Search engines like Google, Bing & Yahoo are after ONE thing. The most relevant, useful content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform!

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.

  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through video called "Creating Your Initial Website Content (Framework), showing you around the platform and how to best benefit from it. Watch the video below.


Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.

Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Calorie Method)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After you're are done doing this you will be clicking the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).

Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1: You will want to choose your website that you want to Publish to, in this case it will be my "" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

Then Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.

Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change => Your Website URL

In the case of my website, I changed it to There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change [EMAIL ADDRESS] => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the [] and [YOUR FIRST NAME] at [EMAIL ADDRESS] to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, is that you don't want your privacy policy being published to your "blog roll" which is on your homepage.

You are all set with your first few pages of content on your website. If you have any questions about the creation of your "about me" or "privacy policy" pages, leave them below.

Kudos to you for your hard work thus far, in the next lesson we are going to be covering navigation on your website and how to create custom menus. ;)

Tasks 0/3 completed
1. Watch the "Creating Your Initial Website Framework" Walk-through Video
2. Create & Publish Your "About Me" POST
3. Create & Publish Your Privacy Policy PAGE

Top Helpers in This Lesson

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Recent messages
Deborahj13 Premium
Hey, I just finished setting up my website with SEO. I followed instructions and clicked on the pipe bar to separate my title from the little catch phrase. But after pushing save settings there still was no pipe bar separating the two. Just wanted to know if I was suppose to actually see the pipe bar after clicking on save settings?

TheAbie Premium Plus
Can you give us a screenshot please and thank you.
jghwebbrand Premium
It depends upon the theme you are using and .what header layout you choose.
Blamonica11 Premium
I am building a website on the free domain, and I am using one of the premium access website themes. If I decide to change themes, do I have to start over or is there a way to migrate all the information and settings from the first theme to a new one?
jghwebbrand Premium
When changing a theme you do not have to start over. Your pages, posts, images all remain in tact You may have to make some website header modifications and maybe footer changes but those are minor.

When you wish to change a theme, why not do a google search
your theme name + demo to see what it does first before installing and activating it.

Actually using the free domain website is a smart way to go because you do not have to redo any work when you decide to buy a dot com. You can MOVE your website to your dot com with the push of a button. The advantage of using the free domain name is that if you change your mind you can simply delete it and start over. But when purchasing a dot com domain name it cannot be deleted. There are industry standards in place. Since the free domain is a subdomain of the domain name the subdomain can be deleted.

When you are ready to MOVE your free website here is the link. Yu will find it in level 2 training lesson 2.
TheAbie Premium Plus
No you do not.

To change your theme, here is what to do.

You may go to Appearance > Themes and add new.

Input what you are looking for, install and activate.

Your content will be left intact, you may lose out on CSS styles and social media icons if that, however with a bit of tweaking and you are done.

We always recommend you leaving a back up theme, you may od with the Twenty TwentyTwo.

I hope this helps
Help!!!!Is there anybody help me?

I can't sign up the account of ClickBank, if I submit my profile, everything was finished automatically at that moment, it told me "account disabled"...
I really want to join in ClickBank, I finished establish my own website just now, I really want to promote products of ClickBank....
Is there any way to connect somebody who could agree with my application?
What should I do? Please help me.....🙏🙏🙏🙏
TheAbie Premium Plus
You can contact ClickBank by emailing payments@clickbankdotcom if you have any questions about your account's status.

Submit a ClickBank request
Thank you~~
EdwinBernard Premium Plus
Hi Lynn,

Can I ask you a question? How many people click on your website each day? Is it at least 100?

If you are getting traffic like that great. You should become a Clickbank member and promote products in your niche.

However, if you are not getting traffic, the chances are you will fail in promoting any product using Clickbank affiliate links because nobody will see them.

Does that make sense? Work your hardest to build traffic first. Then join affiliate programs in your niche to write reviews about them using affiliate links.

Does that make sense?


TheAbie Premium Plus
You're very welcome! I hope you get figured out sooner.
jghwebbrand Premium
You are just beginning. Do the training first and get content in your website related to your niche idea. Then sign up to clickbank. Acceptance is not a guaranteed thing. Read their terms and policies.

But first create your website so you are getting traffic to it. Then you can get acceptance. Owning a website is not just about selling products. It is about helping people.
Thank you for your opion
Thank you for your opinion
Gomich1021 Premium
Hi, I am new to this and I am not completely sure about my niche. I want to do something about computer parts. (Like just about gpus or cpus) But I don't know if that is too broad. I want it to help people who don't really understand the information that most websites give. And give them a way to know which one would be the best pick.
TheAbie Premium Plus
Great and as a niche is not a product vs a subject you would help people by giving them advice on an aspect, walk them through your journey and then promote products however relevant.

