Search engines like Google, Bing & Yahoo are after ONE thing. The most relevant, useful content.

If you can build out your website in a way that is ready for SEO (as discussed in the last lesson) and create quality, relevant content, you are going to have a bright journey ahead of you within the online world.

The thing that most people stress about is being a "writer", you DO NOT have to be a writer to be successful online.

You simply need to communicate with your audience, the same way that you would with a friend or a family member. And if you put the emphasis on helping people, you are going to be able to build trust, which is going to lead to long term and sustainable success online.

SiteContent, a Writer's Dream Platform!

As both a Starter/Premium member, you have access to the SiteContent platform here at Wealthy Affiliate. This platform offers you some incredible features as a writer that will lead to more efficiency, accuracy, and speed with your content creation.

You can access the SiteContent platform through the Websites menu.

SiteContent offers you some unbelievable features that are going to make your life as a "blogger" much more efficient.

  • 100's of critical grammar and spelling checks
  • Duplicate content checker
  • Automated publishing directly to your website
  • Writing goals and accomplishments
  • SEO analysis and checks
  • Content structure analysis
  • Ability to template content
  • Vocabulary enhancement suggestions

This is where you are going to be creating all of your content moving forward. You will be setting writing goals and leveraging the "feature rich" platform for writing. If you are worried about your writing skills, the SiteContent interface is going to help you understand where you are making writing errors and help you correct them in a very efficient manner.

It is going to be your go to writing tool moving forward and it is exclusive to Wealthy Affiliate members only!

I have created a little walk-through video called "Creating Your Initial Website Content (Framework), showing you around the platform and how to best benefit from it. Watch the video below.

 

Task 1: Creating Your "About Me" POST

To establish a brand online in any niche, you need to build trust with your audience. The best way to initially do this is through an "about me" style page. Every successful website will have some information about their brand, who they are and why they want to help people.

Your first task today is going to be to create your About Me page and you are going to be doing this directly within the SiteContent platform.

Within your Templates tab, you are going to see that you already have the framework for your About Me page already outlined.


Simply click on the About Me template and it will take you into the SiteContent editor. This is where you will be creating your content for your About Me page.

The first thing you are going to want to do is choose a title that is appropriate for your about me page. There are several options that I suggest you choose from in terms of your naming convention.

  • About Me
  • About NAME (ex. About Kyle)
  • About SITE (ex. About Calorie Method)
  • About Us

The most natural and the option that I have always used because I feel it resonates and creates the most trust is "About Me" or "About Kyle", because it is the most direct. It feels like I am here for you and I am here to help (which is the case with every site I create).

Then you will want to populate the content. Do know that this is just a guideline, as you edit this post you can add new headings and of course you are in full control of the content and your story.

This is not a rigid exercise here, you are YOUR OWN brand and you can build out your content in any way you like, but this will give you a good guideline here.

After your are done doing this you will be click the Publish button in the right corner, just above your editor. This is going to allow you to publish directly to your website (see below).


Upon clicking Publish, you will get a pop-up that will allow you to choose how you want to publish the content. This is a 4 step process.

Step 1: You will want to choose your website that you want to Publish to, in this case it will be my "caloriemethod.siterubix.com" website.

Step 2: Choose "Post", not a "Page". The reason is all POSTS allow for comments on them and this is a page on my website where I am going to want to allow people to leave comments and feedback. Pretty much every article you publish moving forward will be done so as a "Post".

Step 3: Choose the user. If this is a new site, you will likely only have an Admin user. That is fine, choose that as your user.

Step 4: Choose the URL plug. Leave it "as is". You shouldn't need to change your URL plug, this is something that you can leave.

The Click Publish. Upon doing so, SiteContent is going to run a duplicate content check, and then publish the content to your website. Since you wrote your About Me page it will be 100% unique.

Task 2: Adding Your "Privacy Policy" PAGE

All major affiliate programs and all advertising platforms require that you have a "Privacy Policy" on your website. This is a formality more than anything and it is very much a standardized document.

You are going to want to load up the Privacy Policy Template from your templates.


Upon doing so, you will get a standardized Privacy Policy page. You are just going to need to make a few edits within the content to update this Privacy Policy and make it relevant to your website.

Change YOURSITE.com => Your Website URL

In the case of my website, I changed it to caloriemethod.siterubix.com. There about 10-11 instances of this that you will need to update within the Privacy Policy.

