You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

Top Helpers in This Lesson

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Recent messages
Mabuhay! I'm here again to ask questions, please help me out since i'm only starting out. Thank you, you are awesome in advance!

I would like to ask if building a blog type featuring my past travel experience a good niche? is it feasable? can I make this possible? I want to earn while making an impact. And I also really like to get a premium account here in wealthy affiliate because I read that it opens a lot of doors and advantages but sadly in my current situation I don't have capacity to purchase it and in my country the amount is 50 times higher :( Hoping for your generous reply everyone.
my inbox is open for your kind words :)))
DianeScorpio Premium
Hi - travel is a good niche, but you need to narrow it down to target a specific audience. So, for example, you could have travel for seniors, or educational trips or concentrate on a particular region.

You can stay as a starter member for as long as you want and work on your free website for up to 6 months.
SandMan94 Premium
Using past experiences and knowledge is the best way to go about choosing and writing about a niche.

Tell stories, share pictures, and get involved with travel Affiliate programs to promote.

Best of luck!
SandMan94 Premium
And don't worry about not going premium right away. Do the best you can and work hard at putting content on your website to bring in traffic and begin making sales.

Once you start making sales you can go premium and expand with all the more tools to utilize!
Thank you so much! This helps me ease my mind. Will work hard for this, keep safe. :)
Thanks Miss Diane, Will work hard on this. Can you say any advices for start ups like me? I'm sure there's a lot of people want to hear it also. Have a great day!
I have been reading your responses to @ckalfanta. I had the same concern about upgrading to premium. I appreciate your response. Another concern is, do you pay every month or it's a yearly fee?
SandMan94 Premium
Hi Lorene, thank you for asking. For the first year I was here I paid monthly. Once I started picking up momentum with a website I started taking seriously I realized yearly is the cheapest way to go, for me personally though.

Because I plan on being here for a long time as Wealthy Affiliate offers a very goos program that can be a very valuable financial asset in the long run.

Thanks again for reaching out, best of luck.

DianeScorpio Premium
Hi - follow the training step by step, complete each task as you are asked to do so, and you will have built your website by the end of lesson 4.
Invy Premium
i am stuck. i feel like i have made a bad decission in choosing my domain name or in my first post. my domain name is transforming decor but my first post i am writing is about purchasing chandeliers. i am confused about how to look for my key words or do you think i have picked the wrong topic for my post. help!
Aurore13 Premium
Hi Invy,

Did you use Jaaxy to get some help with your keywords?
You click Research in the left side menu and you simply enter your word.
Try everything related to chandeliers or change the order of the words. It will give you the AVG and QSR so that you know if people search for that on the internet and if you have a lot of competing websites.

I am still quite new at WA but I hope my reply is going to be somehow useful to you.

SandMan94 Premium
Dont worry too much about having perfect posts on your website to begin with. You can edit and improve them ad you go. When you're starting out it's okay to have posts that don't entirely grasp the idea you're trying to send.

Get used to writing in blog form first and how website content works. Eventually you'll adjust everything on your website to work smoothly together.

In my opinion, chandeliers and transforming decor go hand in hand? No? None the less, use Jaaxy to target keywords by searching what you think someone would type into google bing or Yahoo's search bar. Look for low competition and high search ratings.

You'll get better as you go. You'll get to a point where you are comfortable editing your website and the posts you made when you began.

Hope this is helpful,
SandMan94 Premium
There are no bad decisions here, just lessons learned :) you'll make up for any misguided judgements as you learn and adapt.
Mabuhay! I'm Cy from the Pearl of the Orient Seas, Philippines!

I would like to ask your advice on my chosen niches, I'm thingking about Travel stuffs since i'm interested and that's one of my hobbies I want get knowledgeable enough. Can you spare a minute on me and tell me what can I do to make this niche possible?
Jaz333 Premium
Hi .. The travel niche is huge and can be highly successful :)

You will want to narrow that down some though. You could focus on one specific area to travel to, such as the Philippines, or you could focus on a particular age group such as 'travel tips for couples over 50' or 'families with children' etc.

Once you narrow it down some, you will want to do some niche research. Here are some links that will help you: Good luck, Shannon
Thanks so much for the positive info
We came to the right place Brian
Thank you Jazz! Looking forward to grow too just like all of you.
Hi Wealthy Affiliates!

Greetings from South Africa :-)

I would like to pick your brains if you'd allow me please.

I am in the process where I need to choose my niche and at the moment what I would like to specialize in, is self-development.
I believe that I can add value in other's lives by opening up the worldly possibilities unto them through self development and self up-skilling. This obviously involves growth in different areas of their lives.
Any ideas on how to structure such an offering?
DianeK59 Premium
Are you targeting a specific age, gender, or group?
It just seems like it's a bit broad, as it stands.
Thanks Diane, I thought that is it broad too.

Looking at my current situation and the impact that COVID 19 has had in my life and country as a whole, I would be targeting the recently retrenched, unemployed graduates and people that are looking for alternative options to generate income. Not certain if this is clear enough?
DianeK59 Premium
That brings it more into focus. Young graduates who find themselves in need of new life direction. I'm not sure how to word the actual niche, but you can probably put that together. And it is a necessary focus, I believe. 🙂
Thanks for the feedback, Diane. Much appreciated :-)
DianeK59 Premium
Happy to help!
Have a wonderful day!
A great day to you too :-)!!!
Byates3 Premium
Is it my understanding that it is better to choose something more specific like "dog food" over something more broad like "dog products"? On the one hand I can see the something specific being more straight forward and easier for a customer to navigate while also being somewhat product limited...But on the other hand I can see something more broad having potential for more products but maybe that becomes too overwhelming. Thoughts?
JosephRebisz Premium
Hi Brianna, dog food is a good niche and so is products, but perhaps a bit too broad. It could be narrowed down a little bit. You can take a look at my site if you'd like to.
DianeScorpio Premium
Hi - you need to be seen as an authority on your subject by Google. This is easier to achieve if you have a narrow niche. Fewer topics but more in-depth.

Once well- established, you could expand the niche to something broader. So, using your example, when you have 20 or so articles on feeding dogs, you could perhaps start adding articles on health supplements for dogs.
Byates3 Premium
Thank you for your help Diane! This makes sense :)
Byates3 Premium
Thank you for your help Joe! I really appreciate seeing your example!
JosephRebisz Premium
Glad to help if I can.
Interesting discussion. I hope when I reach this level I will be able to choose something meaningful that will attract heavy traffic.