Search engines like Google, Bing & Yahoo are after ONE thing. The most relevant content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.

  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through video called "Creating Your Initial Website Content (Framework), showing you around the platform and how to best benefit from it. Watch the video below.


Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.

Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Real Deal Affiliate, About RDA)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).

Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1: You will want to choose your website that you want to Publish to, in this case it will be my "" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.

Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change => Your Website URL

In the case of my website, I changed it to There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the and to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, not a Post is because Pages don't allow for comments. You don't want people commenting on your Privacy Policy, whereas you are going to want to allow for comments and engagement on the rest of your website (as it is good for rankings).

NOTE: If you do publish as a page and there are comments there, not to worry. That is just how your "theme" you chose was designed and it will not present any issues moving forward.

You are all set with your first few pages of content on your website. If you have any questions about the creation of your "about me" or "privacy policy" pages, leave them below.

Kudos to you for your hard work thus far, in the next lesson we are going to be covering navigation on your website and how to create custom menus. ;)

Tasks 0/3 completed
1. Watch the "Creating Your Initial Website Framework" Walk-through Video
2. Create & Publish Your "About Me" POST
3. Create & Publish Your Privacy Policy PAGE

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Recent messages
hchance22 Premium Plus
I understand the initial portion of AM. But when you say develop a niche and website, you are using the adds the company you are marketing for correct? And you are driving them to your webpage. Then your are making a landing page for those who click on your add? When does the info from the customer purchasing come to your Webpage? Does the monthly dues for WA include a CRM? But I don't understand if you develop a niche for something and you are selling literally 100 different items from 100 different stores, you won't be making a different website for each product. I am missing that link there. Does that make sense? Sorry if it is confusing. However, I am confused about that portion. :)
jghwebbrand Premium
You choose a focus niche to narrow down your audience scope and related products.

For example. I like camping and want to help campers buy the right equipment to make their camping experience more pleasant and safe. (So I have a niche with a defined audience which also helps me to narrow my selection of niche products.

The example is a very broad topic with a lot of competition so to eliminate some competition in the beginning so the website has a chance to grow, the focus needs to be a smaller scope. For example essential camping equipment for beginners. Once the website is established and has a good volume, its scope can be expanded.

I sign up for camping affiliate programs.
Browser search camping + affiliate programs.

By signing up for an affiliate program I receive a special link code and the right to find products in that affiliate program that relate to my niche. I copy the product code with my link into my website. Visitors to my site will click on that product link (most of the time it includes a picture of the product. When they click on my link they are taken to the affiliate programs product page. When they buy on the programs product page, I get credit for the sale because the customer was directed from my site to the product they bought. I do not handle the product or the billing. The affiliate program does that

Since you are a Paid Premium Plus member you have access to many great Affiliate marketing training series. I recommend you complete the training OEC (Online Entrepreneur Certification) and the videos to get a greater understanding. Understanding comes by training and doing. Over time things will fall into place for you.

You can also use the menu bar search (magnifying glass) to find many blog on it.
michaelw777 Premium
I am just going to say this; in Jaaxy; you try to get excellent stats; then for your subject or Niche; when it shows up on Google; and other Search Engines; it will be near the top. And for those searching for what you are advertising; Potential Customers will click on it.

Hope this helps and encourages?
tjerrich Premium
I do have a few ideas but I can't decide! I love to travel and enjoy the adventures of the world. (When I can at least) I am also a graphic designer and I am learning UX/UI. I love to learn things every day. Traveling and experiencing different cultures is definitely interesting! Any suggestions??
JVong1 Premium
Hi Friend, That some great idea that you have.
tip #1 Answer this question, I want to help people with,,,,. That will be your niche.
From what you told about travel. "travel gears and preparation" , "how to travel and save money" or "how to travel and make money".
Graphic designer: you can teach other tricks to have great designed.
tip# when picking your niche is : Pick something that you will never get tired when talk about it.

Hope this help,

tjerrich Premium
That's good advice! Thanks!
JVong1 Premium
No Problem and welcome to WA
jghwebbrand Premium
I would make sure of your passion. I see you have said it is travel. I am attaching a blog that will help you to check your passion.

