Search engines like Google, Bing & Yahoo are after ONE thing. The most relevant, useful content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform!

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.

  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through video called "Creating Your Initial Website Content (Framework), showing you around the platform and how to best benefit from it. Watch the video below.


Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.

Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Calorie Method)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After you're are done doing this you will be clicking the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).

Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1: You will want to choose your website that you want to Publish to, in this case it will be my "" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

Then Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.

Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change => Your Website URL

In the case of my website, I changed it to There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change [EMAIL ADDRESS] => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.

Upon updating the [] and [YOUR FIRST NAME] at [EMAIL ADDRESS] to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, is that you don't want your privacy policy being published to your "blog roll" which is on your homepage.

You are all set with your first few pages of content on your website. If you have any questions about the creation of your "about me" or "privacy policy" pages, leave them below.

Kudos to you for your hard work thus far, in the next lesson we are going to be covering navigation on your website and how to create custom menus. ;)

Tasks 0/3 completed
1. Watch the "Creating Your Initial Website Framework" Walk-through Video
2. Create & Publish Your "About Me" POST
3. Create & Publish Your Privacy Policy PAGE

Top Helpers in This Lesson

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cgbethel8296 Premium
I get it that you can make money in any particular niche - any niche can be profitable. However, my question is about efficiencies. I'm sure there are niches that pay out higher percentages than others and I just want to know how to find those niches that pay out in higher percentages. I'm not trying to be greedy, I just want to use my time wisely. Some of the few broad ideas I am mulling over are: Fitness, Sunglasses, Survival Foods, Coin Collecting/Precious Metals, College Football.

Does anyone know if any of those ideas has a higher percentage payout than another? Don't tell me they can all be profitable, I know they can, it's just like I said, I am looking for higher percentages or efficiencies.

I'll take any suggestions.
Thanks a bunch.
TheAbie Premium Plus
You need aim for ONE focused niche with a specific group of people, I'd go with what's best resonates with me.

Bottom line I would go with what I am passionate and genuinely interested in vs profitable, trendy or demanding.

jghwebbrand Premium
Fitness is a good one. But it is too broad so it is important to define who you wish to help and how.. For example. Essential home exercise equipment to those who wish to loose weight.

Start with a targeted audience and later you can expand your niche scope.

The issue is even if a niche is a promising high paying one, if you are not passionate about it burn out and boredom will set in in a few months. So choose something that excites you and you know a lot about it and could write 100 pasts about. The number is arbitrary, but it is used to make a point.

Ideas to find a niche.
Do you have any hobbies? Sports? Problems you've solved? Problems you are looking to find solutions for? Products that are amazingly helpful? Something you talk a lot about? Something you wished you had learned earlier in life? Job skill? A niche should be for a targeted group of people How to narrow a niche down How To Expand Your niche later
cgbethel8296 Premium
thank you for the response.
Honestly, what I'm passionate about I can't see how one could make money at it. My passions are spiritually related - Injustices in our world (and no I'm not "woke"), defense of the Christian faith (apologetics) and on more relaxed note, college football, architecture and voice overs. My background is architecture but in my mind that is a very limited audience.

Any further thoughts?
jghwebbrand Premium
To help you get a better feel for internet searchers why not do a goggle search on some of your niche terms. and see what google auto suggests that will give you some idea of what you could include. Also doing those searches look at the "people also ask" section below the search and "related searches" at bottom of search results. may also be helpful.
When doing google searches also note the "ADs" displayed. Are their a lot" This means people are making money.

You could also do a browser search
yourniche idea + affiliate programs this will give you some ideas of opportunity and also scroll through and see if others are in the niche and what they are doing.

Hope those ideas result in your finding a niche you will really enjoy helping people with. You will start by writing informational posts for your niche to grow your website traffic. One niche and its website can be all you need to earn a full time income.
fitness is one of them, not sure about the others.
real estate and entertainment and you make find people out there who want to learn how to do voice overs I heard it's a lucrative business and cool to do. I'm not sure just ideas.
ConniesHouse Premium
Hello, @cgbethel296
You are singing my song!! Spirituality is my passion as well, so I fully understand the challenge of how to (and should we?!) monetize the expression of our faith.

As an example, here's what I've done: I am teaching homeless recovery and emotional healing, and am using my passion for crafting as a means to create products for affiliate fundraising.

My main niche is homeless recovery, then linking that to my crafting tutorials and social studies lesson plans for digital product development.

Those topics give me to opportunity to speak to the "have's," and show them how they could be of service to the "have needs."

In that same manner, you could use your passion for football as a means to teach viable action plans for sports teams (and their fans) who are willing to help with homeless recovery, domestic violence extraction, meal trains for shut-ins, or sports camps for kids|adults|former felons|anyone... who is struggling with chemical addictions.

