You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

Top Helpers in This Lesson

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Sandi777 Premium
Should my Niche be Meditation, would it be better to choose just Meditation, as this will give me a bigger market that will allow for selling Accessories, music, workshops etc. etc. or is it better to "fine tune" for example JUST music or JUST accessories etc? No idea how this works yet.....
merlynmac Premium
You want to narrow your focus. If it's too broad, you'll end up getting lost in the sea of competition. If it's too narrow, you'll be limiting your potential target audience. It's a balance really.

What about Meditation for <put your desired result here> (i.e., relaxation, mental sharpness, etc.)?
Sandi777 Premium
Thank you so much Merlyn.... makes sense. That way I can also promote anything really that will enhance THAT kind of meditation. I don't know if meditation will work as a niche but it's one of my passions and the market for that is far less competitive than exercise and fitness for example....which is my other passion.
merlynmac Premium
Happy to help!
femicha Premium
Question please: Let's say I have an affiliate link on the snack helmet which took the customer to the amazon page if the customer/consumer decides to buy another product while on amazon? am I still getting paid? considering the fact that the customer got on amazon via the affiliate link.
DianeScorpio Premium
Hi - yes, you get a commission on anything the customer buys within 24 hours after clicking on your link.
femicha Premium
thank you for the answer. That was helpful.
ChrystopherJ Premium
What Diane says is spot on, all I'll add, just in case this was a hypothetical question. If it in't an Amazon link, but instead for another Affiliate Program, then it might be longer than 24 hours. I.e. the Cookie Timeframe for WA is Lifetime. A lot of programs have 30, 60 or 90 days for their cookies.
I learned from your answer mam Diane...:)
i m intersted to your respense you look profissienal
RRossal1 Premium
Awesome ! You get a commission, the word everyone loves to hear ! I just started my training I know if I go to work that eventually I will get the results I want !! So will You! : )
Thank you friend, honestly I'm a complete beginner to this platform but the beauty of this medium was the inter-activeness of the community inside it and the support from the ambassadors and other premium members, mostly the support of the founder of this platform...:)
That's right friend, actions could lead to awesome results...:)
I have few questions
1) if i start a free web site and i want make it my own i need to upgrade to premium, lets say i have been upgrade it to premium the first month but i want to have the free membership the second month whats happens to my own web site? do i loose the web?

2) If i upgrade to premium i get it for 30 days from the day i sighed to premium or 30 days from the day i sighed to the free membership so it like 3 week because i get 1 week free
3) in the free web can i make my own design banners in lets say Photoshop and upload it to my free website/own website
4) this is the last question for now English is not my native languish i understand it perfectly but my grammar is not so good. when i'll start writing content to my website is there someone to help me with that?

thank you so much for your answers in advance.
DianeScorpio Premium
Hi - first of all, once you have upgraded to premium, if you then cancel your membership, you can't go back to being a free starter again. You would lose all access to this platform.

If you have purchased your own domain (which is not included in the premium fee, it costs an extra $13.99 per year), you would have to move it to another hosting provider.

If you have not bought a domain, but are using the free domain you are given, then this will be deleted at some point if you cancel.

The premium membership begins from the day you pay for it, and lasts for a full month. Remember, the first month is $19, and the payment for the following months is $49 and will be taken automatically unless you cancel.

You can upload any images you have created, to either the free site or your own.

If you use the Site Content feature when writing posts for your website, it has a spelling and grammar included to help you.

Overall, if you are planning just to upgrade for one month, then cancel, I wouldn't recommend doing this.
ok thank you for your answer its very smart "trap" once you in' you cant get out unharmed(the website and all the investment is gone) but you do give a lot of tools so it seems I'm tempted I'm not sure if i stick to the program for entire year or if this is the right place to invest my time and money and that why i thought to try for couple of Months
i know that there's a lot of other much expensive companies out there/
Suppose I'll want to do the premium three months from now what will be the cost for the entire year?
thank you/
DianeScorpio Premium
Hi - there is currently a special offer available for yearly payment at $299. This runs to May 11. After that, it will be $495 but will include a free .com domain. Do be aware there are no refunds so make sure you are fully committed to the program.
hay im very interested in the ketogenic diet i practice this diet some time now and i know it can be very difficult to some people i know that this is the answer to a lot of health issues and of course loosing weight i realized that in order to triumph you need a supportive community or a mentor to help you stick this diet maybe ill be a mentor one day but today i think about promoting the diet through guides (other people diets) is this small enough niche.
you are welcome to write any respond to that and maybe help me get more focused
thank you in advanced
lucbizz Premium
Yep the keto diet is a great niche:-) I would say ,go for it !
Goganmweb Premium
go for it don't give it up for any reason.make it your niche and tell us about it .me too want to know what you know.!
brendalewis Premium
I've just completed my privacy policy and published it as a page (as instructed) so people couldn't post on it. However i've just looked at it and it has gone through as a post. How can i change it?

Also, how can i move it? its at the top of the website and i want it at the bottom.

thanks in advance!
EmakAmelia Premium
Hi Brenda,

First of all, great job in completing your privacy policy page.
If you would like to have it in the bottom of your site, first you should create a new Menu.
Log in to your Wordpress back office (Dashboard). Then hover to Appearance, click Menu.
If your main Menu is called Top Navigation (explained in the training), then you can create a new menu called Footer.
Then go to Widget. Add the footer item which is the Privacy Policy page.

Maybe you can try to copy your Privacy Policy, delete the post and on your WP Dashboard, Add a new Page, write the title "Privacy Policy", paste your draft, proofread, then publish it.

Hope it helps.

brendalewis Premium
Thank you! I will give it a go