You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

Top Helpers in This Lesson

Join the Discussion
Write something…
Recent messages
Ayo fam, kudos to kyle and the entire WA team for making Affiliate marketing look easy, could never get a broad picture at varsity. Could be of great help though, to the less priviledge who cant access the internet, if WA could allow its users to download some tutoriel vids in hopes to spread it further. Would be a step further for WA, or am i wrong? 🤔

Zincerely ya Frenchboi with a bit of crème brûlée on Zzzz side 😁
Hi everyone I have a niche, I also think I have a name for website. I am just going through the training to brush up on my skills. Would you continue to brushing up on your skills or get stuck in and build the website. I am an author at heart. and would i still be able to join in the discussions as my ability to ask questions ends in a days time.thanks
makmrkt Premium
Welcome to WA. If you have a short time, that does not matter. You will still have some access to WA. I would recommend that you upgrade to Premium and take advantage of the wealth of information here. Peace,Mark.
nicktheory Premium
If I understand correctly, you want to know if you should do this training or just make the website.

You can train and make a website at the same time. You should be able to find lots of people able to answer your questions here.
psalisbury1 Premium
Hello Mrs Gibb, and Welcome to Wealthy Affiliate! You can do both, that is what I did. I would train, then pause and add it to my website.

I suggest you go Premium though, then you have access to ALL the trainings!

Jeffreybs Premium
Would the free tools on WA be worth you being a paid member, and if not there really isn't a reason for you to upgrade unless you want to stay in the community for networking if you don't really need the training here

Hi ☝
Emjaytd Premium
I am a newbie on making websites and I am feeling a little lost inspite of the video tutorials.
a. I can't seem to turn off the comments portion on my privacy policy
b. My about me post has an edit at the end. The other about me page in my other sample website doesn't have that.
c. The theme picture dominates the website
d. the side menu widget is not on the side but at the bottom.
I feel like giving up already. Oh no.
Joan39 Premium
I am just reading up on how to build a website. your scaring me. Lol. Did you get all your issues resolved? I need to do more research before I even attempt this. Good luck
fyre Premium
Go into your WordPress dashboard:

On left of this page click 'Websites'>then click SITE manager if you are using SITErubix & login or, click 'Login' to the website if you purchased a domain.

> Now, you are in your Dashboard >click 'Pages' in the toolbar to your left.
> Hover your mouse over the 'Privacy Policy' Page you've created and click "Quick Edit' that should appear directly under.
> On the left of that quick edit box, make sure the 'Allow Comments' box is not checked.

I attached a screenshot from one of my test sites so you have a visual as well.

I hope this helps!

Ps, keep asking the good questions!
fyre Premium
Even those of us who have been here for years still get stuck at times.

That's the beauty of this platform, we are never alone and, someone is always here to help <3

> You can ask questions anytime 24/7 in your lessons in the comments sections like this one.

> In Live chat <~~ located in the left toolbar of your page

> And, if you click to your profile page > in the top toolbar > Click the Questions TaB to ask questions as well.

A warm welcome to you as well :)
nicktheory Premium
Take it one step at a time.
select Pages in Wordpress Editor
hover the mouse over your Privacy Policy page
select "Quick Edit"
untick "Allow Comments" (on the right side)
click the blue update button

b. not sure what you mean. If you want to edit your aboutme,
In Wealthy Affiliate, open Websites>Site Content
click on your aboutme post
and make whatever changes you need to make
(I hope I understood your issue here)

c. this might be a setting related to the theme you chose. pick another theme, or learn how to reduce the size of the theme picture (maybe I misunderstood you issue here?)

d. you can edit where your widgets appear:
Wordpress Editor>Appearance>Widgets
drag and drop the widgets from footer to right sidebar (or wherever you want them

I hope this helps
Jeffreybs Premium
Very good step by step assistance, Frye

Jeffreybs Premium
Great point, Frye

None of us know everything no matter how long we are in this business and we all have our own special skills but lack the skills in other areas so that is how we can help one another

fyre Premium
Thanks Jeffery.

I've been organizing my notes and taking screenshots when I can. I know with my ADD/learning disability, I'm a full-blown visual learner.
Sometimes it helps the tired eyes and minds as well, including mine!

DConnection Premium
I can relate with how you feel to quit. But quitters don’t win.
My number 1 tip is that you get a pen and notebook , write down each process as you watch the video.
Aside the video, You need to read through the article. Very important!
Don’t be so bothered if your page doesn’t look like Kyle’s for now. Keep progressing. You will get better by and by.
Emjaytd Premium
Thank you for the encouragement. Will try again
Emjaytd Premium
Thank you for d assistance. Will try again
Emjaytd Premium
Thank you
Emjaytd Premium
Thank you very much
K808 Premium
Completed lesson 7 but am stuck with a problem I haven't shaken since lesson 5 - I can't view my site.

I completed the About Me and Privacy Policy, and when I try to view my site, I am directed to a new page that says:

Great News!

The hosting for this domain is all setup and ready to install an awesome website!

Login and build your website in just a few clicks!


Clearly I've missed something here. I'm able to get into the back office of my site but can never view it. When I tried to publish my Privacy Policy page just now, I got a 404 message -that the site doesn't exist.

Can anyone tell me where I'm going wrong here?

I appreciate the help!!
Jewelia Premium
Hi Kris,

We can try to figure it out, but I think the best approach is to contact Support:
They will be able to help you faster and more efficiently.

~ Julia
K808 Premium
Thanks so much for the help Julia! I appreciate it. Will do.
Joo77 Premium
Hi Kris, have you gotten this sorted out?
Kyle Premium
Contact support and they will get this handled for you. ;)
K808 Premium
Hi Joo, thanks for asking.

Yes, somewhat. I did as support suggested but now I'm running into a problem where the page I'm trying to publish (Privacy Policy - my first one, I have nothing else published yet) looks crazy when I preview it on my site. Crazy as in, extra verbiage that doesn't appear on my editing screen, and even though I go through my draft to make sure the fonts are uniform, it doesn't look that way on the preview. I don't know how to fix this since there are sentences that show up on the preview that I do not see at all on my draft.
Joo77 Premium
Hi Kris, it could be something to do with the theme. Try a different theme to see if it helps? If not, you always have SiteSupport that you can fall back on.
K808 Premium
Thanks so much Joo. Yes, I contacted site support for a bunch of issues, and I'm sure I drove them crazy lol, but all is good now :)
Joo77 Premium
That’s great!!
I have my own domainname and own hosting in the Netherlands.I have my own website Wordpress and Woocommerce. I registered with this group because I wanted to know more about affiliation. Where and how should I register with different providers, Which plugins are the best, etc. Can I still stay with this group?
I now work with the Dive van Elegants theme. I better take a different theme that looks a bit more like your theme or e.g. switch to Elementor?
I would like to know if it makes sense for me to continue if I do not use your websites and hosting.
Kyle Premium
As you go through the training you are going to be learning how to PROPERLY create a business online. This includes which plugins you should and shouldn't use, and how to build out your website in a way that sets you up for long term success.

Do not use Elementor, editors like that will slow down your website and really start to hurt you. You ideally want to leverage the hosting here at WA, but I would recommend you keep your existing starts where they are at and start fresh with a new website, based on what we teach here at WA.