You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

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Respectful Members:
I am New here I come by mistake to join WA Because I tried To check in Google that what I do on internet for online business but when I saw a video about WA than I sign up for registration and I read some material in WA it's really interested can i continue to make online business??
LoriM5 Premium
Yes you can up to two if you are not premium. And if your a Premium member you can have 25 and host 25 here to make 50 sites here
Thanks loriM5
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You can. I came to WA also somehow by looking for something else but it has been the best thing I've ever been to. It so much stuff to learn you would never get anywhere else with such a helpful community, I just love it here and plan to stay here for a very long time :)
Simiao5 Premium
You are not lost my friend, try once to pay $19 to become premium, you will enjoy doing what you need on your business.
Thanks LenkaSophia
I really like this community very helpful what I was finding I think and i hope that i found it
Thanks DCW2000S
Thanks simiao5 I will pay its nothing $19 thank you so much
LenkaSophie Premium
Yeah, that's what I though, that this price is really nothing to what you're asked to pay in other programs. Many of them get-rich-quick schemes. This one is serious but be ready for a long journey :)
Ourtickledpi Premium
I have just started today! Just built my first website. Are you currently making money online?
MikaelM Premium
Yes, it is definitely possible to build an online income here. Just go through the training and take action on every step and ask whenever you have questions.

I shared a link with you to the training earlier and that really is the best place to start.
I too am new here and so far as I can see it's some of the best training you can get
Such an honest and inspiring reply.
JackieHouke Premium
I wonder if I might make a polite request... For those of you who have been working at this long enough to have created a website and began generating income, may I ask about how long it took before you were able to begin earning enough to cover the monthly cost of premium membership? Thank you kindly to anyone who'd like to answer! I am just getting started and am curious about an average time frame to help justify the initial cost to the hubby! ;)
Dale123 Premium
JackieHouke Premium
Thanks so much for that very informative and inspirational article!
cheridragul Premium
I’m trying to really hone in on my target market, I want to be very clear about how to proceed and would love some advice.

My husband has a rare health condition that is becoming more common by the day. It is a very underserved market. Things like these are still available:

(The health condition)
(The health condition)
(The health condition)
(The health condition)
...basically everything is available except for www.(The health condition).com

I can see the specific questions and concerns of these people in all the different Facebook Groups that I’m in, so I know what to write about and what products to advertise based on what they talk about.

I know the domain name isn’t a huge part of the overall marketing plan, but in this case I think it might be because the name of the rare health condition is hard to say, looks a little foreign and looks irrelevant to people unless they have it. (Maybe that’s why the domains are still available lol)

This health condition falls under the umbrella of a larger health condition, let’s just say that umbrella is chronic pain, for instance.

Should I get a domain like and use the rare health condition keywords within the articles I write so they’ll still get ranked, and as a bonus, chronic pain patients would know the site could also be relevant to them? If I use the rare condition in the domain name, I will likely eliminate chronic pain patients from stopping by.

kashkow Premium
any health is going to be a great niche. As to your question as to go general or specific to the condition of your husband, I would get the general domain and write the articles using the keywords for your husband's condition.

Before you buy your domain, take a look at my article I wrote on purchasing domains. I mite save you some headache's in the future.

good luck!
exgrosteve Premium
Hi Cheri, If you had an address like it would of course attract more than your target audience. However, you can drill down with your keywords in the posts you write. So, a keyword might be "Escape from MS" for example. It has a QSR of 73. The website address is important and great if you can get close to your target but keywords play a huge part. Often the keywords don't relate to my domain but I do get plenty of organic hits. Hope this helps, Steve C
I like your choice of domain name but to me that makes me think of products to relieve pain? Which I personally would go visit!! but if you are wanting to bring awareness to a specific ailment then is there not a shorter name of it? I have C.O.P.D. (you may know what that is) but obviously I would not use the full name in a domain x are you going to advertise products for his illness? or just general assistance to people who have it?
Jojoma14 Premium
Hopefully, Im understanding your question correctly. It's all about whom you are trying to target specifically. Is the biggest part of your husbands condition chronic pain? If so you should address this. Having a super specific niche is good. If its not a condition that is talked about alot of people will be looking for info. IMHO, why not write about both? You can address chronic pain and the specific autoimmune diasese you speak of. Just make separate pages within the site and direct people to the specific pages through your links. Use The keywords to target your specific diasease people and broader keywords for the chronic pain people. Autoimmune disorders are like a rubix cube and very individualized, and pain is at the core of alot of the disease, so you can really supercharge your site if you do it right! Hope this helps, good luck!!
steeph Premium
Be general but not too general. You want a website where you can speak about a lot of topics regarding your niche. If you only use one health condition as your niche then all your content should be targeted towards that condition.
cheridragul Premium
@Jojoma14 Thank you for engaging! I’m not necessarily trying to bring awareness to the condition, I’m more targeting the people who have already been diagnosed. I’ll be writing about products that may help them with pain relief, and hopefully brilliant product ideas they’ve never thought of before! Unfortunately, there is no acronym or a shorter word for the condition. It’s just one long, weird looking word lol! Sounds like it would be best to keep the domain name more general and use all the low hanging keywords under the chronic pain umbrella.
cheridragul Premium
Thank you for response! Yes, a major part of my husband’s condition is chronic pain. Chronic pain blogs, websites, product pages, etc are oversaturated. However, according to Jaaxy, there are 10,168 searches per month for the name of his condition (who knows what they’re looking for when they are searching that term though). The QSR’s for everything Jaaxy suggests for the condition is under 100, there are very few websites, blogs or products pages, etc for the condition.

It sounds like I might rank for his condition whether I use it in the domain name or not. The natural course of my writing will include both chronic pain and his condition just by the nature of them going hand-in-hand. It sounds like it would be best to keep the domain name more general.
Esengwa Premium
Health is a good domain because health care is worldwide so if you n get good affiliate you will hit it hard there.
nathaniell Premium
My advice would be to get the specific condition domain, since it has a specific name. People who have, or get that condition will be most familiar with the spelling and meaning of it, so your target audience is already focused and relative by the time they land on your site.

You can still branch out to broader topics related (like the chronic pain example), even if your domain is specific.
cheridragul Premium
What if I bought the relevant domain names with his specific condition and created basic, but informative, landing pages that pointed to my broader topic site?
cheridragul Premium
What if I bought the relevant domain names with his specific condition and created basic, but informative, landing pages that pointed to my broader topic site?
I have a question which is hopefully not a stupid one...
So how does my website get a better rank in google, respectively come to the first page of results as in our days hardly anyone goes to page two anymore^^

if that part comes later in the training I am sorry for the question.
DianeScorpio Premium
Hi - that is precisely what this platform teaches you! Essentially, you will learn how to find the keywords which people are using when doing a Google search. You add the keywords to the content on your website, and Google recognises that you have valuable information and ranks you higher.
ok, then i probably am just not yet at the point of the training thank you!!
Kelvin3310 Premium
Since I am manually building my own site, I found an excellent online tool that lets you know if your home title (page title) and home description (meta description) will be fully displayed in Google search.

Apparently, if your home title and description are too long, Google will cut them short but adding "...".

Here's the link. Just key in title and description.