You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.


With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy.com

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


Top Helpers in This Lesson

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Recent messages
Hey Essie, it looks like as a starter this rubix site has no value: you can'r add your favorite theme, you have no access to plugins, your site can't be indexed in search engines without a sitemap and you can't add that sitemap, the result is a starter member has a no value site! this is the reality! sorry for that. I just discover all this and I'm a starter member too.
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DValentine Premium
Hey Mourad - these days you don't need a sitemap to rank in search engine results - you just need your own, unique content that answers a searcher's question. Sitemaps were invented back in 2005 to fix a problem such as Flash, Javascript etc. - these days the search engines can handle that stuff.

About adding your favorite theme - these websites are designed to be a learning space - somewhere for you to discover what works and what doesn't and even to start collecting visitors - once you have the traffic and, perhaps, even a slight income then you can invest that income into a domain where you can put up your favorite theme and plug ins.

I hope that helps in some way
Reply
Its helpful ..
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Jeffreybs Premium
I am not happy that free members had no choice of themes as well, but I have heard if you upgrade you have the choice of more than enough themes.

Jeff
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Debra300 Premium
Hello, my niche is people 40+, who have done a lot in their lives, are currently in relationship/career/and/OR pre-retirement transition, feeling lost, unfulfilled, looking for TRANSFORMATION, their authentic SELF, WILL, PATH and IMPLEMENTATION, substance, fulfilment and/or true love, via working with the un(seen) worlds. Is this niche too broad and if so, how should I narrow it down? Also, how could I offer my own services, in addition to the affiliate marketing? Thank you very much for your answers!!!
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Kyle Premium
Yeah, that is quite broad because in all reality that could mean EVERYONE over 40 (which is obviously too broad).

I would target a specific audience. Perhaps you want to help people that are looking for a change in "career", or people are lacking fulfillment and looking for that.

I just wouldn't try to target all of the different elements of this broader category all at once. You can diversify down the road as you build out your website.
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Debra300 Premium
Thank you for your feedback, Kyle! Perhaps then to focus on pre-pensioners or those in relationship transition??? How could I find which would be more beneficial and lucrative?
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DValentine Premium
Hey Debra
I just looked on a site called Udemy dot com that handles online courses and there are over 118,000 people studying spiritual healing on that site - spread over 122 courses!
They offer an affiliate program or you can create and publish your own course
Hope that gives you some motivation and/or inspiration
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Debra300 Premium
Thank you for your input!
Reply
RavensongMc Premium
I think I have chosen my niche, its eyewear/sunglasses. There are several reasons for this choice, I'm fairly familiar with most of the top brands. My personal favorite is Oakley, between ophthalmic and sun I have 14 pairs, ok I'm a freak for Oakley!
Admitting it is the first step right? LOL I can speak with some authority in this category as I am a licensed dispensing optician with 32 years of experience in manufacturing, sales and service of the top brands. What do you think? Good place to start?

Ken

PS Oakley has apparel too, just sayin. :-)
Reply
Jeffreybs Premium
Sounds like you have a good plan and experience as well, I always tell people to follow your heart not your brain when choosing your niche
Jeff
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DrewGood Premium
Sounds like you are on the right path with a good foundation. Have you gotten into Jaaxy or WA to do the keyword searches for SEO? This will help you get a better understanding for domain names, titles and then your content posts.
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Sonny40 Premium
Sounds great. Be sure to mention that in your about me page
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DianeScorpio Premium
Hi - it's a good choice, and your experience will gain you trust with your readers. However, do be aware, that you won't be able to just take images from Google or other websites until you are accepted by an affiliate program, who will supply the photos.

You can only use copyright-free images, which are difficult to find for branded products. Luckily, you have your own products, so you can use photos you take yourself.
Reply
Sonny40 Premium
That's a great idea, Diane.
Reply
Jeffreybs Premium
Great advice,
The last thing you want is to get into a legal battle over using images that are not roylaty-free
Jeff
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ronnytan Premium
Its an awesome niche! But, if i may give you suggestion. It would be better if you make it like "Sunglasses for ... (ex. beach, children, etc). So, your niche gonna be more focus. just my thought.
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Jeffreybs Premium
Good feedback
Jeff
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ronnytan Premium
thanks for your kindness word
Reply
RavensongMc Premium
I have not yet and thank you for feed back and suggestion.
Reply
Jeffreybs Premium
Wish you and your family a nice holiday
Jeff
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RavensongMc Premium
I wasn't aware you could do that! Thank you!!!
Reply
RavensongMc Premium
I'm hoping to promote ophthalmic and sun both prescription and non
Is that too broad?
Reply
Hi m8.
I'm a starter too. But reading your post, I can tell that you are a man with a vision. And sunglasses are one of the most popular things. Kids wear it so as adults. 32 years of experience. Man, you must rock this thing up. :)
Wish you much luck.
Reply
I am new and trying to find an idea for a niche , reading through the comments I saw yours and believe that’s a practical and perfect idea*
Reply
RavensongMc Premium
Thank you, for me it just made sense to fall back on what I know. I retired from optical about 3 years ago and went into trucking. Due to health reasons I've decided to leave trucking and am hopeful that this new adventure will be lucrative enough to sustain me. No longer trading time for money would definitely be a blessing in itself. Good luck to you in your journey with WA! I hope it exceeds your wildest dreams.

