We are now getting into the FUN stuff! Search Engine Optimization, also known as SEO!

You have your website in place and now you want to make it SEO ready so that search engines can find it. Our goal is to get ranked in the BIG 3 engines, Google, Bing & Yahoo.

Do note that our focus is going to be primarily on Google though as they own over 70% of all search traffic, and over 95% of mobile searches.

But why do you want rankings in the search engines? Simple...

Website Rankings = Targeted Traffic = Revenue!

The rankings are the first step in creating an online revenue stream.

Today we are going to walk you through the set-up of a Wordpress plugin that is going to do a lot of the "dirty work" for you and will take care of the optimization of all your website pages/posts, meta tags, and other aspects that search engines look for when ranking your site.

I have created a "Setting Your Website Up for Search Engines" video walk-through of this training and please follow along as it will add a lot of clarity to how SEO works, but also how to install the All in One SEO plugin.

 

Task 1: Set-up All in One SEO on your site

Search Engine Optimization (SEO) is a very important aspect of any website's success.

In this task we are going to be setting up a plugin that makes our website code (the stuff behind the scenes of our website) friendly for search engines like Google so they can index and rank our sites properly. This is going to be very powerful for your website content getting ranked in search engines going forward, so DO NOT skip this task.

Since you activated the All in One SEO within the last lesson, you should see the "All in One SEO" item with your main menu now in your Wordpress back office. If you mouse over that menu icon, a sub menu will pop out (see below).


Simply click the "General Settings" link. This is where you will be going to set-up your SEO settings for your website.

The main section you are going to be updating here is the Home Page Settings section. There are two sections that you will be updating there:

  • Home Title - This is the title of your website that will show up when you get ranked in Google and other search engines. This won't actually show up on your site.

    You want this to reflect the actual title of your website that you created with your site, but also add something to make it a bit more captivating.

    Ideal Length: 40-60 characters, keep under 60
  • Home Description - This is a description of what your website is about and how it will benefit people. Don't overthink this part, you just want to be descriptive as to what your site is.

    Ideal Length: Under 160 characters

Although there are a TON of other settings, you are not going to need to update any of these at the moment, not for SEO purposes.

When you are done updating your Home Page Settings, scroll down to the very bottom of the page and click the "Update Options" button (as shown below).

Upon doing this, you are done. Your website is set-up and SEO READY! :)

A few important points things to take note of here about All in One SEO:

  • You DO NOT need to "Upgrade to Pro". The free version is more than adequate for your needs.
  • You won't see these changes to your actual site. The work is done behind the scenes within your websites HTML code. It is making your code friendly for search engines.

Awesome, your website is all set-up for SEO now! As you build out your new pages/posts, they will automatically be optimized for Google and other search engines. If you have any questions about the set-up process, leave them in the comments below and we will give you a hand.

In the next lesson we are going to be discussing KEYWORDS, the root of all of your rankings, traffic and success online.


Premium Members Get Access to SEO Experts & HOURS of SEO Video Training!

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2. Set-up your All in One SEO Settings


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angelayao20 Premium
i have already chosen a niche,but must it be a niche that promote products and services? My intial website is more of a blogging site, and the one I just started here at WA is a non-profit organization related to the niche. Im' a little bit confused on the creating your online business part.
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EmakAmelia Premium
Hi Angela,

With our blogging or non-profit organization site can still generate money by joining affiliate programs or putting ads like Google Adsense, etc.
With your blogging site, who is your target audience? Say, if it is a young mom who wants to stay-at-home and make money online, then you can offer your expertise related to blogging in your contents. You can promote domain or hosting company etc. You can even create your own products like e-book etc and offer it to your readers.

Hope it helps,
Ferra
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angelayao20 Premium
Im still waiting to access my blogging site for the techsuppprt team. And although I have the passion to start a non for profit, it is not a simple task as it seems, also there are financial constraints too.
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EmakAmelia Premium
Hi Angela,

I have no experience nor expertise regarding building a non-profit site, however doing some research about it and look for examples from existing non profit sites probably would help you to get an idea of what to do next.

