We are now getting into the FUN stuff! Search Engine Optimization, also known as SEO!

You have your website in place and now you want to make it SEO ready so that search engines can find it. Our goal is to get ranked in the BIG 3 engines, Google, Bing & Yahoo.

Do note that our focus is going to be primarily on Google though as they own over 70% of all search traffic, and over 95% of mobile searches.

But why do you want rankings in the search engines? Simple...

Website Rankings = Targeted Traffic = Revenue!

The rankings are the first step in creating an online revenue stream.

Today we are going to walk you through the set-up of a Wordpress plugin that is going to do a lot of the "dirty work" for you and will take care of the optimization of all your website pages/posts, meta tags, and other aspects that search engines look for when ranking your site.

I have created a "Setting Your Website Up for Search Engines" video walk-through of this training and please follow along as it will add a lot of clarity to how SEO works, but also how to install the All in One SEO plugin.

 

Task 1: Set-up All in One SEO on your site

Search Engine Optimization (SEO) is a very important aspect of any website's success.

In this task we are going to be setting up a plugin that makes our website code (the stuff behind the scenes of our website) friendly for search engines like Google so they can index and rank our sites properly. This is going to be very powerful for your website content getting ranked in search engines going forward, so DO NOT skip this task.

Since you activated the All in One SEO within the last lesson, you should see the "All in One SEO" item with your main menu now in your Wordpress back office. If you mouse over that menu icon, a sub menu will pop out (see below).


Simply click the "General Settings" link. This is where you will be going to set-up your SEO settings for your website.

The main section you are going to be updating here is the Home Page Settings section. There are two sections that you will be updating there:

  • Home Title - This is the title of your website that will show up when you get ranked in Google and other search engines. This won't actually show up on your site.

    You want this to reflect the actual title of your website that you created with your site, but also add something to make it a bit more captivating.

    Ideal Length: 40-60 characters, keep under 60
  • Home Description - This is a description of what your website is about and how it will benefit people. Don't overthink this part, you just want to be descriptive as to what your site is.

    Ideal Length: Under 160 characters

Although there are a TON of other settings, you are not going to need to update any of these at the moment, not for SEO purposes.

When you are done updating your Home Page Settings, scroll down to the very bottom of the page and click the "Update Options" button (as shown below).

Upon doing this, you are done. Your website is set-up and SEO READY! :)

A few important points things to take note of here about All in One SEO:

  • You DO NOT need to "Upgrade to Pro". The free version is more than adequate for your needs.
  • You won't see these changes to your actual site. The work is done behind the scenes within your websites HTML code. It is making your code friendly for search engines.

Awesome, your website is all set-up for SEO now! As you build out your new pages/posts, they will automatically be optimized for Google and other search engines. If you have any questions about the set-up process, leave them in the comments below and we will give you a hand.

In the next lesson we are going to be discussing KEYWORDS, the root of all of your rankings, traffic and success online.


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2. Set-up your All in One SEO Settings


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Hello WA. Please am just new here I have a problem. I just finished creating my new website and my plugins are all activated but when I search on Google I can't fine my website on Google. Please what could be the problem? Or do I have to be ranked first ?
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EmakAmelia Premium
Hello,

Unfortunately, yes. You have to wait until Google found you. You'll be notified and you'll also get a G badge here at WA.

Have you posted your About Me and Privacy Policy page yet?
You'd probably want to post your first article too so your website can get indexed by Google.
Follow the training and you'll get there.

All the best,

Ferra
Reply
Yes Amelia I have done so both the about me post and my privacy page. It was very wonderful.

Thanks for replying.
Reply
Hey guys I've decided to let my niche go in the direction of football/soccer. Not only because i love the sport but because not long ago i realised how big a part of the economy football is and that is genuinely one of the most sought after things in our time. Any tips on how to move forward from here?..
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Warly10 Premium
hey, first of all welcome to wealthy affiliate.
Soccer is a great niche. This is what my second website will be about...
You need to narrow it down into a specific targeted audience. Who is your targeted audience ? How do you want to help ? is it by giving information on latter news, players biography etc.

Answer those questions will help you define your sub niche.

Also, what products do you want to promote after etc ?

Once you have figured out this, then keep going with the training.

I hope this help.

