We are now getting into the FUN stuff! Search Engine Optimization, also known as SEO!

You have your website in place and now you want to make it SEO ready so that search engines can find it. Our goal is to get ranked in the BIG 3 engines, Google, Bing & Yahoo.

Do note that our focus is going to be primarily on Google though as they own over 70% of all search traffic, and over 95% of mobile searches.

But why do you want rankings in the search engines? Simple...

Website Rankings = Targeted Traffic = Revenue!

The rankings are the first step in creating an online revenue stream.

Today we are going to walk you through the set-up of a Wordpress plugin that is going to do a lot of the "dirty work" for you and will take care of the optimization of all your website pages/posts, meta tags, and other aspects that search engines look for when ranking your site.

I have created a "Setting Your Website Up for Search Engines" video walk-through of this training and please follow along as it will add a lot of clarity to how SEO works, but also how to install the All in One SEO plugin.

 

Task 1: Set-up All in One SEO on your site

Search Engine Optimization (SEO) is a very important aspect of any website's success.

In this task we are going to be setting up a plugin that makes our website code (the stuff behind the scenes of our website) friendly for search engines like Google so they can index and rank our sites properly. This is going to be very powerful for your website content getting ranked in search engines going forward, so DO NOT skip this task.

Since you activated the All in One SEO within the last lesson, you should see the "All in One SEO" item with your main menu now in your Wordpress back office. If you mouse over that menu icon, a sub menu will pop out (see below).


Simply click the "General Settings" link. This is where you will be going to set-up your SEO settings for your website.

The main section you are going to be updating here is the Home Page Settings section. There are two sections that you will be updating there:

  • Home Title - This is the title of your website that will show up when you get ranked in Google and other search engines. This won't actually show up on your site.

    You want this to reflect the actual title of your website that you created with your site, but also add something to make it a bit more captivating.

    Ideal Length: 40-60 characters, keep under 60
  • Home Description - This is a description of what your website is about and how it will benefit people. Don't overthink this part, you just want to be descriptive as to what your site is.

    Ideal Length: Under 160 characters

Although there are a TON of other settings, you are not going to need to update any of these at the moment, not for SEO purposes.

When you are done updating your Home Page Settings, scroll down to the very bottom of the page and click the "Update Options" button (as shown below).

Upon doing this, you are done. Your website is set-up and SEO READY! :)

A few important points things to take note of here about All in One SEO:

  • You DO NOT need to "Upgrade to Pro". The free version is more than adequate for your needs.
  • You won't see these changes to your actual site. The work is done behind the scenes within your websites HTML code. It is making your code friendly for search engines.

Awesome, your website is all set-up for SEO now! As you build out your new pages/posts, they will automatically be optimized for Google and other search engines. If you have any questions about the set-up process, leave them in the comments below and we will give you a hand.

In the next lesson we are going to be discussing KEYWORDS, the root of all of your rankings, traffic and success online.


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2. Set-up your All in One SEO Settings


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Hello.. I'm new here and I had a couple questions I was wondering if you guys could answer! 1: I was needing to make some money to be able to supply for myself and help myself in times of need, as I have tourettes and other disabilities that cause me to not be able to work. So I was needing to know how fast I can get money started on here, and if it's easy? 2: I needed to know some tips on how to make a website people would be interested in and ways to get money easily throughout it? I have goals I wish to achieve! Thanks in advance.
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Hi Daiisuki I'm new here as well hope we can really achieve our goals soon.
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Palatia Premium
Hi Lisa, This isn't a get rich quick opportunity but some people start to earn pretty early on. It is one to look at the long game. To build something solid that will sustain over time. As far as your niche, almost anything will work with over 4 billion people on the internet. Choose something you are interested in or are knowledgeable about. Maybe even a disability? It should be something you'll stay interested in for the long haul. :) Hope this helps.
Paula
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Habanero Premium
Hi,

SInce I'm a bit familiar with WP, I went on and created an about me page and a couple of categories that can be seen in the menu section of my website. Yesterday I followed the instructions in the training and published a private policy page plus updated my about me page according to the template in Site Content. Today I can't see the private policy page. What can be the problem?

Thanks
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Dale123 Premium
You just mentioned you "published a private policy page"... If you made it private you won't be able to see it unless you're logged in. Go to your admin panel, click all posts & check from there.
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Habanero Premium
Thanks Dale! I've just finished the training on creating a menu and it turned out that since I already had a menu in place, the privacy page needed to be added to that menu in order for it to become visible.
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andrewpty Premium
Since I work at a Web Agency and I'm every day building websites for customers I really would love to promote hostings, Plugins, WordPress themes and so on...just because I really enjoy looking for the best solutions for my customers at the agency I think I can do this in a larger scale. Do you guys think it could be a good niche? I guess there is lots of competition out there related to this niche...could this be a problem?
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ClaudiaAlex1 Premium
Hey Andrew, It is my opinion that anything can be a good niche. Even if it is a popular one the fact is that you will bring your own spin to it making it unique. Since you have experience in this area, I think it would be worth your while to dedicate one of your websites to it.

Of course, you will get additional advice on this situation from others in the community then you can make a good decision.

To your success,
Claudia
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nathaniell Premium
There will be competition in ANY niche, and that's a good thing. It means people are making money! You'll have to work to establish yourself in the niche, but everyone has to work. I wouldn't worry too much about competition at this point.

Imagine if there was never any room for new businesses. People would have stopped opening coffee shops long ago!

If you focus on creating good content, the lazy people will drop off, and you will gain authority in time. Even if you aren't #1 right away, you can pretty easily establish yourself in the top 10 sites in the world on any niche if you stick around long enough and focus on growing your business.
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I guess the first question that comes to mind is, would it be better to choose a more obscure niche that will rank higher in
Google because of less competition or choose something more popular that will get more traffic,
I'll keep going with the lessons and see if that is answered.
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Its all in your wording which words can you use the are mostly used in there search bars
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MartineB Premium
Hello Kyle/anyone that can help, do you suggest just one product/service per site or is it viable to have a general category e.g. Babies and then on your site have categories such as clothes, sleeping, car seats etc (I'm not using this by the way just after your opinion).

Also, can you suspend your website from being live whilst you are working on it?

Thank you
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JKulk1 Premium
Some people sell one product, others sell many.It's up to you. Jim
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MartineB Premium
Yes, just wondered what was more effective. My gut says one product. Thankyou
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