We are now getting into the FUN stuff! Search Engine Optimization, also known as SEO!

You have your website in place and now you want to make it SEO ready so that search engines can find it. Our goal is to get ranked in the BIG 3 engines, Google, Bing & Yahoo.

Do note that our focus is going to be primarily on Google though as they own over 70% of all search traffic, and over 95% of mobile searches.

But why do you want rankings in the search engines? Simple...

Website Rankings = Targeted Traffic = Revenue!

The rankings are the first step in creating an online revenue stream.

Today we are going to walk you through the set-up of a Wordpress plugin that is going to do a lot of the "dirty work" for you and will take care of the optimization of all your website pages/posts, meta tags, and other aspects that search engines look for when ranking your site.

I have created a "Setting Your Website Up for Search Engines" video walk-through of this training and please follow along as it will add a lot of clarity to how SEO works, but also how to install the All in One SEO plugin.

 

Task 1: Set-up All in One SEO on your site

Search Engine Optimization (SEO) is a very important aspect of any website's success.

In this task we are going to be setting up a plugin that makes our website code (the stuff behind the scenes of our website) friendly for search engines like Google so they can index and rank our sites properly. This is going to be very powerful for your website content getting ranked in search engines going forward, so DO NOT skip this task.

Since you activated the All in One SEO within the last lesson, you should see the "All in One SEO" item with your main menu now in your Wordpress back office. If you mouse over that menu icon, a sub menu will pop out (see below).


Simply click the "General Settings" link. This is where you will be going to set-up your SEO settings for your website.

The main section you are going to be updating here is the Home Page Settings section. There are two sections that you will be updating there:

  • Home Title - This is the title of your website that will show up when you get ranked in Google and other search engines. This won't actually show up on your site.

    You want this to reflect the actual title of your website that you created with your site, but also add something to make it a bit more captivating.

    Ideal Length: 40-60 characters, keep under 60
  • Home Description - This is a description of what your website is about and how it will benefit people. Don't overthink this part, you just want to be descriptive as to what your site is.

    Ideal Length: Under 160 characters

Although there are a TON of other settings, you are not going to need to update any of these at the moment, not for SEO purposes.

When you are done updating your Home Page Settings, scroll down to the very bottom of the page and click the "Update Options" button (as shown below).

Upon doing this, you are done. Your website is set-up and SEO READY! :)

A few important points things to take note of here about All in One SEO:

  • You DO NOT need to "Upgrade to Pro". The free version is more than adequate for your needs.
  • You won't see these changes to your actual site. The work is done behind the scenes within your websites HTML code. It is making your code friendly for search engines.

Awesome, your website is all set-up for SEO now! As you build out your new pages/posts, they will automatically be optimized for Google and other search engines. If you have any questions about the set-up process, leave them in the comments below and we will give you a hand.

In the next lesson we are going to be discussing KEYWORDS, the root of all of your rankings, traffic and success online.


Premium Members Get Access to SEO Experts & HOURS of SEO Video Training!

Tasks 0/2 completed
2. Set-up your All in One SEO Settings


Join the Discussion
Write something…
Recent messages
TimothyCulp Premium
So I finished up my website and I’m on lesson six. I just noticed on a Google search about two or three pages into the search results that there is a .com website with the same name as mine. Is there a way I can go about changing my name as I still have a good idea that’s close to the same?
Reply
EmakAmelia Premium
Once we have registered a domain name, the URL can't be changed. However, we can still change our website title. We can change it in the General Setting of our WP Dashboard.
Reply
TimothyCulp Premium
Thanks for your help....again! You rock!
Reply
megawinner Premium
Hi Timothy! Usually you will be informed if there is already an owner of the domain name you have applied or tried to register.

However, using a domain name or website with the same name or very similar to existing one/s, this may result in legal issues such as trademark infringement.

When it is already registered you need to deal with the person who has the same domain name if he is the one who have registered first.- maybe you can buy the same from him or you can sell to him yours.

By all means avoid getting embroiled in legal violations.