Then you will want to change:

Change [EMAIL ADDRESS] => Your Email Address

This could be any email you want, you could even create a free gmail account for the purpose of this. Or if you don't feel comfortable leaving your email at the moment, this can be something that you provide to people at a later date.


Upon updating the [YOURSITE.com] and [YOUR FIRST NAME] at [EMAIL ADDRESS] to your website details, you will want to Publish the Privacy Policy to your website.

Publish as a Page.

The reason you want to create this as a Page, is that you don't want your privacy policy being published to your "blog roll" which is on your homepage.



You are all set with your first few pages of content on your website. If you have any questions about the creation of your "about me" or "privacy policy" pages, leave them below.

Kudos to you for your hard work thus far, in the next lesson we are going to be covering navigation on your website and how to create custom menus. ;)

Tasks 0/3 completed
1. Watch the "Creating Your Initial Website Framework" Walk-through Video
2. Create & Publish Your "About Me" POST
3. Create & Publish Your Privacy Policy PAGE


Top Helpers in This Lesson

Join the Discussion
Write something…
Recent messages
Awedyssey Premium
Would it be more beneficial to do a broader niche or to get as specific as possible? Also, is there a point you'd say to leave a niche and move to another, or is it just whenever you feel like it? I would think eventually you're bound to make at least some money, but some niches are definitely more lucrative.
Reply
AbieAJ Premium Plus
Broader does not work, your niche need be very focused otherwise you'd confuse Google and your visitors.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

I would go with passionate vs profitable or demanding, something you are genuinely interested in.

And so, A niche subject is something you are passionate and genuinely interested in could be a hobby or an interest, and know so well you can write plenty original content about.

When deciding on a niche try narrow it down to a more specific niche, you can ask yourself the following question:

So I want to help people with ____________________ ?

Fill in the blank and you are going to get closer to a specific audience.
Reply
drjec Premium
My personal opinion is that the more focused a niche the better you will do. Of course, if you niche is very specific, you will need to focus on using the best keywords. The difference between something like "outdoor equipment" and "kayaking equipment" may seem to narrow the target audience, but you won't be competing with as many broad sites. Anyway, that's just my opinion.
Reply
Awedyssey Premium
Thank you both! That's some good advice and it helps clear things up for me a lot! I was thinking Calisthenics fitness, would that be specific enough or do I need to go even further?
Reply
AbieAJ Premium Plus
Sounds awesome and perhaps for beginners or some other group.

Programs

Promote tab top menu

https://my.wealthyaffiliate.com/affiliate-programs

Or

You can do a google search
Your niche + affiliate programs
Your niche + affiliate programs + location
and see what results you get
Reply
jghwebbrand Premium
The real key to choosing a niche is to find one that you are passionate about. For example, .Do you have any hobbies? Sports? Problems you've solved? Problems you are looking to find solutions for? Products that are amazingly helpful? Something you talk a lot about? Something you wished you had learned earlier in life? Job skill?

You will be writing posts for people to read on your website - who would be the audience you wish to write for and help? You will be writing both informational posts and product reviews. What kind of questions would people be asking about your niche that you can help them with as well? Your informational posts are important to grow your traffic.

Starting with a broad niche will not work well. Your site will not rank because there will be too much competition. For example broad niche shoes vs. comfortable shoes for women who stand on their feet all day.
Reply
Alexandria01 Premium
so we can have more than 1 website?
Reply
Awedyssey Premium
Thank you! That's actually really helpful because I had no idea where to start looking for programs
Reply
Awedyssey Premium
Thank you! That'll help me think about niches a bit easier
Reply
jghwebbrand Premium
So glad to read that this helped you.
Reply
Awedyssey Premium
We definitely can! I think as a starter you can only have one, but with Premium you can have up to 15, and with Premium Plus+ you get up to 50! I personally went all in and got the Premium for a year which came to about $350. I've felt the knowledge I've gained has been very well worth it!
Reply
jghwebbrand Premium
Here's a great link for you to use when it comes to membership features. Just so you can help others with additional info, You will note that Premium membership hosting website number is 10. Yes Paid Premium Plus is 50.
https://my.wealthyaffiliate.com/join/

Glad to see you are active here.
Reply
Awedyssey Premium
Oh that's perfect! I was looking for a way back to that page! Thanks for clearing things up :)
Reply
jghwebbrand Premium
You are so very welcome.
Reply
fireguy171 Premium
On the SEO Training where you go into the settings of the SEO plugin in the title and the description, how do you delete the wording just another WordPress site? I need to delete that so I can put my information there because if that stays in there it will be too long with those words in there.Thanks.
Reply
AbieAJ Premium Plus
Tutorials If you are on mobile, adding one or two characters, then delete you are able to.

