You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

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Recent messages
Im not sure if this message is going public.

so im looking for feed back about a niche im thinking about.
Hiking and treking equipment for those on a budget.

Everything from backpacks to tents an cook systems.

is it a vaiable niche?
should i narrow it down?

JohnJStanley Premium
Sounds like a good niche.
Are you passionate about it?
I suggest you look on Google at a few websites in that niche and do a few different searches. You want to see if there are any small websites in the SERP's of page 1-2 of Google. If it is ONLY big authority websites that you can see, then it's harder for you to outrank those. Big Authority might include IREI in USA, Kathmandu, Mountain Designs in Australia
But try this for a few (>5) search phrases for products or searches in that niche that you think people would be looking for.

But otherwise, if you're passionate about this, it sounds good.
JKulk1 Premium
It's a great niche, if you discuss camping areas you could do reviews on cabin and camping accommodation as well. Jim
KerryRoddy Premium
I think it's narrow enough. I like that one.
That niche Is never going to die and it’s very good the only thing is that I personally think that because of COVID-19 situation and all it might be a little bit harder at the moment
I'm sure that's quite true world wide, it's a little bit the opposite here in Finland.

Very many people here are escaping the outdoors the forrest and wilderness places.

However with the language barrier I've no idea how to reach this limited audience.
That’s good for you should go for it than after all soon or late it will change world wide as well i.and about the narrowing as long as it’s connected directly to your niche it will be ok
I would like to help you but unfortunately I’m just starting my self and I’m not informed enough yet
G'day Jim thanks for the feedback.
it's probably obvious i'm new here.
Having looked at your profile and bio I'd really like to hear about your time and experience here at Wealthy Affiliates.

All the best

Mijoru Premium
Isn't it bad if the traffic is low too?
The rule says that your keyword search should have an AVG over 30, and a QSR less than 100.
When I find keywords that meet that criteria; the traffic is often really low.
For example; if the traffic is 7; wouldn't that mean only 7 people a month would visit your site?
leoemery Premium
That is true - but the thing to remember is that it all adds to the overall total of your traffic.

Organic traffic is a long game.

I have no hesitations using a keyword with lower traffic numbers.
Mijoru Premium
Thank you.

I appreciate the help.
leoemery Premium
You're welcome
AparnaBansal Premium
Yes only 7, that too if u are on the first page of google
KerryRoddy Premium
That's just in the beginning, for new sites that are still getting indexed. After a few months you can go for a higher QSR.
JEBRAZ Premium
I believe I have done everything on my end to increase the
sound volume i.e. set my computer volume to 100%, set web site to 100% and connected my bluetooth hearing aid to my computer and I am still having issues hearing and understanding presenter's (Kyle) presentation.
Does anyone have any suggestions?
Hello friends!
I have two serious questions and I would like to get some insight:

Why or how will the potential customers end up on my webpage instead of going directly to amazon and look for products there? That's what I do most of the time...

And how am I going to compete with other "10 best xxx" webpages that cover the same niche? Especially when often these "best such and such" articles are posted on famous and reputable webpages and I am just a somebody with one webpage and no reputation.


JKulk1 Premium
Hi Barbora. If you do the training these questions will be answered.
Ask yourself another question. Why are Amazon so eager to have an affiliate marketing program. If blogging didn't work, they wouldn't bother. As for competing with their bloggers. That's why you learn about keywords and use Jaaxy. You find those words and phrases that gave low competition. Jim
Hi Jim,
thank you for your answer, it makes sense. I am curious to learn more.
Dale123 Premium
Going to Amazon directly suggests that you already know what you're looking for... So, what if you don't know what you're looking for? What do you do?

You run a search in a search engine & figure out what it is you need to solve your problem :)

Example - a person might have hairloss but may not have any idea what is the best product to stop it... So they head to Google and search "how to stop hairloss" then, a niche website gives them the information they need & recommend they purchase a product from Amazon... And the creator earns a commission when they do.

And why would you want to compete with anybody?

There is SO much potential out there, so many new searches made every single day, there is no need to compete against others. You will learn here how to find low competition keyphrases to avoid competing :)
Seems a logical question you ask, but big companies do need us.
Am on first day,and learning ,making sense the more I watch.
We have nothing to loose.
All the best
I am a newbie. Just started in WA. I am looking for a niche.

I have an interest in piano playing, specifically teaching adults/seniors to play by ear. I dont want to try and write a course to sell as an info product right away. I want to develop an affiliate business associated with piano now and then add my course later. What do you think?
JKulk1 Premium
Sounds good to me, but you will need to narrow it down a bit. Eg. What style of music? Who are your target audience
Garin88 Premium
I think it's a great idea. The WA training will help you see the vision of how to do what you are describing. Your goal is to create a site with articles that discuss topics AROUND the concept of learning to play piano later in life.

My first question would be, "Is it too late for me to learn to play?" You could write an article about that question. "Do I need to have a nice piano, or can I just get a cheap keyboard?" Write about that. If you write about things I want to understand before I commit to taking piano lessons at age 47, then you will become an authority.

When I perceive you as an authority, I trust your recommendations: a piano teacher, a learning system, a specific kind of piano. Now you have value and I want to follow your links for my purchases.

If you can imagine yourself doing a lot of writing about piano training and other similar topics, then I think it's a great niche.
Thanks for the encouragement. I taught myself at the age of 55. I now play for at least an hour every day... If you are able to contact me privately I will tell you more. But I dont want to break WA rules.
Garin88 Premium
Sorry, I already play the piano. I was just using examples of questions people might have about learning piano later in life. I was brainstorming why your niche idea is a good one.

It's good you don't want to break an WA rules. That means you have integrity.
Yes a mature starter pianist has to limit his ambitions. Various genres of music will be open to him. And he will entertain friends and family. With my method he will have a good time but he will never get a job in a rock band .... or play Carnegie Hall ! Various genres of music will be open to him.
Thanks. Understood
Mitchb7206 Premium
Search anything relating to music or piano and see if they have an affiliate program.

Mitch B
Thanks Mitch.