You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

Top Helpers in This Lesson

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MAshiyanbi Premium
I have had a website before and did not follow through with it how would I transfer it if the subscription is not active, or would it be the best thing to start over?
keishalina9 Premium
hey hi Mary --- good question and all questions are good ones here!

Of course, it's really up to you as the business owner -- keeping in mind that Wealthy Affiliate uses WordPress as the content management system -- it would be advisable then if your existing site was already built on WordPress ... and here's a post that you hopefully may find helpful for you .... all the best ... :)
tommyleekidd Premium
I believe you can transfer your domain to WA.
MAshiyanbi Premium
keishalina9 Thank you so much for the information and advice.
I sincerely wish all the best for you!
keishalina9 Premium
.... and also for you! ... cheerio ... ⚡️😊⚡️ .... !
I'm not quite sure about my niche because I'm interested in multiple things, such as, fitness, healthy diet, health and wellness and my favorite "travel". I'm thinking maybe I can start with "how to make money through affiliate marketing when you are traveling?" The content I share will be "what is affiliate marketing", "how it works", "traveling also makes money", how's that sound? Thanks for all your opinions!!
Ramco Premium
Hi Katherine,

It really doesn't matter how many niches you have or in what sector they are in.

What is important is that you select one which you enjoy as you require content to attract an audience and you have to keep writing content about it so your best selection is something you are able to write copious amounts about!

Here is Kyle's Stock answer which you may find helpful!

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience.

Rami. ;
Ramco Premium
Once you have mastered one you can move to others and as many as your capabilities can handle ;

P.S. A thousand mile journey starts with one step! ;)
OMG that question is really helpful! The first thing coming up my is "earn money online and make money wherever they are"
The "how to make money through affiliate marketing when you're traveling" sounds great. All the best 😊👍
Ramco Premium
Yes Katherine,

You will do that after you've put in the hard work required to build a business and that's any business! ; Just know this is not a get rich quick scam! It is a genuine build a business from ground up. If you successfully do that the model allows you to be anywhere in the world to operate that business. Even on a beach sipping a Mojito! lols ;
AlamJahngir Premium
I think, you can choose "fitness" & "travel" niche. Because both niche most of the popular in this time.
Ramco Premium
Alam, Those have been popular throughout the ages!

Rami. :
Ramco Premium
Your very welcome Katherine!

Rami. ;
I think you are like me
boomergp08 Premium
One thing to remember Katherine is that most affiliate marketers have more than one affiliate marketing website. Once you spend the months it will take to get one website up and running smoothly, you can then start another.

I started here at WA back in 2013 and had several different niches I wanted to do, a couple were the same as yours. So I chose my favorite first. I knew that starting only one website at a time was best because of how much time must be devoted to the one.

Then once that was done and I had a better understanding of how affiliate marketing worked through experience, I did a how to make money online website. It is best to create websites you are knowledgeable in so you can be convincing in your content.

I would recommend that you do not combine traveling and making money in affiliate marketing. Those are two separate niches and it will be very difficult to rank that website on Google because they are two competing niches.

If travel is your favorite then do that niche. Just remember to narrow that down to something specific within the broad niche of travel. I have given many travel niche ideas at the link below along with dozens of other narrowed down niches.
thank you so much! Let's working hard together on WA!
I got it. I just finished reading all of your article about "what is a Niche". Maybe I will start doing affiliate marketing first because so far I don't get that much money to travel around too often LOL. So maybe it is better to start from affiliate marketing first? Thank you for you sincere reply!
boomergp08 Premium
Are you making much money in affiliate marketing now? If not, how can you effectively promote that niche?

You do not have to be getting paid to travel in order to make money in the travel niche. For example...

If you like traveling on short quick trips you could create a website promoting the benefits of Airbnb and then become their affiliate.

You could create a website on the different types of carry-on luggage or a website promoting best tourist beaches.
Not yet, I'm just a new starter in affiliate marketing...

I got it. Providing certain type of information such as hotel, transportation, or the best travel alone countries(something like this) will be better and also without paid. Is that correct?
Okie dokie
Todatem1 Premium
Exactly right every journey starts with one step.
Todatem1 Premium
So true to be the master of your own.
boomergp08 Premium
Yes. That is correct.
gmarwatson Premium
The “niche” I was a professional Photographer for 40 years so my natural “niche” would be photography however it is very broad. So should I pick one segment like lighting of different types of photography or landscape or cameras/equipment to build with. Or Would a site like Photo Sense that would list and talk about all the different was to earn money be a good “niche”?
keishalina9 Premium
hey hi Gene -- sounds good to me!

With your extensive background in photography and likely with so many choice niche(s) to select from --- suggest whichever you decide to work on first as your first niche, ensure that it is one that you are truly interested in enough to want to write about / blog on in-depth over an extensive period of time to scale your new on-line biz to Success!

Perhaps answering a phrase like:

"I want to help people with ........................... by offering suitable solutions that will make them happy!"
... (and as your eventual satisfied repeat customers over the longer-term, hopefully!)

All the very best to you, cheerio ... :)
gmarwatson Premium
Keishalina9, thanks for your take on the subject, I understand and that is good advice to take one of the many photography niches and make that my first site build it with lots of content get followers add products to sell and then build the next niche.

Thanks again for your help.
keishalina9 Premium
... you've got this! ... you're most welcome -- glad to be of help! ..
HV18 Premium
Hello everyone!
I'd like to receive suggestions from the vastly experienced community here regarding the selection of niche.

1) The niche which I have in mind is kinda broad - running. I neither have a considerable amount of experience with it nor lot of related knowledge but I'm certainly interested in it. The niche is already heavily saturated. So should I choose a narrow segment within running or just start with running as a whole?

