We are now getting into the FUN stuff! Search Engine Optimization, also known as SEO!

You have your website in place and now you want to make it SEO ready so that search engines can find it. Our goal is to get ranked in the BIG 3 engines, Google, Bing & Yahoo.

Do note that our focus is going to be primarily on Google though as they own over 70% of all search traffic, and over 95% of mobile searches.

But why do you want rankings in the search engines? Simple...

Website Rankings = Targeted Traffic = Revenue!

The rankings are the first step in creating an online revenue stream.

Today we are going to walk you through the set-up of a Wordpress plugin that is going to do a lot of the "dirty work" for you and will take care of the optimization of all your website pages/posts, meta tags, and other aspects that search engines look for when ranking your site.

I have created a "Setting Your Website Up for Search Engines" video walk-through of this training and please follow along as it will add a lot of clarity to how SEO works, but also how to install the All in One SEO plugin.

 

Task 1: Set-up All in One SEO on your site

Search Engine Optimization (SEO) is a very important aspect of any website's success.

In this task we are going to be setting up a plugin that makes our website code (the stuff behind the scenes of our website) friendly for search engines like Google so they can index and rank our sites properly. This is going to be very powerful for your website content getting ranked in search engines going forward, so DO NOT skip this task.

Since you activated the All in One SEO within the last lesson, you should see the "All in One SEO" item with your main menu now in your Wordpress back office. If you mouse over that menu icon, a sub menu will pop out (see below).


Simply click the "General Settings" link. This is where you will be going to set-up your SEO settings for your website.

The main section you are going to be updating here is the Home Page Settings section. There are two sections that you will be updating there:

  • Home Title - This is the title of your website that will show up when you get ranked in Google and other search engines. This won't actually show up on your site.

    You want this to reflect the actual title of your website that you created with your site, but also add something to make it a bit more captivating.

    Ideal Length: 40-60 characters, keep under 60
  • Home Description - This is a description of what your website is about and how it will benefit people. Don't overthink this part, you just want to be descriptive as to what your site is.

    Ideal Length: Under 160 characters

Although there are a TON of other settings, you are not going to need to update any of these at the moment, not for SEO purposes.

When you are done updating your Home Page Settings, scroll down to the very bottom of the page and click the "Update Options" button (as shown below).

Upon doing this, you are done. Your website is set-up and SEO READY! :)

A few important points things to take note of here about All in One SEO:

  • You DO NOT need to "Upgrade to Pro". The free version is more than adequate for your needs.
  • You won't see these changes to your actual site. The work is done behind the scenes within your websites HTML code. It is making your code friendly for search engines.

Awesome, your website is all set-up for SEO now! As you build out your new pages/posts, they will automatically be optimized for Google and other search engines. If you have any questions about the set-up process, leave them in the comments below and we will give you a hand.

In the next lesson we are going to be discussing KEYWORDS, the root of all of your rankings, traffic and success online.


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2. Set-up your All in One SEO Settings


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Hi Wealthy Affiliates!

Greetings from South Africa :-)

I would like to pick your brains if you'd allow me please.

I am in the process where I need to choose my niche and at the moment what I would like to specialize in, is self-development.
I believe that I can add value in other's lives by opening up the worldly possibilities unto them through self development and self up-skilling. This obviously involves growth in different areas of their lives.
Any ideas on how to structure such an offering?
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DianeK59 Premium
Are you targeting a specific age, gender, or group?
It just seems like it's a bit broad, as it stands.
Reply
Thanks Diane, I thought that is it broad too.

