We are now getting into the FUN stuff! Search Engine Optimization, also known as SEO!

You have your website in place and now you want to make it SEO ready so that search engines can find it. Our goal is to get ranked in the BIG 3 engines, Google, Bing & Yahoo.

Do note that our focus is going to be primarily on Google though as they own over 85% of all search traffic, and over 95% of mobile searches.

But why do you want rankings in the search engines? Simple...

Website Rankings = Targeted Traffic = Revenue!

The rankings are the first step in creating an online revenue stream.

Today we are going to walk you through the set-up of a Wordpress plugin that is going to do a lot of the "dirty work" for you and will take care of the optimization of all your website pages/posts, meta tags, and other aspects that search engines look for when ranking your site.

I have created a "Setting Your Website Up for Search Engines" video walk-through of this training and please follow along as it will add a lot of clarity to how SEO works, but also how to install the The SEO Framework plugin.

 

Task 1: Set-up The SEO Framework on your site

Search Engine Optimization (SEO) is a very important aspect of any website's success.

In this task we are going to be setting up a plugin that makes our website code (the stuff behind the scenes of our website) friendly for search engines like Google so they can index and rank our sites properly. This is going to be very powerful for your website content getting ranked in search engines going forward, so DO NOT skip this task.

Since you activated the The SEO Framework within the last lesson, you should see the "SEO" item with your main menu now in your Wordpress back office. If you click on that menu icon, it will open up the plugin settings.


This is where you will be going to set-up your SEO settings for your website.

The main "Layout" section you are going to be updating here is the Homepage Settings section. There are two sections that you will be updating there:

  • Home Title - This is the title of your website that will show up when you get ranked in Google and other search engines. This won't actually show up on your site.

    You want this to reflect the actual title of your website that you created with your site, but also add something to make it a bit more captivating.

    Ideal Length: 40-60 characters, keep under 60
  • Home Description - This is a description of what your website is about and how it will benefit people. Don't overthink this part, you just want to be descriptive as to what your site is.

    Ideal Length: Under 160 characters

Although there are a TON of other settings, you are not going to need to update any of these at the moment, not for SEO purposes.

When you are done updating your Homepage Settings, scroll down to the very bottom of the page and click the "Save Settings" button.

Upon doing this, you are done. Your website is set-up and SEO READY! :)

A few important points things to take note of here about The SEO Framework:

  • You DO NOT need to "Upgrade". The free version is more than adequate for your needs.
  • You won't see these changes to your actual site. The work is done behind the scenes within your websites HTML code. It is making your code friendly for search engines.

Awesome, your website is all set-up for SEO now! As you build out your new pages/posts, they will automatically be optimized for Google and other search engines. If you have any questions about the set-up process, leave them in the comments below and we will give you a hand.

In the next lesson we are going to be discussing KEYWORDS, the root of all of your rankings, traffic and success online.


Premium Members Get Access to SEO Experts & HOURS of SEO Video Training!

Tasks 0/2 completed
1. Watch the Setting Your Website Up for Search Engines video walk-through
2. Set-up your The SEO Framework Settings


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ChefMark Premium Plus
When we find an affiliate product that we want to promote on our website or ad, do the affiliate companies have videos that are already made, or do you encourage us to make our own videos? For example, I want to start promoting and do ads on Chef Knives; if I find a great quality chef knife set that I want to promote, does the Chef Knife company have a pre-made video (like a commercial) or do I need to do my own viceo ?
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AbieAJ Premium Plus
You may check with the individual program or you could also make your own content. I'd also check on the small print, their terms and conditions of affiliation. Each program is different.

You may also find material on YouTube that you can embed in your blog, however you will not be able to edit a YouTube video that's not yours.
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DianeScorpio Premium
Hi - it's up to each individual affiliate program as to what they supply for marketing.

However, it would actually build up trust with your readers, if they were to see that you have genuine first-hand experience of the product. It's something that Google looks favorably on too.
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jghwebbrand Premium
Many times manufacturers do have videos they have made which you can use. You can also go to Youtube and see if you find something you like and you can always make you own.

As you choose your niche, make sure your have a targeted audience in mine that you w8ish to help because you will be writing helpful content for them. When you go to Youtube you will see :"share" then Embedded. yo0u use the code found in the Embedded tab.

Make sure you have informational posts on your site before add affiliate product links. A website needs to help before trying to sell. Help leads to trust and trust leads to sales.
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DennyH Premium
Ok, probably a bit of a newbie question, but I just wanted a bit of further clarification. Just watched training 9 on key word search.
So, once we identify key words to build content around I'm assuming we want to include those exact words/phrases into the body of our content too correct? Does it need to be the exact phrasing then? Is that accurate. Can you elaborate on that for clarification.
Thanks for you help.
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jghwebbrand Premium
Use the exact same keyword phrase in your first paragraph. I use it also in the last paragraph.
Reply
AbieAJ Premium Plus
Your found target keywords go in the title of your post and again in first or second paragraph then write freely. Some include them towards a conclusion if it conveys a message. I'd also make sure they are grammatically correct.