If title and tagline (Just another WordPress site), settings > general edit and save changes.

The SEO framework
Reply
fireguy171 Premium
Thanks I will try that.
Reply
AbieAJ Premium Plus
You're very welcome!
Reply
jghwebbrand Premium
You can delete it by going to WP backoffice then scroll down on left hand side find "Settings" (not SEO) -> general -> then see site description - change it; save changes, then refresh browser (F5)

It may also be necessary to refresh your website. https://my.wealthyaffiliate.com/websites
Reply
LAFLEKA Premium
I have a site that is about dog/cat beds and toys and I would like to promote and review all of the products that I affiliate with, but I don't have thousands of dollars, nor do I currently want to spend thousands of dollars to purchase every item that I want to add to my site, especially since I am only a beginner, how do I provide an honest review? How do I find out if the products are even good?
Reply
hirutbuddy Premium
Great question. I would like to know this as well.
Reply
AbieAJ Premium Plus
It would be ideal however you do not have to purchase any products. You may review other people's work and research however all content must be original written in your own words.
Reply
LAFLEKA Premium
Thanks again for you great and quick response
Reply
jghwebbrand Premium
Yes, a very great question. No you don't have to purchase any items to do a review.

You can learn about the product through manufacturers site, amazon reviews if amazon sells it, you tube and others who write reviews about it.

That is the value of doing good online research; y9ou can learn and feel confident about a product by learning from others.
Reply
AbieAJ Premium Plus
You're very welcome!

Kindly let us know when needing help or have further questions.
Always a pleasure to be of assistance.
Reply
LAFLEKA Premium
Great reply and exactly what I wanted to hear. I'm not saying that I won't personally purchase and try the products eventually but I am not in a financial position to do so at the moment and even though I am moving along well with my content writing, I was about to give up because I didn't see how buying everything was feasible. You have given me the boost that I needed to keep going. Thank you very much
Reply
jghwebbrand Premium
You are so very welcome.
Also one thing you can do when you are writing a product review./ when you find a good video, copy the url (share embedded URL) and you can include it in your post for additional help for your viewers) We do it all of the time and it is recommended by Jay, the WA webinar instructor.
Reply
FParra Premium
Hello there, i have a question, I’m doing my training from an iPad Air, is this good enough to complete the training ? The reason for my question is because when I delete the dummy content on my Wordpress post, page, comments and settings and then I go to my homepage press visit site .. I don’t see the changes even if I hit refresh… been struggling a bit with that, i know I should’ve call for help on this a while back.. trying to figure it out on my own.. bad habits die hard lol, I appreciate the help, thanks.
Reply
AbieAJ Premium Plus
You would need to laptop | desktop at some point to build your site. Typing on a iPad may not be practical, you would need to write posts that are 1k each plus.

You may need to empty the browser cache, refresh and try again. Try URL in a different browser or mobile device.

You can also empty servers cache.
Websites > Site Manager > Details > Sitespeed > Empty site cache
Reply
jghwebbrand Premium
It is almost impossible to build your business online unless you use a laptop.

You many find a little help here.
Using WA on Mobile Phone
Reply
theirishmen Premium
Because of my prior life in federal law enforcement I would like to start an online business dedicated to law enforcement. My niche would be a site dedicated to this. I have the name "LEOs Place". Within the site I'd like to offer police officers a way to shop in one dedicated atmosphere instead of scouring the internet for items that they need for work, recreation, travel, off duty and so on. Any feedback would be appreciated
Reply
AbieAJ Premium Plus
That's great direction. You can do what you have in mind, but I'd think marketing, how would you drive traffic to your one resource.

You ought to discuss an aspect of law enforcement starting out to a qualified group of people who would be your target audience.

Please be aware you'd be expected to write lots of content addressing issues in relation

The more focused your niche website is starting out, the more chance it has to be successful, otherwise you'd confuse Google and your visitors.

ONE niche, a website. Products and programs can be varied however all must be relevant to the niche.

Once a site starts gaining traction, traffic and authority you can then scale to cover another subcategory.

See example blog post below
Reply
jghwebbrand Premium
I think this a very wonderful idea. A site like that will save them time because finding things on multiple sites takes time. They will be able to trust your site because you now the standards for their items. You will be writing general informational posts as well.
Reply
Top