So at this point you understand keyword research. As mentioned in the last lesson, keyword research is going to be the core focus when coming up with ideas for your content.
If you learn how to effectively choose the right keywords, you're going to vastly improve your chances of getting ranked in Google and other search engines.
In this lesson I'm going to be walking you through the process of taking a keyword and creating a post on your website from that specific keyword. There is a simple process that I follow in terms of the content architecture and layout that I think is going to be really useful to you and help you before more proficient in your writing.
The ultimate goal is to be able to write content, but be able to do so in a way that is efficient and where you can produce content in a consistent manner on your website.
Content Consistency Leads to Authority.
As you establish your website and as you create content regularly, Google, Bing & Yahoo will start assigning authority to YOUR website.
Authority leads to rankings.
Rankings lead to traffic and ultimately revenue opportunity.
That is pure benefits of SEO in a nutshell, and by the time your done this lesson you're going to have a very good grasp of it. You are also going to have a competitive advantage over other competing websites in your niche because you understand this.
I have created a video walking you through the process of architecting your "keyword rich" content. Please watch the video below.
Task 1: Choose Your Target Keyword
The first task here is going to be choosing the target keyword for your post. A particular keyword is going to be the focal point of your article.
Every page and post you create on your website, will have a target keyword. If you're not attempting to get rankings in search engines with your content, your efforts will be done in vain and you will receive little to no results in terms of traffic.
So the first thing you need to do here is choose a keyword that:
- Is RELEVANT to my niche.
- Meet the "winning" keyword criteria:
- Over 30 avg searches
- Less than 100 QSR/Competition
- Makes grammatical sense
As you build out your website, you are in essence providing your website visitors of a more comprehensive experience and presenting yourself as more of an "authority" or "expert" in your niche.
Also, as you create each post you are increasing your odds of getting rankings and subsequently, traffic to your website.
In the case of my basketball website, I have chosen the keyword "3 Point Shooting Drills" as my first keyword I am targeting (see keyword data below).
Task 1: Create Your Article Outline
To simplify things, I have created a template that will help you with your keyword rich content-type posts. You should utilize this template for the content structure of your first post and it will offer a lot of clarity.
You can find this template within your SiteContent, Template page.
Then you are going to choose the "Keyword Rich Content Page" template.
Upon doing this, it will take you into the editor. You will notice there are writing goals built right into the template. These include:
- 1,000 Words
- 6 Paragraphs
- 5 Headings
These are some sample criterion that I try to follow with every page and post. Ideally these will be the minimums of your posts, and you will be able to track your progress with these goals within the SiteContent Editor at the bottom as you build out your article.
We will be creating the article and updating the content in the next step.
Task 2: Write the Article
The next task is going to be building out the bulk of your content and this includes 4 main components.
1. Keyword in Title. The keyword should be located somewhere within the title of your posts. The title should also be captivating and not just your keyword. You can see my title below and how I included my target keyword, "3 Point Shooting Drills" within it.
2. Keyword in the First Paragraph. You want your exact keyword to be placed somewhere within the first or second paragraph of your content. See example below where I have "3 point shooting drills" right within my content.
I also recommend that as you are writing your content, that you create smaller paragraphs. It is very difficult to read large blocks of text and keeping your paragraphs smaller will lead to much more readability.
3. Use Relevant & Captivating Headlines. Within your content, you will want a minimum of 5 headlines and you want your headlines to foreshadow what you are going to talk about....and to do so in a captivating way.
I could have made the following title "Accuracy", but instead I made it much more informative and preclusive of what I talk about within the upcoming content. So I made the title much more captivating to my audience, "Drills to Improve Your 3 Point Accuracy" (see below).
4. Write the Rest of Your Content Naturally. Don't get caught up in trying to "stuff" keywords throughout your article. If you keep "on topic" with your overall keyword theme that you are targeting, you are naturally going to write relevant content and Google will love you for that.
This is the criteria that you need to follow as you build out and write your content. What I don't want you to do is OVERTHINK the writing process. You want to be natural and at the core of all the content you create on your website, your focus should be helping and informing people.
As you can see, I have met all the goals.
I wrote a little more than I thought at 1,615 words, but that is great. I always suggest that you write your content until you get the point across. If it is 850 words, that is OK, if it is 1,800 words that is great. Aim to be thorough though and offer your audience the best experience possible with your content.
To view my completed article, you can go here:
Step 3: Publish Article to Your Websites
The last step is going to be to publish your article to your website. As with your About Me page (and all content you create moving forward), you are going to be publishing this content as a post.
We are going to be covering imagery and how to "beautify" your content within Phase 2 of the training, so no need to worry about that at this point. You should be proud of your website thus far, you now have your first "keyword rich" post up on your website. The foundation for your business is definitely off and running!