You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.


With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy.com

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


Top Helpers in This Lesson

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Good Day, I am just starting and am 'stuck' on adding a description......
Do I input my professional profile .... as in my full time line-of-work ?
or do I discuss "the decisions" that lead me here ?

- I did look at "other member profiles' ....but just wanted to ask what would be adequate ?

thank you
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kerrylee58 Premium
Hi Charles and welcome to WA! To start you should just talk about yourself, something you are an expert at, lol I just put a little history about myself, my family and what I did before the Virus. I have been home for 7 wks now and at first I was scared with all the people dying. Then I turned off the news and thought about what I could do to keep myself busy and learn how to make money at home. That's what got me here. I am here 19 days and already thinking about changing my profile. Nothing is set in stone and you can always change, delete or add in the future, the important thing is to just get started and write about yourself.

The journey of 1000 miles begins with the first step. Best wishes for your success here!

Warm regards,
Kerry Lee
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I think that it would be better to include it in your line of work just because it looks more professional and interesting, it will definitely stand out.
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Kerry Lee,

Thank you so much for taking the time...
it means so much....
have a SUPER 2020 !!
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Joseph,
Good Day,
I appreciate your response....
The very best wishes for you Sir
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Hugo69 Premium
Hi guys.
I'm having trouble understanding the choosing between the free domain and my own domain part. Firstly, I would assume I would pay for my own domain and not the other one. Is that correct? If so, how much? Secondly, why is it ideal to own a domain? Why not just continue on a free domain?
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JosephRebisz Premium
Hello Hugo, Joe here. Yes, you do have to pay for your own domain, but generally they run about $13-$14/year. Owning you own .com domain will get ranked faster with Google as it shows more authority. You have to build up a lot of content before you start getting ranked in Google, but it's worth the time and effort, in my opinion.
Good luck and best wishes on your success. We're here to help in any way you need, just ask.
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feigner Premium
your assumptions are correct about paying
the free one is the siterubix one which are owned by wa - ll the content on your site is yours ...but you cannot move it to another hosting company - so if you decide to part company and want to move your site...tough.
now if you purchase a domain, it is yours for as long as you pay the yearly fee for it - you can now move it to a new hosting company and it stays yours....
the cost - well here you will pay about $14 per year.... elsewhere you might see them for $0.99, but look at the next year and you will be charged $25.00 or so....
then you have the hassle of changing te nameservers to have it hosted here and then transferring the registrar so next year you pay wa....or just buy from sitedomains and it is already in your portfolio of sites - you can then use the one click move button to move all the content from your siterubix to your domain - they handle all the redirections and you get to work on your site again.....
but you can continue on a free siterubix site for as long as you want, but some affilaite programs won't accept subdomains, and google apparently doesn't rank subdomains as highly ( although i really have never found this to be a problem...)
good uck
phil
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DianeScorpio Premium
Hi - as a premium member, you are given up to 10 free domains to use. They are actually subdomains, so they will end with the words siterubix.com, rather than .com.

If you wish to buy your own .com domain, it will cost $13.99 per year.

People are more likely to trust a .com domain, as they may not be familiar with seeing a siterubix website.

The siterubix domains are not your property, and if you ever leave WA, you can't take them with you, at some point they will be deleted. If you purchase a .com domain, it is yours to keep, even if you leave.

With a free domain, you can't have an email address associated with it. Some affiliate programs won't accept it, and Google AdSense definitely won't.

Most people start with a free domain, until they are confident they have chosen the right niche, because once you have bought a domain, its name can't be changed. Once you are ready to buy, it is a simple process to transfer all the content over from your free domain to the purchased one. You don't lose any of your work.
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Hugo69 Premium
Hi Diane, thank you for the reply. You really answered all my questions and more.
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Hugo69 Premium
Thank you for the reply Phil.
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Hugo69 Premium
Thank you for the reply Joseph.
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mikebeatty Premium
I think all the info you need is there Hugo! Glad you worked out how to ask questions, as you can see it really helps to get answers quickly from the community here (you can also use the live chat on the left if you have a quick question too)
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Hello WA. Please am just new here I have a problem. I just finished creating my new website and my plugins are all activated but when I search on Google I can't fine my website on Google. Please what could be the problem? Or do I have to be ranked first ?
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EmakAmelia Premium
Hello,

Unfortunately, yes. You have to wait until Google found you. You'll be notified and you'll also get a G badge here at WA.

Have you posted your About Me and Privacy Policy page yet?
You'd probably want to post your first article too so your website can get indexed by Google.
Follow the training and you'll get there.

All the best,

Ferra
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Yes Amelia I have done so both the about me post and my privacy page. It was very wonderful.

Thanks for replying.
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Hey guys I've decided to let my niche go in the direction of football/soccer. Not only because i love the sport but because not long ago i realised how big a part of the economy football is and that is genuinely one of the most sought after things in our time. Any tips on how to move forward from here?..
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Warly10 Premium
hey, first of all welcome to wealthy affiliate.
Soccer is a great niche. This is what my second website will be about...
You need to narrow it down into a specific targeted audience. Who is your targeted audience ? How do you want to help ? is it by giving information on latter news, players biography etc.

Answer those questions will help you define your sub niche.

Also, what products do you want to promote after etc ?

Once you have figured out this, then keep going with the training.

I hope this help.

Warren
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tassaace20 Premium
Already I feel a lot of comfort and confidence in seeing so many people interacting and communicating so freely and in a friendly tone. I know I've come to the right place. I still regard myself as a newbie at online marketing so I will be dropping in now and then to our gret helpers for this lesson. Again, a big "Hello" and great to be here
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Jewelia Premium
Welcome to WA, Paul! It's a very friendly and supportive place. You'll be happy here. :)
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tassaace20 Premium
Thaks Jewelia
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Astich Premium
Hello! I hope things go well!
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SGlade Premium
Hello Paul and Welcome,
you will love it here. There is no judging just a lot of helpful hands and great people to bounce things off of and to double check work.
I accidentally stumbled across WA and I have to say, this is the best decision I have ever made.
If you have any questions, just shoot them out there, you will be surprised how many people are eager to assist.
I love the fact that this is a PAY IT FORWARD place.
Many Blessings in your success
Stay safe
Sheryl
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I am a newbie to online marketing, too. We can only go up from here. With a community such as WA, our chances of getting up when we fall and going over the hurdles look encouraging and doable as long as we are doing our part. Stay the course and take one step at a time!
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yes that's great
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