Ken McHan-Ravensong
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wesleyrice Premium
I am having trouble with the widgets. I have been able to create a new "footer" at the bottom of the page, however I have not been able to make changes to the "side bar" (its called "blog sidebar"), I am not sure what I am doing wrong,
Thanks,

Wes
Reply
Kyle Premium
Yes, then you can add whatever widgets you like to the blog sidebar and upon doing that, it will show up when you refresh your website in your browser.

What is happening when you try doing this?
Reply
wesleyrice Premium
Hello Kyle,

Thanks, it is specifically when I try to add a "video" widget and a "gallery" widget they do not show up. Most all other widget choices will be added to menu but not video and gallery
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alexander81 Premium
Affiliate links question!

If I would have an affiliate link on my website too, let's say an amazon product, will I only get paid if the customer buys the product the first time he goes to that affiliate page? Or could the customer log off and then come back to the affiliate page weeks later and buy and I would still get the money?
Reply
Jeffreybs Premium
Most affiliate programs have a period that your cookies that tell them the visitor came from your site, but every affiliate program usually is a little different.

Another thing you are going to like even if they don't buy the product on your site but use your link to get to the affiliate site and purchase a completely different product you will get credit so if you get lucky and they spend a big chunk of money from your link you will earn more money

Choosing affiliate programs that pay 15% commission and higher is what I recommend if you are serious about earning as much money as you possibly can, so don't join the first program until you shop around for the highest paying programs within the niche you choose

I hope this helps
Jeff
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boomergp08 Premium
It doesn't matter when that person buys the product. As long as they go to the Amazon website through your affiliate link and complete the purchase within 24 hours of entering via your link, you will get the commission.
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AussieJeff Premium
Good to see your hard at work there, Alexander.
Amazon has a 24-hour cookie system and the person can buy other items as well and you get the commissions.
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alexander81 Premium
Ok! Does anybody know if it is always 24 hours? I want to be affiliate for a product that takes months of planning for the buyer... They will not buy that within 24 hours...The link has to be valid for at least three months...
Reply
Good question, been wondering about this myself.
To the Wealthy Affiliate community all the best over the festive season and the new year as well.
Reply
Jeffreybs Premium
Good question but you will find it difficult to find many of the small paying affiliate programs such as Amazon to ever give you months from someone using your link but what you can do is insert more of your past posts to get more people to see past product links.

Jeff
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DValentine Premium
Hi Alexander - one way you could get round this would be to get your visitors onto a mailing list.
Have you bought this product yourself? Do you know how to plan to get it - is there a way you can smooth the process for your visitors?
If there is then you could supply that info in an emailing series that would end up with you supplying the Amazon link at the end of each email.
Reply
Jeffreybs Premium
I am promoting programs that pay 15% and higher in commissions and the longest cookie duration in any of my programs is 30 days and not many of them will go that long

You might want to check into dropshipping instead of affiliate marketing for what you are wanting, you can open an online store on your website to promote drop shipping products as well

Jeff
Reply
DValentine Premium
Alexander - just found out that Amazon does have a 90 day cookie (sort of). You can find more info if you search for 'Amazon Affiliate 90 Day Cookie' on your favourite search engine.
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Jeffreybs Premium
That is great news, what do you mean sort of
Jeff
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DValentine Premium
From what I've seen Jeff, if the shopper gets onto Amazon through you link and places a product into their shopping cart, the link lasts until the shopping cart expires (usually 90 days) - so it's not really a cookie but kinda acts like a cookie.
Reply
alexander81 Premium
yes and it is strange cause it has to be the same for other affiliates that have links to these products today, products that cost around 200000$, I wonder who buys that within 24 hours...
Reply
DValentine Premium
That depends on where in the customer buying cycle you connect with them.
If someone types in 'Maserati' into a search engine, they are unlikely to be in a position to buy the car but if someone types in 'maserati Ghibli Granturismo price' they are closer to buying the thing.
If they're typing in 'where can I buy a Maserati Ghibli Granturismo near me' they are very close to buying one.
So, you need to discover the search terms being used by folks who are close to buying the product and use those search terms in your content.
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