You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

Top Helpers in This Lesson

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Recent messages
I'm not ready to take on another cost just yet to improve my site. Can I create content for my site before I register for another monthly bill? I have student loans, mortgage, car payment, insurance, utilities, etc. I want to create content first to see if I have what it takes with the information I've gathered so far. I feel like it's pressure to get the upgrade. In the Jaxxy the keywords were blocked out. Let me develop content for this site and create menu items to see if I've learned anything from the videos. I need time to decide to manage another monthly bill.
Jewelia Premium
Are you talking about an upgrade to Premium Membership? You can upgrade at any time when you're ready. However, the Starter membership is limited in resources (not in time, though). You can still work on your content, but you only have 10 free lessons in the Online Entrepreneur Certification course and 30 free Jaaxy searches for free. The only "pressure" is that you are receiving a $30 discount for the first month if you upgrade rather sooner than later. Other than that, nobody pressures you.
Calvinator63 Premium
HI Elvie,

Many Affiliate marketers have bills just like the ones you have listed. It is not uncommon in today's society to have a debt burden. If you are serious about giving this an honest try then you will become creative and figure out a way to make it possible!

You can remain a free starter member and start-up two different free subdomain websites to see if you can earn money by doing Affiliate Marketing.

However, after 6 months if you do not go premium you will lose those free websites and their content, so in reality, the only thing you have to lose would be your time.

By not going premium it will take much more effort to find out how to do certain aspects of the business model on your own through the search engines. Because the training as a free member is limited to only the first level in either training modular.

One of the biggest advantages in going premium is that you open the flood gates (literally) to so much more training that will help you succeed. WA can show you the way, but it will still take your hard work and efforts to make it happen!

The choice is yours,
Jewelia Premium
Calvin, this is the first time I hear that the Starter membership is limited to 6 months... Where did you find such information?

Thank you,

~ Julia.
Calvinator63 Premium
Hi Julia,

I am sorry but you read that wrong the free website(s) is/are limited to 6 months now (as of about 4 months ago).

The starter membership (as far as I know) is as long as they want to remain a free member (Might want to check with Kyle to see if they have not changed that also).

Jewelia Premium
No, I understood perfectly what you were saying, but limiting free websites to 6 months is the same as limiting Starter membership to this period because there is nothing else to do if one can't work on his/her site. I'm sorry, but I question whether this information being correct. Could you please point out the source of it?

Thank you,

~ Julia
Calvinator63 Premium
No limiting free websites is just that, limiting the use of the free website to 6 months. It does not, however, limit the free membership.

As far as I know, you can remain a free member for an unlimited amount of time. Now, if you can start another free website after the first expires (I Do Not Know) this is another issue that you might ask Kyle about also.

As I said this information was provided by Kyle.

He has mentioned this often in live chat, so if you doubt this as being true. Please, by all means, to assure your doubtfulness contact, Kyle, to confirm this to be true.

Jewelia Premium
You might be correct if a free website stays inactive (no new posts) for 6 months. But if a person works on his/her site, it can't be true. Otherwise, it would be specified in the Membership Comparison chart, but it's not - I just checked.
Calvinator63 Premium
As I stated, check with Kyle to confirm or deny.
Jewelia Premium
I will. Thank you.
Thank you for making it plain. I'll consider what you said. Thank you.
kjkerr Premium
Moving at a fast pace here. Completed watching the video for lesson three on niches. The question is this... What do you do if you have created a product that is general in its appeal? Specifically, this has always troubled me as an author. My latest book is designed to "Enlighten, enrich, and encourage people along the journey of life." However, every marketing guru says to "niche down." How do you find a niche target audience for a generalized book without going back to page one and re-writing the book? Do you forever try to market to niche audience after niche audience in the hope that you will find a group that responds?
megawinner Premium
Hi, Kenneth! I am delighted to meet you.

