We are now getting into the FUN stuff! Search Engine Optimization, also known as SEO!

You have your website in place and now you want to make it SEO ready so that search engines can find it. Our goal is to get ranked in the BIG 3 engines, Google, Bing & Yahoo.

Do note that our focus is going to be primarily on Google though as they own over 70% of all search traffic, and over 95% of mobile searches.

But why do you want rankings in the search engines? Simple...

Website Rankings = Targeted Traffic = Revenue!

The rankings are the first step in creating an online revenue stream.

Today we are going to walk you through the set-up of a Wordpress plugin that is going to do a lot of the "dirty work" for you and will take care of the optimization of all your website pages/posts, meta tags, and other aspects that search engines look for when ranking your site.

I have created a "Setting Your Website Up for Search Engines" video walk-through of this training and please follow along as it will add a lot of clarity to how SEO works, but also how to install the All in One SEO plugin.

 

Task 1: Set-up All in One SEO on your site

Search Engine Optimization (SEO) is a very important aspect of any website's success.

In this task we are going to be setting up a plugin that makes our website code (the stuff behind the scenes of our website) friendly for search engines like Google so they can index and rank our sites properly. This is going to be very powerful for your website content getting ranked in search engines going forward, so DO NOT skip this task.

Since you activated the All in One SEO within the last lesson, you should see the "All in One SEO" item with your main menu now in your Wordpress back office. If you mouse over that menu icon, a sub menu will pop out (see below).


Simply click the "General Settings" link. This is where you will be going to set-up your SEO settings for your website.

The main section you are going to be updating here is the Home Page Settings section. There are two sections that you will be updating there:

  • Home Title - This is the title of your website that will show up when you get ranked in Google and other search engines. This won't actually show up on your site.

    You want this to reflect the actual title of your website that you created with your site, but also add something to make it a bit more captivating.

    Ideal Length: 40-60 characters, keep under 60
  • Home Description - This is a description of what your website is about and how it will benefit people. Don't overthink this part, you just want to be descriptive as to what your site is.

    Ideal Length: Under 160 characters

Although there are a TON of other settings, you are not going to need to update any of these at the moment, not for SEO purposes.

When you are done updating your Home Page Settings, scroll down to the very bottom of the page and click the "Save Changes" button.

Upon doing this, you are done. Your website is set-up and SEO READY! :)

A few important points things to take note of here about All in One SEO:

  • You DO NOT need to "Upgrade to Pro". The free version is more than adequate for your needs.
  • You won't see these changes to your actual site. The work is done behind the scenes within your websites HTML code. It is making your code friendly for search engines.

Awesome, your website is all set-up for SEO now! As you build out your new pages/posts, they will automatically be optimized for Google and other search engines. If you have any questions about the set-up process, leave them in the comments below and we will give you a hand.

In the next lesson we are going to be discussing KEYWORDS, the root of all of your rankings, traffic and success online.


Premium Members Get Access to SEO Experts & HOURS of SEO Video Training!

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2. Set-up your All in One SEO Settings


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Cmil Premium
Hi guys,
I'm struggeling with my niche. I'm looking for a way to make money while travelling. I had a (private) blog on Polarsteps for friends and family for more than a year and received some really positive feedback on my writing, so I would like to take that to a next level. The video really focuses on advertising products. Sure enough, I bought a backpack and some outdoor clothing, but the focus is much more on my stories, photos and my experiences. How would you guys deal with this? Do I simply have to accept that the way I had it in my mind isn't how this works or are there other ways to deal with this?

Many thanks!
Camille
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AbieAJ Premium Plus
Hi, it may be generalized and need breaking down to a specific audience for starters, by time your site start to gain traction and authority you would then scale.

Have a look at below link You can use Jaaxy to drill down keywords, you are allowed 30 searches. Look for searches (avg.) above 30 and competition (qsr. ) lower than 100, the lower the qsr the better.

https://my.jaaxy.com/search/keywords
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DValentine Premium
Hey Camille
The 'experiences' part of your Polarsteps blog sounds like something other readers would like to check out. They almost sound like reviews you've done on the places you've been to.

I suggest you create content and publish to your blog on a regular basis - 1-2 times a week seems to be the 'norm'.

Now, Google automatically puts new websites into what is called a 'sandbox' - while you're in here, you will get very little traffic to your site as Google runs through its ranking algorithm. This sandbox treatment last anywhere between 3-9 months and you'll start to see your visitor numbers rise as Google starts to trust your content.

Is there a way around this - no, not really; social posting and video publishing may help but it's really a right-of-passage thing - if you can stick it out then you get rewarded by the search engines in traffic flows.
I hope that helps
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Villageist Premium Plus
Interesting niche and focus, I do exploration vlogging and my passion is travel and visiting villages and small towns. May be you'd like connect, would love getting to know you guys.

I am also starting out one month in and learning the ropes.
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Cmil Premium
Thanks Abie, that's an useful post. I'll give my idea some more though and will try to narrow it down. For example to only focus on the best ways (and products) to travel as lightweight as possible as my focus is on backpacking and travelling by bike. This narrows down the audience to starters already.
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Cmil Premium
I'll take a look at the opportunities my reviews provide for linking to the activities or experiences I'm writing about. That could be interesting.

