You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

Top Helpers in This Lesson

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Andree3 Premium
Hello everyone... From my understanding, after we type our keyword(s) and click on Search, the results for the QSR should show. It did not for me (see picture attached).

Under the KQR I have to click on each one listed to get the QSR. That takes a long time. I clicked on the QSR, like it was shown in the video to rearrange them, but nothing changed.

How can all the QSR show automatically, like it was in the video?
kozakiv Premium
So it happened to me.
DianeScorpio Premium
Hi - we are given the Jaaxy Lite version to use which means you have to click the results manually. You would need to pay extra each month to get the version that populates automatically. To be honest, it only takes a few seconds to quickly click down the entire column, you don't have to wait for each one to load.
lyndonm1 Premium
Hi Andree3. Yes, I noticed the same thing when I started using Jaaxy. My understanding is that it doesn't auto-populate the QSR's with this level of subscription. I've however been clicking on each of the QSR's individually. It doesn't take that long to go through the entire list on the page. Consider it a minor hurdle to overcome on your way to success.
Andree3 Premium
Thank you very much lundonm1 - Greatly appreciate your answer.
Janine19 Premium
Is it necessary to upgrade my PayPal account to a business account to receive money from affiliates? I've seen on other groups people complain that their PayPal accounts get frozen if they have a personal account (granted this is from people who run drop-shipping stores, but I'm wondering if the same applies to affiliate marketing).

Any advice is highly appreciated.

Ramco Premium
Hi Janine,
Your Pal account is for limited amounts and is great for those. As you know they are normally frozen when transactions are disputed.
Once your business is up and running and you are starting to receive amounts from your affiliate(s) it may be sensible to then start thinking on a business account.
Costs are a major element in any business and there is no need to accrue costs unnecessarily.
There also the issues related to tax and a business account regarding all your transactions will be very helpful in gathering all your transactions exclusively to meet tax regulatory requirements.
For now so far as amounts are relatively limited staying with a pay pal account is sensible knowing you can upgrade to a business account when it is required by you.

Janine19 Premium
Thank you Rami.
Ramco Premium
Your most welcome my lady! ;)
StellaN1 Premium
I am not there yet but I will keep this in mind. Thank you
Ramco Premium
Hi Stella, your most welcome!
NatalyTeran Premium
I was on one of the lessons and kyle mentions how every niche is a good niche but how do i know that my niche is not over saturated making it even harder to be ranked?? B/c if alot of people do the same niche doesn't that make it almost impossible to reach the top ? im just a little confused
DianeScorpio Premium
Hi - any niche can be profitable, but if it helps to know, the three most popular are health and wellness, making money and relationships. That makes them the most competitive.

You need to narrow your niche down to have less competition. So, not just a subject, but a target group too. For example, cruising for seniors, indoor gardening for students, vegan cosmetics for sensitive skin etc.
NatalyTeran Premium
can i message you my niche idea?
DianeScorpio Premium
Yes, of course. It is midnight here in the UK, so I am off to bed, but I will reply tomorrow.
very helpful answer !
That's good advice! Thanks...
Hi, I created a website with SiteGround last night. What will be the next thing to learn? I am having some issues coming up with 'good niches' that will direct my content on my website. Any suggestions and help will be appreciated. I do not want to go premium just yet.
TDomena Premium
As you go along in your training, you'll learn about how to build content, attract customers, make sales, find affiliate partners and more. The niche selection lessons are early on in the training. You'll see that very shortly.
Kyle Premium
I would recommend that you leverage that platform here to build and manage your websites. It is far more advanced than SiteGround and it will set you up for success as the websites here are fast, scalable and rank well in search engines.

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)
Lesson 10 on the rocks... didn't say much about keeping up and running my website, just a review of what I've learned so far... so i have to find out a way again to bring in some traffic on my path with visitors... at this stage i'm only halfway toward make any profit. Thank you for all your lessons, but I'm not ready yet become a Premium Member. I thought that will be a guide to built up some categories for my website or something similar to start my trip, but not even a clue of how to get up and making my website work
DianeScorpio Premium
Hi - the key to attracting visitors is to add lots of valuable content, making use of keywords, and this is what you need to concentrate on during the early stages of building up your website.

Google views all new sites with suspicion for the first 6 months, so this is the period when you need to show your website is active. Ideally, you should be adding new content of a minimum of 1000 words, 2 or 3 times per week.

Affiliate marketing is a slow and steady process, and you are unlikely to make any income for at least 3 months, and more realistically it will be 6 months.
feigner Premium
have you tried the other level one and the two classrooms
you still have a lot of content on the site available for free from members
so use the search bar - click on the stars at the top of articles you want ot read in the future and recall them with the star at the end on the search bar.
good luck progressing forward
keep us updated how far you get and when you feel you have get as far as you can Cipriano.
Wow, i didn't knew are other lessons to follow... i'm going to go and check them right away. Thank you for the advice.
psalisbury1 Premium
Well Cipriano, for just 17 bucks more you can have access to ALL the training for the next month, well worth it IMO,,

feigner Premium
but after that month you either have to stump up $49 or leave......
so why not explore the rest of the free content and wait till you have a few months of money together before leaping in.
just my 0.02c worth.
LiliB31 Premium
You don’t have to leave. Just know that for $49 a month Kyle is giving this away. You’re just not going to be able to get more of what you need if you’re not prime. This value here is well worth it and much more! It’s invaluable information and you’re not likely to find its equal anywhere else. This is an awesome opportunity. Or go yearly and save!