You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

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hmmq82 Premium
Quick doubt regarding the grammatical sense subject. For example if the list displays tips lose belly fat and I do a search for tips TO lose belly fat but the list keeps giving me results with tips lose belly
fat without the TO.... Should I discard and keep digging for keywords that make perfect grammatical sense?
Nedd Premium
You want to use keywords that make grammatical sense, this will do wonders for your rankings - Google wants content that is written for people, not for bots.
you know coach kyle I reallly dont catch up all your discussions in video because first, english is not my mother tounque because im filipino but still I tried my best to learn and continue my lesson here.. I hope I can catch up it all by keeping active here
When I published my Privacy Policy page, it looks fine in the editor but the actual page on my site shows several other headings (with no text under them) that I do not see in the editor view. There are several interspersed throughout, as well as several in a row toward the end of the Privacy Policy page, that look like this (but bold and spaced out):

Your contact information
Additional information
How we protect your data
What data breach procedures we have in place
What third parties we receive data from
What automated decision making and/or profiling we do with user data
Industry regulatory disclosure requirements

Am I doing something wrong here?

psalisbury1 Premium
Try closing out all of your tabs online including WA, then reboot your computer, and clear your cache, that may help

DianeScorpio Premium
Hi - there might already have been a privacy policy included in the theme when you built your website. That could be the one you are looking at, rather than the one you published. Check to see if there are two.
Jeffreybs Premium
Sometimes this happens when you copy and paste when the content you copied and pasted is not using the same fonts as your website editor


Some WordPress themes you can change your fonts and some ou have no control especially the free themes most of us use
Jeffreybs Premium
Even though Amazon is a big name for beginners you really need a huge amount of traffic to earn a substantial income from them, they pay only 4-6% which is very low commissions.

I recommend everyone do a search with your niche high paying affiliate programs to find the programs in your niche that is going to be worth promoting if you are interested in earning more than some extra money now and then

bigbrains Premium
Thanks Jeff I agree with you! Amazon has a very low commission rate. Thanks for the great tips!
megawinner Premium
Thank you for the heads up!
Jeffreybs Premium
Thank You
I appreciate you commenting, I just dislike people wasting their time with Amazon. They are always changing their associate commissions and rules almost daily, and when you are the new website online getting their required sales is a real challenge

bigbrains Premium
Ah. Something I didn't know about Amazon. Changing there rules almost daily. Gotta try new things sometimes right.
Jeffreybs Premium
I just am trying to help members here from making the mistakes I did when I was in your shoes
megawinner Premium
True! Thanks again. Great job!
Jeffreybs Premium
Thank You,
I have faith in all of you
Jeffreybs Premium
What Amazon will do is send their associates changes as they change the rules, I was exaggerating about it being every day but it is very often and that is why many people can't keep straight Amazon Associates policies

Hey Kyle, I am in a tizzie, I can't get back to my level 3 training. Somewhere I made a boo, boo, and I am being asked to upgrade yet once again before I can share with you what happened with a ticket on the help page. i am trapped in on another trial page. CAN YOU HELP ME?
I should be at...