We are now getting into the FUN stuff! Search Engine Optimization, also known as SEO!

You have your website in place and now you want to make it SEO ready so that search engines can find it. Our goal is to get ranked in the BIG 3 engines, Google, Bing & Yahoo.

Do note that our focus is going to be primarily on Google though as they own over 70% of all search traffic, and over 95% of mobile searches.

But why do you want rankings in the search engines? Simple...

Website Rankings = Targeted Traffic = Revenue!

The rankings are the first step in creating an online revenue stream.

Today we are going to walk you through the set-up of a Wordpress plugin that is going to do a lot of the "dirty work" for you and will take care of the optimization of all your website pages/posts, meta tags, and other aspects that search engines look for when ranking your site.

I have created a "Setting Your Website Up for Search Engines" video walk-through of this training and please follow along as it will add a lot of clarity to how SEO works, but also how to install the All in One SEO plugin.

 

Task 1: Set-up All in One SEO on your site

Search Engine Optimization (SEO) is a very important aspect of any website's success.

In this task we are going to be setting up a plugin that makes our website code (the stuff behind the scenes of our website) friendly for search engines like Google so they can index and rank our sites properly. This is going to be very powerful for your website content getting ranked in search engines going forward, so DO NOT skip this task.

Since you activated the All in One SEO within the last lesson, you should see the "All in One SEO" item with your main menu now in your Wordpress back office. If you mouse over that menu icon, a sub menu will pop out (see below).


Simply click the "General Settings" link. This is where you will be going to set-up your SEO settings for your website.

The main section you are going to be updating here is the Home Page Settings section. There are two sections that you will be updating there:

  • Home Title - This is the title of your website that will show up when you get ranked in Google and other search engines. This won't actually show up on your site.

    You want this to reflect the actual title of your website that you created with your site, but also add something to make it a bit more captivating.

    Ideal Length: 40-60 characters, keep under 60
  • Home Description - This is a description of what your website is about and how it will benefit people. Don't overthink this part, you just want to be descriptive as to what your site is.

    Ideal Length: Under 160 characters

Although there are a TON of other settings, you are not going to need to update any of these at the moment, not for SEO purposes.

When you are done updating your Home Page Settings, scroll down to the very bottom of the page and click the "Update Options" button (as shown below).

Upon doing this, you are done. Your website is set-up and SEO READY! :)

A few important points things to take note of here about All in One SEO:

  • You DO NOT need to "Upgrade to Pro". The free version is more than adequate for your needs.
  • You won't see these changes to your actual site. The work is done behind the scenes within your websites HTML code. It is making your code friendly for search engines.

Awesome, your website is all set-up for SEO now! As you build out your new pages/posts, they will automatically be optimized for Google and other search engines. If you have any questions about the set-up process, leave them in the comments below and we will give you a hand.

In the next lesson we are going to be discussing KEYWORDS, the root of all of your rankings, traffic and success online.


Premium Members Get Access to SEO Experts & HOURS of SEO Video Training!

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2. Set-up your All in One SEO Settings


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Recent messages
hola, people
quick question
Is Outdoor life too broad of a niche?

I realize the articles should be very narrow. So I was thinking about Outdoor life, which I´m passionate about, and then write much more narrow articles on different activities, like: review on scuba equipment, and then some other day motorcycle helmet 1 vs motorcycle helmet 2, etc etc

but of course, the site would cover several different activities like camping, and diving, is that too broad..?
Reply
paulash177 Premium
Not too much per say... that will even give you more edge to carry on with it for a longer period
Reply
JKulk1 Premium
It is a broad niche. You need to check out your target audience
For example, are you writing for young outdoor campers? Or Scuba divers on the east coast etc.,
If you narrow it down you can write about areas to visit, equipment needed, safety issues etc etc.