Be careful,
Florentino
Reply
TimothyCulp Premium
Great advice and I agree. I think they have the .com domain and mine is through the siterubix but I still don't want the similarity. That's bad business to me.
Thanks for the help!
Reply
TedRod Premium
For the time being I had focused my direction on social gadgets that may include all cellphones, laptops, monitors, CPU`s,keyboards, head set, earphones and some minor items related to my niche. I want to see how it goes, and maybe later I may develop for another one as my second niche.
Reply
HAP33 Premium
I kind a like the environmentally aware with the virus and you know the earths a iron or a voucher volcanically take part of the world off oh well just sync it under the ocean there’s so much did I just think it be really cool and with that you could be our selling them anything from paper bags to to garbage cans then fly ride over to Globe’s if you wanted too Good luck have some fun with it I’ll check in later and check out your site and check everything and check check your comes the check I got to go bye
Reply
Here goes my first question!

I am trying to really narrow down my niche and I was wondering if anyone is able to help me out at all. When I think of what interests me these are the words I come up with.

Environmentally aware
Slow consumerism
beauty
ethical
healthy
natural
travel
women entrepreneurs
animals
babies
motherhood
alternative therapies

I'm not sure how to narrow these down effectively. Any help is appreciated!
Reply
EmakAmelia Premium
Hello,

Choosing a niche is a big step. You've got broad ones on your list.

A Niche should be specific, evergreen, profitable, a solution to a problem, and most importantly a passion you can live for.

What is it you are so passionate about? Something that you can turn into a lot of content that will fill your website with and attract visitors to your site.

Specific: Who is your targeted segment? Who will benefit from your site? Gender, age, occupation, etc.

Evergreen: it has an everlasting appeal to your audience/target market.

Profitable: this one is pretty self-explanatory.

A solution to a problem: You'd like to make sure your site can help your audience to address their problems.

Lastly, yes passion. Why? Because we will write a lot of content. It should be much easier when it starts with passion.

Say you choose for example, you choose the beauty category. This is a very wide category.
A beauty salon can offer a wide variety of services, including tanning, waxing, facials, massage, etc.
If, for example, we take one of these subcategories - let's say facials - this could be our niche. However, we could narrow it down even further by focusing on facials for business women 30 years old and over. That is a tightly defined niche.

When we target a specific target audience/target market, that means we'll have less competitions and can focus more of our efforts in building our business better. We won't waste time and energy rambling about so many stuff that will confuse our readers that visit our site.

I would say, do your research on the target audience you would like to help to solve their problems. What kinds of products you would recommend or review on your website?

Also, check out the competitions. How do they serve their audiences?

Here is the link to Kyle’s post about Target audience where you can find ideas for great niches. All the best,

Ferra
Reply
MisterWailor Premium
What you can do is to give a score to how much you love the subject, and another score on how well you know the subject, also which one you can produce more content.
Pick the first 3 and go to Google Trends and see which subject is more popular, or you can just type in the keywords to see how many websites comes up.
After that, you need to narrow down your niche by using keyword tools.
You can start with one niche and do the other ones later when you have time.
Reply
Jesseeley Premium
Hi Apenner, that's a great thing to do. You say you want to narrow down your niche, you mean narrow down your type of product. I know the boys have said this in their training but it's not correct. Niche is a segment of the market or of all people who buy products 😊
Reply
IsmaeelI1 Premium
hi everyone, I am a newbie here and have no idea or whatso ever WA is about but I am glad to be here. Went through the first lesson and I can see that WA is a whole new world and I cant wait to get my business up and running. Well since I am newbie, I will be glad if anyone could spare me some advice . much appreciate!
Reply
JosephRebisz Premium
You will have it up and running by the end of lesson 4. Any questions, just ask them. We're all here to help you:)
Reply
I'm also a newbie. Just started today with WA. I'm currently on lesson 3 about choosing a niche. Learning some valuable information about affiliate marketing. Glad to be a part of the community.
Reply
Top