You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.


With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy.com

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


Top Helpers in This Lesson

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tomytiger68 Premium
"If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before".

I didn't see the full data for my keyword research. Perhaps this particular keyword has never been searched before, so I did the research with the same keyword that was used by Kyle in the video "Increased Vertical Jump" and same story: I didn't see the full data.

Is everthing ok with Jaaxy? Should I be worried about it? Thanks a lot for your support ;-)

Tomas
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HelenpDoyle Premium
Tomas, I just did a quick Jaaxy keyword search and once I clicked on Get QSR the full line of info was there. It might be an idea if you do an example and then take a screen shot so we can see what you mean.

Also thanks. The test keyword I searched is ideal for the current post I am writing!
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tomytiger68 Premium
Thanks Helen!! I did it again and it is working perfectly...thanks you so much...

"Also thanks. The test keyword I searched is ideal for the current post I am writing!" ---------> Excellent!!! Good for you ;-)
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Better ask kyle
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Good Afternoon, I´d like to build like a blog or a site where I can uploaded videos and wrtie articules of the many experiences our national and international visitors can do in my beautiful city , Cancún, México and its sorroundings. To make them the easiest way to plan their holidays and guide them to make of that trip, what of their favorites one!
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Kyle Premium
Sure, you are most definitely going to be able to do this and this is the direction that you can head with your niche Mar. ;)
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I've always had a chip on my shoulder. So when I started driving, I developed a knack for dealing with my road rage issues. Well one day I was taking my daughter to school and there was a driver riding my bumper. So I all of a sudden said a catchy little slogan and my daughter wrote it down for me. After about a month or so she had almost filled a notebook pad with my slogans. So now people have a choice Bumper Sticker or Bumper Magnets.
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Kyle Premium
That is pretty neat. It sounds like if you can produce witty "one liners", you are going to have fun communicating within your audience/niche Detra.

That is going to be a big part of your success online and if you can help people in a captivating and interesting way, you are going to have a very bright future ahead of you.
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Nanzelela84 Premium
Hello everyone, I'm stuck...so my theme does not have any home page and for me to create a home page I need to cope the URL link...So my question is where else can I copy the link from if there is no where to copy under menu settings?
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Bezara Premium
Follow the training, avoid shortcuts
you are doing well
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Nanzelela84 Premium
I'm actually on training just now..😆
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Nanzelela84 Premium
Finally just managed but I swear the link was playing up
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Hi! I have 3 areas in which I am passionate and I would like to know if anyone thinks that one or more of these ideas could be lucrative/successful? They are: (1) American Sign Language (ASL), (2) International Folk Dancing, and (3) Crafts (a variety of). What do you all think?!!! THANK YOU FOR YOUR HELP!

Susan
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Jojoma14 Premium
Hi Susan
Absolutely! It will be all about your content and the links you put into it. I like all 3 ideas pick one and try to be specific (ex ASL for beginners or specific crafting hacks).
Remember, you are the expert and the knowledge you have will definitely help others. The value you provide will end up paying you back!!!
Good luck!
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most definitely!
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Kyle Premium
Your niche ideas are definitely viable directions for your niche. You need to choose one when starting out, what are you most passionate about?

When deciding on a niche and trying to narrow down to a more specific niche, I recommend you ask yourself the following question:

I want to help people that ______________.

Fill in the blank and you are going to be much closer to a specific audience. After you do this and if you want to run any further ideas by me, let me know and I will give you a hand. :)
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