You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.


With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy.com

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


Top Helpers in This Lesson

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Hello.. I'm new here and I had a couple questions I was wondering if you guys could answer! 1: I was needing to make some money to be able to supply for myself and help myself in times of need, as I have tourettes and other disabilities that cause me to not be able to work. So I was needing to know how fast I can get money started on here, and if it's easy? 2: I needed to know some tips on how to make a website people would be interested in and ways to get money easily throughout it? I have goals I wish to achieve! Thanks in advance.
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Hi Daiisuki I'm new here as well hope we can really achieve our goals soon.
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Palatia Premium
Hi Lisa, This isn't a get rich quick opportunity but some people start to earn pretty early on. It is one to look at the long game. To build something solid that will sustain over time. As far as your niche, almost anything will work with over 4 billion people on the internet. Choose something you are interested in or are knowledgeable about. Maybe even a disability? It should be something you'll stay interested in for the long haul. :) Hope this helps.
Paula
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Habanero Premium
Hi,

SInce I'm a bit familiar with WP, I went on and created an about me page and a couple of categories that can be seen in the menu section of my website. Yesterday I followed the instructions in the training and published a private policy page plus updated my about me page according to the template in Site Content. Today I can't see the private policy page. What can be the problem?

Thanks
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Dale123 Premium
You just mentioned you "published a private policy page"... If you made it private you won't be able to see it unless you're logged in. Go to your admin panel, click all posts & check from there.
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Habanero Premium
Thanks Dale! I've just finished the training on creating a menu and it turned out that since I already had a menu in place, the privacy page needed to be added to that menu in order for it to become visible.
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andrewpty Premium
Since I work at a Web Agency and I'm every day building websites for customers I really would love to promote hostings, Plugins, WordPress themes and so on...just because I really enjoy looking for the best solutions for my customers at the agency I think I can do this in a larger scale. Do you guys think it could be a good niche? I guess there is lots of competition out there related to this niche...could this be a problem?
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ClaudiaAlex1 Premium
Hey Andrew, It is my opinion that anything can be a good niche. Even if it is a popular one the fact is that you will bring your own spin to it making it unique. Since you have experience in this area, I think it would be worth your while to dedicate one of your websites to it.

Of course, you will get additional advice on this situation from others in the community then you can make a good decision.

To your success,
Claudia
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nathaniell Premium
There will be competition in ANY niche, and that's a good thing. It means people are making money! You'll have to work to establish yourself in the niche, but everyone has to work. I wouldn't worry too much about competition at this point.

Imagine if there was never any room for new businesses. People would have stopped opening coffee shops long ago!

If you focus on creating good content, the lazy people will drop off, and you will gain authority in time. Even if you aren't #1 right away, you can pretty easily establish yourself in the top 10 sites in the world on any niche if you stick around long enough and focus on growing your business.
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I guess the first question that comes to mind is, would it be better to choose a more obscure niche that will rank higher in
Google because of less competition or choose something more popular that will get more traffic,
I'll keep going with the lessons and see if that is answered.
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Its all in your wording which words can you use the are mostly used in there search bars
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MartineB Premium
Hello Kyle/anyone that can help, do you suggest just one product/service per site or is it viable to have a general category e.g. Babies and then on your site have categories such as clothes, sleeping, car seats etc (I'm not using this by the way just after your opinion).

Also, can you suspend your website from being live whilst you are working on it?

Thank you
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JKulk1 Premium
Some people sell one product, others sell many.It's up to you. Jim
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MartineB Premium
Yes, just wondered what was more effective. My gut says one product. Thankyou
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