Search engines like Google, Bing & Yahoo are after ONE thing. The most relevant content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.

  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through video called "Creating Your Initial Website Content (Framework), showing you around the platform and how to best benefit from it. Watch the video below.


Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.

Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Real Deal Affiliate, About RDA)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).

Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1: You will want to choose your website that you want to Publish to, in this case it will be my "" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.

Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change => Your Website URL

In the case of my website, I changed it to There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the and to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, not a Post is because Pages don't allow for comments. You don't want people commenting on your Privacy Policy, whereas you are going to want to allow for comments and engagement on the rest of your website (as it is good for rankings).

NOTE: If you do publish as a page and there are comments there, not to worry. That is just how your "theme" you chose was designed and it will not present any issues moving forward.

You are all set with your first few pages of content on your website. If you have any questions about the creation of your "about me" or "privacy policy" pages, leave them below.

Kudos to you for your hard work thus far, in the next lesson we are going to be covering navigation on your website and how to create custom menus. ;)

Tasks 0/3 completed
1. Watch the "Creating Your Initial Website Framework" Walk-through Video
2. Create & Publish Your "About Me" POST
3. Create & Publish Your Privacy Policy PAGE

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Recent messages
Okay, my idea is to have a website about knitting. Best needles to use, how to follow a pattern, how to substitute yarns, etc. I understand that by having a website I can send customers to Amazon or Etsy for supplies and earn a commission. Knitting is something I am very knowledgeable about and I have many years of experience doing. How do I use this as my niche?
AbieAJ Premium Plus

You would have written 20 - 30 posts and have some traffic to be able apply for affiliate programs as typically they will check your site for relevance and traffic prior approval.

For Amazon it is 15 - 20 posts.

Once accepted, they've give you material and special tracking code links you can share on your site.

Essentially you are writing informational and review posts for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

Once they do, and in accordance to your affiliation terms and conditions how commission payouts are tracked and paid.

I would always adhere to your affiliate program terms and conditions.

Further info and as stated below

hat's a great niche to be in however you may want to narrow it down to a subcategory starting out.

You may consult with

Examples: crochet kit and yarn, crochet for babies, dog sweaters, doll clothes, knee warmers, pillows, lacy look cardigans, scarf oversized tees, crochet Christmas ornament patterns classes or groups for beginners etc

A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

One niche, a website.
When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?
Fill in the blank and you are going to get closer to a specific audience.
jghwebbrand Premium
Really like you niche choice. It looks like you have already defined some post content you can include on your website: Best needles to use, how to follow a pattern, how to substitute yarns, Then you can write product reviews about the related products comparing them and recommending the best.

So you will write your posts and in them include related products links you receive when you get accepted into an affiliate program for which you register.

You will use Jaaxy to find the best keyword phrases to use average search volume >30 and QSR <100 and SEO >95 is best to start with.

We wish you much success.
YvonneBray Premium
Knitting is a great choice. Imagine passing on all your tips and tricks to help others on how to solve a problem. I, too, love knitting. I think you should do very well. It would be great if you were able to incorporate a video that shows people how to Knit.
Thanks Yvonne and everyone else for your replies!
I am finding it quite frustrating to try to narrow down my niche.

Maybe I am on the wrong track, about how to make this work for me. I need to take a break and think about all I have learned so far. It’s a lot of information to think about.
Barakat2 Premium
Slow and steady wins the race, isn't that a bit of time? A stitch in time also nine don't forget. Just be yourself and keep the ball rolling. Niche isn't something difficult or confusing. If perhaps you want to narrow down on your niche, just be You and enjoy
I love that idea for a niche website. I have no idea how to knit! I would be a frequent visitor to your site if I ever wanted to become more knowledgeable about knitting!
jghwebbrand Premium
You can cover as much of the topic as you want in time. What we are all trying to say when we suggest narrowing your niche is to find a segment that is smaller so you can cover it extensively and then expand. This way you will get visitors that are really interested in what you have to say because they are looking for something specific. When visitors don't find something specific they will leave the site. your goal is to capture a specific group so they become your followers for the topic.

