We are now getting into the FUN stuff! Search Engine Optimization, also known as SEO!

You have your website in place and now you want to make it SEO ready so that search engines can find it. Our goal is to get ranked in the BIG 3 engines, Google, Bing & Yahoo.

Do note that our focus is going to be primarily on Google though as they own over 70% of all search traffic, and over 95% of mobile searches.

But why do you want rankings in the search engines? Simple...

Website Rankings = Targeted Traffic = Revenue!

The rankings are the first step in creating an online revenue stream.

Today we are going to walk you through the set-up of a Wordpress plugin that is going to do a lot of the "dirty work" for you and will take care of the optimization of all your website pages/posts, meta tags, and other aspects that search engines look for when ranking your site.

I have created a "Setting Your Website Up for Search Engines" video walk-through of this training and please follow along as it will add a lot of clarity to how SEO works, but also how to install the All in One SEO plugin.

 

Task 1: Set-up All in One SEO on your site

Search Engine Optimization (SEO) is a very important aspect of any website's success.

In this task we are going to be setting up a plugin that makes our website code (the stuff behind the scenes of our website) friendly for search engines like Google so they can index and rank our sites properly. This is going to be very powerful for your website content getting ranked in search engines going forward, so DO NOT skip this task.

Since you activated the All in One SEO within the last lesson, you should see the "All in One SEO" item with your main menu now in your Wordpress back office. If you mouse over that menu icon, a sub menu will pop out (see below).


Simply click the "General Settings" link. This is where you will be going to set-up your SEO settings for your website.

The main section you are going to be updating here is the Home Page Settings section. There are two sections that you will be updating there:

  • Home Title - This is the title of your website that will show up when you get ranked in Google and other search engines. This won't actually show up on your site.

    You want this to reflect the actual title of your website that you created with your site, but also add something to make it a bit more captivating.

    Ideal Length: 40-60 characters, keep under 60
  • Home Description - This is a description of what your website is about and how it will benefit people. Don't overthink this part, you just want to be descriptive as to what your site is.

    Ideal Length: Under 160 characters

Although there are a TON of other settings, you are not going to need to update any of these at the moment, not for SEO purposes.

When you are done updating your Home Page Settings, scroll down to the very bottom of the page and click the "Save Changes" button.

Upon doing this, you are done. Your website is set-up and SEO READY! :)

A few important points things to take note of here about All in One SEO:

  • You DO NOT need to "Upgrade to Pro". The free version is more than adequate for your needs.
  • You won't see these changes to your actual site. The work is done behind the scenes within your websites HTML code. It is making your code friendly for search engines.

Awesome, your website is all set-up for SEO now! As you build out your new pages/posts, they will automatically be optimized for Google and other search engines. If you have any questions about the set-up process, leave them in the comments below and we will give you a hand.

In the next lesson we are going to be discussing KEYWORDS, the root of all of your rankings, traffic and success online.


Premium Members Get Access to SEO Experts & HOURS of SEO Video Training!

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2. Set-up your All in One SEO Settings


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Hi I have a brick and mortar established business but wanting expand my exposure to online marketing by means of a blog and/or online store. My business sells real foods, herbs, organic herbs. I also have my own farm and make my own herbs. My brick and mortar had suffered the pandemic and now seeking expansion online. Can you help with how to approach such a proposal? I am planning to do at least $50k in the first year. Realistically speaking in your honest opinion is that possible? I am seeking sound advice from PRO mentors on the platform? Thank you.
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feigner Premium
you can get access to local marketing seo as well as global training on this site...
you learn how to aim for organic traffic from the search engines
ther are also modules on ppc for paid traffic...
as for the money ...no one can tell ...
what were you doing before the pandemic... if it was that much or more then those are the customers you should be targeting...are they local or global...
can you guarantee that amount...nope ..no one can...
have a look around and use the search at the top to see what articles you can view on local marketing....
i wish you success
phil
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philmedia Premium Plus
Learning to blog for a local business is an untapped market with some good opportunity to make it a global business if you choose- exciting good luck
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jghwebbrand Premium
As a business, it seems very important that you have an online presence. This training will teach you how to do that. Level 1 training will get you started, but a Paid Premium membership will provide the resources you really need for success. Because you will need a com website, hosting, a keyword research tool to help you choose the best titles for your blogs and then you will need support (this would include technical and community support).

A website should increase your sales because more people will learn about your business.

Here's some membership info.