Look for searches (avg.) above 30 and competition (qsr. ) lower than 100, the lower the qsr the better. Starter sites SEO greater than 95.


https://my.jaaxy.com/search/keywords

For your choice of keywords, always do an incognito search on Google before settling on a keyword, to see who appears on Google Page 1

Or you may do in Jaaxy tool search analysis

https://my.jaaxy.com/search/serp-analysis

Tutorials


. https://my.jaaxy.com/training
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DennyH Premium
This is helpful thank yoi
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HI guys,
I'm a total newbie at this whole affiliate marketing thing and it would be easy for me to just search for the best niche or the best selling product online. but what I want to ask is. Through your experiences, What is a good niche to get into? and that is factoring in that right now I'm starting from nothing and wont be able to invest in good marketing tools till I actually see a profit or income
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AbieAJ Premium Plus
A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

Vs profitable or demanding.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience.
Reply
DianeScorpio Premium
Hi - the first thing to remember is that you will be expected to write a lot of content on your chosen niche, everything original, nothing copied and pasted.

At least 2 or 3 articles per week, but preferably more. And a niche is not a product, it is a subject you can help a specific audience with

Therefore, it makes sense that it should be a subject you are genuinely interested in and have some knowledge of, or at the very least, would enjoy researching.
Reply
When you say I have to at least write 2 or 3 articles a week in my chosen niche. Can you expand on that? as I don't know why that is needed
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DianeScorpio Premium
Hi - if you were to just add a load of products with affiliate links, then you would be yet another shop among the millions already out there and nobody will find your site.

You need to attract Google's attention by writing articles that help people. That way, if people were searching for an answer to something, Google would see that you had some helpful advice and put your website on page 1 for that particular topic.

Plus, as well as writing helpful posts, you will write reviews of products you recommend, to help people to decide whether to buy them or not.

Take a look at my training on how to start a website about pets, to see if it makes it any clearer.
Reply
HI Diane,

Ahhh ok that makes sense, so basically writing these articles or reviews on the product/niche I have chosen would drive traffic to my niche/product/website.
Thanks for clearing that up for me. Now its time for me to think of a niche where I could do that. once I've thought of a niche, I'll move onto "Building Your OWN Niche Website". Once I have a niche, I'll definitely have more questions for you and the community. Hopefully you guys wont get sick of me by then and still be willing to entertain me.hehe
Thanks for Reply Diane

Mark
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jghwebbrand Premium
Great question, The best place to start is to choose something you are passionate about. There are a lot of new things to learn so if you have passion and drive for your niche and want to help people with it you can handle the challenges easier.. You are doing this for the long haul. Without passion you can easily get bored or burned out with having to .write helpful niche related content. You can make money with any niche so choose what you are interested in.

Ideas to find a niche.
Do you have any hobbies? Sports? Problems you've solved? Problems you are looking to find solutions for? Products that are amazingly helpful? Something you talk a lot about? Something you wished you had learned earlier in life? Job skill?

You can learn about a new niche if you are passionate about it, but it does help if you have knowledge about and experience with it.

A niche is not a product. It is focusing on a group of people you wish to help that have a problem that needs solving.
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smellis Premium
hi, I just wanted to jump in here and I hope I don't sound too negative but I'm now on lesson 9 and this is the first time I have become excited! now I see the "how". Now I understand that through the use of "keywords" how I can get people to come to my website [and yes, I now know I have to write something] and by adding affiliate links to my site I can really make some money. If everybody else already knew this, then just call me slow. I just didn't know how this whole thing really worked. just wanted to share, got excited, I'll hush up now. You all have a nice day now.
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jghwebbrand Premium
This is exciting to see how you have fit this together. This is what j makes the training so great., Everyone comes from a different background and experience and yet the training connects.

Thanks for sharing your experience here.

We wish you well.
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AbieAJ Premium Plus
Great insights and thank you.
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Hey! Just wanted to say, after thinking about it for long, I have decided I would like to change my niche from belly fat loss to depression. I have suffered from clinical depression and know how horrible it is, and I also am passionate about it. I chose belly fat because I was chasing money not my passion, which I now see is wrong.

However, I wanted to ask, how do I niche down clinical depression?
Reply
AbieAJ Premium Plus
Possibly causes, prevention and for effected folks their care is very important.

You may consult with https://answersocrates.com/ - You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

Other sources include https://Quora.com, https://Answers.com, https://AnswerThePublic.com, YouTube search engine etc.

You may research other peoples work however all content must be originally written in your own words.

You may also like to read up on below resoruce
Reply
IvanBroz Premium Plus
those types of niches are a bit harder to narrow down. Maybe you can focus only on solutions to cure/treat clinical depression. I'm sure you can write quite a few good posts on this topic.

You can check out what people are typing into Google search related to this niche to get some good ideas...
Reply
As a professional counselor, here are a few thoughts:
1. target negative thinking
2. target daily exercise
3. target the pursuit of "joy" - lots of stuff on the web about this

Hope that helps!
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Thank you, Ivan! I am jotting down people's ideas for subnicheing, so I will brainstorm which niche I think is best!
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Thank you so much!
Reply
jghwebbrand Premium
That is hard to do. Since you are very familiar with this - could a focus be on how to get beyond depression. Essentials to get beyond depression.

Then you can use all of the things you did and are doing to stay positive.
Reply
Thank you! These are very interesting sub-niches! If you don't mind, could you please elaborate on 1 (targeting negative thinking) and 3 (pursuit of "joy")? I'm very interested in making content on 1 of these 2 but just want a better understanding of the type of content to make based on those 2.

Thank you!
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