We are now getting into the FUN stuff! Search Engine Optimization, also known as SEO!

You have your website in place and now you want to make it SEO ready so that search engines can find it. Our goal is to get ranked in the BIG 3 engines, Google, Bing & Yahoo.

Do note that our focus is going to be primarily on Google though as they own over 70% of all search traffic, and over 95% of mobile searches.

But why do you want rankings in the search engines? Simple...

Website Rankings = Targeted Traffic = Revenue!

The rankings are the first step in creating an online revenue stream.

Today we are going to walk you through the set-up of a Wordpress plugin that is going to do a lot of the "dirty work" for you and will take care of the optimization of all your website pages/posts, meta tags, and other aspects that search engines look for when ranking your site.

I have created a "Setting Your Website Up for Search Engines" video walk-through of this training and please follow along as it will add a lot of clarity to how SEO works, but also how to install the All in One SEO plugin.

 

Task 1: Set-up All in One SEO on your site

Search Engine Optimization (SEO) is a very important aspect of any website's success.

In this task we are going to be setting up a plugin that makes our website code (the stuff behind the scenes of our website) friendly for search engines like Google so they can index and rank our sites properly. This is going to be very powerful for your website content getting ranked in search engines going forward, so DO NOT skip this task.

Since you activated the All in One SEO within the last lesson, you should see the "All in One SEO" item with your main menu now in your Wordpress back office. If you mouse over that menu icon, a sub menu will pop out (see below).


Simply click the "General Settings" link. This is where you will be going to set-up your SEO settings for your website.

The main section you are going to be updating here is the Home Page Settings section. There are two sections that you will be updating there:

  • Home Title - This is the title of your website that will show up when you get ranked in Google and other search engines. This won't actually show up on your site.

    You want this to reflect the actual title of your website that you created with your site, but also add something to make it a bit more captivating.

    Ideal Length: 40-60 characters, keep under 60
  • Home Description - This is a description of what your website is about and how it will benefit people. Don't overthink this part, you just want to be descriptive as to what your site is.

    Ideal Length: Under 160 characters

Although there are a TON of other settings, you are not going to need to update any of these at the moment, not for SEO purposes.

When you are done updating your Home Page Settings, scroll down to the very bottom of the page and click the "Update Options" button (as shown below).

Upon doing this, you are done. Your website is set-up and SEO READY! :)

A few important points things to take note of here about All in One SEO:

  • You DO NOT need to "Upgrade to Pro". The free version is more than adequate for your needs.
  • You won't see these changes to your actual site. The work is done behind the scenes within your websites HTML code. It is making your code friendly for search engines.

Awesome, your website is all set-up for SEO now! As you build out your new pages/posts, they will automatically be optimized for Google and other search engines. If you have any questions about the set-up process, leave them in the comments below and we will give you a hand.

In the next lesson we are going to be discussing KEYWORDS, the root of all of your rankings, traffic and success online.


Premium Members Get Access to SEO Experts & HOURS of SEO Video Training!

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2. Set-up your All in One SEO Settings


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Christoph79 Premium
How to change colors of your site name underlined links in the Privacy Policy Page i have also noticed that one line of my site link isnt underlined and now when i try to edit the page looks different then when i edited the first time and the underline menu bar select is now disappeared?
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vaporwix Premium
I couldn't find where to change the colors of the text so I just set the underlined text to bold so they stand out.

Hope this helps some!

Wendy
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A-Mack Premium
I got 2 ideas. Please let me know which is a better? I want to focus on health and beauty. Im thinking women are my target audience.

Idea #1 natural (chemical free) healthy hair products for women of color. length retention & strength, regrowing thinning damaged, over processed hair.
Idea #2 Waist Trainers/ Corsets/ Gridles for women
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clementapp Premium
I will go for multi niche with two different website. They are all great ideas, and if you are passionate about the two then go for them concurrently.
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A-Mack Premium
I was thinking the same. Start with 2 different websites. Thanks for the encouragement
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DianeScorpio Premium
Hi - they are both good ideas. Pick which one you are most passionate about, and would enjoy writing about. As a beginner, it is not advised to work on 2 websites at once.

You need to add high-quality, original content on a regular basis, ideally 2 or 3 times per week. This can be difficult to achieve for just one website.

It is better to concentrate on one website and give it your absolute maximum effort, rather than trying to maintain 2 sites and perhaps end up rushing to add poorly written content.
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A-Mack Premium
I can understand it can be overwhelming and time consuming. Ill take it slow. Looks like I will have something to look forward to after getting the 1st website up.
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vaporwix Premium
Personally, I would go with the hair. I tried to sell bras and girdles for overweight women and sold nothing at all.

Women are more into their hair than girdles. I think!

Wendy
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Choose the one you feel like you know more about when it comes to its content knowledge as well as experience
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Jeffreybs Premium
Take it from someone who wasted several years and take your time choosing a niche you are going to be content and happy with.

Every time you change your niche you are starting all over, and whatever niche you choose you will earn an income it will just take time as long as there is a demand

Jeff
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makmrkt Premium
Jeff, that is so true. Thank you for your words. Whatever niche you decide upon, the work and research is vital to reach success. Peace, Mark.
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Manu3k Premium
Thanks guys!! But is it a mistake that in my imaginary site i have like about 5-6 niches? All of them are corelated
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makmrkt Premium
Try to remember that generally one niche per website. That way you can be more defined in your target audience. I hope this helps. Peace, Mark.
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Manu3k Premium
Hy. I just finish leson 3 of OEC. I have in mind how i want my website to look like but i am sure that includes more than 2 niches. So now i am thinking to start the Affiliate Bootcamp.. Should i continue with OEC and build my wesite as i imagine it or should i do the AB and start with this niche?
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makmrkt Premium
The decision is yours alone. If you wish to develop a website, decide on what you want to pursue based on your passion of that niche. Continue with the lessons before you. That will help you to decide what is best. I hope this helps you. Peace, Mark.
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OnlineStudio Premium
I have to say that it is definitely refreshing to see a really good breakdown on how to build a site through wordpress. I have been at this on and off over the last few years and when it comes down to trying being successful. You need to have the basics down and your foundation built solid.

I think that is where I have been lacking and joining this community will help me get my foundation in order.

One of my biggest goals is to move up the rankings pretty quickly by sharing everything I've done in the past and integrating it with everything I am learning today.

I feel a brand new online me emerging here.
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makmrkt Premium
Yes, I agree that you should build a foundation that stands rock solid. Continue with the lessons and you will find the right direction for you. Peace, Mark.
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