How To Find Your Passion If have no niche ideas here are some things to think about When you have confirmed your niche, it is important to define your target audience for your website. Travel is too broad.

Kyles helps us narrow a niche by completing the following statement.

.'i want to help ____(group) with ______(problem)'

Why should you narrow your niche when first starting?
The key to getting started fast is to narrow your niche down to a specific topic. This way, you will eliminate a lot of competition and get results much faster.
Niche examples starting with a narrow scope
Camping essentials for beginners as a niche subject Computer essentials for beginners. Strength training for women over 40. I help women over 50 lose weight with yoga, help new Moms find the most important baby gear to cope with their first year as a parent

Once your website is established and has good traffic volume you can expand your niche scope.

How To Expand Your niche later
michaelw777 Premium
I am just going to say; it will take more work, money and time. But, you can have more than one Niche; and you can have more than one .com If you want? Ask how many you can have? I am not sure. But, I know you can have more than one.

Hope this helps and encourages?
I have a keen interest in the occult and am considering a niche in that genre. I know it is a very wide field and would like to narrow it down to tarot cards. I would like to know if that could be a viable niche and what you think of it's possibilities.
AbieAJ Premium Plus

I am not very familiar with your proposed niche however as you say it may broad you may want to narrow it down to a subcategory starting out, otherwise you will find it very hard to get noticed by the search engines and to compete with big authority sites. Target audience is important too, who would you be writing to, once you are able to identify them, you are closer to finding a focused niche.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

You may consult with for further research into finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query. It is also great if someone wants to write a thorough research based article.

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience. Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get

Meanwhile I'd ask as many questions as I want to get clarifications,

Welcome to WA and our community.

Abie & AJ
jghwebbrand Premium
You can do a few things.
1) Type your niche word(s) in a browser Note if there are Ads. Ads mean they are being placed because there is money to make from them on this niche.
2) Do other word auto populate when you type your niche into a browser search
3) will give you an idea of interest over time.
4) will give you ides of related keywords and volume
5) WA's Jaaxy will talk give you ideas for keywords but as a free member you are limited to 30 free searches. .
6) Find out if people ask questions about it.
7) As Abie has indicated find out iif there are affiliate programs you can join (although it is too soon to join yet.) browser search your niche word + affiliate program.
michaelw777 Premium
I am just going to say; if you want to stick to your Original Subject? That should be okay. You would have a bigger audience. More Links to choose from. And you would have more material for posts.
I have a keen interest in the occult and am considering a niche in that genre. I know it is a very wide field and would like to narrow it down to tarot cards. I would like to know if that could be a viable niche and what you think of it's possibilities.
AbieAJ Premium Plus
You may consult with for further research into narrowing and finding a subcategory starting out. You can search what real people are asking as in Questions, Prepositions, Comparisons, in the past, letters and query.
HI, I as I am going through the training, I am wondering; Can I cancel any time after buying the membership?
I mean, if I am not earning enough to pay for the membership.
Do you charge a percentage of what ever amount I earn?
and lastly. I have not hear or seen anything related to taxes (how to report earnings, how often, etc.).
AbieAJ Premium Plus

Yes you may. No we do not, your affiliations are third parties that has nothing to do with WA. Affiliate Marketing commission payouts are subject to taxes, you need seek professional advice and again with your affiliations.
jghwebbrand Premium
1) Canceling at anytime - yes you can -click on your profile image -> account settings -> subscriptions -> scroll to bottom see "cancel". If you have a .com website you will need to find another host. for it.
2) If you earn from the WA affiliate program here's and idea of what you can make.
When joining other affiliate program you will earn based on their commission schedule. WA does not take anything from that.
3) When you sign up with an affiliate program you will be asked to provide tax info so the affiliate program can associate your earning with your tax id. WA is a global community so you can check the internet for tax info. Many affiliate programs consider you a consultant when it comes to taxes. You are not an employee so you can search accordingly.
michaelw777 Premium
I am just going to say; if still confused? Click Help in the above menu; and ask Live Chat. That is it? If still confused?