Looking at my current situation and the impact that COVID 19 has had in my life and country as a whole, I would be targeting the recently retrenched, unemployed graduates and people that are looking for alternative options to generate income. Not certain if this is clear enough?
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DianeK59 Premium
That brings it more into focus. Young graduates who find themselves in need of new life direction. I'm not sure how to word the actual niche, but you can probably put that together. And it is a necessary focus, I believe. 🙂
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Thanks for the feedback, Diane. Much appreciated :-)
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DianeK59 Premium
Happy to help!
Have a wonderful day!
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A great day to you too :-)!!!
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Byates3 Premium
Is it my understanding that it is better to choose something more specific like "dog food" over something more broad like "dog products"? On the one hand I can see the something specific being more straight forward and easier for a customer to navigate while also being somewhat product limited...But on the other hand I can see something more broad having potential for more products but maybe that becomes too overwhelming. Thoughts?
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JosephRebisz Premium
Hi Brianna, dog food is a good niche and so is products, but perhaps a bit too broad. It could be narrowed down a little bit. You can take a look at my site if you'd like to. mydogshealthyfoods.com
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DianeScorpio Premium
Hi - you need to be seen as an authority on your subject by Google. This is easier to achieve if you have a narrow niche. Fewer topics but more in-depth.

Once well- established, you could expand the niche to something broader. So, using your example, when you have 20 or so articles on feeding dogs, you could perhaps start adding articles on health supplements for dogs.
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Byates3 Premium
Thank you for your help Diane! This makes sense :)
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Byates3 Premium
Thank you for your help Joe! I really appreciate seeing your example!
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JosephRebisz Premium
Glad to help if I can.
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Interesting discussion. I hope when I reach this level I will be able to choose something meaningful that will attract heavy traffic.
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Tomoko1 Premium
My website is a blog-roll, so there is no content in Home Page.
Before I wrote any content, I filled out Home Title and Description. Since then, I have wrote two posts, the first one is "About me" and second one is "Work at Home Business, but I did not fill out title and description, because there is no instruction to do it.

However, according to Jay's video, "SEO 101 - The Basics" from April 17, 2020, whenever we write a post, we should fill out title and description on each post. Does it mean that I should fill out title and description on both posts besides Home Page Settings?
Thank you for your help.
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EmakAmelia Premium
Hi Tomoko,

When we write on the Site Content, we should put our Title then later after we publish it, it will be shown in the AIO SEO as the Meta Title.
The first 100 words we write will be the Meta description.

Kyle did show how to do it in this training: See the attached picture:
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Tomoko1 Premium
I reviewed this lesson however, I don't see that Kyle shows anything about Meta Title and Description. Can you tell me where he says and where do you see the attachment in this lesson?
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Warly10 Premium
Hey there,
You're write, Kyle doesn't really show that... But Jay did as you mentioned above.

And yeah it's better to fill the meta title and description for all posts...

I do it on all my posts.
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Tomoko1 Premium
Thank you for your response.
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Tomoko1 Premium
Meta Description is the first 160, not 100.
Thank you.
Reply
EmakAmelia Premium
Hi tomoko,

Yes, I know. In AIO SEO it's 160. I use different SEO.
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I'm into the Fine Arts, cooking, sewing, and crafting. Can I make money on these things? I teach piano as well. I work as a pianist at the local school district with high-schoolers and junior- highers as well. I travel with them to concerts and contests and general traveling to fun things.
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Johnnymb193 Premium
Of course, you can. In online marketing, the sky is the limit. Go through training videos and Kyle will explain to you how can you find anything in any niche.

I wish you the best of luck

Johnny
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Hey there. I am also into fine arts. I am currently working on pieces that I'm selling to clients.
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That's awesome!
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All of these subjects are common and enjoyable. As long as you have an audience I believe it's possible. And there's no shortage of an audience for any subject. Just reach out, I'm sure they will find whatever you put out.
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Thank you so much! I appreciate your words.
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Shirley51 Premium
Just started and need to say that i love your voice Kyle. It is so refreshing to listen to someone in this arena with a lovely calm voice, Great diction and pleasant tone as well as a down to earth KISS approach. I was in education for 35 years as a teacher and lecturer so i do know how rare it is to find this.
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