After you take a break, how about doing a google search on knitting and crocheting. You will find several auto suggested segments. maybe one of those will be just the place to start. And then remember you can expand to cover more later.

Here's to your success.
YvonneBray Premium
What are you passionate about, maybe I can help.
Newme202 Premium
Use this training to help you narrow down your niche
DeborahFraz1 Premium
I saw that Premium Plus was only $30 a month and will that stay or will it change to $49 a month. The regular Premium starts out just for the month as $19 and than changes to $49. Do you have a discounted price for a yearly premium instead of month to month? Just curious to know.
Newme202 Premium
The first 7 days are free
After which you pay a discount for the Premium of $19 and then $49 monthly.

The Premium plus is $49 for the month initially and then $99 monthly

We have a yearly discount in November, which is our regularly Black Friday special

I also believe that there will be a yearly special next month, however, you need to listen for that announcement.
I hope this helps

Here's a comparison for all memberships here at Wealthy affiliate
Let me know how you get on
AbieAJ Premium Plus
Hi, discounted prices may happen later in the year however as of now nothing is announced.

For the first seven days you can test drive platform full premium access to see if it fits with your business needs and objectives.

As and when you decide to become a Premium, your first month would be $19 then $49 monthly afterwards until you cancel

Or $49 first month then $99 monthly afterwards for premium plus + tier subscribers.

To learn more

Comparison Chart

WA is a learning platform that teaches you how to build a successful website for affiliate marketing. You need to read all the information, watch all the videos and complete each task as you are requested to do so. (source: Diane)

It is not a get-rich-quick scheme and requires months of consistent work. You are building a genuine online business for your future.

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.
IvanBroz Premium
Premium Plus is $49 for the first month and then it changes to $99 per month.

Premium is $19 for the first month and then it changes to $49 per month.

There's no discount on Premium or Premium Plus yearly subscription yet. However, there should be a promotion maybe next month (according to Kyle). Once it starts, Premium and Premium Plus yearly options will be probably 30 - 50 % cheaper!
HI my name is Robert Rodriguez, I am looking for a mentor! I was not a great kid growing up I struggled in school from 6th grade all the way to high school, until I was diagnosed with a learning disability. My father was a seargent major in the Army we moved every 3 years. I am 28 yrs old and i have been in and out of college. The thing is I want to make my father proud. My sister is a computer scientist and makes great money. but i cant help but see that I am the Black sheep of the family. I ask my dad if he is proud of me, and he says he is always proud, but I know that he expects more from me. I expect more from myself. I want to make him proud!!!! I want freedom and to solidify my future. I am sorry for all the info, but I thought it was important to let you guys know how i feel. I want to break out of this bubble i pray a lot, and I ask to please bring me an opportunity. I have an obligation to my self and others that want to be my friend that wants to add value to my life. I dont have friends right now because i dropped them all got off social media. (Ill only open social medias to promote products and generate passive income through my affiliate link. i have my warrior plus set up for commissions, i need to set up a jvzoo account. I need to learn. I have a pHD. (poor hungry determined. I will be a millionare.
AbieAJ Premium Plus
Hi if you click Help tab top menu, you can then see who your mentor is next to Kyle and Carson.

It looks like Dale is your WA assigned mentor.

For the first seven days you can test drive platform full premium access to see if it fits with your business needs and objectives.

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.
Newme202 Premium
Hello Robert,
Welcome to the platform of opportunity. I am so sorry that you had that experience but you have shown determination and perseverance in your message

Here you have an opportunity to change your life for the better. And yes I can feel your desire to do so.

