We are now getting into the FUN stuff! Search Engine Optimization, also known as SEO!

You have your website in place and now you want to make it SEO ready so that search engines can find it. Our goal is to get ranked in the BIG 3 engines, Google, Bing & Yahoo.

Do note that our focus is going to be primarily on Google though as they own over 70% of all search traffic, and over 95% of mobile searches.

But why do you want rankings in the search engines? Simple...

Website Rankings = Targeted Traffic = Revenue!

The rankings are the first step in creating an online revenue stream.

Today we are going to walk you through the set-up of a Wordpress plugin that is going to do a lot of the "dirty work" for you and will take care of the optimization of all your website pages/posts, meta tags, and other aspects that search engines look for when ranking your site.

I have created a "Setting Your Website Up for Search Engines" video walk-through of this training and please follow along as it will add a lot of clarity to how SEO works, but also how to install the All in One SEO plugin.

 

Task 1: Set-up All in One SEO on your site

Search Engine Optimization (SEO) is a very important aspect of any website's success.

In this task we are going to be setting up a plugin that makes our website code (the stuff behind the scenes of our website) friendly for search engines like Google so they can index and rank our sites properly. This is going to be very powerful for your website content getting ranked in search engines going forward, so DO NOT skip this task.

Since you activated the All in One SEO within the last lesson, you should see the "All in One SEO" item with your main menu now in your Wordpress back office. If you mouse over that menu icon, a sub menu will pop out (see below).


Simply click the "General Settings" link. This is where you will be going to set-up your SEO settings for your website.

The main section you are going to be updating here is the Home Page Settings section. There are two sections that you will be updating there:

  • Home Title - This is the title of your website that will show up when you get ranked in Google and other search engines. This won't actually show up on your site.

    You want this to reflect the actual title of your website that you created with your site, but also add something to make it a bit more captivating.

    Ideal Length: 40-60 characters, keep under 60
  • Home Description - This is a description of what your website is about and how it will benefit people. Don't overthink this part, you just want to be descriptive as to what your site is.

    Ideal Length: Under 160 characters

Although there are a TON of other settings, you are not going to need to update any of these at the moment, not for SEO purposes.

When you are done updating your Home Page Settings, scroll down to the very bottom of the page and click the "Update Options" button (as shown below).

Upon doing this, you are done. Your website is set-up and SEO READY! :)

A few important points things to take note of here about All in One SEO:

  • You DO NOT need to "Upgrade to Pro". The free version is more than adequate for your needs.
  • You won't see these changes to your actual site. The work is done behind the scenes within your websites HTML code. It is making your code friendly for search engines.

Awesome, your website is all set-up for SEO now! As you build out your new pages/posts, they will automatically be optimized for Google and other search engines. If you have any questions about the set-up process, leave them in the comments below and we will give you a hand.

In the next lesson we are going to be discussing KEYWORDS, the root of all of your rankings, traffic and success online.


Premium Members Get Access to SEO Experts & HOURS of SEO Video Training!

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2. Set-up your All in One SEO Settings


Top Helpers in This Lesson

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Hi fellow affiliates

I am thinking of entering into the baby niche, specifically baby room equipment. This is because I have three kids of my own and know the importance of providing the convenience to baby and mother bear.

Alternatively I would like to be in the fitness niche, focusing on gym accessories. Having first hand exercise experience, i could not stress the importance of convenience, ease and comfort while exercising.

What do you think fellow affiliates? I appreciate any helpful criticism.
Reply
DianeScorpio Premium
Hi - nursery equipment is a great idea and your own experience will gain you trust with your readers. Fitness and health is one of the top three most competitive niches and therefore more difficult to be successful in.
Reply
TheCatherine Premium
I think the first one because you can show photographs of you using the equipmment yourself which immediately establishes trust
Reply
jake809 Premium
Hi, I would go with the one that you will enjoy the most. it should not feel like work. it should be fun and enjoyable to learn about it and write about it.
Reply
LouiseBT Premium
Hi Naeem

Great question. Definitely agree with the other response, go with the baby niche, the baby room equipment offers great opportunities with a range of products too.

Wishing you every success!

Blessings
Louise
Reply
AshleyD3045 Premium
So very true if there is passion in what you do then the rest will come naturally.
Reply
Andree3 Premium
Hello,

I'm super confused. I selected a theme and really liked the picture it had, but when I looked at my website, the image was not there. It looks so different. My image was called edulab (attached) and was supposed to be with the bus in the middle and my title above it. What I have does not look at all like this! What happened?