Warren
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tassaace20 Premium
Already I feel a lot of comfort and confidence in seeing so many people interacting and communicating so freely and in a friendly tone. I know I've come to the right place. I still regard myself as a newbie at online marketing so I will be dropping in now and then to our gret helpers for this lesson. Again, a big "Hello" and great to be here
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Jewelia Premium
Welcome to WA, Paul! It's a very friendly and supportive place. You'll be happy here. :)
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tassaace20 Premium
Thaks Jewelia
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Astich Premium
Hello! I hope things go well!
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SGlade Premium
Hello Paul and Welcome,
you will love it here. There is no judging just a lot of helpful hands and great people to bounce things off of and to double check work.
I accidentally stumbled across WA and I have to say, this is the best decision I have ever made.
If you have any questions, just shoot them out there, you will be surprised how many people are eager to assist.
I love the fact that this is a PAY IT FORWARD place.
Many Blessings in your success
Stay safe
Sheryl
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I am a newbie to online marketing, too. We can only go up from here. With a community such as WA, our chances of getting up when we fall and going over the hurdles look encouraging and doable as long as we are doing our part. Stay the course and take one step at a time!
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yes that's great
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SGlade Premium
I just added my about me page and the privacy policy to my page.
So excited.
I would love if I could get some feed back on it though. I am not a writer, and I have been told that I am a piece when it comes to writing lol, so if you have a second, I would be so honored to hear your feedback.
Thank you so much for your time
Sheryl
camerasanaturesperfectshot.siterubix.com
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MikeKurtis Premium
Love your about page. Keep it up.
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chantelle032 Premium
I read your page and I love the content. It is really touching and got a warm feeling in my heart when I read it. The only thing you need to change are the headlines of each paragraph to suit the content of each paragraph. You should not leave the headlines as they are.

Instead of leaving it as "your story", you can change it to 'my life story", and same with all the other headlines. Instead of "why you want to help people" just change it to something like "my passion to helping people" if it makes sense.

Great job so far
Reply
Brichard7 Premium
Honestly the content of your writing is very good, The way i would go about improving your writing is with compound sentences. Sentence structure is something that is very easy to learn,and once you apply it to your writing it will become second nature in no time.

Some Basic Ideas that you could go into further research on are these.
Compound Sentence: A sentence that consist of 2 or more independent clauses.
Complex Sentence: A sentence that consist of one or more independent clauses and one or more dependent clauses.

A clause basically completes a thought in a sentence.
Subject+ a Verb
A dependent clause is not complete on its own but adds on to an independent clause.
There a couple others and honestly they are pretty easy concepts to grasp once you've seen a few examples.
Also you don't need to worry about having perfect grammar or writing skills. Most people are not Masters in the art of Grammar and writing. These are just a few simple tricks that can take your writing to the next level.

I wish you luck, and hope this helped.
Reply
SGlade Premium
Thank you Mike,
it has been brought to my attention, that it is showing correctly. So I am going to have to look into this.
thank you for taking the time to look at this for me.
:)
Sheryl
Reply
SGlade Premium
Hello Chantelle,
Thank you for taking the time to look at and offer some fixes.
I forgot that part of the training, and when I went back, there was no sound. lol
Thank you so much, I really appreciate any and all suggestions.
Many Blessings, and stay safe
Sheryl
Reply
SGlade Premium
Yes, indeed. I will change some things in there.
I want to thank you for your time looking into and offering up such great suggestions and fixes.
Many Blessings, Stay safe
Sheryl
Reply
Astich Premium
Nice content, it's authentic which is good. People are drawn to that. Keep it up!
Reply
SGlade Premium
Hello Aaron,
Thank you for the kind words. I am a virgin here at blogging and creating a website. Not to mention, my writing skills leaves a lot to be desired, but I am a work in progress. :)
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I applaud you for the strength you have inspite of the physical challenges you have and your optimistic atittude about life as evidenced in your love of capturing the natural beauty around you through your eyes and the lens of your camera. Just a couple of thoughts/suggestions on your post...: Did you mean "Pain" instead of "Paine"? Some apostrophes are not needed as in "father's" and "son's". I would suggest that you use "inexpensive" instead of "cheap"! Keep capturing the beauty of nature! Much success to you!
Reply
SGlade Premium
Thank you Naomi,
I will fix this as you are correct.
thank you for taking the time to read and offer suggestions.
Thank you again for your inspiration.
Have a Marvelous evening
Stay Safe
Sheryl
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You are very welcome. Looking forward to more from you!
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I'm a writer but at times get writer's block a lot lol
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Raghunathan Premium
So, I really passionate about photography and am still a novice but pretty good at few of the basics, then I love my kitchen knives and all things kitchen related, even though I dont own them, I love seeing innovation, quality, etc and movies and philosophy and life skills. And this is just the tip of the iceberg. I could spend and do spend hours on these areas...Are these really niches? Something people would really want to know more about?
Reply
bleumoon Premium
Yes..just figure out what you are more passionate about and then go for it.
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TheCatherine Premium
My advice would be follow the money. Following your passion alone does not necessarily mean that there is profit in it. Photography is a great niche but a lot of people want to feel photographic equipment before they buy it. So a site recommending useful equipment might not generate sales of lens or cameras but you mat sell camera cases. How many people buy camera cases. Personal development is not a niche but concentrate on one aspect such as memory development There are a lot of high end products there to make money from
Reply
Raghunathan Premium
Thanks Catherine, I absolutely agree with you. And following passion in a lot of cases doesn't make money, that's why I want advise on niches. Ends up as hobbies or a diversion in a lot of cases.
But doesn't one need to experience the product or service before recommending them, for being authentic? Or at least believe in it? That's my conflict.
Reply
Exactly
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Hi, great advice @TheCatherine. Thank you
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