You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.


With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy.com

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


Top Helpers in This Lesson

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Danidowling Premium
How do I make a post appear under a certain page on my menu?

What is the best way to put affiliate links within your posts without getting google mad at you? is it best to do some keyword directed blogs that have no affiliate links and then have some that do have them or??? what do you reccomend?
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karenbh924 Premium
Hi!

First the post. Go to Appearance then Menus. Select you post then Add to Menu. You can then drag the post on top of the page you want it in. You’ll know it’s under the right page because it’ll be indented under the page name.

Now for the affiliate links. Just following the training on how to add links. About 5 links are good. I alternate between post with and without links and this has worked well. So far all my posts are being indexed by Google. I usually do 2/1 ratio (without/with), but some do 3/1 ratio.
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Danidowling Premium
This comment was extremely helpful. Thanks so much
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Tobyt Premium
another Question.. so building a web site would be your niche?? and then whatever you promote would just be the content?? so how many different products can we promote are just promoting Amazon would be enough?? are can you put multiable web sites on just your own web page?? sorry for asking probably not the best questions just a little confused..
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DianeScorpio Premium
Hi - your niche is the subject of your website - fishing, gardening, electronics etc. The content is the articles you write about your niche. You can promote any products related to your chosen subject. You can use Amazon or other programs.
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I've managed a lot of different wordpress platforms, as well as other content management systems. I have to say, you guys have done a great job of assembling a solid set of tools and lessons. Kudos for making it easy to get started and keeping people encouraged.

All the details of getting started with a new site is often its own hurdle. Its easy to get discouraged, but once you cross that line it becomes much simpler. These lesson series literally walk you through what most developers have to do on every project. Very professional.
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G44s56 Premium
working through the keyword searches for niches and sorting out the exact url and name of the website. I have what looks like a good keyword but it is mostly a sentence without the prepositions. Jaaxy shows it has these values: avg - 242, traffic - 42, QSR - 0, SEQ - 97....I did a google search of these terms and the results showed the first 7 on the list had no meta description or meta keywords...the 8th showed up with a couple of each...but mostly on the first page there wasn't a website that had that information. How does that figure in with ranking. The 7th site had the words but they were arranged throughout the content and not arranged in a sentence.
I must be over complicating this process...and it is seeming to me that this set of words are too lofty for any small niche that I might be going for...the drill down, the individual person would get lost on the first page. Is that a proper assumption...
I should just make it point to something like miagraines or just splitting headaches...or nobody likes me fat...
This is challenging to not overthink everything.
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(1) You are going to be writing content within your niche

English is not my first language, even tho I have a good grip of it... should I choose a niche/tribe who speak my first language (French)?

Or if I have a good level of English enough maybe I shouldn't close myself to a bigger audience right?

Also, I feel stressed about NOT doing BOTH trainings, the normal one and the Bootcamp. Will I miss anything by not following them both? The video says no but I can't help, it's in my personality trait to learn as much as possible in life.
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exgrosteve Premium
Salut Damien, I recommend the Level 1 training, etc before going over to Bootcamp. Skills in the first are transferable to the second so you won't be missing out.
Regarding language, what you have written here is perfect so it's safe to go with English if you have a niche idea. If you need help, I would be willing to read drafts and comment, no problem and, you can also use the comments thread to get feedback from other people too. I hope this helps. Bon Chance! Steve C
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enriquetrips Premium
Bonjour, Damien,

That's actually a good question. English is not my first language either, but I feel comfortable using it. I know it's not perfect, but I try to proofread everything before posting it.

I think blogs in English have a larger audience than blogs in any other language, but that's just my opinion. Before opening my website, I had been thinking if I should do it in Spanish (my first language), but I decided to do English. I might try Spanish later on.

And don't stress over not doing both your niche and the bootcamp at the same time. It's too much to handle. Believe me. Think what is more convenient for you and pick one.

Bon courage!

Enrique
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VitaliyG Premium
Damien hi, you can absolutely apply the training in WA and create a site with your native language being the main one.
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altheone Premium
I think there's a bigger audience that speak/read English than French. I am living in Montreal, Canada and french was my first language.

Forget about the bootcamp for now. On my side I dont even pay attention to it since I think writing should be about a passion first. Of course as soon as you have the knowledge and writting skills you should try the second part of this training.

Salutations,
Alvaro
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Thank you, that's helpful.
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Thank you very much, that helps.
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OK I think I'll try in English anyway. Thank you.
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