You are a Free Starter member. You can remain that way forever; If you remain as a Starter Member, after 7 days your access to the Paid Premium program will become very limited. You will still have access to the free training You also get a free subdomain website which expires in 6 months. But access to this community and site support goes away.

For 7 days you have access to the Paid Premium program so you get a feel as to what WA has to offer. Please take a good look around. If you want an additional 30 day access to Paid Premium it costs $19 if you sign up for ii in the first 7 days. Once you sign up for Paid Premium you cannot go back to being a Free Member. Once you are a Paid Premium member it costs $49 per month or $495 a year.

The benefits you get with the Paid Premium are those needed to succeed. The resources include Level 2 - 5 Online Entrepreneur Training (weekly live webinars, guides and tips from the community members and so much more, hosting of 10 websites, unlimited usage of Jaaxy the keyword research tool needed to choose good ranking keywords for post titles, 24 x 7 support (community and Site Support) plus other things.

Membership comparison is found here.
wealthyaffiliate.com/join

We do wish you success.
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Thank you @feigner
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I'M SURE THIS IS A GOOD MONEY MAKING BUSINESS FOR YOU GUYS. TAKES TOO LONG TO GET INTO THE MEAT AND POTATO OF THIS BUSINESS. I'M OLDER AND BEEN IN BUSINESS 40 YEARS. I WOULD BE LOOKING FOR THE EXACT BULLET POINT PRESENTAION WITH FUTURE COSTS THAT GET ME THIS, ETC. JUST TO VAGUE AT THIS POINT. BUT, THANKS FOR THE INFO.
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AbieAJ Premium Plus
Welcome to WA.

Please follow the training and apply what is taught all is explained within the lessons. How to make money by Kyle
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ChrisJayyy Premium
You will need to write a good website with at least 72 posts.
This might take you 3 to 9 months of effort.
It's no get-rich-quick scheme here.
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I DIDN'T THINK IT WAS A GET RICH QUICK SCHEME. WHEN I GET PRESENTED WITH A BUSINESS OPPORTUNITY, I NEED THE BASICS UP FRONT. WHAT YOU WILL DO, WHAT I WILL DO AND HOW MUCH WILL I PAY. FAST, EASY SIMPLE. BUSINESS OWNERS DON'T HAVE TIME FOR ALL THE FLUFF AND TRYING TO SLIDE INTO WHAT THOSE DETAILS ARE GOING TO BE.
I DON'T THINK YOU GUYS GET THIS. YOUR LESSONS ARE YOUR WAY OF SLOWING LEADING PEOPLE INTO AN EVENTUAL MONTHLY SERVICE, WHICH IS FINE AND SMART, BUT NOT FOR AN EXPERIENCED PERSON.
GOOD LUCK ITS A GOOD BUSINESS FOR YOU GUYS.
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GeoffreyC1 Premium
It's not s walk in the park. If you have been in business you should understand that.
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HEY WHO SAID IT WAS A WALK IN THE PARK? SOUNDS LIKE YOU'RE A LITTLE DEFENSIVE FOR SOME REASON.
NO REASON TO BE RUDE.
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jghwebbrand Premium
If you are looking for options and want to become a Paid member more meaningful training with your experience level, here is the link.

wealthyaffiliate.com/join

We have businesses that become Paid premium members because of the hosting, great site support, and training from the experts at a much higher level. Having been in business for so long I am sure you understand the approach here..
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banestep Premium
Hey guys! Enjoying the content... So far it's been really fun to follow along.

One question about "Setting Your Website Up for Search Engines" video.

In video, you suggest "post content" as meta description and it seems to be the default for you.

However, for me the default seems to be "post excerpt" and it also makes more sense to me. Page content always exceeds the recommended length for meta description and also excerpt is the one that is made to be short and motivate visitor to click on the post, so it seems like a better choice to me.

Is there an SEO reason I'm missing that would make "post content" a better choice here?
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Wyatt19 Premium
Focus on creating traffic to your site.
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countrylife Premium
Hey Branco
This may help Wishing you well and a terrific day.
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banestep Premium
A great tool. Thanks for sharing!
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countrylife Premium
You're welcome.
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nathaniell Premium Plus
Using "post content" exceeds the recommended length, but the alternative is that you'd need to create a custom excerpt for every single post. Google will naturally create it's own meta description based on your content this way. This setup is just easy for newbies.

That being said, if you want to make the effort to create a custom meta description for each post, I would do that.

With the All in One SEO plugin, you'll see three spots with "Meta" options.

You can leave the "meta keywords" section alone. It's not necessary.

