You have likely heard the term "keyword research". This is the act of finding keyword phrases that are relevant to your niche and deciding whether or not it is appropriate to build content around that particular keyword.

Keywords are going to be the “root” of all your SEO success.


A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a "keyword" into the search box.

For example, here is an example search I did in Google.

This is a keyword. I searched for something that I was looking for and Google is going to provide me with the most relevant results (see below).

When I click on one of these results, I am taken to a website that has been "ranked" in Google. If I purchase something from that page or click an ad, that website owner will make money as a result.

With your SEO and your keyword research efforts, your goal is going to be to building a list of relevant keywords to your niche, and then working to rank them in Google just like this.

There are literally MILLIONS of keywords in every niche, leading to incredible potential. And by being a member at Wealthy Affiliate and what you are going to learn here about proper "ranking techniques", you are going to have the competitive edge over your competition.

In this lesson you are going to be tasked to come up with a few "keywords" relevant to your website and your niche.

Each Post You Create Will Be Targeting a Keyword...

Moving forward, you are going to be building content on your website. Each page of content that you create will target a brand new keyword (and we will be showing you how).

This means that every page/post will have the opportunity to rank under that given keyword in Google and lead to you getting traffic.

100 posts = 100 target keywords = 100+ potential Google rankings.

This can and will lead to mass amounts of traffic and those that follow along with this training are going to see their traffic continue to go up with every "keyword targeted" page or post that they create on their website.

Remember, Google and other search engines exist because of CONTENT and if you can deliver quality content (that targets low competition keywords), you will be able to get great rankings!

I have created a video walk-through of this lesson called "Keyword Mastery - Keywords are the Foundation of Your Success"and I suggest you watch on keyword mastery. It is going to increase your comfort level with keywords by 100 fold!


Task 1: Perform 5 different searches using

Your next task is going to be performing 5 searches relevant to your niche using the Jaaxy Keyword Tool.

There is a quick search feature available to you right within the Jaaxy menu. You simply click on the menu and it will pop up the submenu, with the search available right within it.

You can see I have entered "increase vertical jump" into the search (as shown below).

My suggestion is to start broad with a few of your searches (ie. two or three word searches). For example if your niche was "basketball skills & drills", you might want to start with the search terms:

  • basketball drills
  • basketball skills
  • increase vertical jump
  • dribbling drills
  • etc

After performing the search, you will simply want to click the "magnifying glass" icon or press enter on your keyboard.

Here are how the search results look for the "increase vertical jump" search.

As you can see there are several columns of "keyword data". These are all very important when it comes to choosing keywords that are going to be useful to you.

  • Keyword. This is the search phrase that the data to the right of it is representing.
  • Avg. This is the overall monthly traffic this search term gets, globally.
  • Traffic. This is the estimated amount of traffic you will get if you rank on the first page of Google under this term.
  • QSR. Known as Quoted Search Results, this is the exact number of results in Google that you are competing with under this search phrase. In other words, this is how much competition you have.
  • KQI (Keyword Quality Indicator)

If you do a search and you don't see the full data, you simply need to click the "Get QSR" link and it will fetch the data for you. You will see that if that particular keyword has never been searched before.

Next, I want to discuss how to "choose" appropriate keywords for your content. This is critical in terms of getting ranked in Google and being the most efficient with your time. Don't worry though, it isn't all that complex. :)

The Rules of a Quality Keyword

There are a few rules that you need to follow

Rule #1: More than 30 monthly searches. You want your far left "Avg" column to ideally be greater than 30. Sometimes it is OK to go with a search volume less than this, but over 30 searches per month is ideal.

Rule #2: Less than 100 QSR (Competition). You want to keep your competition below 100 pages in Google, the lower the better though obviously. You will likely come across many terms with less than 100 QSR when doing your research, and that is even better!

As you progress with your website, under 200 is perfectly fine as you will be gaining more authority and better ranks in search engines.

Rule #3: Keyword must make sense. This is critically important. If the keyword doesn't make grammatical sense, don't use it. Do another search on the keyword that makes sense as that will likely give you different data and that is the data you want to measure.

An example of this is "best tips lose belly fat" which doesn't make grammatical sense (it is missing the "to"). I would do another search on this but this time "best tips to lose belly fat".

Do this exact process within your niche to come up with 5 Keywords. If you have any questions about the keyword research proces, please leave them in the comments below. :)

Important Note: As a Premium member here you not only get access UNLIMITED keyword searches using Jaaxy, you get many more features that are available within Jaaxy. These include more SiteRank scans, faster results, domain search affiliate program search and much more. Jaaxy Lite is 100% Included when you upgrade to Premium.

Go Premium and Get Jaaxy Lite (& Unlimited Searches)!

Tasks 0/3 completed
2. Perform at Least 5 Searches Using Jaaxy (do as many as you want though)
3. Find 5 Keywords that meet the keyword criteria (related to niche, 30 avg searches, less than 100 competition)

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This is all new to me. I have been trying to get an on-line business up and running for many years but could not find a platform to work from, which makes me very grateful for finding a community like yourselves. I look forward to chatting with you, and I might take awhile to understand what you are saying, but I will try and try again, to get the best results.
Thank you for allowing me to join this select group of people. Hopefully I will be like-minded as you all are!!
Welcome Sunset. The wonders of the planet earth are all around.
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I am seriously getting started. I just finished Lesson 1 of my 10 free lessons. I also read ALL of the "Details About Premium" including ALL the testimonials which turned out to be a long read-but interesting and motivating. I plan right now to finish within 7 days and then sign up for Premium. Wish me luck my friends.
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Welcome to WA Mr Duckworth!

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Speaking of 2020 I hope it is magnificent my friend and filled with fun, friends and fulfillment :)

Best of luck ♥
Best of luck to you bro. I have zero experience with affiliate marketing but want to try it too.
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hello...honestly i feel overwhelmed now. a lot of valuable information to digest in the short period of time. just worry that i cant do it myself. What Im doing now just to watch all the video/information until its done. then start from beginning again ,and the same time start creating my website an so on. Is this the right thing to do? need suggestion folks. thanks
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That is the right move to understand the overall business idea.
All the best.

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I want to encourage you to take a big breath in through your nose and release it through your mouth whenever you feel overwhelmed. I know the feeling. I have not been here that long and many times still I have to do my breathing routine. The beauty of this platform is that there is no race against anyone else to reach the $$. You work at your own pace and celebrate every win no matter how big or how small.

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Don't give up and earn only regret! Keep going and earn some money!! Your pace is unique to you and with the help of our sisters and brothers of WA, we can reach our goals!

Good job for taking the most important step of faith when you joined WA. Always remember that if building your online business was easy, everybody would be doing it!! You have joined an elite and chosen community! We pray you become as proud of you as we are!!
Hi Team, after watching the "Choose your Niche", I'm left a bit confused.
I know my Niche is in Making Money Online (probably including WA but not limited).
According to the information, if that is my Niche, I should now move over to the Boot Camp Training. Does that mean I stop the OEC Training?
Thanks in advance for the feedback.
merlynmac Premium
Boot camp is a good option but it focuses on WA as your primary offering. OEC works for that and other stuff. I suggest OEC and then getting in on the next SAC.
Thank you, that is what I was thinking also. In the end, we're not limited to 1 niche, correct?
merlynmac Premium
Correct although I do recommend one niche one site.