Luckily my motivation comes from sharing my experiences and not from reaching as many people as possible or earning money, so I'm not worried about that commitment. It's good to know that it can take a while though :)
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AbieAJ Premium Plus
I commend you on your input, I really like your focus and you'll do great. Kindly let us know if needing anything else, more than happy to assist.
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ThomasPaul Premium Plus
The only other way besides affiliate marketing is selling your own products or making money off of displaying ads on your website. You usially can’t make money displaying ads on your website until you are getting a lot of traffic to your website.

If you don’t want to do full on product reviews, then maybe you can just casually link to Amazon when you mention your back pack or other item that you use? Or maybe have a link to a page that talks about your bike which in turn has a link to Amazon. This might be a little less intrusive than full on product reviews ob your website.
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nathaniell Premium Plus
You can definitely do what you want to do, if you just make one mindset shift IMO.

=> Everything you want to blog about, probably has a related search term which someone is typing into Google.

Worried about traveling to a cold country and feel underprepared? People are probably searching things related to best cold weather jackets

Got caught in the rain while camping and the water soaked through your tent? People are searching for the best rainproof tents or best foul weather tents

Took a photo of a mountain? What camera? What are the pros and cons? Would you recommend it? How do you process and edit the photos? What's the best place to print them? Can you put them on a Canvas and hang it in your living room?

All of these things you're doing related to things people search for. Some have a commercial product element, some do not. The key is to write in such a way that you can get found by people using search engines.
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Villageist Premium Plus
I love it, thanks Nathaniel. Really great info and would help me. Do you mind if I ask you sometimes some questions, you seem to know your stuff. Thanks in advance.
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Hi,
I tried to upgrade to premium but I get a message that says the transaction cannot be processed. Please enter a valid credit card verication number. I already entered all I was asked to enter there is nothing else to enter not sure how to address this issue

Jeanm2
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Hackerist Premium
Where do you live? If your country is not banned, you may want to contact Billing through
https://www.wealthyaffiliate.com/contact/
choosing the Billing category.
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DianeScorpio Premium
Hi - WA is based in Canada, and some banks see this as a foreign transaction and won't process it. Take Tom's advice first, to see if support can help. If not, you may need to contact your own bank and confirm you want the payment to go through.
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Is it mandatory for the site to have a mention concerning the commission that the owner of the site will receive?
I notice that the influencers on youtube for example must mention that they receive a commission through the links they share under their videos. Is it the same for this kind of site?
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Amykaza79 Premium
Yes
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JegadeeshD Premium
Yes. We have to mention.
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ChrisJayyy Premium
Read the affiliate disclosure template found in site content templates
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Marvin05 Premium
Yes
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Thank you all for your responses.
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AbieAJ Premium Plus
Hi, yes you must display an affiliate disclosure visible in primary menu and you also need a shorter disclosure as close as possible to the first affiliate link in a post, either above or below the link.

However, if it's an Amazon link, you have to say "as an Amazon Associate I may earn from qualify purchases" and this has to be directly above your first Amazon link in the post.

Please review below resource An affiliate disclosure template is also included in your site content

https://my.wealthyaffiliate.com/content/templates

Anything else you'd need help with, kindly let us know. More than happy to assist anytime.
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Aparna155 Premium
Yes absolutely. It is called an Affiliate Disclaimer
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Dianesmith2 Premium
I have created a navigational menu. I now want to add drop now menu . I know i move the category to the right to create the drop down. i hope i don't confuse you. do i have to create a whole new menu and add new pages to this drop down menu.

my website looks questionable . Please help. Thank you
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Warly10 Premium
Hi, normally the drop down menu is supposed to be your categories.

For instance if you have in your menu "Blog", you can then have as drop down "Learn", "my tips" etc.

Hope you get it. It depends on your categories.

I guess you created categories for your posts
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Dianesmith2 Premium
I need to check that. Thank you.
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Warly10 Premium
No prob
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JoseCarlos6 Premium
I had two questions...

1. I set up my first website through siterubix before purchasing a domain. Because I don't want to purchase a domain and have a name I don't think works for the content of my page. Can I switch my page over to a domain name later if I decide on one?

2. I know that a name doesn't need hours of reflection but I still like feedback on whether others think it will work. My page title is "Why Movies Are Cool". Is this an attractive name? My aim is mostly to argue against negative arguments people may have for movies or against particular titles...
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AbieAJ Premium Plus
Hi, first question is yes.

You can use GoDaddy valuation tool to find a memorable name for your site. May I add domain names nowadays are not effected by SEO.

If you believe the above suffices with your niche and what you are trying to convey and is available why not register - thou I wouldn't go over 16 characters. (norm is 6 - 14 characters)

You can also use namemesh.com to find a name, look out for the SEO & MIX columns. Or you may like try "Lean Domain Search" instead.

Just ran a search, it is available however not memorable.
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