Search engines like Google, Bing & Yahoo are after ONE thing. The most relevant content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.

  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through video called "Creating Your Initial Website Content (Framework), showing you around the platform and how to best benefit from it. Watch the video below.


Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.

Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Real Deal Affiliate, About RDA)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).

Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1: You will want to choose your website that you want to Publish to, in this case it will be my "" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.

Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change => Your Website URL

In the case of my website, I changed it to There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the and to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, not a Post is because Pages don't allow for comments. You don't want people commenting on your Privacy Policy, whereas you are going to want to allow for comments and engagement on the rest of your website (as it is good for rankings).

NOTE: If you do publish as a page and there are comments there, not to worry. That is just how your "theme" you chose was designed and it will not present any issues moving forward.

You are all set with your first few pages of content on your website. If you have any questions about the creation of your "about me" or "privacy policy" pages, leave them below.

Kudos to you for your hard work thus far, in the next lesson we are going to be covering navigation on your website and how to create custom menus. ;)

Tasks 0/3 completed
1. Watch the "Creating Your Initial Website Framework" Walk-through Video
2. Create & Publish Your "About Me" POST
3. Create & Publish Your Privacy Policy PAGE

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Recent messages
CCaria02 Premium
I'm trying to set up my site up for search engines and when I access search appearance, after my site title and separator appears " Just another wordpress site" , I have deleted all the default posts, pages and comments on my page, and it appears none found on my page, but when I try to add to my site title, it adds to the just another wordpress site, how do I get rid of that?
AbieAJ Premium Plus
Hi, you can go to settings > general settings, edit title and tagline and save changes. I would not delete the privacy policy page.

You can also to Appearance > Customize, tweak the look and feel of your site. That's WordPress sites back office.
CCaria02 Premium
Hi, I deleted the privacy policy page already, I will try the settings and let you know, Thank you
AbieAJ Premium Plus
That's goes in the trash can, unless you deleted it permanently however not to worry there's another one as a template in site content

If in trash can, you can restore it.
CCaria02 Premium
Thank you, I was able to fix the problem with the header in general settings like you told me, I'll go back and see if I can restore the privacy policy settings
I tried affiliate marketing about 10 years ago and tried a couple sites in "making money online" and "fitness" both because they were hot topics, but the competition was a bit much like AbieAJ says. So now I will be trying something a bit more along the lines of what I enjoy and actually know something about.

This last year has been tough for many, myself included. With no income coming in and bills past due, I am now more determined than ever to make Affiliate Marketing work.

Have a blessed day all.
AbieAJ Premium Plus
Welcome to WA.

Please follow the training and apply what is taught all is explained within the lessons. How to make money by Kyle Hi, you would be expected to write lots of content and so it is imperative that you choose something you are passionate about.

I want to help people with ____________________ ? Let us know if you are choosing a different niche or same and how we can help you further.

Best wishes.
mcgrathann Premium
Hi! If at this point I know that I love Digital Marketing and the topic making money online makes me excited, then I have reached the decision to become an affiliate for Wealthy Affiliate!!! My question is, at this point I have not completed the Online Entrepreneur lessons, but it seemed to me that the direction I am being pointed to is now to Affiliate Bootcamp.

Should I finish my Online Entrepreneur lessons first? And then get into the Affiliate bootcamp?

Thanks for your help!

AbieAJ Premium Plus
Hi, yes we always recommend you doing you own niche first, as the Affiliate Bootcamp, ( make money online niche) is a lot harder and more competitive, you'd need write 300 to 400 articles just to be able scratch the surface.
mcgrathann Premium
Thank you so much for the recommendation Abie, and for the article you shared. It was very helpful.

Welcome to WA
AbieAJ Premium Plus
You are so very welcome.
Angell70 Premium
Hi Sellot
@Apt1. such amazing words and truly an inspiration.
follow your heart, listen to your inside voice Sellot and everything it will be gonna reveal soon!
I am not saying to not take the training bcs the training is the core. BUT in the end, you have to LISTEN TO YOUR INSIDE HIGHER POWER.
AbieAJ Premium Plus
This is awesome, so beautiful thank you for your thoughts. Totally real.
The best niche ever is the one you discover from inside of you. I mean that latent, hidden treasure the God almighty has kept in there even before you were born, but not the one generated for you online or anywhere. But this niche is inside of you, being there waiting for a day you will find it or come for it. This is your natural ability, your talent. As you know, every talent hidden or undiscovered is called latent. This is what you have to find in this business to thrive higher and successfully. Work hard for this and success coming to you like the sea that never knows dryness. Good luck.
AbieAJ Premium Plus
Beautiful thanks for sharing your thoughts and it is true, it all comes from within. You have truly inspired us and we can't wait to see what else on your mind and in store for us. Hope you are having a great day. Thanks.
sinap73 Premium
thanks for the great idea
Mabrouk68dz Premium
Totally agree with you, bat it is not always the case for everyone.
someone need time to find out their hidden potential.