You ought to discuss an aspect of computers to a qualified group of people who would be your target audience.

Graphic cards for beginners or gamers as an example.

The more focused a niche website is starting out, the better chance it has to start having traction and traffic.

Please be aware you also need to create lots of content addressing issues related to your focused niche website.

Most important is to be passionate and genuinely interested in your niche
Gomich1021 Premium
That is a great idea, about graphics cards for beginners/gamers. And I would teach them about what it does in a computer. And what it affect in games/daily activities on their computer, then show them graphics cards. And maybe talk about price vs efficiently?
TheAbie Premium Plus
Awesomeness, I would dive in coursework. You can always adjust and adapt down the line! Wishing you success on your online journey and business endeavors.
jghwebbrand Premium
I am not sure I understand your niche idea. It looks like you want to help people understand and find the best website, but in actuality. it is best to find a niche about a topic you can help others with.

Here may be some ideas to expand your thinking.
Do you have any hobbies? Sports? Problems you've solved? Problems you are looking to find solutions for? Products that are amazingly helpful? Something you talk a lot about? Something you wished you had learned earlier in life? Job skill?

You will be writing posts for people to read on your website - who would be the audience you wish to write for and help? You will be writing both informational posts and product reviews. What kind of questions would people be asking about your niche that you can help them with as well? Your informational posts are important to grow your traffic. Resource for questions:
Gomich1021 Premium
I wish to explain how graphics cards work and affect a person's computer. Like I want to explain, the information most people don't understand, as well as the price and efficiency of graphics card products. Which would let me write articles on information of graphics cards, let me do product reviews, and let people ask questions about the information I have provided
jghwebbrand Premium
Okay that will work. Then you can expand your scope later if necessary.

We wish you well.
Hello Kyle or anyone else willing to help. I am a recent new member of this program, and I plan on purchasing the premium program in a little while, after I explore some more around here and ensure that this is for me.
Before that, I just want to ask you for some insight into the niche I have chosen. Since I am training as a deck cadet on board a ship to become an officer, I was thinking of making marine equipment/accessories for pleasure boating my niche. Is this niche acceptable? Is it too broad, or should I narrow it down to things like marine radars, parts, GPS, etc.
Thank you in advance for your help, I hope to learn a lot from this program and further my progress with the help of you as well as the other members.
jghwebbrand Premium
Nice niche idea here. So the way to get a better handle on how to proceed, pic a targeted audience you wish to help and determine how you wish to help them. A great way to get traffic is to think of niche related problems and questions people have. And then write content to help them. is a site you can get questions from. This will help you to see the types of inte4rets people And how you could narrow and focus your niche. A niche is much more that products. It is helping people solve their problems and recommending solutions which are many times products.

You will be writing posts for people to read on your website - who would be the audience you wish to write for and help? You will be writing both informational posts and product reviews. Your informational posts are important to grow your traffic.

A niche should be for a targeted group of people How to narrow a niche down How To Expand Your niche later We wish you well.
wrineberg Premium
My personal opinion would be marine equipment would be a good niche. All of the other narrowed down niches you mentioned could be good posts for your website. You can as direct as you want. You will learn this through training. Don't ever be afraid to ask questions. The Wealthy Affiliate family is here to help.
Julia39 Premium
Welcome Kober to WA ye I believe you are on the right track, you do what your expertise is. It's your knowledge, your talent, your experience that will help you with building up your content.
In otherwords, you will need to provide your public with eye catching interesting, information on you choice of niche.
You can have your own take on this, like a personal account on 'how to' and 'what to do' to become an officer. Explore this by taking relevant photos your own images, videos etc.
Easy, hey you can ride the waves so to speak!
By following training if you decide to go premium it will be come more clearer.
You can have sections, within sections. As an affiliate you can promote anything to do with your subject, when you choose the appropriate programs that tie in with your niche.
That's my take on this, plan how and what you want your website to be. Checkout similar websites and see what the competition is like, then you can do your spin on it.
Hope that helps a bit.
Sounds great though, good luck with it all and enjoy the process! 👍 😀
TheAbie Premium Plus
Firstly as a niche is not a product vs a subject you would help people by giving them advice on an aspect, walk them through your journey and then promote products however relevant.

You ought to discuss an aspect of marine to a qualified group of people who would be your target audience.

Marine technology and for beginners as an example.

The more focused a niche website is starting out, the better chance it has to start having traction and traffic.

Please be aware you also need to create lots of content addressing issues related to your focused niche website.

Most important is to be passionate and genuinely interested in your niche