2) Is it advisable to pursue both running and the affiliate bootcamp simultaneously?

Thank you!
keishalina9 Premium
hey hi Harshith & welcome to Wealthy Affiliate Premium!

Running is a pretty broad niche and as you've just mentioned 'already heavily saturated.' ...Suggest if you love this topic and feel you can write on it / blog about it in-depth over an extensive period of time to scale your biz..... yes, need to focus and narrow it something like: running shoes, running tees, running sweatbands, or a 'narrow segment within running' as you've said ...

And if this is your very first endeavour in building a website with WordPress -- it is recommended you work and build your first niche site and once it's scaled with revenue to your satisfaction, then do the next ....

All the best to you for every success, cheerio ... :)
TheCatherine Premium
First of all, what does a saturated niche mean and how do you know whether it is or not. To start choose a narrow aspect such as Winter running shoes, or running in Snow or any aspect. Write until you have finished that aspect and then another This web site creation is easier if its something you are really interested in
HV18 Premium
Thanks a lot! But I feel like when choosing a narrower segment, I won't be able to write for an extended period of time. I'm sticking to running for now and I'll figure out things eventually.
Hello again everyone!

I just finished Lesson 3, choosing my niche and thank god for these videos. So simple and gets me so motivated!

There are three things that I would like to try.

1. Writing\Mental health

This niche would be focused on people with mental health illnesses and perhaps some knowledge for those who want to be more informed. My main thing would be anxiety and depression. For the affiliate marketing side, there are items like weighted blankets that assist people who are anxious, stress balls (but really sturdy ones, and cheaper online therapy sessions.) Just to name a few.

Thoughts on that?

2. This one I am super excited about because it's me.

I love shirts which have pictures of things like gaming characters, anime characters. superheroes, popular television shows.

Pictures of these kinds of things on a variety of objects, I just spaz out over.

I also love toys, I'm 33-years old and I still love toys, comics and cartoons. You can get some fantastic figurines or models like the Back to the Future car online. I want it so badly!

Gaming, finding cheaper games second hand or new for people to buy and finding game figurines or movie figurines at a reasonable price.

Thoughts on that?

3. Photography

I am still new to the world of photography. I have been doing it for about a year now. I don't have current equipment. I use two cameras. A Canon Coolpix L330 and my Samsung J6. The photo's I have taken with these have been allowed on various stock photo sites so I can't be that bad.

I'm not sure exactly what I want to do with this? I would like to be able to try out lenses on a smartphone and recommend the ones that legitly work at a reasonable price, sell my photo's on this site as well and perhaps market the equipment I am using and want to use in future.

Thoughts on that?

Thank you again for reading my essay! :-)
Much love to you all!
Jennifervalv Premium
I think mental health is a good one you just have to narrow it down a little bit. There are many mental health issues out there. Photography is a good one to
Thanks for the comment, Jen. I appreciate it. I'm not sure how to narrow mental health down more, to be honest. I'll have to think about that a bit more I guess. So, no thoughts on the gaming\geek one? I know that it is a tough market to crack but I am into it.
DianeScorpio Premium
Hi - all three are excellent choices. Just be aware that health and wellness is one of the top three niches and therefore the most competitive.

Gaming and geeky stuff will be lots of fun. Just watch that any images you use have to be copyright-free, which can be difficult to find with well-known characters.
Thanks Diane. Yeah, I know that the copy-right thing could be a problem, however, I see places that sell these things legitly like Mantality, wish etc. so I'm hoping it will be ok
Calvinator63 Premium
Hi Ryan,

Sounds to me that you are pretty widespread in the diversity of your niches I would suggest that you sit down and figure out which you are most interested in and grow with it.

You can always move on to the other niches later if you find time to do so because most affiliate marketers don't stick to just one niche (unless it becomes an obsession :-D).

For most, the more streams of income you have, the better you can adapt to market changes and other aspects of the business model as they happen and occur.

Just from the way you wrote your question, I would think your biggest passion in number two (you wrote double the material on the niche than the other two combined) that tells me where your passion is.

Try to narrow that niche down as much as possible to start off with. Remember, you can always expand out, if you decide to. But it is hard to decrease the focus of a niche after the start of the website

Once you pick a domain name on a private URL and purchase it you can not change it. If you decide later you don't like it, then you have to buy a different one if you want to change it. However, on the subdomains, it is completely different.

Since a starter member is offered two subdomains; you can just simply delete one name and create another subdomain name for free - 2 free with a starter membership (but remember free websites only last for 6 months if you remain a starter member.

But if you can have them forever if you go premium, and you can also convert them to a private domain once you go premium (if you decide to go that route) by a simple click of a button!

I hope this helps you out some,
Wow, Calvin,

Thank you so much for the in-depth post!

I have been thinking about it and I always come back to what I felt when I wrote down option 2 and I think I should go that route. I felt more energized about this option.

I do still want to do the mental health one as well however, I feel should start with this one first.

I think I am going to narrow it down to one item then. I love shirts with characters however I love figurines as well and I think I will start there.

Start off with just finding great figurines and writing about them or writing about the figurines I still have.
Calvinator63 Premium

To help you narrow it down some you could go into:

1. Different company's figurines like: DC, Marvel, or Upper Deck.
2. Different gaming systems figurines like: Z-man games, Score, or GMT Games.
3. Different styles of games like: card, computer, board, or role-playing.

Even though this niche can be very competitive if you narrow it down enough (which will also leave plenty of growth space if needed later on) it will ease the competition that you will be up against.

And if you ever need any help I will be more than willing to give you some assistance ==> Just shout me a PM!

You're awesome man, thanks :-) I definitely will!
AnhVu6 Premium
You are creative. Good luck with whatever direction you choose!