My webpage is successfulworldteachresources.siterubix.com
Reply
Larry88 Premium
The pictures on the templates are just to show what it can look like. When you upload the template all the pictures disappear. Then you can load your own pictures later.
Reply
Jewelia Premium
Hi Andree,
Look in the WordPress dashboard under Appearance -> Customize and then find among the options "Header Image" or "Header Media". Your image might be there, but not set as a header image. I've created a detailed video on YouTube, which shows how to customize (and change) a theme. What might be helpful for you is almost at the end of this video - 36+ minutes in. Start watching from there: https://youtu.be/55tWKZ73MoQ.
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Andree3 Premium
Thank you very much Jewelia... but I do not see Appearance. Here is what I see:
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cb59 Premium
Hi Andree,
I think that it is best to start with the following:
1) Check if the theme was installed successfully; then activate it.
2) You may need to resize the "edulab" picture with right pixel coordinates. Then upload that picture to your page or post.
3) Add and update contents afterward,

Hope this help to clear up your confusion.

Kindly,

Charles
Reply
Andree3 Premium
I am watching the video and, thanks again, it is very helpful!
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Jewelia Premium
Oh, great! Did you find "Appearance"? :)
Reply
megawinner Premium
Jewelia got the answer!
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Kyle Premium
Themes will not always look the same when you preview them (before you install them) versus when you actually start using them as there are features, images, etc. that can change the look of your website.

Not to worry at all here though, that is quite normal and as you build out your website, the design and look will evolve as you create content.
Reply
Andree3 Premium
Thank you very much. I actually starting on lesson 6 and it looks as all of these are covered there. I feel good with building websites and blogs, because I did it before, but I am not used to now see the background image. I'm hoping to be able to see it. One problem I had was to not be able to move my text, so it would go along with the image.
Reply
CashYoda7 Premium
Personally, I like having my website open on a separate page while I am watching the training videos within the WA page.

To do this - open a separate page on your browser(Chrome, Firefox, whatever).
-enter your website URL with /wp-admin at the end.
-example: www.awesomeketodiet.org/wp-admin

Then it will take you to the back office for your site on a separate page.

It's a much nicer way to work.
Reply
TobyHoof Premium
Hi.

I just published the About Me and Privacy Policy for my website and noticed when I go to those pages, the titles of the posts (i.e. "About Me" and "Privacy Policy") are not bolded. This looks weird since I have headings in the posts that are. Is there a way to bold the titles or is this just the way the Generatepress theme is? Or is this covered in a later lesson? Or... did I mess something up already?!

Thanks.

Toby
Reply
jake809 Premium
Have you tried viewing the page from a different computer, browser or phone?
Reply
Kyle Premium
That is based on the theme that you are using. It is the way Generate Press' default settings are, and that is completely fine. :)
Reply
merlynmac Premium
You should be able to customize the typography for titles and what not by going to the Customize area of GeneratePress. You can also do it via CSS.
Reply
TobyHoof Premium
I just looked at it on my phone. It's the same. But I've noticed the title is actually a larger font than the headings in the post so I guess that is how the title is highlighted to stand out from the rest of the text. I guess if I don't like that, then I don't like the theme i.e. I think the titles should stand out the most on the post (more than the headings).

Thanks for the help.
Reply
TobyHoof Premium
Thanks, but it looks like that option is only available for the premium version of generatepress.

I may just have been (obsessing) staring at the posts for too long since they're my first two ever. It's starting to look okay now. Maybe they'll look fine once I step away from it for a bit.
Reply
merlynmac Premium
Ahh, I didn't think of that. I do use the premium version.
Reply
teduribe Premium
Hello Top Helpers
I have what I think is an issue. Do you think I am missing something my website has a sample page with privacy policy [ add your website] I cannot add it . I have been asking questions on this issue for the last couple of days.
I am going to have to leave it but I know it is not right.
I have to move on if I am going to get my first website up and running.
Any ideas? Do the top helpers ever call on the phone?
Thank you
Reply
Palatia Premium
If I remember right, you can just edit it to have your website name and your email address. You can just use that as a template. :) Hope this helps.
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DValentine Premium
Hey Ted - I have always deleted the Privacy Policy that came with the theme and then filled out and published the Privacy Policy that comes as a writing template in SiteContent.
Reply
teduribe Premium
Thank you DValentine

How do I delete this?

Thank you
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