All the best. Jim
Reply
Eunice28 Premium
I think your Niche should be what you are passion about, so if that is your passion go for it, as you said you have to pay attention on your article and target the right audience.
Reply
ok, that makes sense
thanks, Jim
Reply
Would it not make sense to have a site about Outdoor that has articles that target a very specific audience?

for instance, I could write an article comparing "top motorcycle helmets under $200.-" which would be on my outdoor site.

that would still count as a specific niche, wouldn´t it? Even if the site itself might have an article on "best inexpensive scuba equipment for kids" some other day

Would that be ok?
Reply
GeoffreyC1 Premium
Totally up to you, but as you can host several websites, I would split them up into seperate niches.
Reply
ok, so a website per niche, right?
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Kin8 Premium
Sorry if this is a stupid question but can any one tell me why the video in the training (level 1 lesson 6) no longer shows the time tab when I am playing the video? In the previous lesson it would show the time tab and I knew where I was on the timeline but now when I play it is just stop and start, so I cannot go back 30 secs for example.
Reply
feigner Premium
it maybe a different video player - i know they have changed it in the last year or so...
they are planning to update the wholeof the training over the summer - so maybe it will improve...
sorry i can't help more
phil
it might be worth learning the keys for wistia control
Reply
Kin8 Premium
Thank you for the reply. I don't know what happened but when I played the video again the time tab came back. I have no idea what I did but its all working again. Thanks for your effort anyway.
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feigner Premium
at least it is working again...
Reply
michaelw777 Premium
I'm just saying this again; because this is true: Geez, I don't know how to answer this; I am just going to say; ask Magistudios; just put his name in the search engine on WA; put in his name and go from there. Magistudios should be able to help.
Reply
Hello, Just joined.
question
I realize that the Make Money Online is very popular niche which makes it also really hard, especially for a newbie, BUT since my native language is Spanish, I could write a blog in my language which I reckon would make it a lot less competitive.
Is there a way to check if it´s reasonable to go through Bootcamp but in Spanish? Just to see if it´s popular enough but not too much, if that makes sense.

Gracias for your help ))
Reply
zeta3 Premium
yo estaba pensando lo mismo.Creo que no hay mucha competencia y no varia en nada si la audiencia es en chino o mandirin.la gente necesita entender como hacer plata.
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zeta3 Premium
no hay competencia en espanol supongo.
Reply
GeoffreyC1 Premium
You can write in whatever language you want.

If your target audience speak Spanish then using English would be a waste of time.
Reply
Thank you for your answers
of course,
maybe I didn´t express myself right
Reply
IngelaE Premium
Hello, I wow what a greate fast building website. As allways you Kyle are a greate teatcher.!!!!! i wonder if i am the admin, you can go in and help me if i have problems on my website? How many products can i have on one website? Have nice day!! /Ingela
Reply
DianeScorpio Premium
Hi - if you have technical problems with your website, you can ask Site Support to help, Kyle doesn't have access. You can have as many products as you like, providing they are relevant to the niche subject of your site.
Reply
AmorelleN Premium
It seems to me in one website, we can post only one type of product type (that is relevant to the domain name & website name). In this case, although we promote one type of product, can we promote that type of product from different merchants or seller, i.e. from amazon.com and some other?
Reply
DianeScorpio Premium
Hi - you need to have a niche that is the subject of your website, targeted to a particular audience. Your domain name doesn't have to match it exactly, but should be relevant.

You can then promote as many products as you want, providing they relate to the niche, from different merchants.

For example, if your website was about travel for seniors, you could then promote products to make their travel easier, such as lightweight luggage, walking aids, cushions etc.
Reply
chLSD Premium
The relevancy is for being found by Google and getting clicks from searchers. You could of course sell anything from A to Z but that won't bring in trageted traffic. That's why niche. That's why it should be relevant. But it's not a law ;-)
Reply
AmorelleN Premium
Ah i see. Thanks Diane. My website under construction: THE ART GALLERY. All about fine arts, oil canvass and other art medium...and wall decors, perhaps - to be relevant. I will be asking more questions as I go along.

Thanks again.
Amy
Reply
AmorelleN Premium
Yes, the nitche. So anything related to my nitche or closest to my nitche. website under construction, I still have to learn going around the website, getting started instructions.
Thank you dear...

Amy
Reply
chLSD Premium
There are really a lo of great videos on Wordpress on Youtube. And when you get a grasp on it you will see how easy it is to handle.
Reply
AmorelleN Premium
😊👌🏼👋🏼 thanks
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