All the best,
Ferra
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sdawson Premium
You are fortunate that there is an awesome SPECIAL PRICING available right now through May 11, 2020. You can upgrade to Premium annual membership for only $299/year. that averages out to about $25/month. The regular monthly cost is $49/month. See how much you could save. After May 11th the annual pricing will be $459/year. If you possible can, take advantage of this special pricing if you want to be a Premium member. -Shirley
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kbiel4 Premium
If one upgrades to Premium annual membership for only $299 (before the May 11, 2020 deadline), will that $299 remain the annual amount due for each subsequent year?
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EmakAmelia Premium
Yes, you'll be grandfathered with the same pricing of yearly membership subscription.
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kbiel4 Premium
Thanks for the response. I thought there was a "grandfather" clause, but wasn't sure.
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EmakAmelia Premium
What is Grandfather Pricing? Grandfather pricing lets existing customers continue paying the same price for a product while you change pricing for new customers.
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Sandi777 Premium
Should my Niche be Meditation, would it be better to choose just Meditation, as this will give me a bigger market that will allow for selling Accessories, music, workshops etc. etc. or is it better to "fine tune" for example JUST music or JUST accessories etc? No idea how this works yet.....
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Sandi777 Premium
Sorry guys, didn't see the question section where I was supposed to ask my question.....still a bit doffy as a newby!!!
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Ivan88 Premium
Hey, meditation is a great niche that has got a lot of potentials. If you are thinking about narrowing down your niche, this post from Kyle is going to help you a lot.
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Sandi777 Premium
Thanks Ivan, I'm having a bit of a hard time finding my niche. I want it to lead to meditation but don't want to rule out people who want reflective awareness but are wary of meditation because they think it's difficult or not for them. They must have the choice to choose as there are many ways to meditate to experience life change.
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Sandi777 Premium
Should my Niche be Meditation, would it be better to choose just Meditation, as this will give me a bigger market that will allow for selling Accessories, music, workshops etc. etc. or is it better to "fine tune" for example JUST music or JUST accessories etc? No idea how this works yet.....
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merlynmac Premium
You want to narrow your focus. If it's too broad, you'll end up getting lost in the sea of competition. If it's too narrow, you'll be limiting your potential target audience. It's a balance really.

What about Meditation for <put your desired result here> (i.e., relaxation, mental sharpness, etc.)?
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Sandi777 Premium
Thank you so much Merlyn.... makes sense. That way I can also promote anything really that will enhance THAT kind of meditation. I don't know if meditation will work as a niche but it's one of my passions and the market for that is far less competitive than exercise and fitness for example....which is my other passion.
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merlynmac Premium
Happy to help!
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femicha Premium
Question please: Let's say I have an affiliate link on the snack helmet which took the customer to the amazon page if the customer/consumer decides to buy another product while on amazon? am I still getting paid? considering the fact that the customer got on amazon via the affiliate link.
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DianeScorpio Premium
Hi - yes, you get a commission on anything the customer buys within 24 hours after clicking on your link.
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femicha Premium
thank you for the answer. That was helpful.
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ChrystopherJ Premium
What Diane says is spot on, all I'll add, just in case this was a hypothetical question. If it in't an Amazon link, but instead for another Affiliate Program, then it might be longer than 24 hours. I.e. the Cookie Timeframe for WA is Lifetime. A lot of programs have 30, 60 or 90 days for their cookies.
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I learned from your answer mam Diane...:)
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i m intersted to your respense you look profissienal
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RRossal1 Premium
Awesome ! You get a commission, the word everyone loves to hear ! I just started my training I know if I go to work that eventually I will get the results I want !! So will You! : )
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Thank you friend, honestly I'm a complete beginner to this platform but the beauty of this medium was the inter-activeness of the community inside it and the support from the ambassadors and other premium members, mostly the support of the founder of this platform...:)
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That's right friend, actions could lead to awesome results...:)
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