You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

Top Helpers in This Lesson

Join the Discussion
Write something…
Recent messages
uknowx Premium
Hello, I sent message to Kyle but also want to get you guys'opinions!

So I am interested in traveling, and thinking to choose niche related to that. But I am not sure specifically what can be my niche because I simply like posting pictures and write from travelling.

waiting for your comments:)
I think you can write about different tourist destinations and the activities you can do in those places.
Jaspar8 Premium
I believe you just answered your own question when you asked your question :)
"specifically what can be my niche because I simply like posting pictures and write from travelling."
Your niche can be about the particular places you like to photograph, why you believe that particular place is good to photograph (reasons), and within that also relates to the places you are travelling to.

Hope that helps or puts some thoughts out there for you

boomergp08 Premium
Your niche can be about anything related to traveling. On page 2 of the following tutorial I list several aspects of travel that can be made into niches. And if you maybe interested in another kind of niche, I also offer dozens more like photography, cooking, sports, video games, weight loss, music, and many others.
PeterMinea Premium
Hello to everyone!

Would it be a good idea if I chose my niche site to be related to PC components (you know, stuff like CPUs, RAM memories, motherboards, disk drives, PSUs, cooling systems, and anything else we can use to build strong PCS)?

I am a programmer who really likes computers, and I am thinking about promoting articles belonging to this kind.

Absolutely go for it, I'm on PC gaming
AJTrimble1 Premium
Of course. If that is what you are passionate about and have experience, that would be a great niche for you. Having said that, think about your niche more as a "topic" and not necessarily about products. Yes, product is important, as the links to it is likely how you will make money; but think of the components you listed more as recommended solutions to problems your readers are experiencing. This will also help when you go to create content for your site as well because you will be writing helpful articles that they are searching for -- the product, then, simply becomes part of the solution presented. Make sense?
Kyle Premium
Sure, you can definitely head in this direction, just don't go too broad with your niche as you build out your website.

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)
MartineB Premium
Hello, I have just listened to the video and I think I have messed up. I created a home page which appears ok and that seems to include the post that I created "About Us" (previous tutorial). However, as I had changed the name of this page from "About Me" to then "About my website name" and then finally to "About Us" I seem to have messed up the links perhaps or something. So, in the Recent Posts side bar it has my post title i.e. "About Us" but when clicked it takes me to a blank page. Likewise the top menu has a title "About Us" and this also takes me to a blank page....eek! I did change the permalink on my post.....eek again. Not sure what I have done but a little concerned. Plus, my site was just indexed apparently so I'm wondering whether messing with the pages, posts, links etc means this could be interfered with. Any help is appreciated. Thank you, Martine
AmberJoyful Premium
I thought this was going to be difficult, but really you just want to pick something you are already passionate about! I went through and built a website about creating passive income, but now I'm going in another direction. I'm excited because even though I don't know much about it, as I learn I can share the information, and in turn I will be providing valuable information to my visitors. Best advice I would give is to just pick something to begin and you always have the ability to start more sites. Once you get down the process from the foundation (beginning, with all the training) the second and so on sites will become easier.
Kyle Premium
Yeah, exactly. People have the tendency to make the process of creating a business online much more difficult than it has to be.

Very sound advice here Amber!
Marclar Premium
Hi all, I have been looking into the keywords training and been experimenting with this cool Jaaxy tool. My question now is following:
* Why would you add only one keyword to your post/page and not 20? Since I would think 20 keywords will generate more traffic then just one.

Sandy2019 Premium
Hi Marc
Keywords are definitely required for indexing and ratings through Google - You will come to the lessons that explain that using lots of different keywords over and over through you posts and pages to create income or links, rather that constructive and related comment can be unhelpful too ...
So Keywords and Keyword Phrases are a tool - they should be precisely related to the information you are providing and if that is the case then 20 in one will be fine.... Good Luck - Sandy :)
TheCatherine Premium
Marc the rest of the keywords are called latent semantic keywords and you are correct you cant write an article without using multiple keywords, but there should be only one you are ranking for
AmberJoyful Premium
That's a great question and the answer is that you don't want to be keyword stuffing. Google doesn't like when websites do that and it makes ranking your article to the relevant section.
My best advice would be to still tackle the low hanging fruit
Keywords with <100 QSR >30 traffic.
Long tail keywords:
"How to make money online with affiliate marketing" rather than
"Make money online"
Targets more than a couple keywords, naturally.
When creating content it's more effective to keep the human element in it. When stuffing your content with many keywords doesn't guarantee any ranking at all, and possibly losing trust while doing it because quantity and quality are applied differently