Architecture: You could use your expertise to develop housing plans and economic development in impoverished neighborhoods, then market the products needed to build those neighborhoods.
Again, draw in the sports teams to help build tiny homes for single parents, homeless vets, etc.

Draw up the blueprints for a tiny home village in areas that are the most desperate need for affordable housing. (Home Depot has an affiliate program)

Voice Overs: Aye yi yi, what fun that one would be!! So many people are searching for a way to do business online. Show your audience how to create a podcast, the basics of becoming a voice over talent, instructions for reaching out to agents, etc.

All of those topics provide you with opportunity to recommend products related to each of those areas.
Football fan gear, books you recommend for aspiring architects, or microphones and recording gear and services, to name a few...

Those are the first things that came to mind, so I hope that will help spark some inspiration for you. I think your greatest challenge will actually be to choose just one niche to get started with.
: )

I think you have made a good choice by doubling back to WA, and wish you great success as you dive into your studies of affiliate marketing!!
cgbethel8296 Premium
Thanks for jump starting my brain. Much appreciated
RoxReyNel Premium
As an individual with healthcare background, I have alsways have an passion for helping people manage diabetes. I have several family members that are diabetic. OI want to know, though, how can I market diabetes lifestyle programs and products without having diabetes myself? Can I sell something I myself do not require on a day to day basis? How can I say it works if I am not the ideal candidate to 'test-run' such products?
jghwebbrand Premium
If yu come from a medical background does that mean you ar3e educationally qualified? That is the kind of qualifications needed to have a site for personal health related issues and recommending treatments.

If you are qualified as a medical professional obviously no one has everything they treat. But it is the education and experience that make it possible to help others..
RoxReyNel Premium
Indeed. Forgot about that perspective. Nice. Much appreciation.
TheAbie Premium Plus
Firstly as a niche is not a product vs a subject you would help people by giving them advice on an aspect, walk them through your journey and then promote products however relevant.

You may search Programs

Promote tab top menu


You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get
jghwebbrand Premium
You are very welcome.
Stevie10 Premium
Hi everyone, I was looking for advice please on Niche selection, I think that seems to be the stumbling block for a lot of people, certainly for me.
Looking at a lot of your articles and questions from other members I have finally (fingers crossed) picked a niche.

I was thinking about Camping, Camping guide for beginners, Basic / Essential equipment needed for camping.
I am from Scotland and love to get away as much as I can in the Outdoors so I thought this might be a good fit, my niche would focus mainly on Scottish camping.

Any thoughts or advice on this please?

Also I have found a domain name on Namecheap, can I purchase this and use it on my WA website?
TheAbie Premium Plus
Great endeavor, you ought to discuss an aspect of camping to a qualified group of people who would be your target audience.

Camping essentials for beginners or some other group you have in mind.

The more focused a niche website is starting out, the better chance it has to start having traction and traffic.

So you can start with one subcategory and once totally exhausted scale out. See example blog post below Please be aware you also need to create lots of content addressing issues related to your focused niche website.

Most important is to be passionate and genuinely interested in your niche You can purchase however please be aware that hosting is included with a premium subscription to the platform.
Stevie10 Premium
Thats great ,thanks for your time and advice again. I think I will try out the above as a niche "Camping essentials for beginners" I have to start somewhere. I am just unsure at this stage about picking a domain name ,
Do I pick one within WA ?or do I purchase a domain elsewhere without hosting?
For eg I seen a good fitting domain name on Namecheap, can I purchase the domain name itself and transfer it over to WA or would you recommend another idea?
DianeScorpio Premium
Hello from Nottingham! As a free starter member, you can only use the free subdomain that you are given by WA.

You cannot purchase a domain either here or elsewhere, and have it hosted here, that is not included in the free starter package.

If you buy a domain without hosting, it won't be live on the Internet.
Stevie10 Premium
Thanks for replying Diane, so in Premium membership I can go ahead with the above question?
jghwebbrand Premium
Yes, that is a very good niche especially if you choose your targeted audience as beginners because there is so much informational type posts that can be written. A great way to find questions to write informational post responses to is google search and

Your paid premium membership covers the hosting of 10 websites. If you purchase your domain name from a 3rd party registrar the domain name DNS (data name servers) can be pointed to WA.

WA Name Servers for Wealthy Affiliate Hosting ALWAYS are: DNS settings
That sucks! They want you to upsell before you even get started!!
TheAbie Premium Plus
Congrats on becoming a premium subscriber.

You can use leandomainsearch dot com, you input a word and it gives you another

And a godaddy valuation tool to find a memorable name.

I'd also use this site to check if the name is also available on social media platforms.

However nowadays domains are not so affected by SEO vs writing quality rich content with good choice of keywords, latter of which would rank you in the search engines.

