You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

Top Helpers in This Lesson

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Hi. I'm just kicking around an idea. I have tried some mlm stuff and am interested in making money from home. However it hasn't allowed me to actually refer to many of the products I actually use. Most of which are purchased online. I accidentally stumbled upon one of their affiliate programs a few days ago and was excited to learn that this existed. I stumbled upon WA today and will most likely be upgrading within the week. My idea is to share my struggle with anxiety and depression related to my Bipolar disorder. I want to post daily videos and posts about certain products or supplements that I am testing to try to keep myself feeling my best physically and emotionally. I hadn't really considered having my own website but I can certainly see the benefit. I just hope I have the time and patience it takes to complete tasks! Wish me luck!
DValentine Premium
Hey Chelsea - just remember, this isn't a race, there isn't a time limit - just do what you can and then pick it up later.
I like your niche choice and the fact that you're 'living it' adds a massive ring of truthfulness to it.
Go for it!
DynamicSteve Premium
What a fabulous idea! I love it!

The process will help others and likely be very cathartic for you to share your struggles too, if that makes sense. I see your site becoming a hub for people seeking a community that 'gets' the struggle they are facing.

There seems an element of synchronicity between discovering the company had an affiliate program and then stumbling across Wealthy Affiliate in such a short time-window... Things often happen for a reason, don't overthink it, go with it and give it your best.

Don't worry about the time factor, this is a business that can be geared to your schedule and around your time commitments, you will have ALL the support you could ever need from this community too!

I wish you all the very best with this fabulous plan, I hope you have a magnificent 2020 that sees you achieve many of your dreams and goals :)

Wonderful to meet you :)

megawinner Premium
Hi, Chelsea! I think it's a brilliant idea to share your experience and knowledge in this particular niche, Bipolar Disorder. You will be helping many people if you do this and can leverage income form it in return. You should buy your own domain for this. It is called virtual real estate property. Your Domain can be valued in millions of dollars, you know! When you buy a domain, it will only cost you up to $14 to $40. Cheers. I'm, excited about your plan and I support you 100%! :)
Question. Do I get my own domain then elsewhere or should I sign up for premium membership? Can I get a domain that way?
megawinner Premium
The best thing to do is to go for Wealthy Affiliate premium membership and bein a member you can get 25 free domain.

You may buy your personal domain later.
Kelly107 Premium
Hello CHill5919,
I am new here but more hopeful with this program and it is all in one place. I have been taking many trainings but all seem to be missing the main thing. The total package. I am relieved to begin and use everything I have learned so far and make progress instead of standing still. I will be purchasing premium very soon. Very cool site!!!
Wow, building a website is not for the faint hearthed people,i have lost it when it come to a point where,i now have my niche,which is the direction of my brand and business.
so far relating domain to my niche and another staff called URL and again,domain field have totally confused me, Sir, i need your help here.
ShakeelM Premium
Idea is to establish a profitable business. So, I suggest you go through the training first and don't buy the new domain (for training purpose, you can use the free domain option).

Once you understand the complete online business model, then you can take proper decision on selecting the niche or building a website and so on. (It's my approach).
psalisbury1 Premium
Good Advice
ShakeeIm, thank you very much for your advice,i will continue trying to understand this lession properly and do the right thing
rjlamontagne Premium
Hi. I have already started work on a wp blog that is hosted by Blue Host. I already own my domain name, purchased through Go Daddy. I haven't gone live with my blog yet, but I've added pages and content. I guess I'm wondering if it's possible to just switch over what I've already done or is it necessary to start from scratch here?
Nedd Premium
You can back up your content from your other site and upload it to a site here if you want. It's a little bit of a pain, but a lot easier than rewriting everything.
rjlamontagne Premium
Thanks, Nedd. I truly appreciate the guidance.
bigbufahab Premium
This is somewhat new to me also, if you've already put together something, use it. Your already ahead of the game. Great stuff
skings Premium
Okay. So I'm building my first website, a siterubix one, and I'm trying to add a header image. I added a photo and successfully cropped it to fit, and hit the publish button, but when I viewed the page it didn't show up. I tried it several times, same result. So, trying something different before hitting the "Select and Crop" button I added a couple of words to the Alt Text box above. Now I'm getting the message, "There has been an error cropping your image." Not sure what I'm doing wrong. Can anyone help?
psalisbury1 Premium
After you add the image and hit publish, close the page out. Close out of Wealthy Affiliate. Then open a new page and your image should be there. If it is not, then try clearing your cache..

hope this helps

JimintheWeb Premium
Yea, Skings:
Psalisbury nailed it.
Each & every time you change something within the website, you gotta re-load the website that others are seeing. This is if you have 2 of your websites up @ the same time, one for editing & the other to see how it looks / how others see it. {personally, I prefer this way}
Bring it up on your mobile phone too. Way criticle here, seeing how e-commerce is running towards this direction.
If you are just using one window / one site & going back & forth between edit & view your site, then should work fine.
Yet still, if you are sort of new @ this game, don't go hog wild with the site you want out there. Take some time & go with a "practice" website. Mess around inside & post & look what changes what & how others see it. I'm telling you from experience, it'll save on the headaches.
rjlamontagne Premium
Hi! I'm really happy to have found this community. It's really reassuring that Kyle and Carson take such a personal interest in their clients. I don't think I've seen too many others do so. I just have a quick question. I've already begun building my blog, though I haven't "gone live" yet; still fleshing it out. It is a WP blog and it's hosted by Blue Host. Should I upgrade to premium, can I switch the hosting over and would I be able to get help in doing so? Thanks, and again very happy to have found WA.
psalisbury1 Premium
Hi, that's a YES to all of your questions my dear!

rjlamontagne Premium
Hi, Phil. And thanks for the answer, especially since it's the one I was hoping for.
psalisbury1 Premium
Sorry it took so long for anyone to help, that is VERY unusual. I actually do not think I have ever seen that. Usually you get an answer to a question in under five minutes.

If you have any other questions, I would be glad to answer them now, if I can, since I am online.

rjlamontagne Premium
I really appreciate that, Phil. Since I've already decided to join, but had already kinda started on my own, that was my only pressing question. I'm already pretty sure that I'll get a lot out of this initial training. I'm also looking forward to guidance and reviews, as I have a lot of ideas, but also a lot of uncertainty as to how to implement them. Oh, I've thought of one. What's the best move to make at this step 4? Should I just build the free website or build one under my own domain. I have to wait a couple of days before I can upgrade to premium, so which would you recommend?