The "title" and "description" is also not necessary, which is why Kyle usually doesn't have you fill this out. HOWEVER, it does have some benefits if you want to take the time to do it. Jay recommend you fill it out for every page on the site.

Here's a great training on how to fill it out properly: Also Jay has two, more details resources on how to fill out those two spots if you want to learn how to create excellent meta data (definitely worth your time IMO, but not necessary to learn right away). How To Fill Out The Meta Title And Description:

The Title should be the same as you post title, but you can change this slightly in some cases if your original title is too long/short. Usually you just make the meta title and the post title the same.

The Description is the little snippet that appears in Google search results when people find your site. This is also automatically generated by the All in One SEO plugin, but you can override what the AIO SEO plugin does by typing your own description in there.

A good meta description can increase your click through rate in the search engines, and good CTR means you'll get higher placement next time around.

It does NOT affect SEO directly, but those indirect benefits of more clicks can definitely help your website increase rankings and grow traffic over time. I like to experiment with different SEO titles and see which ones get the most clicks!
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banestep Premium
Hey Nathaniell,

Thanks for the in-depth answer and additional resources.
What you said really makes a lot of sense to me.

I actually enjoy writing excerpt for each and every post.

The way I think about it is, since I'm already writing an entire article, how hard is it to write one more (short) paragraph. Especially if it can help get people to actually click on your links.

Also, it kinda helps me practice writing short and to the point, compressing the entire idea into just a sentence or two, which I think is important copywriting skill to have.

Thanks once more,
Branko
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Eva6266 Premium
I published my Privacy Page but then tried to locate the boxes that I was told were on the bottom of the edit page but could not locate it. I copy and pasted below. They are different directions here in the training - the bootcamp where I copied it from verses here - it just did not copy the pictures. Can someone help me with this?
After you publish your Privacy Policy, you are going to want to log into the back office of your website (Wordpress Admin area) through the SiteManager or through SiteContent. When you are within the editor for this page, scroll down to the bottom of the page and you will see the following settings.

Check off the Robots Meta NOINDEX and the Robots Meta NOFOLLOW. These will make sure this page (which is all duplicate content) does not get indexed in Google. The Privacy Policy is the ONLY page you want to do this for as it is duplicate content.
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AbieAJ Premium Plus
If you edited a document in site content and published it, future edits has to be done in WordPress. Site content and WordPress work independently.

I'd place my images in a document in site content and publish it to my site. it will be added to my WordPress media library.

You'd find a privacy policy in two places in site content which you need publish as a Page.

https://my.wealthyaffiliate.com/content/templates

And there's also one default with every WordPress new installation, under Pages tab.

You're wanting it set to no follow, no index.
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Eva6266 Premium
Thank you - can you walk me through setting it to no follow and no index.
I do not need to edit just want to know where I check those boxes to set to no follow, no index.
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countrylife Premium
Hey Eva
Below pages can help you, I am assuming you are using AIOSEO
https://aioseo.com/docs/post-settings/
https://aioseo.com/docs/noindex-settings/
Wishing you well and a terrific day.
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Hi,
The problem for me is that couldn't find nich...
and...

What kind of website Should I create?

for example:

selected about Home&Garden;:

firstly Should I create website about home&garden; ?
And after create products in it?

In one website should be one nich?
Sorry...
I have never done like this...
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JoeRebisz Premium
Yes, one niche per website and home & gardens is kind of broad. You may want to narrow it down a little bit. Specifically, plants, tools soils etc.
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jghwebbrand Premium
Your website will be known as a niche website. What that means you will include how-tos, guides, definitions. This is a good way to get visitors coming to your website before thinking about adding related products. Be known as a helpful website- the place to go when you want to know about (your niche).

Some places you can look for find questions asked are; search google with your keyword watch for auto generated phrases. Also scroll down and look at "people also ask". Questions can also be found in ahrefs.com /keyword-generator the questions tab) This is a free tool. There is no need to sign up for 7 day trial period.

Here's an idea of how to narrow a niche. After you traffic builds you can always expand your website with related content. How to Become An Expert in Any Niche Hope this helps.
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Wyatt19 Premium
Your niche can be anything your interested in. You can get hosting on this site and pay people to make sites for you.
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JoeRebisz Premium
True, except you can't solicit members here.
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jghwebbrand Premium
It is really important to learn how to make your site because it is something you will own for a long time.
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I have the same problem ... I just know that I could do it!
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Me too
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AbieAJ Premium Plus
HI a niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

One niche, a website.

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?
Fill in the blank and you are going to get closer to a specific audience.
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