You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.


With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy.com

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


Top Helpers in This Lesson

Join the Discussion
Write something…
Recent messages
drcharles666 Premium
I notice these two features on Site Content "SEO analysis and checks" and "Content structure analysis" I have used Site Content as least half a dozen times and I have never noticed these features in use..

So,are they no longer extant or did I miss them somehow. If they are longer available maybe they should be removed from the list of features that Site Content provides.

Thanks
DrCharles666
Reply
esiezaf Premium
Hiya..That was such a great response to @LCrombie. I've learnt it's best to have different websites for different niches. Assuming my niche is mobile accessories& I intend to start with marketing security cameras, should my domain be something like "securitycamera" or "mobile accesories", or "esiezafmobileaccessories."? Do I need to have my name in the domain or not necessarily?
Reply
PrintMagic Premium
Hi Esiezaf - Domain names are important for sure, but the days of having a domain name that exactly matches your niche are long gone. If you can get a domain name with your exact niche it can't hurt, but don't sweat it if you can't find it available. It it more important that you domain name is short if possible - under 15 characters is great. Another thing to think about is could you build a strong brand around the domain name. Unless you are planning to brand yourself, and make yourself the focus in your marketing, I wouldn't use your name in the domain name. I hope this helps. You are off to a great start.
Reply
Voilà, je viens de finir ma première leçon mais j'ai quelques inquiétudes.
En fait, je suis d'un pays francophone malheureusement le site et son contenu son anglais. N'y a-t-il pas des contenus en français car pour le site j'ai quand même pu configurer un traducteur sur mon navigateur ?
Par ailleurs, je viens déjà de créer un site web mais je ne sais comment le rendre présentable, il y a un cours pour cela pour devrais-je avoir accès à un quelconque outil dans le site?

Merci.
Reply
michaelw777 Premium
Je n'ai pas toute compris. Mais; je peux suggerer vous pouvez essayez une Programme de Translation.

L'autre chose je peux suggerer; Parler avec Kyle et Carson. Pour Kyle; fait mis ca nom en la boite de recherche ici sur La Affiliate De Richesse. Wealthy Affiliate. Cliquez; et continuez; et quand vous etes fini avec Kyle; essaye Carson. Espere ca va t'aider?
Reply
Vickic3 Premium
Malheureusement, tout est en anglais, donc vous devrez peut-être utiliser le traducteur que vous avez si vous voulez continuer
Reply
michaelw777 Premium
Comme j'ai dit; vous pouvez rechercher une Programme de Translation; si vous voulez?
Reply
VioletSipe Premium
Huh..... What's going on here. I'm So Sorry, I only speak and understand English. Is this my phone that changed the language or is that what you guys are texting?? 😂
Reply
michaelw777 Premium
No the original message was in French. And I don't want to get into trouble. So, you might try a translator program to translate the original post. I sort of mentioned that in the post too. I hope I don't get into trouble for mentioning that?
Reply
Vickic3 Premium
Just helping out a french speaking member
Reply
michaelw777 Premium
That's pretty much it; thanks.
Reply
VioletSipe Premium
Yea I can't understand a word of any of that. Why would you get in trouble? Is it something that I need to read? I mean like are they talking to me and if so is that something important?? Bc if not then I'm good and not worried about figuring it out. Unless it's something that could really help me. Then I guess I'll take the time out to try to figure out what their all saying. Just Saying Lol
Reply
Salut , Normalement avec le chapitre 5 tu dois deja commencer par supprimer les choses inutiles du site et commencer par le rendre presentable comme tu l'a dit. je viens de finir le chapitre 5 et je m'apprete a tomber sur le sixieme. avec l'anglais tu va rencontrer beaucoup de difficultes mais il faut perseverer. merci

desole pour mes faute de vocabulaire, mon PC a un clavier anglais donc pas moyen de mettre des accents lol
Reply
VioletSipe Premium
Oh Ok, That's what is was wondering. It said Viola or something like that and that's why I thought they were trying to say something to me. Please just excuse me, I'm kind of ditsy or silly. I Don't really know how to say it.lol Well I'll just say I'll probably end up asking Alot of Dumb or Maybe even Questions with the Answer being Obvious throughout all these lessons. I swear it seems like I'm even getting more ditsy the older I get. Which is unfortunate for me..... But it's Hilarious To My Family. Just Saying. 😂🤷🤣
Reply
Idovidal Premium
I am kinda confused about the keywords and writing articles.
when I pick up a phrase.

Does it have to be 100% accurate?
For example. if I fit in my title "Diapers FOR Babies"
it won't show in google if someone type "Diapers Babies"?

both words are inside of "Diapers for Babies".

B. about stuffing:

should I really be careful not to repeat any sentence or words that I write? aren't there some rules or something ? for example, Google will approve stuffing the same keyword up to 5 times?

I'd happy to have more clarification on that.

Thank you, good people
Reply
JosephRebisz Premium
Good question Ido and a common one. When you choose your keywords to search, yes you want them to make sense. You'll get more accurate research results using 'diapers for babies' or best diapers for babies' instead of just diapers babies. For using the keywords in your article, you want to use it in your title, the first paragraph and maybe at the end of your article ie. in the conclusion or summary paragraph. Hope this answers your question and helps you.
Joe
Reply
Yammey Premium
Hello,
I'm stuck at Creating my Custom Menu
My page is bit different from Kyle's tutorial where I can only see Menu Name and below that (and add menu from the column on the left). I seem to be missing Home &
Privacy Policy.
When I check on left on Post, I have others and not the ones mentioned above.
For your information and help with thanks.

Yammey
Reply
feigner Premium
try click on view all on the pages in the menu - it may show more pages you should be able to find your privacy policy - assuming you have created one....( posts or pages whichever you have created)
for the home - choose a custom menu item and add your url address and description of home.
good luck
phil
Reply
Top