You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

Top Helpers in This Lesson

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Recent messages
Hey, i have a question. Can a person be an affiliate with different affiliate websites and have one website to sell everything from all affiliate networks/sites?

I have an account with Wealthy Affiliates and still learning, can i also be an affiliate to other affiliate sites and sell all products from all these networks into 1 website only?

Also i need to thick the second box it says "build your affiliate website in your respective nich (chosen from last lesson)", what does that mean? I'm kinda lost.
RTS Premium
yes you can be apart of different affiliate websites. I know I am as long as you have the links and right tools to put them on your site than yes you can sell everything on your site. The tools can be anything from banners, headers, videos that all link to your affiliate link. I am not sure of the last question. Hope the rest helps.
makmrkt Premium
You have presented a good question. It is true that your affiliation with other sites is a major point to being successful. Your question in regards to "building your Affiliate website", Your niche is the strong point in developing your website. Be well defined on the keywords that you choose. The lessons here at WA will guide you through the entire process. Peace, Mark.
Roguebandit Premium
Hello, I chose a name for my website and it's url but then I looked it up afterwards and found out that there's a company out there that already has the name, is this going to be a problem? If so, how can I change the url to my website?
makmrkt Premium
Yes, it can be a problem. I suggest you alter your website name and ,or the domain, ie; net, org , edu. Let me know that may help. Possibly you can give more info on your website. Peace, Mark.
EddySalomon Premium
Yes you should buy a different domain name. Always research a domain by googling it first to see if there are other companies using it. Unfortunately there are no refunds on domains once you purchase them. So let that one expire after the year. But in the mean time, you will want to buy a new one.
To the WA community,

Beautiful people, trust yall are well this friday.

Uhh, we all came here with an ultimatum goal- to learn from Kyle & Carson on how to build a site so that, that one thing we call a "WWW" today could potentially become a source of income in the future for our family and ourselves.

How each one of us got here has pools of tears and beautiful testimonies that one day we will be able to share among ourselves & private peers...some came here inspired to be an online entrepreneur,
others to make an extra income online, and the rest like myself, would like to turn that nothing that i got into something one day that will benefit not only me, but alot of peers that are yet to know about WA.

With that being said, i would like to let any genuine person in the community that am really really battling to raise that $19 for the premium package.

If there's any person graceful enough who could help me pay my premium just for the following month (this one time), so that when i start generating a bit of revenue here and there, i promise to genuiely repay him/her.

Perhaps kyle & Carson could hold me to that promise till i accomplish it, if not their could family deactivate or rightfully give my site to the person.

Please help.

Many thanks.

Your struggling french jiggy🙂
DianeScorpio Premium
Hi - you cannot ask other members for money. If you are unable to afford the discount rate of $19, then you are unlikely to be able to pay the following months at $49 per month, and you will not start making any money for at least 6 months, even if you were premium.

You can stay as a free member for as long as you want and work on your websites for up to 6 months. If you have now completed all the lessons in level 1, you should now focus on adding lots of written content to your website as this is how you will attract visitors.

Once you have about 20 to 30 articles on your site you can apply to affiliate programs such as Amazon.
Do you write reviews of products? or introduce yourself? What should your articles be about?
DianeScorpio Premium
Hi - first of all you need to pick your niche, the subject of your website. You then write useful articles to help people, plus you recommend products and write reviews of them.

So, your website could be about setting up a new baby's bedroom. You would write lots of articles about the things you might need. Plus, you could recommend a baby monitor or a night light etc and write a review of it.
Msecrets2020 Premium
I have 2 websites im setting up, 1 is cbd/hemp and the other is pets mostly dogs and cat products. I wanted to blog about estate sale/antique resale/ebay etc but i cant think of products that i could be an affiliate for on a site like that. Thats why i went with pet products. Am i on the right track?
TheCatherine Premium
Pets are a great niche billions are spent on them every year
megawinner Premium
Start with your first 2 niches. Keep the other niches you mentioned in your heart!
Msecrets2020 Premium
Thank you i appreciate the guidance. Ive been buying and selling antiques etc for many years so ive got unlimited content to write about but i really didnt see how i could do any affiliate links on that. Looks like ill need to spend some time writing some content ahead of time, lol.
Msecrets2020 Premium
Thank you. I worked at a private cat rescue for several years so its in my blood. Lol
Jewelia Premium

Do you realize that you would need to write 2-3 articles per week for each site? This is 6,000 words +
And if this is all new for you, you'd need to learn...

Start with one website/ one niche as Kyle recommends. Add another one when you feel comfortable with the first one and know exactly what you are doing.

~ Julia
Msecrets2020 Premium
Thank you. Yes i do realize that, and i dont think it will be too big a deal as im disabled and not working otherwise. Check back in a couple weeks, lol i may have a different opinion by then. 😄
Jewelia Premium
Okay, sounds fair enough... As long as you know what you are getting yourself into... both niches are a good choice. 👍
SEveleth Premium
Hi all. Is there any difference in the profitability of choosing my own niche versus going down the route of marketing Wealthy Affiliate? The nice I'm considering is related to my dog - because she's such a sweetie! I'm thinking pitbull clothes or, if that's too specific, dog clothes and collars - or just dog supplies to keep it broad? What do you think?
DianeScorpio Premium
Hi - it's not a question of profitability but competition. Promoting WA is very competitive and you would need to write lots of articles for your website on making money online. If you have no interest or experience in this, it would be difficult to keep coming up with original content.

On the other hand, if you choose a niche you love, then you will put more effort into it, it won't seem like a chore. Dog supplies would be too broad, but dog clothes is a great idea.
SEveleth Premium
Thanks so much, Diane! I appreciate the feedback. I'm new to ecommerce, and I would have little hope of writing anything particularly notable regarding WA - so it sounds like I have my first niche! Thanks so much for your help.
nathaniell Premium
I highly recommend you start with your own niche (not promoting WA) so you get a feel for the training and what WA teaches. Then, you can decide (with real examples) if WA truly is something you can recommend. That's what I did. I started with my own niche, then started a WA promo site two years later.

Some people have the impression that bootcamp is faster or easier to make money, so they decide make some money promoting WA then start their own niche. This isn't true! It takes just as much work to build a bootcamp site as it does to build a site with your own unique niche.

I have been through both courses, and made good money with both. They are equally lucrative. Which one to do just depends on what you are interested in.
SEveleth Premium
Thanks so much! The impression that bootcamp might be faster is exactly what I was trying to get confirmed or refuted. I'm going to proceed with my own niche. I really appreciate the quick responses to my questions! The community here at WA is wonderful.