Search engines like Google, Bing & Yahoo are after ONE thing. The most relevant content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.

  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through video called "Creating Your Initial Website Content (Framework), showing you around the platform and how to best benefit from it. Watch the video below.


Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.

Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Real Deal Affiliate, About RDA)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).

Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1: You will want to choose your website that you want to Publish to, in this case it will be my "" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.

Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change => Your Website URL

In the case of my website, I changed it to There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the and to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, not a Post is because Pages don't allow for comments. You don't want people commenting on your Privacy Policy, whereas you are going to want to allow for comments and engagement on the rest of your website (as it is good for rankings).

NOTE: If you do publish as a page and there are comments there, not to worry. That is just how your "theme" you chose was designed and it will not present any issues moving forward.

You are all set with your first few pages of content on your website. If you have any questions about the creation of your "about me" or "privacy policy" pages, leave them below.

Kudos to you for your hard work thus far, in the next lesson we are going to be covering navigation on your website and how to create custom menus. ;)

Tasks 0/3 completed
1. Watch the "Creating Your Initial Website Framework" Walk-through Video
2. Create & Publish Your "About Me" POST
3. Create & Publish Your Privacy Policy PAGE

Join the Discussion
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Recent messages
MarkF7 Premium
I am in the website building process. I have three questions.
1) When does my website go live for public viewing?
2) If it goes live for the world to see by default, can I block it from
going live until its completed?
3) Is there something in the training concerning Terms of Service,
Privacy Policy, Refund Policy, so as not to run afoul of GDPR
and FTC Guidelines?
DianeScorpio Premium
Hi - your website is live as soon as you create it, but it is not in the search engine until Google finds it. This can take a couple of weeks or more and you will get an email when it happens.

You can use a plugin to show that your website is under construction. However, until you have a lot of content on it, the site is unlikely to be seen by visitors anyway.

And a website is never finished! You need to maintain it by adding original, new content on a regular basis.

Yes, there is training on the legal requirements.
MarkF7 Premium
Thank you Diane! I appreciate your insights.
GeoffreyC1 Premium
This is all in the training. As soon as to hit publish it is live. You will set up privacy pages as part of the training.
I have an interest in making money online through different websites / apps. For my niche, I believe "make money online" / "work from home" would be too broad categories & I do not seem to find any profitable sub niche / category which fits with my area of interest / passion. Should I choose a particular website / app as my sub-niche or would that be too narrow. How should I go about it. Can you please suggest?
AbieAJ Premium Plus
Hi, we have an in house program the Affiliate Bootcamp promoting WA platform (make money online niche) You may want to head for Level one to learn more Please keep in mind the make money online niche is a lot harder and more competitive you'd need 300 - 400 original articles before you are able to scratch the surface. Primarily you are wanting to start off with a sub category niche and when your site starts gaining traffic, traction and authority you can then scale Keep in mind a niche a site.

That was indeed very helpful... Thank you!
LonnekeF Premium
For the past couple of months I have been so uninspired and zombie-like. But today something happened to me. I'm not a very outwardly emotional person, but I was SO inspired today that I thought I could burst with excitement. I even shed a few tears about it. I have an amazing niche in mind that can help a whole country as well as the smaller businesses inside of it. SO PUMPED!
Nedia Premium
Keep on going, wishing you all the best!

jghwebbrand Premium
We are so excited for you. WoW You are making us very curious too. Glad you have an inspiration for a niche. And do remember the important of us8ing Jaaxy for to get keyword phrases for your content post.

We will be anxious to see more blogs as you progress.
kingscorps Premium
Wow; Just finished choosing a Niche Section and am finally choosing Make Money Online/Affiliate Marketing Niche as recommended instead of being stuck since I already have a domain name i bought in the past dotnetempire; I just hope its a good domain for starting>

Please My question is should i leave the online entrepreneurship certification for now and start with affiliate bootcamp and then come back later to online entrepreneurship certification when am done with affiliate bootcamp?

Please if anyone can help me with this; am sorry if i asked wrongly
feigner Premium
are you sure about the mmo niche, it is very competitive ...if you have made money online then go for it...if you haven't then i would question how you can persuade others to make money when you haven't
personally if you are not promoting wa then stick t othe oec, if you are promoting wa then the bootcamp it is...
just for your may take upto 400 posts to gain traction in this niche....check out littlemama's road to vegas....
have fun
kingscorps Premium
Wow. Thanks. This is huge but I sure do know am not giving up now; I may find another niche down the line but I do know I want to promote WA so others can get these value am getting too. Thanks once again. I appreciate
Hi! I'm trying to figure out my first niche and I was thinking of specializing in filmmaking. More specifically filmmaking for beginners. It is my dream to become a master filmmaker so I felt like if I taught people while I learned about the trade: sharing my thoughts and lessons would be a major bonus. I was simply wondering if this was an actual good niche or not and if it is, what products would you guys recommend I promote?
jghwebbrand Premium
Okay you have decided your potential niche.

I am not familiar with filmmaking. What kind of supplies are needed? Can they be purchased online? (books, courses, camera?)

You could write an ebook and sell it on your site.

Go to and type in filmmaking you will see some ideas. Also check keyword-generator (not the 7 day free trial. just enter "filmmakeing" Also check out the questons tab.