We are now getting into the FUN stuff! Search Engine Optimization, also known as SEO!

You have your website in place and now you want to make it SEO ready so that search engines can find it. Our goal is to get ranked in the BIG 3 engines, Google, Bing & Yahoo.

Do note that our focus is going to be primarily on Google though as they own over 70% of all search traffic, and over 95% of mobile searches.

But why do you want rankings in the search engines? Simple...

Website Rankings = Targeted Traffic = Revenue!

The rankings are the first step in creating an online revenue stream.

Today we are going to walk you through the set-up of a Wordpress plugin that is going to do a lot of the "dirty work" for you and will take care of the optimization of all your website pages/posts, meta tags, and other aspects that search engines look for when ranking your site.

I have created a "Setting Your Website Up for Search Engines" video walk-through of this training and please follow along as it will add a lot of clarity to how SEO works, but also how to install the All in One SEO plugin.

 

Task 1: Set-up All in One SEO on your site

Search Engine Optimization (SEO) is a very important aspect of any website's success.

In this task we are going to be setting up a plugin that makes our website code (the stuff behind the scenes of our website) friendly for search engines like Google so they can index and rank our sites properly. This is going to be very powerful for your website content getting ranked in search engines going forward, so DO NOT skip this task.

Since you activated the All in One SEO within the last lesson, you should see the "All in One SEO" item with your main menu now in your Wordpress back office. If you mouse over that menu icon, a sub menu will pop out (see below).


Simply click the "General Settings" link. This is where you will be going to set-up your SEO settings for your website.

The main section you are going to be updating here is the Home Page Settings section. There are two sections that you will be updating there:

  • Home Title - This is the title of your website that will show up when you get ranked in Google and other search engines. This won't actually show up on your site.

    You want this to reflect the actual title of your website that you created with your site, but also add something to make it a bit more captivating.

    Ideal Length: 40-60 characters, keep under 60
  • Home Description - This is a description of what your website is about and how it will benefit people. Don't overthink this part, you just want to be descriptive as to what your site is.

    Ideal Length: Under 160 characters

Although there are a TON of other settings, you are not going to need to update any of these at the moment, not for SEO purposes.

When you are done updating your Home Page Settings, scroll down to the very bottom of the page and click the "Update Options" button (as shown below).

Upon doing this, you are done. Your website is set-up and SEO READY! :)

A few important points things to take note of here about All in One SEO:

  • You DO NOT need to "Upgrade to Pro". The free version is more than adequate for your needs.
  • You won't see these changes to your actual site. The work is done behind the scenes within your websites HTML code. It is making your code friendly for search engines.

Awesome, your website is all set-up for SEO now! As you build out your new pages/posts, they will automatically be optimized for Google and other search engines. If you have any questions about the set-up process, leave them in the comments below and we will give you a hand.

In the next lesson we are going to be discussing KEYWORDS, the root of all of your rankings, traffic and success online.


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2. Set-up your All in One SEO Settings


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mgsurfer Premium
Planning to create a site that shows places to go kayaking/canoeing in Orlando, and then do posts on the different locations.

Question 1: Would it be better to have Affiliate programs related to purchasing Kayaks, or for Renting Kayaks?
Question 2: Are there Affiliate programs for Kayak Rentals, and how would you find those Affiliate programs for Kayak Rentals?
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TanyaMarie93 Premium
Personally, I think it would be cool to do both but I don't know anything about how rental affiliate program would work or even if there are any out there.
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michaelw777 Premium
Well, first things first; you might do both renting and buying Kayaks. But, not only that; you might include Affiliate Links for hotels in the different locations.

And there should be Affiliate Programs for that. You might want to ask Kyle and Carson about this; I am a bit rusty.

But I think it would go like this: Affiliate Program + Kayaks: In Google; if that is not it; please ask Kyle and Carson; if you want to? Just put their names in the search engine above separately. The Search Engine here on WA.
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mgsurfer Premium
Great idea with the hotels.

And will check with Kyle & Carson as well.
Thanks
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Danidowling Premium
How do I make a post appear under a certain page on my menu?

What is the best way to put affiliate links within your posts without getting google mad at you? is it best to do some keyword directed blogs that have no affiliate links and then have some that do have them or??? what do you reccomend?
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karenbh924 Premium
Hi!

First the post. Go to Appearance then Menus. Select you post then Add to Menu. You can then drag the post on top of the page you want it in. You’ll know it’s under the right page because it’ll be indented under the page name.

Now for the affiliate links. Just following the training on how to add links. About 5 links are good. I alternate between post with and without links and this has worked well. So far all my posts are being indexed by Google. I usually do 2/1 ratio (without/with), but some do 3/1 ratio.
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Danidowling Premium
This comment was extremely helpful. Thanks so much
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Tobyt Premium
another Question.. so building a web site would be your niche?? and then whatever you promote would just be the content?? so how many different products can we promote are just promoting Amazon would be enough?? are can you put multiable web sites on just your own web page?? sorry for asking probably not the best questions just a little confused..
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DianeScorpio Premium
Hi - your niche is the subject of your website - fishing, gardening, electronics etc. The content is the articles you write about your niche. You can promote any products related to your chosen subject. You can use Amazon or other programs.
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I've managed a lot of different wordpress platforms, as well as other content management systems. I have to say, you guys have done a great job of assembling a solid set of tools and lessons. Kudos for making it easy to get started and keeping people encouraged.

All the details of getting started with a new site is often its own hurdle. Its easy to get discouraged, but once you cross that line it becomes much simpler. These lesson series literally walk you through what most developers have to do on every project. Very professional.
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G44s56 Premium
working through the keyword searches for niches and sorting out the exact url and name of the website. I have what looks like a good keyword but it is mostly a sentence without the prepositions. Jaaxy shows it has these values: avg - 242, traffic - 42, QSR - 0, SEQ - 97....I did a google search of these terms and the results showed the first 7 on the list had no meta description or meta keywords...the 8th showed up with a couple of each...but mostly on the first page there wasn't a website that had that information. How does that figure in with ranking. The 7th site had the words but they were arranged throughout the content and not arranged in a sentence.
I must be over complicating this process...and it is seeming to me that this set of words are too lofty for any small niche that I might be going for...the drill down, the individual person would get lost on the first page. Is that a proper assumption...
I should just make it point to something like miagraines or just splitting headaches...or nobody likes me fat...
This is challenging to not overthink everything.
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