Search engines like Google, Bing & Yahoo are after ONE thing. The most relevant content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.

  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through video called "Creating Your Initial Website Content (Framework), showing you around the platform and how to best benefit from it. Watch the video below.


Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.

Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Real Deal Affiliate, About RDA)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).

Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1: You will want to choose your website that you want to Publish to, in this case it will be my "" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.

Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change => Your Website URL

In the case of my website, I changed it to There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the and to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, not a Post is because Pages don't allow for comments. You don't want people commenting on your Privacy Policy, whereas you are going to want to allow for comments and engagement on the rest of your website (as it is good for rankings).

NOTE: If you do publish as a page and there are comments there, not to worry. That is just how your "theme" you chose was designed and it will not present any issues moving forward.

You are all set with your first few pages of content on your website. If you have any questions about the creation of your "about me" or "privacy policy" pages, leave them below.

Kudos to you for your hard work thus far, in the next lesson we are going to be covering navigation on your website and how to create custom menus. ;)

Tasks 0/3 completed
1. Watch the "Creating Your Initial Website Framework" Walk-through Video
2. Create & Publish Your "About Me" POST
3. Create & Publish Your Privacy Policy PAGE

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Recent messages
Desiree369 Premium
Ok question. What if we don't want to write a blog? I just want to market items simply rather than create a blog. I had thought about blogging previously, but I don't feel that it is really for me. Are there other options to just create a website with a funnel and market the desired items? Please advise. Thank you so very much :)
jghwebbrand Premium
Rich original helpful content is key to getting website traffic.
So if you are creating funnels, how will you approach that? They will need original rich content to get ranked.

The question to really ask is what is the purpose of your website? How are you going to help people? Helping people is answering questions regarding your niche, providing guides, and doing product reviews. Who do you want your audience to be?

You can use a funnel approach but make sure your visitors get real value from your site (that they learn something significant enough they want to return over and over. It takes time and content to build trust. Help first then get sales.

Have more questions, just ask.
Rex10 Premium
Go to the top of the Dashboard and click on "Training" then go down to where it says "Training HQ" on the next screen you will see a search bar. Try "ecommerce" you'll find a lot of training resources here on just about anything to do with online business and marketing. Hope that helps.

Hackerist Premium
According to Kyle, cofounder of WA, we must follow the 4 step process that is vital to any success online:

1. Choose your niche
2. Build your site and write content
3. Rank higher on search engines (Google, etc.) to drive traffic
4,. Monetize your site

Yes, there are other ways to make money online, but one that might bring 50% or more of the total income is affiliate marketing. If we don’t want to write posts, we wouldn’t be getting the second step done.

The following video will help: Tom
IAnum1 Premium
Most affiliate programmes will require you to have a website. Using only a landing page and funnel may mean using adverts, that target a particular audience. Hope this helps.
AbieAJ Premium Plus

You can run your own ecom store however in every business we make we've got to think of marketing. How would your customers come to your store purchase the goods you are proposing to help them with their issues.

What medium are you going to use, what funnel / ads / campaigns would secure a good income selling wares from your store.

Technical stuff can be learned by installing perhaps a woocommerce plugin, integrate PayPal and do a funnel, build an email list once there's traffic market to the list and so on.

To have a funnel you've got provide value and an offer they cannot refuse to entice them to part with your business endeavor.

With a blog essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Instead of joining affiliate programs, you redirect your visitors to your online store. You can have the blog within your store. A visitor lands on you post, like what they see can make an informed decision they click link provided they visit your store, they purchase the focused offer.

Whatever you do , you've got come up with high impact content to tell your visitor you have what they need and you can help them, whether it is a blog, funnel, facebook, or any social media ad / campaigns, you've find the right copy that would make the cut.
BrianPayne3 Premium
Can anyone help me with a number of issues.
Firstly my title for Privacy Policy is appearing on the main picture on the main page.. even when i set up a separate menu for it.. the title still appears on the picture. but I want some catch phrase to appear on the picture.
I choose the privacy policy template. so why is the title appearing on the picture of the theme page

I am also getting 3 Critical issues message on the SEO
mostly about Files (Java and CSS files not being minified )

Anyone there with some experience of this...
My website is online shop / e commerce so its not exactly the same as in the tutorial video.

AbieAJ Premium Plus

That may be theme limitations, however uncertain without a screen shot? privacy policy is a page that usually goes in a menu.

Java and CSS files being minified actually helps with your sites load speed.
BrianPayne3 Premium
Hi A J
Here is a picture of the screen on my laptop.
Its even more confusing now that i looked at the website on my phone as it appears as Hello World.. Like I had not posted the privacy policy or about me posts.

Thanks for replying
AbieAJ Premium Plus
That's a theme thing you can try Appearance > Customize see if you can tweak , if not you may want to change your theme .

If you do, you will not lose any contents vs some CSS styles and possibly social media icons a bit of tweaking and you are done.

We always recommend leaving a back up theme, you can do with the Twenty TwentyOne.
papri84 Premium
I am a bit confused about niche selection process. Is it ok to select a broader niche at the beginning like Keto Diet under nutrition or I should select a more narrow sub niche under it to avoid too much competition.

Will it take longer to get success with a broader niche?
AbieAJ Premium Plus

No you are needing a focused one subcategory niche starting out. And yes it will take longer if broad niche to get traction, traffic and ultimately authority.

A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

Few examples
How keto diet affects cholesterol
Can keto diet cause headaches, high blood pressure
Keto diet for weight loss or vegans for beginners

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.

Abie & AJ
JoeRebisz Premium
Actually, as a starter, you want as narrow a niche as you can get it to avoid competition, then you can build it out later on after you start gaining traction and traffic.
IsaacArthur Premium
That means for starters its advisable to with a small niche
lanruse Premium
Hello everyone,
I've run into some sort of glitch on the Site content Editor. The thing is just stuck and the editor won't load as it should. The "loading editor" remains where I should be editing the site pages and I can't make any progress on my website as a result.
Please, what should I do?
AbieAJ Premium Plus

I clear browser cache refresh and try again. Or try in a different browser.
lanruse Premium
Thanks for the tip. Changing the browser worked.
AbieAJ Premium Plus
That's awesome.

Kindly let us know when needing help or having further questions.
Noted thanks
AbieAJ Premium Plus
So very welcome.
TiredCobra Premium
Hi again.

I have another question. I just registered domain. Once payment was approved a notice said it takes up to 24 hours to propagate through the system.

M question is twofold.
Will I get a notification when it has done so?
Should I wait until such notification to continue to build a webpage?

Thanks in advance
AbieAJ Premium Plus

If me I would check at a later time, usually takes even shorter than 24 hours.

Kindly let us know when needing help or have further questions.
GeoffreyC1 Premium
It usually only takes a few minutes and then it will appear under your websites.
TiredCobra Premium
Thanks. :)