You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.


With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy.com

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


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JVessey Premium
Hi folks. In building a new website/ domain for a niche, it appears I might be foolish to not just buy in to the premium program for better everything right out of the gate. Thoughts? Can I make a decent money making online site with only the simplest free options? Or, do I really need to invest more?
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ScottHolden Premium
Hi Jim. That's really up to you. Only you can decide if it is worth spending the extra money. But for me, when I saw what PREMIUM gave me, it was a no brainer and has been well worth the extra money. With that said, you do not need to upgrade to PREMIUM, the starter package is enough to "Get Started"... no pun intended.

Hope that helps and good luck!
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JVessey Premium
It helps! Thanks Scott! I need a little push to get my feet wet now and then!
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CheungIsaac Premium
Hi Jim, you can build your website on the free siterubix.com domain if you're testing things out. But if you are serious about your business and want to rank your website well on Google for driving traffic, you're recommended to get a private domain. It's more difficult to rank for the free siterubix domain and does not look professional to visitors. Hope this helps. Good luck!
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JVessey Premium
Your like a God! Dead on target for my question! Wow! Thank you, sincerely!
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michaelw777 Premium
I'm just going to suggest this; and I hope no one gets mad at me; I am just trying to help a Fellow Member. What I suggest you do; start with the $49.00 Plus Tax a Month Membership. Eventually a discount deal will come around. When that comes around; take it. And in the meantime; you can save up money for that discount deal. Hope this helps? No Offense to other Members; just trying to help a Member out.
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JariusE Premium
Hello Team - I have a very sketchy idea for a niche that I think, given a lot of work, could be profitable. Which direction would benefit me the most: Online Entrepreneur Certification or the Affiliate Bootcamp? From what I understand, unless I have a well-defined niche, I should take the Affiliate Bootcamp?
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EmakAmelia Premium
Hi - Welcome to WA.

If you are following the Bootcamp Training (Make Money Online Niche), then realistically, it will take about 400 posts to really make a serious amount of income from it. If you are publishing 2-3 posts per week, then you can expect to start appearing on Page 1 of Google around months 3-6. This can vary of course based on your keyword research and your content quality etc.

The MMO niche is very competitive so you may want to choose the OEC training, your choice. It will generally take 3-6 months before you see any real ranking/income though. It takes a lot of continuous hard work to get there either way.

I would just quote Kyle's words, you can actually be successful in any niche. The niche you choose should be something you are most knowledgable about, something that you are most passionate to talk about and write.

It is not about which niche can get you the most traffic or benefit you the most. It is about how you build your website, produce quality content that will bring value to your readers, and how you can show Google and other search engines that you can be an authority (expert) in your niche.

So, what are the things you are most passionate about? Narrow down those interest into one thing that you sure you can write tons of articles with.

All the best,
Ferra
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kbiel4 Premium
Well put, Ferra. I couldn't agree more.

Kent
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JariusE Premium
Wow - This is some of the best and most realistic advice I have ever received about working a niche with good content online. I truly appreciate you taking the time to give me such valuable guidance. I'm going to take this and run with it!
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EmakAmelia Premium
Glad we could help. That's what WA community all about. Sharing is caring. :)
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EmakAmelia Premium
Thank you, Kent. :)
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kenkirsten Premium
aff bootcamp if uou learn and take your time will be very good for you
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How do I know if I've picked a good niche or if I'm on the right track? I understand that can change at any given time, but I want to make sure I'm coming at it with all my best. It also seems it might be best to begin developing content (posts and articles) prior to even building a site. Thoughts?
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EmakAmelia Premium
Hello,

I think that is normal. Choosing a niche is a big step.

A Niche should be specific, evergreen, profitable, a solution to a problem, and most importantly a passion you can live for.

What is it you are so passionate about? Something that you can turn into a lot of content that will fill your website with and attract visitors to your site. Something that you can use to answer your readers questions or solve their problems with.

Specific: Who is your targeted segment? Who will benefit from your site? Gender, age, occupation, etc.

Evergreen: it has an everlasting appeal to your audience/target market.

Profitable: this one is pretty self-explanatory.

A solution to a problem: You'd like to make sure your site can help your audience to address their problems.

Lastly, yes passion. Why? Because we will write a lot of content. It should be much easier when it starts with passion.

I would say, do your research on the target audience you would like to help to solve their problems. What kinds of products you would recommend or review on your website?

Also, check out the competitions. How do they serve their audiences?