I would always go for a dot com domain name vs dot net or dot org as people's perceptions when they start typing they would typically assume it is a dot com. And make sure it is spelled correctly as it cannot be edited once purchased.

I would not include dashes and check if the domain is copyrighted, trademarked and ' or registered to an established business.
TheAbie Premium Plus
You may transfer or point to WA servers (if transferring domain has to end in .com, .net or .org.

To update your domain DNS settings to point to WA. Here are the DNS settings.

These settings will be updated within your domain registrar (where you purchased your domain) after the transfer has taken place. To transfer your domain here you need login current registrar and fetch the EPP code, there's a one year charge of $15, privacy included. One year more will get added to your domain.

Also it has to have passed the grace period of 60 days.
DianeScorpio Premium
Hi - you can stay as a free member for as long as you want but can only work on your free website for 6 months. You will also be limited to the first 10 lessons of each of the 2 training courses.

WA is a business like any other, and of course, its primary purpose is to make money! However, I don't know of any other platform that gives you a free website with free hosting, security certificate included.

In effect, the free membership allows you to experience the platform and decide if it's right for you without even inputting your credit card details.
Stevie10 Premium
Thanks for your help
jghwebbrand Premium
You are so very welcome.
jghwebbrand Premium
WA has 3 membership types and they are posted on the website with features.
WA Memberships And Their Features
solidbase Premium
Hi to everybody,
1. I need your expert advice and guidance please.
2. Unlike most other people, my website is not about just one single topic .
3. It is based on the broad niche "Heath and Fitness", with several categories in the top menu such as Nutrients, Weight Loss, etc
4. Under each of these categories there are several sub-niches in a dropdown menu, each targeting a specific Click Bank product
5. When I post articles about these products, I want them to appear on that specific :product page", not my home page.
6. Can it be done, and how do I go about it ?
Thank you in advance.
TheAbie Premium Plus
I would choose either Health or Fitness as they are broad and need be niched down starting out, otherwise you'd confuse Google and your visitors.

You ought to discuss an aspect of health or fitness to a qualified group of people who would be your target audience.

For example yoga exercises for beginners or another group you have in mind.

The more focused a niche website is starting out, the better chance it has to start having traction and traffic.

Once a subcategory is completely exhausted you can scale out. See example blog post below Please be aware you also need to create lots of content addressing issues related to your focused niche website.

Most important is to be passionate and genuinely interested in your niche Essentially you are writing more informational posts so that you do not sound so salesy to Google and if there’s a solution, a detailed analysis review post for your visitors to let them make an informed decision whether to go click your links and go purchase the focused item you proposed to solve their issue.

You would for example have a reviews category which you can add to your menu, then assign posts to their respective categories, so when visitors click on a specific category they can see all posts related.
jghwebbrand Premium
Yes. you could create a "pillar page" for number 5. Not exactly sure or your idea, but all of your post links could be combined on one page that could act as the "parent" page.

Before you go any further I would stop and choose only one of your subcategories and write several informational posts for it so that you get traffic. When there are so many broad subcategories your site will not get the ranking it may deserve. Board niches compete with all oft hose that cover the same topic. When you start with a narrow scope and choose a specific audience search engines will rank you more favorably provided you provide informational original helpful content.

Contrary to common thinking a broader niche does not get more traffic and sales.

A niche should be for a targeted group of people How to narrow a niche down How To Expand Your niche later
Reply really passionate about soccer and i am thinking about soccer product....just think that this is the right time to start because the new season is about to begin. Any advise ?

And considering i choose soccer as my niche , I can do affiliate program for adidas/ nike / other brands right?
TheAbie Premium Plus
You ought to discuss an aspect of soccer to a qualified group of people who would be your target audience.

For example soccer techniques and for beginners

The more focused a niche website is starting out, the better chance it has to start having traction and traffic.

Please be aware you also need to create lots of content addressing issues related to your focused niche website.

Most important is to be passionate and genuinely interested in your niche You may search Programs

Promote tab top menu


You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get
Jan53 Premium
I am also starting with my website with football content. I was also stressed at the beginning, but I decided to don't overthink and just do a niche that I am interested in. You could try to do some content targetting a qualified group, but I think it's not neccesary.
jghwebbrand Premium
Yes, you do have a lot of good brands.
Remember however, a niche is not a product.
A niche is an idea with a targeted audience you choose to help.
For example Essentials for beginning soccer players. The way to start with with informational blogs unrelated to specific products. What is , how do, why, guides, definitions . Look for questions people have about soccer and write answer posts to help them before you even think about products. resource: google search and

So who is the targeted audience you want to help and how and why.

A niche should be for a targeted group of people How to narrow a niche down How To Expand Your niche later .
kevinA3 Premium
hi there, there's always room to go into soccer because it's such a big market