We are now getting into the FUN stuff! Search Engine Optimization, also known as SEO!

You have your website in place and now you want to make it SEO ready so that search engines can find it. Our goal is to get ranked in the BIG 3 engines, Google, Bing & Yahoo.

Do note that our focus is going to be primarily on Google though as they own over 70% of all search traffic, and over 95% of mobile searches.

But why do you want rankings in the search engines? Simple...

Website Rankings = Targeted Traffic = Revenue!

The rankings are the first step in creating an online revenue stream.

Today we are going to walk you through the set-up of a Wordpress plugin that is going to do a lot of the "dirty work" for you and will take care of the optimization of all your website pages/posts, meta tags, and other aspects that search engines look for when ranking your site.

I have created a "Setting Your Website Up for Search Engines" video walk-through of this training and please follow along as it will add a lot of clarity to how SEO works, but also how to install the All in One SEO plugin.

 

Task 1: Set-up All in One SEO on your site

Search Engine Optimization (SEO) is a very important aspect of any website's success.

In this task we are going to be setting up a plugin that makes our website code (the stuff behind the scenes of our website) friendly for search engines like Google so they can index and rank our sites properly. This is going to be very powerful for your website content getting ranked in search engines going forward, so DO NOT skip this task.

Since you activated the All in One SEO within the last lesson, you should see the "All in One SEO" item with your main menu now in your Wordpress back office. If you mouse over that menu icon, a sub menu will pop out (see below).


Simply click the "General Settings" link. This is where you will be going to set-up your SEO settings for your website.

The main section you are going to be updating here is the Home Page Settings section. There are two sections that you will be updating there:

  • Home Title - This is the title of your website that will show up when you get ranked in Google and other search engines. This won't actually show up on your site.

    You want this to reflect the actual title of your website that you created with your site, but also add something to make it a bit more captivating.

    Ideal Length: 40-60 characters, keep under 60
  • Home Description - This is a description of what your website is about and how it will benefit people. Don't overthink this part, you just want to be descriptive as to what your site is.

    Ideal Length: Under 160 characters

Although there are a TON of other settings, you are not going to need to update any of these at the moment, not for SEO purposes.

When you are done updating your Home Page Settings, scroll down to the very bottom of the page and click the "Update Options" button (as shown below).

Upon doing this, you are done. Your website is set-up and SEO READY! :)

A few important points things to take note of here about All in One SEO:

  • You DO NOT need to "Upgrade to Pro". The free version is more than adequate for your needs.
  • You won't see these changes to your actual site. The work is done behind the scenes within your websites HTML code. It is making your code friendly for search engines.

Awesome, your website is all set-up for SEO now! As you build out your new pages/posts, they will automatically be optimized for Google and other search engines. If you have any questions about the set-up process, leave them in the comments below and we will give you a hand.

In the next lesson we are going to be discussing KEYWORDS, the root of all of your rankings, traffic and success online.


Premium Members Get Access to SEO Experts & HOURS of SEO Video Training!

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2. Set-up your All in One SEO Settings


