We are now getting into the FUN stuff! Search Engine Optimization, also known as SEO!
You have your website in place and now you want to make it SEO ready so that search engines can find it. Our goal is to get ranked in the BIG 3 engines, Google, Bing & Yahoo.
Do note that our focus is going to be primarily on Google though as they own over 70% of all search traffic, and over 95% of mobile searches.
But why do you want rankings in the search engines? Simple...
Website Rankings = Targeted Traffic = Revenue!
The rankings are the first step in creating an online revenue stream.
Today we are going to walk you through the set-up of a Wordpress plugin that is going to do a lot of the "dirty work" for you and will take care of the optimization of all your website pages/posts, meta tags, and other aspects that search engines look for when ranking your site.
I have created a "Setting Your Website Up for Search Engines" video walk-through of this training and please follow along as it will add a lot of clarity to how SEO works, but also how to install the All in One SEO plugin.
Task 1: Set-up All in One SEO on your site
Search Engine Optimization (SEO) is a very important aspect of any website's success.
In this task we are going to be setting up a plugin that makes our website code (the stuff behind the scenes of our website) friendly for search engines like Google so they can index and rank our sites properly. This is going to be very powerful for your website content getting ranked in search engines going forward, so DO NOT skip this task.
Since you activated the All in One SEO within the last lesson, you should see the "All in One SEO" item with your main menu now in your Wordpress back office. If you mouse over that menu icon, a sub menu will pop out (see below).
Simply click the "General Settings" link. This is where you will be going to set-up your SEO settings for your website.
The main section you are going to be updating here is the Home Page Settings section. There are two sections that you will be updating there:
- Home Title - This is the title of your website that will show up when you get ranked in Google and other search engines. This won't actually show up on your site.
You want this to reflect the actual title of your website that you created with your site, but also add something to make it a bit more captivating.
Ideal Length: 40-60 characters, keep under 60 - Home Description - This is a description of what your website is about and how it will benefit people. Don't overthink this part, you just want to be descriptive as to what your site is.
Ideal Length: Under 160 characters
Although there are a TON of other settings, you are not going to need to update any of these at the moment, not for SEO purposes.
When you are done updating your Home Page Settings, scroll down to the very bottom of the page and click the "Save Changes" button.
Upon doing this, you are done. Your website is set-up and SEO READY! :)
A few important points things to take note of here about All in One SEO:
- You DO NOT need to "Upgrade to Pro". The free version is more than adequate for your needs.
- You won't see these changes to your actual site. The work is done behind the scenes within your websites HTML code. It is making your code friendly for search engines.
Awesome, your website is all set-up for SEO now! As you build out your new pages/posts, they will automatically be optimized for Google and other search engines. If you have any questions about the set-up process, leave them in the comments below and we will give you a hand.
In the next lesson we are going to be discussing KEYWORDS, the root of all of your rankings, traffic and success online.
Premium Members Get Access to SEO Experts & HOURS of SEO Video Training!
Up to now, most if not all, make money online business props have been around attracting the 1st time buyer (to your site) & having them purchase. And yes that is the 1st step, but when it comes to "scaling up" your business \income - how do you do that?
Thought Exercise:
1) Need to always find new people - well that's good when the pool is big (which internet is) &only; need them to buy 1x - well that's a short term objective ignoring other approaches. Esp when soooo many good people are becoming unemployed.
2) Need to get the 1st sale - "Hello - I trust you sale" --but that's only the start -- how do you "build" a relationship of future trust?
Note: due to new online data privacy laws -- "cookie based" tracking will be retired. FB pixel will be obsolete - so think & develop a "relationship" with our clients so you don't need a ton of new clients, but rather you help our client community solve their problems with the insight, guidance & patience they are seeking in a "search engine" driven world. Sales are driven by depth not by width..
Please provide comments, thoughts to discuss & explore as a community - all the best pax.
Henry
Reply
We would have to find out what that type of consumer would like to buy. If you have looked at Amazon in the news lately, they have hired more people and are extremely busy!! Which means that there are people indeed who are still spending money freely!!
If you site addresses "everything about xxx" you can be come the "go to" site for people to return to.
If you search and shop online do you go to the same website for a specific product niche? If so why? Questions like this will help you to understand how visitors feel when they go to your site and why they return.
We wish you much success.
Actually I want to achieve the financial freedom.
so can you help to set my goal please
with regards
To be able transfer, it has to be a .com / .net or .org How to Transfer a Domain Name to Wealthy Affiliate Otherwise,
To update your domain DNS settings to point to WA. Here are the DNS settings.
ns1 . mywahosting . com (no spaces)
ns2 . mywahosting . com (no spaces)
These settings will be updated within your domain registrar (where you purchased your domain) after the transfer has taken place. How To Point Your Domain Name To WA
WA is new to me & all.of the knowledge &.things I learned in a week took me a whole year to find but that's ok iam still walking into 2021 with new beginnings my Bank account will never be empty again !!!!
Wealthy Affiliate training is one of the best when it comes to getting FREE traffic from search engines and social media.
So my suggestion would be, keep the store, start a blog, and drive more traffic to your store.
I hope this helps :)
Ivan
