an organization or a dot com website before a any other business that is brand new

Jeff
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DValentine Premium
Truly? Wow, I never knew the dot com scam was so ingrained. Fair dues Jeff, I've been corrected but I don't agree.

Kindest - have a great holiday and I hope 2020 is all you want it to be and more.

Dom
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Jeffreybs Premium
No problem Dom,
I am just sharing what my reader's surveys showed me how people online think when coming on a new business, I think the reason is from so many scams people just trust dot com at first or organizations feeling more comfortable.

Could be you would get very different results from a survey from a different business niche.

Jeff
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DValentine Premium
Good point, horses for courses as they say.
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Jeffreybs Premium
I wish you the best
Jeff
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Kasi400 Premium
Hi, I've just started my first website, but I wasn't given a choice of design - as a starter, the instructions said I'd have a choice of 12, but actually only one came up, and the rest were premium. Can I look at the other designs available to starter members and pick one?
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DianeScorpio Premium
Hello from Nottingham! Oddly enough, if you look just below my reply to you, you will see that Ethan asked the very same question. Take a look at my answer. I wonder if things have changed, and they now only allow one theme for starter members.
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Hi. First, congrats and wishing you the best of luck. I had the same issue, only 1 theme. Just go along with this one and hopefully, we can get some answers from Kyle
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MDearman Premium
I couldn't figure out either
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Jeffreybs Premium
You should be able to search for all the theme designs and choose the one you like the best, you just go to your dashboard and find themes and click on that and type in free themes

This might be under settings depending on your theme, but if you check each option in your dashboard you will find themes listed and this is what you want to click on to find all the free themes. WordPress provides default themes, but you have man more to choose from.

Depending on your niche and what you want to do with your website can help you decide which free theme to choose, and if you need any assistance please contact me and I will do my best to help

Jeff
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Jeffreybs Premium
Thank You, Diane,
You would know more than myself since I created my WordPress website off of WA If your dashboard has a theme section you should be able to type in free themes and find more choices, but that might not be the case with WA
Jeff
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DianeScorpio Premium
Hi - starter members only have a limited number of themes to choose from. It used to be between 5 and 12, but it now appears they have no choice, and are only given 1 option.
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Jeffreybs Premium
Thank You, Diane,
That really is not a problem they can always change their theme when the become a premium member and everything will transfer to the new theme

I thank you for sharing this with me
Jeff
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DianeScorpio Premium
Hi - I spoke to Kyle about this yesterday. Starter members are no longer given a choice, but the one theme they are given is state of the art, super-fast loading and ideal for following along with the training, which will be updated shortly.
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Camille22 Premium
Good morning everyone! I have a question. I wanted some advice. I watched some of the training already related to building the website. I transferred my domain to WA earlier this week with a code from wix. It's taking forever to be transfered. It seems like it's taking the entire 7 days to process. I checked wix.com yesterday and they said it seems like I did it correctly. Is there anything I could of missed?? Also can I just start building the website now on a free domain here at WA and when the transfer of domain is complete later this week (hopefully) then transfer the domain to the website?? That way I don't waste more time waiting for the transfer to be complete and start building thhe website now during the Holidays. Thank you!!
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psalisbury1 Premium
Hello Camille, and Welcome to our community. I suggest you contact site support by clicking on the help center tab on the bottom of the page to the left

IN the mean time just keep looking at the training, and write your posts on a word doc for now, when your site comes up you can transfer the posts from word directly to your site

all the best to you!!

Phil
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DianeScorpio Premium
Hi - yes, you can start by using one of your free websites. It's a simple process to transfer everything over, you don't lose anything.
You may wish to contact Site Support, by clicking on the Help Center to ensure there is no problem with the transfer. Wix websites are built on a different platform.
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Camille22 Premium
Great to know, thank you Diane. Have a wonderful day.
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Camille22 Premium
Thank you Phil. I really appreciate it!
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DianeScorpio Premium
Hi - copy and pasting from Word directly to WordPress isn't always a good idea, as it can mess up the formatting. Using Notepad is a better idea.
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psalisbury1 Premium
Thanks Diane for that information.

Phil
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Jeffreybs Premium
Very good question Camille,
You can build another website through WA in your training, but you would need to talk to Kyle or someone who has done this before to be sure if you can transfer or not
Jeff
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Leslie-ann Premium
hello I am not sure what my niche is as yet. All i know is that I will like to help people. Also I was wondering if this site accepts payment from skrill. I will really like to purchase the $19 one month offer but at the moment I can only do it through skrill.
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ArielC1 Premium
For your own niche, you think about what you love doing if it's helping people then there's something for it. After all, helping people is a business you just need to figure what is it that you can help people with. For sites and domains, it is done through PayPal.
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Jeffreybs Premium
You know that is an awesome question, I only seen the options PayPal or Credit Cards when I became premium. You can join PayPal for free and it only takes a few minutes to create your account if that helps, I have never heard of your payment choice so maybe it is not used very often
JEff
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Jeffreybs Premium
Leslie-Ann,
I also chose a niche to help people, and you can find many to choose from.

Children Programs
Animals
Pets
Self-Improvement
Training / Education

Stop and think first how do you want to help people, you could help low-income families, seniors, or even people living with a specific type of disease or illness

I hope this helps
Jeff
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Leslie-ann Premium
yes it does thank you
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