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Rico11 Premium
Hi you all.. I am just got certified as a personal trainer; After watching these training videos, I realized I will be able to do a lot better bringing traffic to my website; and actually writing about my fitness niche.. I want to do a youth fitness. Should this niche be narrowed down a bit more?
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seanbennick Premium
I don't think you need to narrow it down beyond that. What's your site name / url?
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I need a training session please
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megawinner Premium
Yes you can devide your youth fitness into diet, activities, exercises and out door sports.
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paulash177 Premium
I think so
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Rico11 Premium
Thank you so much for your response. I created a fitness brand called Insane Fitness (IInsanefiTness) years back.. I wanted to use http://IInsanefiTness.com; but I’m kind of confused as to rather or not I should include something dealing with youth in the url.
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Rico11 Premium
Thank you so much for your input.. Now that you say that, I can use youth physical activities. That’s more of a direction I would feel more comfortable doing..
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Kendra14 Premium
Hey, so I have a candle business with a website up and running. Am I supposed to have my niche based around candles? I feel if I do that, I will be promoting the candles of another company. And if I picked a different niche to promote on my website like lets say nail polish... would that look weird to the customers shopping on my website. I feel like the niche and my business website have to go hand-and- hand, but there isn't a real way to do that without promoting some other companies candles.
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siamjerry Premium
You are right, your business website is your niche. I truly hope this is what you wanted. You will be promoting candles from another company, but you should do so as an affiliate to that company. That is the basics of affiliate marketing.
Once you have chosen candles, stay away from promoting other products like nail polish, so as to not confuse your audience. The principle here is one website, one niche only.
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Kendra14 Premium
Thanks so much that helps me. In my candle business, I make and sell my candles on my website to customers. So this niche thing for me would pretty much have to be a whole new business and new website.
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TheBobbyD Premium
Yes, if you have another niche different from you candle business, then it is best to start a new website for that niche.

However, on your candle website you can look for items to promote that go along with candles, like candle holders, or table runners that you set candles on, just think accessories, and promote those on your candle site, if you don't already.

Good luck.

BobbyD
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seanbennick Premium
Kendra, you can also add a store and sell your own candles through the Affiliate website if it's separate. If it's the same site, then keep the Affiliate links to your blog portion and make sure to sprinkle your own products in there as well. Think of the Affiliate Revenue as bonus money or drop shipping.
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megawinner Premium
You may promote yours. However the challenge is how do you send the candles around the world. Whereas if it i another candles through Affliate program, you only have to write content on these candles and if your redersbuy from your site, you will get commissions. You do not to worry about shipping, and all that.
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seanbennick Premium
Megawinner has a point. There are plugins that can show different content based on your location. I would use one of these and push your own products to the markets where you are able to ship.

I've used this one previously for a client. I recommend the pro version.

https://geotargetingwp.com/
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I want a mentor to give me samples of niche
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megawinner Premium
A sample of a niche is Fitness Training. Now you may want to norrow it you may want to go to the exercise training. In the gym there are types of exercises using equipment, They are aerobic activity and training, strength training, balance training and flexibility training. So if you choose. Fitness training Exercises you would have many options to go to equipmentor accessories. Those are your niche.

Niche is a specific topic of your choice. You should think of a niche that would earn you money through commission not only about what you are most passionate about and most interested in.
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Hi all. I would like my niche to be The young teaching the old))
Would love to have the most simple website in good ol plain English to guide our elders through , if possible have volunteers of youngsters helping over the phone , possibly making some pennies whilst helping , is this totally impossible.am I way off key . I know trust ,data protection & all that would have to be super secure .
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Sounds good
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acrinym Premium
This is really a good niche! I like the idea. :)
Once you get your website going, you could add several wordpress plugins to set this up pretty fast.
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Ty however I can’t even log in , so feel like giving up as help only seems available if yr premium so disappointing
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Dwayne20 Premium
On the task that instructs you to join a discussion, what do you do if no one is around at that time to move forward. With people on different time zones how can I move on to my next lesson. Also about a comment for at lease two people, how do I approach this?
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EmakAmelia Premium
Greet new members or give your comment on members blog posts on WA dashboard.
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AbieAJ Premium
There's always someone to respond to your questions 24/7. Can you please elaborate on your last sentence, thanks.
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megawinner Premium
Do not worry about time differences. Just join live chat, comment on blogs here at WA community or websites.
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Robertstarli Premium
hi my question is this. i am still in the training process. i have had alot go on in the past month (family stuff) but i am back and ready to go . Question is can i log out while in training and not loose my website i just got up and kind of going?
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MedeciaA Premium
yes your training is always there for you to continue
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TheBobbyD Premium
If you have built and published a website it will still be there.

BobbyD
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MedeciaA Premium
thats true
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megawinner Premium
Yes, and I do that sometimes.
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