You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.


With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy.com

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


Top Helpers in This Lesson

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BKam Premium
Hi guys,
I need help choosing a niche.
what i'm passionate about is personal development with regards to inspiration & motivation as I'm a motivational & inspirational speaker. So how do i narrow down my niche. would that mean i have to go to the root of recommending personal development courses of what.
Hope that makes sense.
please let me know.
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michaelw777 Premium
If you are unsure; you might just want to shop around for products you can sell. If you don`t know how to get your Niche down pat; you might just try seeing what is available in your Niche. I am now recommending this; you might try clickbank.com to see what is there in your Niche.
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BKam Premium
Thanks Michael. i will do that.
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Sorry if this has been asked before. I already have two Shopify stores. One is a gadget site the other is about pets. I was thinking about using one of my sites. Probably the pet site. I have more passion for the pet site. What do y'all think? Thank you for all your help.
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DaveSw Premium
That will work and likely will help that store out to get more traffic, leads, and sales. Since it is already in place, you can get started directly with content, etc.

As an aside, you might want to start a second site (or third I guess) that is a niche shoulder site to the niches that you are focusing on with your Shopify stores.

This was you could use the three to establish a bigger footprint in the niche and perhaps it would leverage your efforts. Since you have the stores, my guess is that you also have social accounts relating to them?

That is another area where the additional content that you create for all three can be leveraged (i.e. Instagram, Pinterest, Twitter, and of course, Facebook)...

Best of luck!

Cheers!
Dave : )
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Jojoma14 Premium
Definitely follow your passion!
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Kelvin3310 Premium
Hi, I really like how joining premium gives me access to so many more pictures. They look gorgeous and professional.

Still, somewhere, someone must have used the same images.

My question is, what is the CC license for the premium images? Can I do some editing using something like Photoshop?
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Kelvin3310 Premium
I bet anyone in Fiverr can do a better job than me when it comes to drawing.

However, I like to make my drawings part of my web pages. On the bottom left, I have paper planes being folded and they fly to the top right. At the bottom left sits a girl whose hair moves and eyes blink. Each time the visitor comes, the dress color changes.

For all of that, at a total file size of not even 35kb.

My ability to synthesize is better than my individual abilities in coding and drawing.

(No, I major in education, not in graphic design or programming.)
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Hi
Respectful Members:
I am New here I come by mistake to join WA Because I tried To check in Google that what I do on internet for online business but when I saw a video about WA than I sign up for registration and I read some material in WA it's really interested can i continue to make online business??
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LoriM5 Premium
Yes you can up to two if you are not premium. And if your a Premium member you can have 25 and host 25 here to make 50 sites here
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Thanks loriM5
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LenkaSophie Premium
You can. I came to WA also somehow by looking for something else but it has been the best thing I've ever been to. It so much stuff to learn you would never get anywhere else with such a helpful community, I just love it here and plan to stay here for a very long time :)
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Simiao5 Premium
You are not lost my friend, try once to pay $19 to become premium, you will enjoy doing what you need on your business.
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Thanks LenkaSophia
I really like this community very helpful what I was finding I think and i hope that i found it
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Thanks DCW2000S
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Thanks simiao5 I will pay its nothing $19 thank you so much
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LenkaSophie Premium
Yeah, that's what I though, that this price is really nothing to what you're asked to pay in other programs. Many of them get-rich-quick schemes. This one is serious but be ready for a long journey :)
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Ourtickledpi Premium
I have just started today! Just built my first website. Are you currently making money online?
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MikaelM Premium
Yes, it is definitely possible to build an online income here. Just go through the training and take action on every step and ask whenever you have questions.

I shared a link with you to the training earlier and that really is the best place to start.
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I too am new here and so far as I can see it's some of the best training you can get
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Such an honest and inspiring reply.
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JackieHouke Premium
I wonder if I might make a polite request... For those of you who have been working at this long enough to have created a website and began generating income, may I ask about how long it took before you were able to begin earning enough to cover the monthly cost of premium membership? Thank you kindly to anyone who'd like to answer! I am just getting started and am curious about an average time frame to help justify the initial cost to the hubby! ;)
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Dale123 Premium
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JackieHouke Premium
Thanks so much for that very informative and inspirational article!
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