Try Kyle's trick in finding affiliate programs within the niche you choose by Googling: "your niche+affiliate programs."
For example: Weight loss + affiliate programs

Here is the link to Kyle’s post about Target audience where you can find ideas for great niches. All the best,
Ferra
Reply
Ferra,

Thank you! I can definitely say 'Yes' to all of those items you described and even found a wealth of affiliate programs for said niche. I even jotted out 50 ideas within the niche for different posts/articles. Guess that means it's time to develop content before finding a home for it all.

Thanks,
Shannon
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GeoffreyC1 Premium
Any niche is good if you produce the goods!
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skmorrow Premium
Here are some resources to help you narrow down your niche if you need some help in that area. These are big picture overview, not necessarily that you are picking one the niches listed I think it is important in the beginning to have an interest in your niche, for sure. But over time, I think earning money will drive the passion.

Hope this helps. If you are not in the MMO niche, you can also use Dylan's training A lot of the concepts in here can be used for different niches. Amazon is a great resource for finding products around a particular niche.
Reply
megawinner Premium
Hi Shannon! There are criterias.:
1. If you are creating relevant content about your niche regularly
2. It is your passion and interest
3. It is something you can really earn money - because some niches have no sizable monetary possibilities.
4. Your skills in writing product reviews matter.
5. You get audience and it is on the upward trajectory.
Note: Sometimes it takes time to get audience, traffic and monetization. The best part is your perseverance and continuous improvement. Success is the only option. Do not quit.
Best regards,
Florentino
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Probityduke Premium
Hello SOFreddie, follow you interst in choosing good niche
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Ivan88 Premium
Hey there, any niche you choose is good as long as you have a genuine passion for it and would like to help people out there with your knowledge and information. And when it comes to profits, there are tons of products and affiliate programs for every niche that you can join to montize you site.

If you're still in doubt, I would recommend reading this post. Can I ask, what it is that you would like you niche to be?
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TedRod Premium
Please need help. I rememenber doing the first starter website I selected from those series of themes not realizing it was wrong, then i decided to change it but refused to dissapear. I could`nt delete it, so decided to do a second one from there it became more complicated. I would be very grateful if anyone could solve it for me so i could move forward. Thanks
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MisterWailor Premium
can you log in to the website. what is the domain name?
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TedRod Premium
First one is bestgadget.com. the second one is trcellphoneslaptops.com. There is still added letters built in the system for only starter. I think things are now mixed up I do remember I purchased the website. So please I myself is confused.
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TedRod Premium
I log in just now it's my gadget. com
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TedRod Premium
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MisterWailor Premium
This domain name listed for sell. Does it belong to you?
Can you log in to the website?
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MisterWailor Premium
I checked, you website should be trcellphoneslaptops.com
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TedRod Premium
That's the one I bought as my permanent domain can I leave the starter domain what can you suggest. Or do you see anything that might affect to the succeeding task.
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TedRod Premium
Yes it's mine also
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TedRod Premium
Yes just now I login
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TedRod Premium
That one not for sell right
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TedRod Premium
The one I bought is trcellphoneslaptop.com
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TedRod Premium
Yes you are seeing my mistakes what do we do anything wrong that needs correction but it seems could not be undone.
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MisterWailor Premium
click on "Help Center" on the left-hand-side near the bottom to contact support. They can help you.
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zeta3 Premium
domains expire after a year if not renewed. focus on the one you opened recently.
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DianeScorpio Premium
Hi - you will have started with a free SiteRubix site. Possibly this one - https://bestgadget.siterubix.com/ ?

As you have now bought your own .com domain, you can either delete your free site, or just use it for practice when you are trying something new.
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TedRod Premium
OK I agree that's the best we can do and lesson that must not happen again thanks Diane for putting time and see more these coming days.
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TedRod Premium
Mr Wailor only now ive seen this area i was doing at my own reading without following discussion area. Its the result of speeding not knowing that things can be done by the help of all members. this is where I should hang around. For now Im ok, Kyle responded right away and he himself fix it. Of course again im avoiding mistakes slowly I go. Thanks Mr. Wailor expect me to ask you next as a rescuer.
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MisterWailor Premium
If you ask questions and other members will help you as long as you give a clear description of your problem.
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LeslieB3 Premium
I have posted a number of questions at the top but ive not seen any replys, which means i guess that I dont know where to look for answers.

Im having terrible trouble in finalysing the website ive built, I think short term memory must be making a hit as Ive set up many sites 15 years ago But sure am having extreme problems here.
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