Apart from your mentor, you also can ask this very helpful community for anything that you are unsure of or any clarification

As you are a starter you only have 7 days to do so.
Make very good use of those important 7 days

I wish you success on your way going forward
Kyle Premium Plus
You have lots of mentors here at WA Roberto, if you ever need anything at all as you move forward, just ask! :)
MadSanchez Premium
Hi! I think I'm having technical problems with my site or something...
- I tried to upload a picture with the "About Me" post and I don't
see it anywhere.
- I also created the "Privacy Policy" page but I just change the
design theme of the site and now I don't see the Privacy Policy

So I don't know if I'm doing something wrong or is it a technical problem.

Can somebody help me? :(
AbieAJ Premium Plus
HI is it in your media library?

If you edited a document in site content and published it, future edits has to be done in WordPress. Site content and WordPress work independently.

I'd place my images in a document in site content and publish it to my site. it will be added to my WordPress media library.
JoeRebisz Premium
If you published your 'about me' post in site content and then tried to add the picture there, it won't work. Any edits/additions after publishing would have to be done in wordpress directly.
As for your privacy policy, try rebooting and go back in again or clearing your browser cache and look again.
MadSanchez Premium
Is not on my media library. Actually I don't see anywhere now, not even in the dashboard.

I'll try to do that next time. Thank you
MadSanchez Premium
Thanks Joe,

I'll keep that in mind next time.

I already found the privacy policy... (y)
JoeRebisz Premium
Once you add images in site content, they automatically go into your media library.
AbieAJ Premium Plus
You can follow above instructions if you edit in site continent, how to get your chosen imagery onto your WordPress.

Otherwise you may upload directly into your Media library, that's WordPress sites back office.
Hello, so I started today with what I thought was a niche in mind, but now it looks too broad. I'm thinking about narrowing it down. What my idea was initially was making a site that talked about being the best dad you can be. I have a lot of experience with this with 7 kids. And so I was thinking of going through tons of different topics/products, but I now see that this might be too broad. What I'm trying to say is, how should I narrow this?
AbieAJ Premium Plus
Hi, that's great so it is parenting, you're wanting discuss one subcategory of parenting you can consult with starting out.

For example
Styles, Causes, clashes, associations, love and logic, struggles, love and limits, intent, depression, attachement, child development, school achievement - Also what age of children you niche subject belongs to.

Once site starts gaining traction, traffic and authority you can then scale to discuss another subcategory. A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

One niche, a website.
When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?
Fill in the blank and you are going to get closer to a specific audience.
So, maybe going in on something like writing about cribs/cradles, which could tie in with sleeping and training the baby to sleep. Then, later when I do make the Dynamic Dad's blog, I could reference the crib/cradle site when I talk about that stuff.
jghwebbrand Premium
Yes, you certainly do have the experience behind you. What a neat education. So is there something in particular that seems easiest and most interesting of your experiences.

When starting out it is easiest to creates 100 + blogs when the content is your experience.

You are right, parenting is such a broad topic. is another tool you could use. to help narrow your niche.

How to narrow a niche down We wish you much success.
I think it's always a good idea to narrow things down, but I think it is always good to not narrow things down too much. I don't know how many people are going to be looking for products to become the best father they can be, and I think that description is a little vague and utterly depends on the customer's own standards on what a good father is.

I think for your case it will definitely help to narrow this down a little, but I'm just starting out with the program so I might not have the best advice. But also, kudos to raising 7 kids, my father had enough trouble raising me let alone 7 :)
AbieAJ Premium Plus
These are the products you would be promoting vs a niche subject, perhaps you are wanting discuss a safety concern with specific types, where are they sourced, maintenance etc, who is going to benefit most from what you have to offer, it is still broad and need be narrowed down further.
Fitvic Premium
I think that’s a great idea 👍🏾
AndiLouis Premium
That is a great niche and it's one that you use your personal experience with. Though it seems like its broad what you share will be unique. What is key to remember is finding the keywords to write your articles around.

Many parent bloggers will not have the experience that you have here. You are in a great place to learn and have success.

A few ideas to ponder - travelling with teen, toddlers, etc
- activities
- meditation
- healthy food
- education
- bonding with kids

There are so many sub niches and you can start with one and add categories to your website. You'll learn all that here too :)