You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.


With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy.com

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


Top Helpers in This Lesson

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kgesch Premium
After going on Amazon and thinking a lot about what I am interested in and passionate about, I came up with three ideas:

1) Natural baby food and recipes (I am a stay at home mom and make my own! We are a vegan family :) )
2) School Supplies and Props for ESL teachers (since I am currently an ESL teacher)
3) Natural Skin Care for Women with Skin Issues due to Inflammation, Microbiome Disturbance, Hormonal Imbalances, Oxidative Damage, Blood Sugar Issues, and Nutritional Deficiencies (I have gone through this personally and have a wealth of knowledge in the subject)

Which do you feel would be a good niche to build a website on that would be lucrative?
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Labman Premium
ESL has a huge opportunity
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boomergp08 Premium
All are great, but I fully agree with Craig (Labman). ESL has the greatest potential and is a huge opportunity.
Reply
Eskazzie Premium
Household appliances
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Eskazzie Premium
I agree
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J-KWest Premium
I would agree that ESL would be a good choice, in part because you have an existing business in this niche and it allows you to create and/or promote digital products and courses in addition to physical products (and digital products have significantly higher margins than physical products).
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kgesch Premium
thank you everyone for your advice! My current position is with ESL but eventually I would love to do (1) or (3). They are both big passions of mine :)
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kgesch Premium
how would I create digital products and courses?
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kgesch Premium
what is the huge opportunity with it?
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kgesch Premium
how is it a huge opportunity?
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boomergp08 Premium
Millions if not billions of people all over the world would like to learn English as a second language.
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kgesch Premium
my challenge is distinguishing myself from the many thousands who teach ESL and who also coach and who may have websites as well :) I am not sure what kind of niche to go with ESL. I could go with school supplies and props but I really love to teach and coach.
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boomergp08 Premium
Supplies and props are great and you could even incorporate some teaching into it by explaining how the supplies enhance the teaching. How you approach it will have to be determined by you through research of the competition.
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J-KWest Premium
Hi Kimberly, my apologies for the delayed response. An example of a digital product or course can be video lessons you create and publish on a site like Udemy or Teachable for example. You can also be an affiliate for existing digital products like Lingoda or Rosetta Stone.
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kgesch Premium
cool! I didn't even know I could do that and profit from that! I have made personally over 1,000 videos and just didn't know how to publish them. What is the benefit of being an affiliate for Lingoda or Rosetta Stone?
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kgesch Premium
I was curious watching the video on how we are taxed when making commissions. For example I have my own ESL business and I am taxed at a certain rate. Having an online business, how does that affect us around tax time and when should we make our accountant aware? Do we receive any tax documentation?
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Hackerist Premium
If you make $600 or more, you need to file a form 1099. WA will not send anything since you build relationships with the affiliate products companies, so such companies should issue a Form 1099 to you if your earnings meet or exceed that threshold.
Anyway, at the end of the day, the affiliates are responsible to pay their taxes to the IRS.
Tom
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kgesch Premium
got it! so going through an accountant would be the best way to go? Any commissions I make the affiliate program would just send me in the mail or I would need to file with the accountant? this is all new to me since I just started my first business this year :)
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kgesch Premium
I had a question regarding the first video for understanding how to make money online regarding the process for affiliate marketing. I am aware of the Amazon Affiliate Program but I thought with these affiliate programs you have to have a certain amount of traffic going to your website, a certain number of subscribers, and a track record?
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webcash2us Premium
Some programs require certain stats, but not all of them. There's many that you could still join and promote products from that can earn income from your site. I created a training on affiliate marketing program types that might be of interest to check out. Hope it helps.
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kgesch Premium
thank you!
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JoanneSantos Premium
Hi Kyle,

I have a few questions.

1- I Can't seem to add my favorite post to the bottom footer

2- The About Me Page, and Privacy Policy Is on the right side of my page, how can I move it over to the right under my site name?

3- How do I get rid of the word sample page from my site?

4- On Word press the bottom shows main menu, (under appearance- menus) but my box shows primary menu, does that matter?

Thanks Joanne
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Kyle Premium
Happy to help you out here:

1- I Can't seem to add my favorite post to the bottom footer

Not every theme will support this. So depending on the theme that you choose, you will want to do so accordingly.

2- The About Me Page, and Privacy Policy Is on the right side of my page, how can I move it over to the right under my site name?

You can manage this through custom menus. This is covered in the first level of the training.

3- How do I get rid of the word sample page from my site?

You can delete it, by going through the Pages. This is covered within the first lessons of the training as well so you will get there.

4- On Word press the bottom shows main menu, (under appearance- menus) but my box shows primary menu, does that matter?

Primary Menu is your top menu, that is the one that you will be able to adjust with your own custom menu that you will create.
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JoanneSantos Premium
Thank you so much Kyle for answering my questions.

I completed all the OEC training about a month ago, now I am going back to the videos one by one while I create my website.
Although, I'm eager to get my website up and running quickly, I know I need to take my time :)

I'm at Level 2, so I may have to go back to address the questions that I asked.

Be Well,


Joanne
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Woodsie1 Premium
Underneath the blue box where it says "Customise Your Site" there is an option to "change your theme completely".

I clicked on it and it says, "Bad Request" !

I thought it was a good request.

Anyway, I could stick with the theme I'm on but I have no idea how to get rid of the writing and put my own writing there. I managed the title okay, but then the main post says:

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

How do I edit it or delete it? There is no pen symbol for this section that I can find!

Woodsie
🌈
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Woodsie1 Premium
Ooh thank you - looks like what I need! Much appreciated.
Have a great day!

Woodsie
🌈
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Woodsie1 Premium
Thank you for these webinar suggestions - have done the first one and it was awesome!

Woodsie
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