You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.

First Off, WHAT IS A KEYWORD?

A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.


With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...


Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!

 

Task 1: Perform 5 different searches using Jaaxy.com

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.


Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)


Top Helpers in This Lesson

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LouiseT1 Premium
When i visit my site its only showing my home page which is my About Me but not showing my Privacy Policy. It's there when i click on Page through the Dashboard menu bar but not on my site. It's showing that's it published. Im about to start Lesson 8 which is creating menus. Please help
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Warly10 Premium
Hi there,
For your privacy policy to be seen you just need to log in to your back office, under appearance, click on "menu", you need to create a menu where you want your privacy policy to be shown.

Since it's a page, click on page, you'll see it, and just add it to the menu you just created.

Hope this helps
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cbmercado Premium
You have to go to Appearance> Menus and add any additional pages and posts there.
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LouiseT1 Premium
Thank you that definitely helps
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LouiseT1 Premium
Awesome and thank you
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Gimitrix Premium
My first question.
If I decide to use Amazon as the Affiliate program. How do they pay their affiliates. I am based in South Africa and just wondering will the send me a cheque or pay me via PayPal or Bank Wire?
Might be a stupid question, but just a thought.
Probably most affiliate programs work similar?
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EmakAmelia Premium
Hello there,

Welcome to Wealthy Affiliate.

First of all, there is no such thing as a stupid question here at WA. Your question is valid.

In terms of payment from Amazon if you are becoming an Amazon Associate, you could do Payoneer or Check.

Here is the link to the training: Also, this is a blog from a South African member that might be helpful for you: You can also contact successful South African here so you can get a better answer to your question.

All the best,
Ferra
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megawinner Premium
No worries. Profits earned from Amazon's affiliate program are paid approximately 60 days following the end of each calendar month. Payments can be made by direct deposit, by check or via Amazon gift card.
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Tobey1 Premium
Hi,

I put up a couple initial blog posts, with the default homepage set to show most recent posts. I went to settings > reading and changed the setting to show a summary in the feed, but it's still showing the full blog post text. How do I change that? Thank you!
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Warly10 Premium
Hi there,
You have to log in to your back office, under appearance, click on widget. You can manage it from there. Just drag and drop it to the side bar.

Keep in mind that before doing it, you have to create a menu. To do it, go to the "menu" area
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DianeScorpio Premium
Hi - open up a post for editing it in WordPress. Look at the row of icons above it and find the square shaped one. Use this to insert "read more". You will need to do each post individually.
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feigner Premium
if you have tried the summary under settings reading
and pressed ctrl+f5 on your borwser when viewing your site and it doesn't change then there may be a setting under appearance -customize to do the same as the summary
or if that fails then when editing your post there is a more menu setting
just place the cursor where you want the summary to end and click on the more menu - a dashe line with more will appear on your post
save it and check that that is showing the summary now - don't forget to try the ctrl+f5 to bypass the browsers cache.
good luck
phil
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Tobey1 Premium
Bingo. Thank you!!
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Tobey1 Premium
This did it. Thank you!!
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Muzammil24 Premium
Hello everyone. I published about me post on my site www.myreadforchange.com as task of lesson 7. I found on my site below my blog one post showed -

This -
Admin
(Author)
Hi there, Welcome to my website... I hope you find gems of information in all book reviews I have published on personal development, meditation, spirituality. My wish for you is to learn, apply and grow.

View all post by admin

Can someone please guide how can I remove that.

Thank you for reading this and guidance.
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DValentine Premium
Hi Muzammil - this is an extract from the 1st paragraph of your post. This is something that your theme does automatically (in fact, I think almost all themes do this) and it would mean changing your theme - if you can find a theme that doesn't create these extracts.

I am sorry I could not help further
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hmblack Premium
I set up my website 1940s Vintage Swing Dresses yesterday and chose the 2012 theme (Contango). However, on going through lesson 6 today, I changed the theme to Hiero like in the training video and added the "About Me" Page and also the Privacy Policy pages.

The name on my website shows as 1940S Vintage Swing Dresses with the S on the end of 1940 as being rather large. How can I alter this please?

It also shows as "Just Another WordPress Site" underneath the 1940S Vintage Swing Dresses. How do I delete this please?

Thank you in advance. Helen
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merlynmac Premium
Log into your website back end and navigate to Settings > General. You can change the tag line there.

As for the S I'm not sure if you can change the case or not. Many times, the theme locks you into a certain look.

Another option is to create a logo image and use that instead.
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hmblack Premium
Thank you. I will try that.
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