You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

Join the Discussion
Write something…
Recent messages
hola, people
quick question
Is Outdoor life too broad of a niche?

I realize the articles should be very narrow. So I was thinking about Outdoor life, which I´m passionate about, and then write much more narrow articles on different activities, like: review on scuba equipment, and then some other day motorcycle helmet 1 vs motorcycle helmet 2, etc etc

but of course, the site would cover several different activities like camping, and diving, is that too broad..?
paulash177 Premium
Not too much per say... that will even give you more edge to carry on with it for a longer period
JKulk1 Premium
It is a broad niche. You need to check out your target audience
For example, are you writing for young outdoor campers? Or Scuba divers on the east coast etc.,
If you narrow it down you can write about areas to visit, equipment needed, safety issues etc etc.

All the best. Jim
Eunice28 Premium
I think your Niche should be what you are passion about, so if that is your passion go for it, as you said you have to pay attention on your article and target the right audience.
ok, that makes sense
thanks, Jim
Would it not make sense to have a site about Outdoor that has articles that target a very specific audience?

for instance, I could write an article comparing "top motorcycle helmets under $200.-" which would be on my outdoor site.

that would still count as a specific niche, wouldn´t it? Even if the site itself might have an article on "best inexpensive scuba equipment for kids" some other day

Would that be ok?
GeoffreyC1 Premium
Totally up to you, but as you can host several websites, I would split them up into seperate niches.
ok, so a website per niche, right?
Kin8 Premium
Sorry if this is a stupid question but can any one tell me why the video in the training (level 1 lesson 6) no longer shows the time tab when I am playing the video? In the previous lesson it would show the time tab and I knew where I was on the timeline but now when I play it is just stop and start, so I cannot go back 30 secs for example.
feigner Premium
it maybe a different video player - i know they have changed it in the last year or so...
they are planning to update the wholeof the training over the summer - so maybe it will improve...
sorry i can't help more
it might be worth learning the keys for wistia control
Kin8 Premium
Thank you for the reply. I don't know what happened but when I played the video again the time tab came back. I have no idea what I did but its all working again. Thanks for your effort anyway.
feigner Premium
at least it is working again...
michaelw777 Premium
I'm just saying this again; because this is true: Geez, I don't know how to answer this; I am just going to say; ask Magistudios; just put his name in the search engine on WA; put in his name and go from there. Magistudios should be able to help.
Hello, Just joined.
I realize that the Make Money Online is very popular niche which makes it also really hard, especially for a newbie, BUT since my native language is Spanish, I could write a blog in my language which I reckon would make it a lot less competitive.
Is there a way to check if it´s reasonable to go through Bootcamp but in Spanish? Just to see if it´s popular enough but not too much, if that makes sense.

Gracias for your help ))
zeta3 Premium
yo estaba pensando lo mismo.Creo que no hay mucha competencia y no varia en nada si la audiencia es en chino o gente necesita entender como hacer plata.
zeta3 Premium
no hay competencia en espanol supongo.
GeoffreyC1 Premium
You can write in whatever language you want.

If your target audience speak Spanish then using English would be a waste of time.
Thank you for your answers
of course,
maybe I didn´t express myself right
IngelaE Premium
Hello, I wow what a greate fast building website. As allways you Kyle are a greate teatcher.!!!!! i wonder if i am the admin, you can go in and help me if i have problems on my website? How many products can i have on one website? Have nice day!! /Ingela
DianeScorpio Premium
Hi - if you have technical problems with your website, you can ask Site Support to help, Kyle doesn't have access. You can have as many products as you like, providing they are relevant to the niche subject of your site.
AmorelleN Premium
It seems to me in one website, we can post only one type of product type (that is relevant to the domain name & website name). In this case, although we promote one type of product, can we promote that type of product from different merchants or seller, i.e. from and some other?
DianeScorpio Premium
Hi - you need to have a niche that is the subject of your website, targeted to a particular audience. Your domain name doesn't have to match it exactly, but should be relevant.

You can then promote as many products as you want, providing they relate to the niche, from different merchants.

For example, if your website was about travel for seniors, you could then promote products to make their travel easier, such as lightweight luggage, walking aids, cushions etc.
chLSD Premium
The relevancy is for being found by Google and getting clicks from searchers. You could of course sell anything from A to Z but that won't bring in trageted traffic. That's why niche. That's why it should be relevant. But it's not a law ;-)
AmorelleN Premium
Ah i see. Thanks Diane. My website under construction: THE ART GALLERY. All about fine arts, oil canvass and other art medium...and wall decors, perhaps - to be relevant. I will be asking more questions as I go along.

Thanks again.
AmorelleN Premium
Yes, the nitche. So anything related to my nitche or closest to my nitche. website under construction, I still have to learn going around the website, getting started instructions.
Thank you dear...

chLSD Premium
There are really a lo of great videos on Wordpress on Youtube. And when you get a grasp on it you will see how easy it is to handle.
AmorelleN Premium
😊👌🏼👋🏼 thanks