I go by my passion. As a rule, (at least for me) there will always be people who would be looking for similar passion like yours and mine. The bottom line is the content, its quality, relevance, and value. It should have proper references and useful data. And it must be engaging. What about you?


kjkerr Premium
Hello Florentino. Good to meet you also, and I appreciate your feedback to my couple of questions so far. I will follow you, and look forward to both learning from you, and perhaps contributing value to your life in return. I am sure in the process we shall find ourselves engaging in some interesting discussions. May we then encourage people with our collective and individual insights, and our writings. Regards, Kenneth.
PawSimon1 Premium
Hi Kjkerr,
I would like to read your book and i’m interested that you are the author. My sister is a writing a book about my dad right now. I wish the audience whom interested in reading and writing will probably be your niche as they know that you are an author. Wish you all the best and become a successful businessman
Now who doesn't like watches! You can get them for yourself, for others as a gift, you can even get your whole crew rocking the same watch. You can get a sentimental watch or you can get a beautiful watch to brag about all day! Just don't brag too much lol. When I create my website, go ahead and check it out, use that affiliation money and prize yourself some ice.
kjkerr Premium
Joined as a starter last night, completed lesson one just now. Maybe I am jumping the gun here with my questions, but I am thinking ahead. 1. I have several websites already, these were created in the past with Godaddy being used to purchase the URLs, and Wordpress itself being both the platform and host. As I progress in WA, is it possible to migrate these over to the WA hosting platform as a premium member? 2. Related to this, I have paid Wordpress in the past for sites to be free of their adverts. Can I assume that Wordpress sites on the WA hosting are similarly free of unwanted ads, and that this is all inclusive as part of WA premium membership? Thank you in advance for your answers. Best Regards, Kenneth
boomergp08 Premium
Yes to both of your questions.
allancurtis Premium
Hi Kenneth ... you have come to the right place! Yes, your Go Daddy WordPress sites can be moved easily to the WA hosting platform.

This PlugIn that does this very easily ..

There is no advertising on your websites unless you insert ads yourself.

As a Premium member, you can have 25 personal url's that are yours do to do with as you wish ... as well as subdomains and all the training and support this platform offers!

Best wishes,
kjkerr Premium
Thank you. Much appreciated.
kjkerr Premium
Thank you. I will be making use of this information as my understanding of the WA platform grows.
Thank you@kjkerr, for ur questions, I just joined as a starter also. although u are alot farther along in and on ur business endeavor, I being a total newbie, but learning the "lingo" for a couple years, learned alot from ur inquisitiveness". I always lived by the moto that no question is a bad question and that if u dont ask, u dont, or wont, ever know!! Wanted u to know that u helped a newbie and that ur question wasnt jumping the gun.
Good luck on ur continued success and EVEN more-so GROWTH!!
Love it!! Great stuff!! Awesome info!!
kjkerr Premium
Nice to meet you. Glad my question helped you as well. I like what I see in this WA community so far. An open willingness to help each other. That is worth being in this already.
LatinNomad Premium
Advice on Healthcare Products Sought- Legal Aspects.
Greetings I hope you are having a great day.

One of the sites I am developing is healthcare related. The product is a niche food but it helps in the management of certain illnesses. I have plenty of experience in the subject and I´m obviously passionate about it. However, I thought it would be prudent to add a legal exemption saying I am not responsible etc., just in case ...

Can anybody point me to a form of wording in addition to the standard privacy page that I might add please?

Best Regards,

MLucas2020 Premium
Hi Trevor,

I think it's a good idea to look at successful websites in a similar niche as yours (benchmarking). Look what they do.

Personally, I wouldn't post your disclaimer as a page within your site. It would be too obvious and maybe not where you want the eyes of your potential customers directed. Maybe better would be to include the disclaimer as a short paragraph (couple of sentences) at the end of your blog post when you're talking about the health benefits of the product.

Better yet, look how the other websites use it.

Hope this helps.

psalisbury1 Premium
Hi TJ, I have a health related website too, Vitamins and such. Just put a disclaimer on it like this

Statements have not been evaluated by the Food and Drug Administration. XXXXXXs products
are not intended to diagnose, treat, cure, or prevent any disease.

LatinNomad Premium
Thanks P. What are the XXXX for. Any chance you could PM me the full text from your site? Please?

Thanks so much.
kemhills Premium
I would write some info at the end of the info e.g. from where you
took your info and that you cannot give any guaranty of the result to achieve as this mainly depents on the user, but that quite a
number of persons have had acceptle results.
Just getting started this is awesome fedback. Having trouble finding a niche.
boomergp08 Premium
Yes, you should definitely include a Disclaimer and I would recommend that it not be a page, only the Privacy Policy should be a page.

I have a Cancer Cure website and the theme I am using does not have a side bar on the Home Page and actual Content Pages. So for all of my Content Pages I have the disclaimer at the very bottom as you can see at the link below.

On my Blog Posts there is a side bar and this is where I have decided to include the same exact Disclaimer, instead at the bottom of every post. See an example of my Blog Post at the link below.

If you want you can copy my Disclaimer and use it as a base template for your Disclaimer, changing it where appropriate.